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关于“淘宝”的报告

本报告研究涉及企业/品牌/案例:淘宝,拼多多,快手,抖音,美团,饿了么,阿里健康,新东方在线,腾讯课堂,钉钉,58同城,恒大集团,拓维信息,昂立教育,齐心集团,鸿合科技,三爱富,全通教育,会畅通讯,世纪天鸿,方直科技,三五互联,金科文化,二六三,高乐股份,智莱科技,圆通速递,佛塑科技,顺丰控股,三泰科技,外运发展,韵达股份,*ST飞马,申通快递,*ST长投,德邦股份,厦门象屿,苏宁易购,飞力达,中储股份,怡亚通,中国外运,华贸物流,铁龙物流,华鹏飞,中文在线,掌趣科技,三五互联,金科文化,昆仑万维,姚记科技,三七互娱,冰川网络,拓维信息,完美世界,芒果超媒,爱奇艺,哔哩哔哩,腾讯控股,优酷土豆,映客,斗鱼,虎牙直播,宝通科技,迅游科技,游族网络,长城动漫,世纪华通,天舟文化,东方明珠,吉比特,巨人网络,中青宝,京东生鲜,饿了么,美团买菜,叮咚买菜,每日优鲜,苏宁到家,本来生活,食行生鲜等。

2020年2月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年新冠病毒影响下的中国经济发展投资逻辑进行分析,特别对疫情利好的“宅经济”以及利空行业进行深度分析,以快递行业、在线娱乐、生鲜电商、在线教育、在线医疗、在线办公等行业案例,深入探究运行模式和发展趋势。2019年,21.3%宅家网民线上消费占总消费的比例在61%以上,宅家网民对线上消费依赖程度较高;77.1%宅家网民主要通过线上渠道进行娱乐,其中最受欢迎的是影视音乐,占比48.2%。艾媒咨询分析师认为,中国“宅经济”业态早已形成,但在2020年新春新冠状病毒疫情影响下,居民防疫隔离增加了宅在家里的时间,线上消费、线上娱乐需求增加,使得“宅经济”成为当前重要的经济发展模式。
In 2019, 21.3% of home netizens' online consumption accounted for more than 61% of total consumption, and home netizens rely heavily on online consumption; 77.1% of home netizens mainly used online channels for entertainment, the most popular of which Film and television music accounted for 48.2%. iiMedia Researchh analysts believe that China's "House Economy" format has long been formed, but under the influence of the New Year coronavirus epidemic in 2020, the quarantine of residents will increase the time spent at home, and online consumption and online entertainment demand will increase "House economy" has become an important economic development model.

本报告研究涉及企业/品牌/案例:微博,抖音,快手,小红书,蘑菇街,网易考拉,唯品会,淘宝,天猫,京东,拼多多,苏宁易购,谦寻,美腕,蚊子会,本新文化,明睿传媒,构美,集淘,纳斯,阿卡丽,秀猪,天猫超市,波司登官方旗舰店,荣耀官方旗舰店,perfectdiary旗舰店,伊芙丽官方旗舰店,百草味旗舰店,三只松鼠旗舰店,雅鹿官方旗舰店,veromoda官方旗舰店,欧莱雅官方旗舰店,Youtube,Instagram,Facebook,亚马逊,Lazada,Shopee,薇娅viya,李佳琦Austin,张大奕eve,雪梨_Cherie,烈儿宝贝,林珊珊Sunny,陈洁kiki,恩佳N,柯柯baby,小侨Jofay,格格妈,周家小鱼,二寸Ercun,政政的新装,ME壹一,幼师阿曼儿,若大王,柒柒优品,xin小小梦,睿妈潮童,考拉二小姐,grace颖子,橘丽丝Genius,798美食,蜜蜂姐姐,Goodie小文,sunny小菲酱,小肥羊summer,暴走的蜜豆包,香香姐姐Alina等。

2020年2月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国直播电商行业运行大数据分析及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,并且通过草莓派数据调查与计算系统调研对中国直播电商行业运行进行分析,以淘宝直播、蘑菇街等为案例深度剖析行业运营模式。2019年双11全天淘宝直播带动成交近200亿元,其中,亿元直播间超过10个,千万元直播间超过100个。“双11”启动仅63分钟,淘宝直播带动的成交额就超2018年双11全天。
On February 12, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “Research Report on Big Data Analysis and Trends in the Operation of China's Live E-commerce Industry in 2020-2021”. The case provides an in-depth analysis of the industry's operating model. The double 11 full-day Taobao live broadcast in 2019 led to nearly 20 billion yuan in transactions, of which more than 10 billion live broadcast rooms and more than 100 million live broadcast rooms. Only 63 minutes after the launch of “Double 11”, the sales volume driven by Taobao Live Broadcast surpassed the double 11 full day in 2018.

