艾媒咨询 | 2026-2027年中国饮料乳品行业状况及标杆企业研究报告

饮料乳品行业涵盖以牛乳、羊乳等为原料经加工制成的液态乳、酸奶、乳饮料及含乳饮品等产品的研发、生产与销售，核心产品包括常温奶、低温奶、发酵乳及功能性乳制品，原料依赖上游养殖、生产工艺要求高、消费周期性较弱且产品迭代快。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国饮料乳品行业状况及标杆企业研究报告》数据显示，伊利股份、东鹏饮料及养元饮品市值合计3330.04亿元，占TOP10总市值3975.65亿元的83.76%；利润合计占TOP10总利润89.45%，盈利高度集中于伊利股份这一龙头，其利润是第二名东鹏饮料的四倍，呈现典型的一超多强格局。
艾媒咨询分析师认为，头部企业集中度高达80.02%，伊利股份以优势领跑，形成“一超多强”格局。TOP10中后七家企业营收从28.43亿元降至8.78亿元，品类侧重植物奶、奶酪等细分领域，显示行业营收结构高度依赖传统乳品，健康度中等，竞争呈两极分化。成熟企业靠规模与渠道优势稳增长，中小企业正通过差异化产品寻找成长窗口，整体处于品牌生态位调整期。
The beverage and dairy industry encompasses the research, development, production, and sales of liquid milk, yogurt, dairy beverages, and other dairy-containing products manufactured from raw materials such as cow's milk and goat's milk. Core products include ambient milk, chilled milk, fermented milk, and functional dairy products, which rely heavily on upstream livestock farming, require advanced production processes, exhibit weak consumption seasonality, and undergo rapid product iteration. According to data from iiMedia Research, a globally leading third-party data mining and analysis firm specializing in new economy industries, in its latest report titled "China Beverage and Dairy Industry Status and Leading Enterprises Report 2026–2027," Yili Group, Dongpeng Beverage, and Yangyuan Beverage collectively account for a market capitalization of RMB 333.004 billion, representing 83.76% of the total market capitalization of the TOP 10 companies at RMB 397.565 billion; their combined profits account for 89.45% of the total profits of the TOP 10, with profitability highly concentrated in Yili Group—the industry leader—with profits four times those of its second-place competitor, Dongpeng Beverage, reflecting a typical pattern of one dominant player and multiple strong competitors.
Analysts at iiMedia Research believe that the concentration of leading enterprises reaches as high as 80.02%, with Yili Group taking the lead with its advantages, forming a "one dominant player and multiple strong competitors" landscape. The revenue of the bottom seven companies in the TOP 10 fell from 2.843 billion yuan to 878 million yuan, focusing on niche segments such as plant-based milk and cheese, indicating a highly dependent revenue structure on traditional dairy products, moderate health appeal, and polarized competition. Mature enterprises maintain steady growth through scale and channel advantages, while small and medium-sized enterprises seek growth opportunities through differentiated products, collectively undergoing a period of brand ecosystem adjustment.

