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关于“汽车金融”的报告

本报告研究涉及企业/品牌/案例:车白条,易鑫车贷,中国平安,微贷网,宜车贷,好车贷,大搜车,汽车之家,中国银行,京东

iiMedia Research(艾媒咨询)数据显示,2020年中国互联网汽车金融市场规模将超5600亿元。在利好的宏观环境和更趋规范化的市场条件下,汽车金融市场发展前景乐观,但与此同时,互联网汽车金融行业也面临着产品落地难等诸多挑战。
随着人们生活水平和消费水平的提高、互联网的发展,加上新能源汽车产业的崛起,互联网汽车金融行业步入了快速增长阶段,未来将有更多的互联网平台入局。iiMedia Research(艾媒咨询)数据显示,预计在2020年,中国中国互联网汽车金融市场规模将达到5600亿元。此外,八成计划购车网民有使用互联网汽车金融产品的意愿。54.3%的用户对互联网汽车金融产品表示信任,存在隐性收费、审核及放宽效率低是潜在用户最顾虑的因素。在汽车金融互联网化发展的必然趋势下,企业品牌建设是未来竞争发展的关键。
With the improvement of people's living standard and consumption level, the development of the Internet, and the rise of the new energy automobile industry, the Internet auto finance industry has entered a stage of rapid growth, and more Internet platforms will be introduced in the future. As the data of iiMedia Research showed, China's Internet auto finance market is expected to reach 560 billion yuan by 2020. In addition, 80% of Internet users who plan to buy cars are willing to use Internet auto financing products. 54.3 percent of the users expressed trust in Internet auto financing products, and the most worrying factor for potential users was hidden fees, the low efficiency of auditing and relaxation. Under the inevitable trend of Internet development of auto finance, enterprise brand construction is the key to future competition and development.

本报告研究涉及企业/品牌:东风日产,奔驰,宝马,福特,丰田,奇瑞,一汽金融,华南汽车金融,东正金融,长安汽车,比亚迪,大众汽车金融,梅德赛斯汽车金融,戴勒姆,安吉汽车融资,种车型融融资租赁,立根租赁,上市融资租赁,易鑫集团,庞大集团,易汇资本,汇通租赁

中国汽车行业、金融行业以及政府政策共同保障并推动着汽车金融业的发展。iiMedia Research(艾媒咨询)数据显示,中国汽车金融业务贷款余额稳定上升,规模为由2013年的3倍增长到2017年的4倍以上且保持增长趋势。受奔驰汽车金融服务费事件的影响,汽车金融成为全社会关注的焦点,相关部门开始着手汽车金融行业整顿。目前,中国的汽车金融产业链基本完善,参与主体主要为汽车金融公司、融资租赁公司、互联网汽车金融公司、商业银行。iiMedia Research(艾媒咨询)数据显示,汽车金融用户较多选择汽车金融公司金融产品,约占比66.6%,汽车金融公司居市场主体地位。未来,汽车金融行业的发展趋势将体现在业务模式多元化、资金构成多元化以及技术手段多样化。

China's auto industry, financial industry and government policies jointly guarantee and promote the development of the auto finance industry. iiMedia Research data shows that the balance of China's auto finance business loans has steadily increased, and the scale has increased from 3 times in 2013 to 2017. More than 4 times of the year and keep growing. Affected by the Mercedes-Benz auto service fee incident, auto finance has become the focus of the whole society, and relevant departments have begun to rectify the auto finance industry. At present, China's auto finance industry chain is basically perfect, and the main participants are auto finance companies, financial leasing companies, Internet auto finance companies, and commercial banks. iiMedia Research data shows that auto finance users choose auto finance companies. Financial products accounted for approximately 66.6%, and auto finance companies were dominant in the market. In the future, the development trend of the auto finance industry will be reflected in the diversification of business models, the diversification of funds and the diversification of technical means.

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