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关于“海尔”的报告

本报告研究涉及企业/品牌/案例:小米集团,顺为资本,晨兴资本,IDG资本,启明创投,高通创投,淡马锡,DST Global,厚朴投资,云锋基金,All-Stars ,GIC,百度,海尔,华为,京东,谷歌,科大讯飞,中兴,中国移动,中国电信,中国联通,创维,水晶光电

5G技术的加速落地推动着中国智能手机行业与AIoT行业的变革与发展。iiMedia Research (艾媒咨询)数据显示,2019年上半年国内手机市场总体出货量1.86亿部,同比下降5.1%, 4G手机出货量为1.78 亿部,同比下降 4.2%。与此同时,中国5G手机新机型加速上市,新一轮换机潮前奏已经开始,手机行业面临洗牌。AIoT领域,iiMedia Research (艾媒咨询)数据显示,2018年中国AIoT智能硬件市场规模达5000亿元,呈高速增长态势,预计2020年将突破10000亿元。2019年小米集团制定了“手机+AIoT”的双引擎战略,虽然小米在5G手机以及AIoT领域已经取得一定成绩,但面对巨头环伺的激烈竞争环境,小米未来的发展道路仍充满挑战,核心技术壁垒有待进一步提升。

The accelerated implementation of 5G technology promotes the reform and development of China's smart phone industry and AIoT industry. According to the data of iimedia research, in the first half of 2019, the total shipment volume of domestic mobile phone market was 186 million, down 5.1% year-on-year, and the 4G mobile phone shipment volume was 178 million, down 4.2% year-on-year. At the same time, Chinese mobile phone manufacturers are speeding up 5G mobile phones, and a new round of mobile phones has begun. The mobile phone industry is facing a reshuffle. In the field of AIoT, according to the data of iimedia research, in 2018, the scale of China's AIoT intelligent hardware market reached 500 billion yuan, showing a high-speed growth trend, and is expected to exceed 1 billion yuan in 2020. In 2019, Xiaomi group formulated the dual engine strategy of “mobile phone + AIoT “. Although Xiaomi has made some achievements in 5G mobile phone and AIoT, in the face of the fierce competition environment surrounded by giants, Xiaomi's future development path is still full of challenges, and the core technical barriers need to be further improved.

本报告研究涉及企业/品牌/案例:水晶光电,因特尔,IBM,google华为云,百度云,腾讯云,阿里云,旷视,科大讯飞,SHARP,中国移动,中国联通,中国电信,中兴,美的,海尔,小米,小i机器人,创维数字,Homekit,smartThings,京东微联,天猫,淘宝,苏宁,点名时间,微信,微博,欧瑞博,奕至家居,毫米科技,至家,汇晶智能,三维家,绿米,Amazon

AIoT的应用场景不断丰富,2019年在中国主要分布于智慧家居、智慧城市、智慧零售和智慧制造四项应用场景中。目前,智能家居被视为新的互联网应用入口,应用场景相对广泛,包括影音娱乐、家庭安防、智能卫浴、智能厨房、智能睡眠等。亚马逊、阿里、喜马拉雅、小米、美的、海尔等各类企业都开始布局相关应用。智慧交通成为智慧城市服务的重要应用,艾媒商情舆情监测系统数据显示,广东、重庆、北京网民最关注智慧交通问题。艾媒咨询分析师认为,随着5G临时牌照发放和商用步伐的加快,中短期内将率先带动AIoT产业技术进步和场景丰富,在带动中国经济产出、提供就业机会等方面将发挥重要作用。

The application scenarios of AIoT are constantly enriched. In 2019, it was mainly distributed in four application scenarios: smart home, smart city, smart retail and smart manufacturing. At present, smart home is regarded as a new Internet application portal, and the application scenarios are relatively wide, including audio and video entertainment, home security, smart bathroom, smart kitchen, smart sleep and so on. Amazon, Ali, Himalayan, Xiaomi, Midea, Haier and other companies have begun to deploy related applications. Smart transportation has become an important application of smart city service. iiMedia public opinion monitoring system shows that netizens in Guangdong, Chongqing and Beijing are most concerned about smart transportation. iiMedia Consulting analysts believe that with the acceleration of the 5G temporary license issuance and the pace of commercialization, the medium and short-term will take the lead in driving the technological progress and rich scenes of the AioT industry, which will play an important role in driving China's economic output and providing employment opportunities.

