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关于“每日优鲜”的报告

本报告研究涉及企业/品牌/案例:淘宝,拼多多,快手,抖音,美团,饿了么,阿里健康,新东方在线,腾讯课堂,钉钉,58同城,恒大集团,拓维信息,昂立教育,齐心集团,鸿合科技,三爱富,全通教育,会畅通讯,世纪天鸿,方直科技,三五互联,金科文化,二六三,高乐股份,智莱科技,圆通速递,佛塑科技,顺丰控股,三泰科技,外运发展,韵达股份,*ST飞马,申通快递,*ST长投,德邦股份,厦门象屿,苏宁易购,飞力达,中储股份,怡亚通,中国外运,华贸物流,铁龙物流,华鹏飞,中文在线,掌趣科技,三五互联,金科文化,昆仑万维,姚记科技,三七互娱,冰川网络,拓维信息,完美世界,芒果超媒,爱奇艺,哔哩哔哩,腾讯控股,优酷土豆,映客,斗鱼,虎牙直播,宝通科技,迅游科技,游族网络,长城动漫,世纪华通,天舟文化,东方明珠,吉比特,巨人网络,中青宝,京东生鲜,饿了么,美团买菜,叮咚买菜,每日优鲜,苏宁到家,本来生活,食行生鲜等。

2020年2月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年新冠病毒影响下的中国经济发展投资逻辑进行分析,特别对疫情利好的“宅经济”以及利空行业进行深度分析,以快递行业、在线娱乐、生鲜电商、在线教育、在线医疗、在线办公等行业案例,深入探究运行模式和发展趋势。2019年,21.3%宅家网民线上消费占总消费的比例在61%以上,宅家网民对线上消费依赖程度较高;77.1%宅家网民主要通过线上渠道进行娱乐,其中最受欢迎的是影视音乐,占比48.2%。艾媒咨询分析师认为,中国“宅经济”业态早已形成,但在2020年新春新冠状病毒疫情影响下,居民防疫隔离增加了宅在家里的时间,线上消费、线上娱乐需求增加,使得“宅经济”成为当前重要的经济发展模式。
In 2019, 21.3% of home netizens' online consumption accounted for more than 61% of total consumption, and home netizens rely heavily on online consumption; 77.1% of home netizens mainly used online channels for entertainment, the most popular of which Film and television music accounted for 48.2%. iiMedia Researchh analysts believe that China's "House Economy" format has long been formed, but under the influence of the New Year coronavirus epidemic in 2020, the quarantine of residents will increase the time spent at home, and online consumption and online entertainment demand will increase "House economy" has become an important economic development model.

本报告研究涉及企业/品牌/案例:美团买菜,每日优鲜,三蛋生鲜,腾讯,肉联邦,钱大妈,朴朴超市,谊品生鲜,生鲜传奇,妙生活,鲜生友请,顺丰优选,邻里生鲜,永辉生活,京东,阿里巴巴,美团,华润万家,本来鲜

iiMedia Research(艾媒咨询)数据显示,2019年中国生鲜市场交易规模突破两万亿元,社区生鲜门店拥有中国生鲜市场约1/3的消费者群体。作为产业转型升级的必然结果,社区生鲜具有消费便捷、产品新鲜与惠民程度高的竞争优势,由此赢得了商业资本的密集进驻,同时也倒逼着传统生鲜企业和部分生鲜电商品牌加快创新的脚步。中国人口基数庞大,未来国内生鲜市场还有巨大的伸展空间,多路市场力量的蜂拥集结将会造就出社区生鲜十分鲜明的商业走势,如需求端线下消费热度不减,连锁品牌呈区域割据之势;降低成本成为经营重心;加码冷链物流和生鲜供应链投资,要素配置向供应链上游移动;从依赖流量思维转向客户运营思维,场景体验与精准定制大行其道等。
As the data of iiMedia Research showed, the transaction scale of fresh food market in China exceeded 2 trillion yuan in 2019, and community fresh food stores accounted for about one third of the consumers in the fresh food market in China. As the inevitable result of industrial transformation and upgrading, community fresh food stores have the competitive advantages of convenient consumption, fresh products and high degree of benefit to the people, thus winning the intensive entry of commercial capital, but also forcing traditional fresh food enterprises and some fresh electric commodity brands to accelerate the pace of innovation. China's population base is huge, which leads to the huge space to expand in the domestic fresh food market in the future, the multichannel market forces will create a very bright community fresh business trend, for example, consumers' enthusiasm for offline purchase continues to increase, and chain brands show a trend of regional fragmentation; cost reduction becomes the focus of business; increase cold-chain logistics and fresh supply chain investment, factor allocation to the upstream of the supply chain; from thinking of relying on traffic to thinking of customer operation, scene experience and precise customization are popular and so on.