本报告研究涉及企业/品牌/案例:淘宝,京东,美拍,抖音,快手,苏宁,李佳琦,薇娅,农村淘宝,淘宝直播,YY直播,衣联网,红豆角,一件直播购,阿里巴巴1688,广州沙河万佳服装批发市场,蘑菇街,批批网,一手APP,汉小仙,小丫MOMO淘女郎demi,楚菲楚然twins,闻小哈joanne,陈洁kiki,烈儿宝贝,fashion美美搭,Heika-Z,李湘,祖艾妈,搭配师周末,大晶ada,恩佳N,青藤文化,蜂群文化,如涵,古麦嘉禾,薇龙文化,飞搏共创,无忧传媒,头条易,一号批发商城,99linda,酷儿饰品批发商城,小谷女装,档口女装批发小雪儿,大叔鞋包货仓,小刘翡翠批发,百色鸟,蜜糖小姐missgooey美甲批发,大饼女装批发,吴洒中国东方丝绸市场,常熟招商场,江阴食品城,江阴纺织市场,太仓轻纺市场,无锡招商城,徐州淮海食品城韩世市场,常州凌家塘农副产品批发市场,扬州曲江小商品市场,邳州新城农产品批发市场,义乌中国小商品城 ,绍兴中国轻纺城,浙江萧山商业城,浙江黄岩路桥小商品批发市场,宁波慈溪周巷副食品批发市场,诸暨市大唐轻纺市场,杭州环北小商品市场,杭州丝绸市场,湖州丝绸城,杭州四季青服装市场,江扬农产品批发市场,上海农产品中心批发市场,三林农产品批发市场,十八铺农产品批发市场,七宝农产品批发市场,江桥蔬菜批发市场,联嘉食用农产品批发市场,纵旺食用农产品批发市场,辉展进口水果批发市场,龙吴进口果蔬批发市场,临沂小商品批发城,碯川服装批发市场,即墨市服装批发市场,烟台市开发区彩云城,金乡凯盛国际农产品物流园,聊城永安蔬菜批发市场,寿光地利农产品物流园,滕州市农副产品物流中心,淄博东源市场,临沂华东水果批发市场,石家庄南三条小商品批发市场,石家庄新华贸易中心市场,石家庄桥西小青年街市场,石家庄正定国际小商品市场,白沟小商品批发市场,白沟箱包批发市场,唐山玉田鸦鸿桥市场,邯郸宏达小商品批发市场,邯郸市金凤禽蛋农贸批发市场,衡水市小商品批发市场,普宁流沙布料市场,兴宁东岳宫市场,广州白马服装批发市场,广州十三行服装批发街,广州沙河服装批发市场,东莞虎门富民服装批发市场,广州黄沙水产品批发市场,中山市沙溪休闲服装市场,深圳服装批发市场,广州芳村洞企石路茶叶专业街等

2020年2月5日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2019-2020年中国批发市场直播电商产业调查及发展趋势报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国批发行业的发展现状、产业链细分领域进行深度分析,特别关注到批发直播电商这种新兴业态,以批批网、一件等具有影响力的批发直播电商平台作为典型进行商情分析,深入探究运行模式和发展趋势。截止2018年末,中国批发业现存企业法人单位有354.2万个,从业人员2198.2万人,资产总计42.1万亿元,分别比2013年末增长102.9%、14.3%和56.0%;批发业全年实现营业收入72.3万亿元,比2013年增长44.9%。艾媒咨询分析师认为,近年来中国批发业和零售业总体规模不断扩大,行业结构持续优化,对国民经济的发展作出重要贡献。
On February 5, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “2019-2020 China Wholesale Market Live Broadcast E-commerce Industry Survey and Development Trend Report”. The report conducts an in-depth analysis of the development status of China's wholesale industry, the industry chain segmentation field.Wholesale live streaming e-commerce, a new business format, uses influential wholesale live streaming e-commerce platforms such as batch approval network and one piece as a typical model to conduct business analysis, and in-depth exploration of operation modes and development trends. As of the end of 2018, there were 3.542 million existing legal entities in China's wholesale industry, with 21.982 million employees and total assets of 42.1 trillion yuan, respectively, an increase of 102.9%, 14.3%, and 56.0% over the end of 2013; the wholesale industry realized operating income throughout the year 72.3 trillion yuan, an increase of 44.9% over 2013. Ai Media Consulting analysts believe that the overall scale of China's wholesale and retail industries has continued to expand in recent years, and the industry structure has continued to optimize, making an important contribution to the development of the national economy.

