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关于“智能硬件”的报告

本报告研究涉及企业/品牌/案例:小米集团,顺为资本,晨兴资本,IDG资本,启明创投,高通创投,淡马锡,DST Global,厚朴投资,云锋基金,All-Stars ,GIC,百度,海尔,华为,京东,谷歌,科大讯飞,中兴,中国移动,中国电信,中国联通,创维,水晶光电

5G技术的加速落地推动着中国智能手机行业与AIoT行业的变革与发展。iiMedia Research (艾媒咨询)数据显示,2019年上半年国内手机市场总体出货量1.86亿部,同比下降5.1%, 4G手机出货量为1.78 亿部,同比下降 4.2%。与此同时,中国5G手机新机型加速上市,新一轮换机潮前奏已经开始,手机行业面临洗牌。AIoT领域,iiMedia Research (艾媒咨询)数据显示,2018年中国AIoT智能硬件市场规模达5000亿元,呈高速增长态势,预计2020年将突破10000亿元。2019年小米集团制定了“手机+AIoT”的双引擎战略,虽然小米在5G手机以及AIoT领域已经取得一定成绩,但面对巨头环伺的激烈竞争环境,小米未来的发展道路仍充满挑战,核心技术壁垒有待进一步提升。

The accelerated implementation of 5G technology promotes the reform and development of China's smart phone industry and AIoT industry. According to the data of iimedia research, in the first half of 2019, the total shipment volume of domestic mobile phone market was 186 million, down 5.1% year-on-year, and the 4G mobile phone shipment volume was 178 million, down 4.2% year-on-year. At the same time, Chinese mobile phone manufacturers are speeding up 5G mobile phones, and a new round of mobile phones has begun. The mobile phone industry is facing a reshuffle. In the field of AIoT, according to the data of iimedia research, in 2018, the scale of China's AIoT intelligent hardware market reached 500 billion yuan, showing a high-speed growth trend, and is expected to exceed 1 billion yuan in 2020. In 2019, Xiaomi group formulated the dual engine strategy of "mobile phone + AIoT ". Although Xiaomi has made some achievements in 5G mobile phone and AIoT, in the face of the fierce competition environment surrounded by giants, Xiaomi's future development path is still full of challenges, and the core technical barriers need to be further improved.

本报告研究涉及企业/品牌/案例:华为,谷歌,小米,vivo,oppo,三星

2019年5月21日,华为宣布其自主研发的操作系统“华为鸿蒙”最快2019年秋季面市,随即引发社会广泛关注。数据显示,在全球智能手机市场萎缩的大背景下,华为市场份额在2019第一季度跃升至全球智能手机市场份额第二位。此次研发操作系统或与中美贸易战直接相关。美方对多家中国科技企业实施制裁使得中国科技企业加快技术自立步伐。对于华为自研鸿蒙操作系统的态度,近九成中国企业认为自研操作系统是必要的,超九成网民和企业支持华为开发自身的操作系统。艾媒咨询分析师认为,自研系统开发的关键在于解决生态建设问题。在贸易战背景下,加强核心技术研发具有必要性。在5G技术趋于成熟之时推出新的操作系统,对于华为而言也是发展良机。

On May 21, 2019, Huawei announced that its independently-developed operating system ""Huawei Hongmeng"" would be available in the fall of 2019 at the earliest, which immediately attracted wide attention from the public. in the context of the shrinking global smartphone market, Huawei's market share jumped to the second place in the global smartphone market in the first quarter of 2019. The development of the operating system may be directly related to the trade war between China and the United States. US sanctions on a number of Chinese technology companies have accelerated the pace of their technological self-reliance. As for Huawei's self-developed Hongmeng operating system, nearly 90% of Chinese enterprises believe that self-developed operating system is necessary, and more than 90% of Internet users and enterprises support Huawei to develop its own operating system. Analysts in iiMedia believe that the key to the development of self-research system is to solve the problem of ecological construction. Against the background of trade war, it is necessary to strengthen the research and development of core technologies. Launching a new operating system at a time when 5G technology is maturing is also a good development opportunity for Huawei.

本报告研究涉及企业/品牌/案例:传音控股,摩托罗拉,手机,华为,诺基亚,TECNO,itel,Infinix,传音投资,源科基金,传力投资,传承创业,传力创业,传音创业,TETRAD,GAMNAT,睿启和盛,香港网易互娱,三星,小米,OPPO,天珑移动

iiMedia Research(艾媒咨询)数据显示,2018年全球手机整体出货量为18.91亿部,同比下降4.4%,其中智能手机出货量为14.05亿部,同比下降4.2%。中国作为全球第一大手机市场,萎缩程度较全球市场更为剧烈。2018年中国智能手机出货量为3.9亿部,较2017年下降11.7%,存量竞争加剧。与此同时,以非洲和印度为代表的新兴市场国家,正处在人口红利释放期,手机普及率整体偏低,且以功能机为主。数据显示,2018年非洲市场智能手机渗透率维持在三成水平,而印度的智能手机渗透率仅为28%。新兴国家人口红利带来的增量市场以及存量市场的升级需求显示出手机市场仍有较大发展潜力,吸引了手机巨头们的目光,它们纷纷加大力度开拓新兴市场。2018年中国品牌智能手机海外销售占比增长至40%。随着中国主要品牌“出海”步伐的加速,传音控股的错位市场竞争战略逐渐失效,它将面临多个巨头品牌的正面较量,竞争更加激烈。

According to iiMedia Research, global mobile phone shipments in 2018 were 1.891 billion, down 4.4% from a year earlier, of which smartphone shipments were 1.405 billion, down 4.2% from a year earlier. As the world's largest mobile phone market, China has contracted more sharply than the global market. In 2018, China shipped 390 million smartphones, down 11.7% from 2017, and the stock competition intensified. At the same time, emerging market countries, represented by Africa and India, are in the period of demographic dividend release. Mobile phone penetration rate is generally low, and mainly functional machines. Data show that smartphone penetration in Africa remained at 33% in 2018, compared with 28% in India. Incremental market and upgrading demand of stock market brought by demographic dividend in emerging countries show that the mobile phone market still has great development potential, which attracts the attention of mobile phone giants, who have increased their efforts to explore emerging markets. Overseas sales of Chinese brand smartphones increased to 40% in 2018. With the acceleration of the pace of ""going to sea"" of China's major brands, Transsion's dislocation market competition strategy is gradually ineffective. It will face a positive competition among several giant brands, and the competition will become more intense.