本报告研究涉及企业/品牌/案例:盒马生鲜,美菜网,易果生鲜,本来生活,顺丰优选,天天果园,我买网,来三斤,宋小菜,京东到家,美团,叮咚买菜,苏宁生鲜,1号店,喵鲜生,亚马逊国际生鲜馆,阿里巴巴,饿了么,安鲜达,天猫生鲜,欧尚,大润发,联华超市,三江购物,新华都,淘咖啡,高鑫零售,腾讯,沃尔玛,超级物种,谊品生鲜,永辉超市,逸刻新零售,华润万家,7fresh

水果价格上涨带动了中国网民对水果相关资讯的讨论,艾媒商情舆情数据监测系统显示,2019年夏季,广东地区对水果的讨论热度占居全国第一。近几年中国水果产量不断增加,陕西、广西、广东等省份的水果种植面积超过1000万亩;同时,进口水果的贸易额也在不断提高。2018年,中国水果进口额较高的国家分别是智利(24.0%)、泰国(23.9%)、菲律宾(10.5%)、越南(10.4%)和新西兰(6.4%),进口额较高的水果分别是樱桃(18.7%)、榴莲(15.7%)、香蕉(12.9%)、提子(8.4%)和橙(6.2%)。中国水果产业发展推动了产业链的进一步完善,形成了如每日优鲜、京东到家等水果配送业务,水果生鲜产业得到阿里、腾讯、京东等互联网巨头关注,开始了投资和布局。

  The rise in fruit prices has led to discussions among Chinese netizens about fruit-related information. The Aibu business sentiment data monitoring system shows that in the summer of 2019, the discussion on fruit in Guangdong ranked first in the country. In recent years, China's fruit production has been increasing, and the fruit planting area in Shaanxi, Guangxi, Guangdong and other provinces has exceeded 10 million mu. At the same time, the trade volume of imported fruits is also increasing. In 2018, the countries with higher Chinese fruit imports were Chile (24.0%), Thailand (23.9%), Philippines (10.5%), Vietnam (10.4%) and New Zealand (6.4%). The higher imported fruits were cherries (18.7%), durian (15.7%), banana (12.9%), raisins (8.4%) and orange (6.2%). The development of China's fruit industry has promoted the further improvement of the industrial chain, forming fruit distribution business such as daily fresh and Jingdong home. The fruit fresh food industry has attracted attention from Internet giants such as Ali, Tencent and Jingdong, and has started investment and layout.

本报告研究涉及企业/品牌包括:美菜网、懒龙龙、宋小菜、朴朴超市、谊品生鲜、每日优鲜、天天果园、京东、联华超市、易果生鲜、美团点评、高鑫零售、永辉超市、华润集团、逸刻新零售、阿里巴巴、饿了么、安鲜达、天猫生鲜、欧尚、大润发、新华都、三江购物、联华超市、盒马生鲜、淘咖啡

2018年中国生鲜电商市场规模持续增长,生鲜电商行业投融资情况趋于稳定,行业市场格局初步确立。同时电商巨头也在发力布局生鲜电商,阿里联合传统零售,布局生鲜新场景,同时腾讯也在联手京东,打造生鲜创新平台。生鲜行业的产业链普遍较长,生鲜电商重在降低成本。目前中国生鲜电商行业已形成垂直平台类、综合平台类、O2O类、创新平台类等发展模式,不同模式各有优劣。iiMedia Research(艾媒咨询)数据显示,生鲜类产品月活渗透率均不足一成,生鲜电商用户相对年轻化,购买力较强。受线下门店和刚需本质影响,用户男女比例相近。目前生鲜电商行业仍面临产品非标化、品控难、产品损耗率高等问题。未来,随着大众逐渐接受线上购买生鲜的观念,生鲜电商市场规模将进一步扩大,生鲜产品的仓储管理模式也需要引进新的技术和模式,进一步完善。同时,线上与线下结合的创新模式也将进一步扩展,社区团购将成为新切入点。

In 2018, the market size of China's fresh food e-commerce market continued to grow. The investment and financing situation of the fresh food e-commerce industry tended to be stable, and the industry market pattern was initially established. At the same time, e-commerce giants are also making efforts to enter the fresh food e-commerce industry, Ali is in line with traditional retail, and layouts new scenes. At the same time, Tencent is also cooperating with Jingdong to create a innovative fresh food e-commerce platform. The industrial chain of the fresh food industry is generally long, and the fresh food e-commerce focuses on reducing costs. At present, China's fresh food e-commerce industry has formed development models such as vertical platform, integrated platform, O2O, and innovation platform. Different models have their own advantages and disadvantages. According to iiMedia Research, the monthly penetration rate of fresh food products is less than 10%, and the fresh food e-commerce users are relatively young and have strong purchasing power. Affected by the offline store and the immediate need, the ratio of male to female is similar. At present, the fresh food e-commerce industry still faces problems such as non-standardization of products, difficulty in quality control, and high rate of product loss. In the future, as the public gradually accepts the concept of online purchase of fresh food, the market size of fresh food e-commerce will be further expanded. Introducing new technologies and models,The storage management model of fresh food products also needs to further improve. At the same time, the innovative model of online and offline integration will be further expanded, and community group purchase will become a new entry point.

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