全球领先的新经济产业第三方数据挖掘与分析机构
关于“术后疤痕”的报告
艾媒咨询 | 2025年中国医美行业发展状况与消费行为调查数据
随着消费升级与技术迭代，中国医美行业已从传统整形扩展至轻医美、抗衰老等多元化领域，市场规模持续扩大。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国医美行业发展状况与消费行为调查数据》显示，2025年中国医美服务行业市场规模为3701亿元，2025年中国轻医美市场用户规模达3105万人。中国医美市场的增长不仅源于消费升级，也得益于技术普惠与轻医美项目的高复购率。当前行业已进入以精细化运营、差异化服务和合规化发展为核心驱动的新阶段。
在2025年中国消费者对医美项目的接受程度中，“会考虑整形，但风险要相对可控”位列第一，占比46.02%；其次是“能够接受手术医美整形，并承受一定风险”，占比22.94%。此外，在消费者接受过的医美项目中，轻医美（非手术类）占比最高，达到74.45%；医美整形（手术类）的占比为33.52%。这表明中国消费者对医美的态度趋于理性与谨慎，安全可控的非手术类项目成为市场主流偏好。同时，手术类项目亦拥有稳定的需求群体，显示出市场需求的层次性与多元化。
艾媒咨询分析师认为，未来中国医美市场将延续“轻医美主导、技术驱动、合规深化”的主线发展。一方面，非手术项目凭借低风险、高复购优势，仍是增长核心，Z世代与男性、下沉市场需求进一步释放。另一方面，再生材料、AI个性化方案及智能器械加速迭代，推动服务精准化与效果革新。此外，监管常态化下，行业加速品牌化整合，合规机构与上游技术型企业凸显优势。总的来说，消费者更趋理性，追求自然效果与安全保障，倒逼市场从营销竞争转向以品质、精细化运营为核心的高质量发展新阶段。
With the upgrading of consumption and technological advancements, China's medical aesthetics industry has expanded from traditional plastic surgery to diversified fields such as minimally invasive aesthetics and anti-aging. The market size has continued to grow. According to the latest "2025 China Medical Aesthetics Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the market size of China's medical aesthetics service industry will reach 370.1 billion yuan in 2025, and the user scale of the minimally invasive aesthetics market in China will reach 31.05 million people in 2025. The growth of China's medical aesthetics market is not only due to the upgrading of consumption but also benefits from the popularization of technology and the high repurchase rate of minimally invasive aesthetics projects. Currently, the industry has entered a new stage driven by refined operation, differentiated services, and compliance development.
In terms of Chinese consumers' acceptance of medical aesthetics projects in 2025, "Would consider plastic surgery, but the risk should be relatively controllable" ranks first, accounting for 46.02%; followed by "Can accept surgical medical aesthetics and bear certain risks", accounting for 22.94%. Additionally, among the medical aesthetics projects consumers have received, minimally invasive aesthetics (non-surgical) accounts for the highest proportion, reaching 74.45%; surgical medical aesthetics accounts for 33.52%. This indicates that Chinese consumers' attitudes towards medical aesthetics are becoming more rational and cautious, and non-surgical projects with low risks and high repurchase rates have become the mainstream preference in the market. At the same time, surgical projects also have a stable demand group, demonstrating the hierarchical and diversified nature of market demand.
Analysts from iiMedia Research believe that in the future, China's medical aesthetics market will continue to develop along the main line of "minimally invasive aesthetics dominance, technology-driven, and compliance deepening". On the one hand, non-surgical projects, with their low-risk and high-repurchase advantages, will remain the core of growth, and the demands of Generation Z, men, and consumers in lower-tier cities will be further released. On the other hand, regenerative materials, AI personalized solutions, and intelligent devices will accelerate iteration, promoting the precision and effect innovation of services. Moreover, under the normalization of regulation, the industry will accelerate brand integration, and compliant institutions and upstream technology enterprises will highlight their advantages. In summary, consumers are becoming more rational, pursuing natural effects and safety guarantees, which will force the market to shift from marketing competition to high-quality development centered on quality and refined operation.-
艾媒报告 |2019中国月子中心运行大数据与产业趋势分析报告
本报告研究涉及企业/品牌/案例：轻松妈妈，58月嫂，喜喜母婴，有福妈妈，奶牛妈妈，菩提果，贝瑞佳母婴，妈妈派育儿，蜜月佳，栗子孕育，仕馨月子会所，喜之家，爱帝宫，馨月汇，优艾贝，悦子阁，知爱，巍阁月子会所
月子中心，成为一种为产妇和婴儿提供专业服务的新型业态。艾媒商情舆情数据监测系统显示，2019年，中国的月子中心大多分布于一二线城市，用户最关注服务质量（如豪华套房）、宝宝护理和产后修复等话题。目前，月子中心主要采用酒店服务式、医院附属式、社区家庭式的运营模式，资本投入相对活跃。然而，艾媒咨询分析师认为，从业人员素质不高、价格较高和行业监管尚未成熟，仍是业态弊端。
Moon Center has become a new type of professional service for mothers and babies. According to the monitoring system of commercial and public opinion data of Ai Media, in 2019, most of China's Yuezi centers are located in the second-tier cities, and users are most concerned about the topics of service quality (such as luxury suites), baby care and post-natal rehabilitation. At present, Yuezi Center mainly adopts hotel service mode, Hospital Affiliated mode and community family mode of operation, with relatively active capital investment. However, Ai Media Consulting Analysts believe that the quality of employees is not high, the price is high and the industry supervision is not yet mature, which is still a shortcoming of the industry. -
艾媒报告|2018-2019中国小镇青年移动阅读产品使用监测报告
随着小镇青年文化娱乐消费潜力逐渐提高，该用户群体成为移动阅读细分增量市场的重点。iiMedia Research（艾媒咨询）数据显示，2018年中国小镇青年人口规模约1.12亿人，其在线娱乐休闲行为中，偏好移动阅读APP的占比高达25.0%。小镇青年移动阅读用户中，对漫画内容感兴趣的用户占比达34.9%，目前各企业也积极开展关于动漫IP资源的布局。
As the data of iiMedia Research showed, the scale of town youth population is approximately 112 million in 2018. Among their online entertainment and leisure activities, 25.0% prefer mobile reading APP. Among the town youth mobile reading users, 34.9% of them are interested in cartoon content. At present, enterprises are actively carrying out the layout of the cartoon IP resources. As the consumption value of the young people in the town is paid more and more attention, the mobile reading platform needs to grasp the preferences of users in the segmentation field and provide targeted younger and more vertical content. -
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