As a beneficial weapon to help enterprises reduce costs and improve efficiency, electronic signature technology has benefited from the support and guidance of national policies and is accepted and recognized by more and more enterprises. In the logistics industry, which pursues efficiency, e-signature technology is rapidly penetrating. As the data of iiMedia Research showed, 58.9% of logistics enterprises surveyed said they have used e-signature services; 54.3% and 42.9% of logistics enterprises surveyed believe e-signature services can help "real-time flow of waybill" and "standardize receipt and signature" respectively; more than half of the enterprises surveyed believe e-signature services have effectively improved the timeliness of logistics business and customer experience. iiMedia consulting analysts believe that traditional logistics enterprises will be driven by new technology, new models, new forces, accelerate the information technology change, so as to enter a new stage of high-quality development. In this wave of change, information technology will further liberate the productivity of logistics enterprises and help them to improve operational efficiency and service value, while electronic signatures will take the lead in popularizing and developing as the infrastructure for enterprise information technology change.
With the rise of China's e-commerce consumption, the adjustment of the agricultural structure, and the improvement of residents' consumption levels, the output and circulation of fresh products, pharmaceuticals, and chain catering has increased year by year. The development of cold chain logistics is very necessary. In 2018, the total demand for cold chain logistics in China increased by 22.1% year-on-year, the size of the cold chain logistics market increased by 19% year-on-year, and the railway cold chain transportation volume exceeded 1.6 million tons. In terms of enterprises, such as Qingdao Hairong, the ice wheel environment upstream of cold chain logistics, SF Express, JD Logistics, Shanghai Anxian and other companies in the midstream have also further developed. iiMedia Research believe that the development of the cold chain logistics industry will continue in the future, and it will develop in the direction of common distribution mode, multimodal transport mode, integrated development mode, information intelligent mode, and recyclable mode.
在快递业基础设施和服务水平持续改善的推动下，中国寄件市场规模不断扩大，2019年第一季度快递订单规模达121.5亿件，同比增长了22.5%。同时，为解决寄件行业中的诸多痛点，快递行业通过数字化转型，积极开展线上寄件业务。线上寄件市场呈爆发式增长，其用户规模也在不断扩大，预计在2019年将突破1.6亿人。iiMedia Research（艾媒咨询）数据显示，54.1%的受访网民认为线上寄件为他们节省了超过10分钟，同时, 61.7%的受访网民认为通过线上寄件的形式节省了超10%的费用。通过线上寄件平台体验测评和对比，结果显示，菜鸟裹裹综合体验领先各平台，成高性价比快递业务首选。线上寄件通过标准化的服务，不仅为消费者带来了更高性价比、效率和服务体验的寄件业务，同时推动快递行业服务价值体系的进一步完善。
Driven by the improvement of express infrastructure and service level, the scale of the delivery market has enlarged continually. The amount of express orders in the first quarter of 2019 was 12.15 billion, increased by 22.5% from the same period of last year. Meanwhile, to solve the existing problems of the delivery industry, the express industry starts to focus on the online express delivery business. The scale of the online delivery market has increased dramatically and it is estimated that the user scale will exceed 160 million in 2019. As the data of iiMedia Research showed, 54.1% of the interviewed users believed that the online delivery service helps them save more than 10 minutes, and 61.7 % interviewed users considered that the service helps them save more than 10% of the costs. According to the comparison of different online delivery platforms, Cainiao Post becomes the first choice of cost-effective express business. With the standardized service, online delivery business not only brings the higher cost performance, more effective and better experience service to the customers but also motivates the improvement of the whole industry value.
With the spread of New Retail concept, the immediate delivery service has been rapidly popularized. As it solve the in-city delivery problem which emerge in the traditional delivery services by opening up online-offline sales and establishing the short-distance logistics system, it has become an inevitable trend of commercial development. In 2018, the scale of China Immediate Delivery users continued to grow steadily. As the data of iiMedia Research showed, the scale of the users has reached 358 million, and expected to exceed 400 million in 2019. New retail business is undoubtedly an important growth point in the development of Immediate Delivery industry. The results of the survey for services used by immediate delivery users showed that, the proportion of users who had relatively ordered fresh fruits, daily necessities, flowers, documents and etc. are all greater than 20%. As for the new retail services, users who prefer other types of immediate delivery services, such as medicine delivery, increased by 106.1% compared with the one in the first quarter of 2017.
Globally, among the world's top 500 companies in 2018, logistics companies occupy four seats. For Deutsche Post DHL, annual revenue in 2018 was 61.55 billion euros, up 1.8% year-on-year; but pre-tax profit (EBIT) was 3.16 billion euros, down 15.5% year-on-year. In China, the volume of China's express delivery business reached 50 billion in 2018. Among them, Guangzhou express business has a maximum of 5.06 billion pieces, and Shanghai Express has the highest revenue, exceeding 100 billion yuan. Overall, the overall satisfaction of users in the express delivery industry increased in 2018, but the delay is still the most dissatisfied factor for users. For a specific company, SF Express has the highest punctuality rate, accounting for 61.4% of China's total express delivery business. In 2019, China's express delivery industry has the following development trends: technology development will help intelligent logistics upgrade, the concentration of express delivery industry will be further enhanced, and the express delivery industry will develop to high quality.
According to iiMedia Research data, the current demand of logistics enterprises for smart logistics mainly includes logistics data, logistics cloud and logistics equipment. In 2018, the smart logistics market will exceed 400 billion yuan. It is expected that by 2025, the smart logistics market will exceed trillion yuan. iiMedia Consulting analysts believe that with the development of IoT, AI and other technologies, as well as the higher requirements for logistics in new retail, intelligent manufacturing and other fields, the scale of intelligent logistics market will continue to expand. At the same time, the development of new retail, the upgrading of consumer consumption and the increase of user experience expectations have contributed to the gradual expansion of demand in the real-time distribution industry. It is expected that the number of users in China's distribution industry will reach 421 million in 2019, and there is still potential for continued growth.
With the rapid development of the New Retail Industry and the increasing demand for the speed of distribution, the Immediate Distribution services has become a standard service for the enterprises and the consumers. As the data of iiMedia Research showed, the scale of orders in China’s Immediate Distribution Industry has increased to 5.593 billion. At present, the orders in Immediate Distribution Industry are still concentrated in developed cities, 46.0% of the orders are from first-tier cities. But with the further development of the logistics efficiency, the importance of the market in non-first-tier cities will become increasingly prominent in the future.