艾媒咨询 | 2026年中国饮料行业发展状况及消费行为调查数据

当前饮料行业正处于多元创新与消费升级并行的发展阶段，健康化消费理念普及推动产品成为日常饮食刚需。新生代消费者聚焦健康属性、口感体验与场景适配核心诉求，行业呈现无糖化、功能化、天然化趋势，天然原料萃取、低糖零脂配方、功能成分添加、便携场景化包装成为核心方向；新茶饮、功能性饮料、植物基饮品凭借创新品类与体验升级也获得了市场关注。在政策健康引导与行业标准完善驱动行业规范化升级的同时，行业仍面临标准有待完善、原材料价格波动及渠道库存管控等挑战。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国饮料行业发展状况及消费行为调查数据》显示，饮料品类接触度中，碳酸饮料（47.42%）、功能性饮料（47.16%）、果汁或蔬菜汁饮料（46.26%）位居前列，茶饮料（45.49%）、包装饮用水（44.97%）市场接触度同样处于高位。品牌认知渠道上，短视频平台推荐（51.80%）、内容分享平台推荐（48.20%）成为主流，电视广告（40.21%）、线下购物摊（36.98%）等传统渠道仍具备重要影响力。购买决策层面，口味口感（40.85%）、成分安全（35.44%）是消费者核心考量因素。消费者对健康功能的需求清晰，重视原料天然性与品质溯源，同时直指行业核心痛点——健康与口感难以兼顾（33.38%）、针对特定人群选择太少（32.99%）、同质化严重（32.47%）。 艾媒咨询分析师指出，饮料市场已从“基础解渴需求”向“健康化场景化饮品解决方案”转型，消费者决策逻辑的精细化推动行业进入“健康价值竞争”新阶段。未来，具备明确健康验证体系（如低糖认证、天然原料检测）、融合天然成分与创新工艺设计的产品将占据竞争高地。
The China’s beverage industry is currently in a phase of diversified innovation coupled with consumption upgrading. The widespread adoption of health-focused consumption concepts has elevated beverages to an essential part of daily diet. The new generation of consumers prioritizes health attributes, taste experience and scenario adaptability as core demands, steering the industry toward sugar-free, functional, natural and China-chic trends. Extraction of natural raw materials, low-sugar and zero-fat formulations, functional ingredient enrichment and portable scenario-based packaging have become core development directions. Innovative categories including new-style tea drinks, functional beverages and plant-based beverages have also garnered market attention via category innovation and experience upgrading. While policy guidance for public health and improved industry standards drive standardized industry upgrading, the sector still faces challenges such as the lack of norms for functional claims, raw material price volatility and channel inventory control.
According to the latest "Survey data on the development status and consumption behavior of China's beverage industry in 2026" released by iiMedia Research, a global third-party data mining and analysis institution for the new economy industry, carbonated drinks (47.42%), functional beverages (47.16%) and fruit/vegetable juices (46.26%) lead in category penetration, while tea drinks (45.49%) and packaged drinking water (44.97%) also maintain high market penetration. In terms of brand awareness channels, recommendations from short-video platforms (51.80%) and content-sharing platforms (48.20%) have become mainstream ways for consumers to learn about beverage brands, and traditional channels such as TV advertisements (40.21%) and offline shopping coupons (36.98%) still retain significant influence. For beverage purchase decisions, taste and flavor (40.85%) and ingredient safety (35.44%) constitute the core decision-making dimensions. Consumers have clear demand for healthy functional properties, value natural raw materials and quality traceability, and also identify core industry pain points: difficulty balancing health and taste (33.38%), insufficient product options for specific groups (e.g., diabetics) (32.99%), and severe product homogeneity with inadequate innovation (32.47%).
Analysts from iiMedia Research pointed out that the beverage market has transitioned from satisfying "basic hydration needs" to delivering "health-oriented and scenario-adapted beverage solutions". The refinement of consumer decision-making logic is propelling the industry into a new phase of "health value competition". Going forward, products equipped with clear health verification systems (e.g., low-sugar certification, natural raw material testing) and integrating natural ingredients with innovative process design will occupy a competitive high ground.

艾媒咨询|2020年中国饮料行业细分领域发展及典型案例分析报告

本报告研究涉及企业/品牌/案例：元气森林，伊利，康师傅，统一，东鹏饮料，香飘飘，农夫山泉，承德露露。

监测数据显示，2020年7-8月“饮料”行业网络口碑为67.2，偏向正面。艾媒咨询分析师认为，由于消费者更偏好“无糖”“代糖” 等健康饮品，饮料行业企业也随着消费者理念的变化进行产品升级迭代，推出符合大众需求的饮品，从而获得了较高的关注和认可。特别是受到疫情影响，消费者会更加关注食品饮品的健康问题，企业可能会进一步关注并强调植物基和以植物为中心的产品，比如豆浆、果蔬汁、酸奶。

Monitoring data show that in July-August 2020, the "beverage" industry network reputation of 67.2, biased towards the positive. iiMedia Research analysts believe that because consumers prefer "sugar-free" "sugar" and other healthy drinks, beverage industry enterprises also with the change of consumer philosophy to carry out product upgrading iteration, the introduction of drinks in line with the needs of the public, so as to obtain a higher level of attention and recognition. In particular, as a result of the outbreak, consumers will pay more attention to the health of food and beverages, and businesses may pay more attention to and emphasize plant-based and plant-centric products such as soy milk, fruit and vegetable juice, yogurt.