艾媒咨询｜2021-2022年中国母婴行业新媒体营销价值研究报告

本报告涉及的案例/品牌/企业：妈妈网

iiMedia Research（艾媒咨询）数据显示，2021年中国母婴市场规模将超过48000亿元，预计2024年将超过76000亿元。随着母婴群体消费意识逐渐前置，早阶母婴消费市场潜力不断被开发，并且母婴商品的选购差异化逐渐凸显，母婴产品分阶段购买成为新消费趋势。头部母垂平台凭借庞大的用户规模以及较高的品牌影响力，实现分阶段的精准信息传递，充分享受品牌带来的市场红利，实现获得更大的母婴市场份额。
According to the data of iiMedia Research, the scale of China's maternal and infant market will exceed 4800 billion yuan in 2021 and is expected to exceed 7600 billion yuan in 2024. With the gradual advance of the consumption awareness of mother and baby groups, the market potential of early-stage mother and baby consumption has been continuously developed, and the purchase differentiation of mother and baby goods has gradually become prominent. The phased purchase of mother and baby products has become a new consumption trend. With its huge user scale and high brand influence, the head mother hanging platform realizes accurate information transmission in stages, fully enjoys the market dividends brought by the brand, and achieves greater market share of mothers and infants.

艾媒咨询|2020年5-6月中国母婴行业运行状况及企业商情动态双月度报告

本报告研究涉及企业/品牌/案例：贝因美、飞鹤、英式、健合集团。

2019年中国婴幼儿配方奶粉进口34.55万吨，同比增长6.5%。艾媒咨询分析师认为，婴幼儿奶粉及辅食基本是刚性需求，特别是在电商、跨境电商和直播带货等形式的普及下，中国婴幼儿奶粉及辅食行业受到的疫情冲击不大。

In 2019, China imported 345,500 tons of infant formula milk powder, a year-on-year increase of 6.5%. IiMedia Research believes that infant milk powder and complementary foods are basically rigid demands. Especially under the popularization of e-commerce, cross-border e-commerce and live streaming, China's infant milk powder and complementary food industries are not affected by the epidemic.

艾媒咨询|2020年3-4月中国母婴行业运行状况及企业商情动态双月度报告

本报告研究涉及企业/品牌/案例：戴维医疗、仟源医疗、贝贝网、宝宝树。

2020年疫情期间，在线上的母婴产品购物占比10.1%，其中宝宝树平台的全网月活渗透率最高。艾媒咨询分析师认为，在直播电商等购物模式的发展下，各大母婴门店在有节奏地部署线上转型，但从目前的消费习惯来看，线下渠道依旧是母婴产品消费的主要战场。

During the 2020 epidemic, online shopping for maternal and child products accounted for 10.1%, and the Babytree platform had the highest monthly active penetration rate across the entire network. iiMedia Research believe that under the development of live e-commerce and other shopping models, major maternal and child stores are gradually deploying online transformation, but from the current consumption habits, offline channels are still maternal and child product consumption Main battlefield.

艾媒报告|2020H1中国婴幼市场运行状况及消费行为调研报告

本报告研究涉及企业/品牌/案例:中国飞鹤，美赞臣，爹地宝贝，圣顿教育，美吉姆
其他提及企业/品牌：天猫，京东，苏宁，爱婴岛，孩子王，乐友，贝贝网，宝宝树，蜜芽，妈妈网，妈妈帮，阿里，君乐宝，伊利等。

2020年5月6日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国婴幼市场运行状况及消费行为调研报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对食品、用品、服务等婴幼儿市场的各个细分领域运行状况进行市场分析，并且通过1017名用户的问卷调研对以及消费行为进行了考察，结合飞鹤、美赞臣、爹地宝贝等企业的案例分析，判断2020-2021年中国婴幼行业的发展趋势。艾媒咨询分析师认为，随着收入的提升，意味着消费群体有了更多支出的空间，中国居民的婴幼儿相关消费能力增强，对婴幼儿产业有一定的利好作用。但是由于收入水平有限且支出种类多，宝妈在婴幼儿产品的支出中则保持谨慎的态度，但是消费金额高的人群占比在将来会有增加。

Infant industry consumption is just in need, with a huge consumer group. The impact of the new crown epidemic on the infant and child industry segmentation is different. In terms of APP, the average number of monthly active users bred by Mom.com in January 2020 reached 17.514 million, an increase of 2.47% month-on-month; and the infant and childcare industry received a significant impact. The market size in 2020 is expected to decline by 60%.