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关于“消费”的报告

本报告研究涉及企业/品牌/案例:日食记,艾格吃饱了,阿玛尼,王者荣耀,抖音,小红书,微博,完美日记,三顿半咖啡

预计2020中国春节黄金周消费规模将超11000亿元,春节成中国最大消费场景。新春消费群体开始更替,商家须加强品牌创新迎合新消费群体的变化。在消费升级的背景下,商品质量以及产品健康是消费者最关注的因素,2020新春消费将迎来品质消费。
iiMedia Research(艾媒咨询)数据显示,预计2020中国春节黄金周消费规模将继续保持稳定增长,达到11034亿元 ,新春成为中国最大的消费场景。随着新春消费的中坚力量转移至90后群体,各品牌商家须重视产品和销售模式的创新,及时迎合消费人群更替的变化。iiMedia Research(艾媒咨询)数据显示,55.7%的受访网民表示在新春消费时注重商品质量,食品类年货选择注重健康的受访网民达到60.7%。在消费升级的背景下,价格不再是消费者关注的首要因素,而是回归到商品的质量。同时,随着养生意识的提升,消费者对健康型的食品需求提高,2020年将迎来品质新春。

As the data of iiMedia Research showed, the consumption scale of Chinese Spring Festival golden week is expected to grow steadily, reaching 1103.4 billion yuan in 2020 and the Spring Festival will become China's largest consumer scene. As the backbone of the Chinese New Year's consumption shifts to the 90s group, brands should pay attention to product and sales model innovations in order to timely cater to changes in consumer groups. As the data of iiMedia Research showed, 55.7% of the Internet respondents pay attention to the quality of goods when they consume in the Spring Festival, while 60.7% of them pay attention to the health of food products. In the context of consumption upgrades, price is no longer the primary factor that consumers pay attention to, but returns to the quality factor. Meanwhile, with the improvement of health consciousness, consumers' demand for healthy foods will increase. Thus, a quality new year will be ushered in 2020.
(以下为节选页,完整版共33 页)

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