本报告研究涉及企业/品牌包括:三星、苹果、华为、小米、OPPO、中国电信、中国移动、中国联通、中兴、阿里巴巴集团、腾讯、vivo、荣耀、魅族、酷派、360手机、安卓系统、iOS系统、手机管家、商汤、科大讯飞、泰迪熊移动、索尼、夏普、金立、中兴、联想、锤子

随着中国智能手机市场用户红利接近尾声,市场趋于饱和,中国智能手机品牌逐渐将竞争的主战场向海外转移,纷纷走上“出海”战略,而东南亚的巨大潜力使得其成为各个智能手机品牌的主要发力点。iiMedia Research(艾媒咨询)数据显示,2018年小米市场份额荣登印度榜首,在印尼市场,小米、vivo份额大幅增长,OPPO在泰国市场强势扩张。未来,东南亚市场各个智能手机品牌竞争将进一步加剧,品牌高调、渠道下沉将成为主要竞争手段。除此之外,智能手机品牌在重点投入4G的同时将积极应对5G变革。

As the user bonus of Chinese smart phone market comes to an end and the market tends to be saturated, Chinese smart phone brands gradually shift the main battlefield of competition to overseas and embark on the strategy of "going to sea" one after another. The huge potential of southeast Asia makes it the main starting point for all smart phone brands. According to data from iiMedia Research, xiaomi topped the list in India in market share in 2018. In Indonesia, xiaomi and vivo saw their market share increase significantly, while OPPO expanded strongly in Thailand. In the future, the competition among various smart phone brands in the southeast Asian market will be further intensified, and high-profile brands and sinking channels will become the main means of competition. In addition, smart phone brands will actively respond to 5G revolution while focusing on 4G investment.

iiMedia Research(艾媒咨询)数据显示,51.4%的受访者表示购买智能硬件权益受到侵害时会进行维权,48.6%的受访者不愿进行维权。在放弃维权的主要原因中,排在前三的分别是维权耗费时间久、维权过程复杂、维权经济成本高,占比分别为51.8%、48.3%、46.5%。关于智能硬件的未来发展趋势,艾媒咨询分析师认为,消费需求逐渐由“标准化”衍变成“个性化”,未来“产品+服务”的形式将更容易满足消费者差异化的需求,并且“智能+”概念将推动人工智能技术加速发展,未来硬件的交互能力亦逐渐加强,消费者对智能硬件的消费也将更加理性。

According to iiMedia Research data, 51.4% of respondents said they would defend their rights when their rights to buy smart hardware were violated, and 48.6% of respondents were reluctant to defend their rights. Among the main reasons for abandoning safeguarding rights, the first three are the time-consuming, complex process and high economic cost of safeguarding rights, accounting for 51.8%, 48.3% and 46.5% respectively. As for the future development trend of intelligent hardware, Ai Media Consulting Analysts believe that consumer demand will gradually evolve from "standardization" to "individualization", and that the form of "product + service" in the future will be easier to meet the differentiated needs of consumers, and the concept of "intelligent +" will promote the accelerated development of artificial intelligence technology, and the interactive ability of hardware in the future will be gradually strengthened, and consumers will be more intelligent. Hardware consumption will also be more rational.

本报告研究涉及企业/品牌包括:凯迪仕、德施曼、智家人、海尔、美的、创维、长虹、飞利浦、海康威视、大华股份、冠林、狄耐克、三星、小米、中兴、百度、360、云丁-鹿客、果加、樱花、雅洁、名门、金点原子、金指码、凯迪仕、欧瑞博、亚太无能、耶鲁、明凯、耐久、小益、凌仕、绿米联创、优点科技、相禹科技

随着智能家居产业的不断兴起,中国智能门锁产业开始进入爆发期。iiMedia Research(艾媒咨询)监测发现,2018年超过七成消费者已经购买或打算购买智能门锁,预计到2020年中国智能门锁需求将突破3200万套。目前智能门锁价格为2000-4000元,仍然高于消费者的普遍预期。特别是产业突然发展带来的泡沫效应,令智能门锁市场面临产品安全风险、行业格局混乱等问题。

With the further expansion of China's smart home industry, the consumption demand and penetration rate of smart door locks in China are increasing, more than 70.0% of consumers are using or willing to buy smart door locks. A large amount of capital is pouring into China's smart door lock market. In 2018, there were many influential financing events in the field of smart door lock, among which more than four financing events amounted to more than 100.0 million yuan. At present, the number of China's smart door lock brands has exceeded 3500, the industry is developing rapidly. The data of iiMedia shows that most of the smart door lock consumers are young male adults in first-tier cities. And consumers are most concerned about the safety of products, the acceptable price range of them is below 3,000 yuan, while the smart door lock industry is facing the problems of high product safety risk and low penetration because of high price. In the future, the smart door lock industry will further expand by strengthening security, integrating smart home ecology, launching product mix and creating high cost-effective products.

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