本报告研究涉及企业/品牌/案例:水晶光电,因特尔,IBM,google华为云,百度云,腾讯云,阿里云,旷视,科大讯飞,SHARP,中国移动,中国联通,中国电信,中兴,美的,海尔,小米,小i机器人,创维数字,Homekit,smartThings,京东微联,天猫,淘宝,苏宁,点名时间,微信,微博,欧瑞博,奕至家居,毫米科技,至家,汇晶智能,三维家,绿米,Amazon


AIoT的应用场景不断丰富,2019年在中国主要分布于智慧家居、智慧城市、智慧零售和智慧制造四项应用场景中。目前,智能家居被视为新的互联网应用入口,应用场景相对广泛,包括影音娱乐、家庭安防、智能卫浴、智能厨房、智能睡眠等。亚马逊、阿里、喜马拉雅、小米、美的、海尔等各类企业都开始布局相关应用。智慧交通成为智慧城市服务的重要应用,艾媒商情舆情监测系统数据显示,广东、重庆、北京网民最关注智慧交通问题。艾媒咨询分析师认为,随着5G临时牌照发放和商用步伐的加快,中短期内将率先带动AIoT产业技术进步和场景丰富,在带动中国经济产出、提供就业机会等方面将发挥重要作用。


The application scenarios of AIoT are constantly enriched. In 2019, it was mainly distributed in four application scenarios: smart home, smart city, smart retail and smart manufacturing. At present, smart home is regarded as a new Internet application portal, and the application scenarios are relatively wide, including audio and video entertainment, home security, smart bathroom, smart kitchen, smart sleep and so on. Amazon, Ali, Himalayan, Xiaomi, Midea, Haier and other companies have begun to deploy related applications. Smart transportation has become an important application of smart city service. iiMedia public opinion monitoring system shows that netizens in Guangdong, Chongqing and Beijing are most concerned about smart transportation. iiMedia Consulting analysts believe that with the acceleration of the 5G temporary license issuance and the pace of commercialization, the medium and short-term will take the lead in driving the technological progress and rich scenes of the AioT industry, which will play an important role in driving China's economic output and providing employment opportunities.

本报告研究涉及企业/品牌/案例:海尔、西门子、美的、容声、三星、松下、美菱、海信、TCL、博世,格力、大金、奥克斯、志高、科龙、小米,苏宁易购,天猫,国美,京东,创维,华日,小天鹅,万家乐,康佳,方太,九阳,樱花

利好政策、消费升级与市场需求驱动下,中国家电行业快速发展。2017年,中国家电零售商品购进额达3554.6亿元,成交额达304.0亿元。2017年亿元以上的家电市场个数减少至32个。目前,在家电选购中,50.0%的人考虑个人喜好,46.0%更注重品牌知名度。艾媒金榜(iiMedia Ranking)数据显示,在空调品牌中,格力的排名最高,金榜指数达87.0;在冰箱品牌中,排名第一的为海尔冰箱,金榜指数为84.9;在电视品牌中,传统品牌TCL排名最高,金榜指数为70.5。艾媒咨询分析师认为,未来家电发展将更注重场景智能和用户体验。

Driven by favorable policies, consumption upgrade and market demand, China’s home appliance market is developing at a high speed. China’s retail purchase amount of home appliance reached 35,546 billion yuan in 2017, and the turnover were 3,040 billion yuan. Besides, the amount of home appliance market that are more than 10 billion yuan fell into 32 in 2017. Currently, 50.0% of the customers prefer to personal interest and 46.0% pay more attention to the brand popularity when purchasing the home appliance. iiMedia Ranking shows that Gree ranked the first in the brand of air conditioner, with the grade of 87.0.In terms of the brand of refrigerator, Haier was the championship, with the grade of 84.9. As for television, TCL, the traditional brand got 70.5 and won the first. iiMedia Research believes that the future development of home appliance will concentrate more on scene intelligence and user experience.

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