本研究报告涉及企业/品牌/案例:唯品会,TJX,Rue La La,TJ Maxx,Vente-privée,Gilt Groupe,Zulily,Amazon,Myhabit,Bed Bath & Beyond ,Hudson's Bay Company ,One Kinds Lane,brands4friends ,eBay,聚美优品,聚尚网,蜜芽,小雨伞,淘宝,鲸特卖,京东,当当,蘑菇街,佳品网,俏物悄语,奥特莱斯广场,尚品网,年糕妈妈

预计2019中国特卖市场交易规模将突破1.5万亿元。在经济下行及消费者回归理性消费的环境下,具有抗周期特性的特卖经济展现旺盛生命力。服饰消费仍是中国特卖平台最核心业务,商品品质以及价格是消费者最关注因素,在消费升级潮流下,消费者更倾向于追求商品的性价比。

iiMedia Research(艾媒咨询)数据显示,预计2019中国特卖市场交易规模将继续保持增长的态势,达到15432.58亿元。在供给侧品牌商库存压力持续加大,需求侧消费者消费升级并回归理性的背景下,中国特卖市场定位于以服饰穿戴类为主的大众消费品,满足了下行周期的市场需求,成为抗周期的最佳商业模式之一。iiMedia Research(艾媒咨询)数据显示,74.4%的受访特卖用户表示会关注服饰鞋包折扣优惠情况,消费者对服饰箱包个性化需求高,其折扣更容易激发消费欲望。同时,为了更好的触达消费者,中国特卖电商采用多渠道发展,线上入驻社交平台,线下积极布局奥特莱斯,为消费者提供多样化购物方式。
As the data of iiMedia Research showed, the transaction amount of China flash sale market is expected to keep growing and reach 1543.258 billion yuan in 2019. Under the circumstance that the inventory pressure of manufacturers keeps increasing as well as consumption upgrades and returns to rationality, China flash sale market is positioned at the mass consumer goods, which are mainly composed of clothing and apparel, meeting the demand in the downward cycle and becoming one of the best business models to resist the cycle. As the data of iiMedia Research showed, 74.4% of the interviewed flash sale consumers show that they always pay attention about the discount of clothing, shoes and bags. Consumers have higher personalized demand for clothing, shoes and bags, so their discount is more likely to stimulate the consumers’ shopping desire. What’s more, in order to provide consumers with diversified shopping ways and reach consumers better, China flash sale platforms sale by multiple channels, using social networking platforms online and actively developing outlets offline.

本报告研究涉及企业/品牌/案例:京东,阿里,拼多多,淘宝,百度糯米,苏宁易购,国美,唯品会,云集,聚划算,新浪微博,小红书,贝贝,小米,蘑菇街,美团,饿了么,口碑津贴,网易考拉

iiMedia Research(艾媒咨询)数据显示,2019年中国移动电商市场规模将达32.9亿元,用户规模有望达到7.13亿人。在中国电商市场增长逐渐放缓,中国电商人口红利消失的环境下,电商促销节日成为各平台争夺用户、增加收益的关键手段。目前如“双11”等综合大促节日凭借多年口碑沉淀和每年的营销创新,仍然稳稳占领消费者的认知,而近年各大电商平台也纷纷推出针对特定节日和具体品类、人群的促销节日,为消费者提供更多选择。主打价格优惠的电商促销节日发展也受到认可,过半数网民对其持正面态度。而除了价格优惠外,电商节日的创新促销模式,正凭借趣味性获取更多消费者的认可。iiMedia Research(艾媒咨询)数据显示,73.3%的受访网民在接触过电商促销节日的新玩法,且近三成网民愿意主动尝试这些新活动。  

As the data of iiMedia Research showed, the market scale of China Mobile E-Commerce will reach 3.29 billion yuan in 2019, and the scale of users is expected to reach 713 million people. With the slowdown of the growth of China E-Commerce market and the disappearance of the users bonus, the e-commerce promotion festivals have become the key means for platforms to compete for users and increase revenue. At present, comprehensive promotion festivals such as ‘11.11’ still occupy consumers’ cognition steadily by accumulation of years of reputation and annual marketing innovation. In recent years, major e-commerce platforms have launched promotion festivals for specific offline festivals, specific categories and groups, providing consumers with more choices. The development of promotion festivals for e-commerce platforms with preferential prices has also been recognized, and more than half of the netizens have a positive attitude towards them. In addition to price concessions, the innovative promotion model of e-commerce festivals is gaining more consumers' recognition by being interesting. As the data of iiMedia Research showed, 73.3% of the interviewed netizens have contacted new ways of promoting festivals through e-commerce, and nearly 30% of the respondents are willing to take the initiative to try these new activities.

本报告研究涉及企业/品牌/案例:优衣库,ZARA,H.M,每日优鲜,易果生鲜,瓜子二手车直销网,二手车之家,优信二手车,健客,识货,get,1号网,淘宝,京东,唯品会,GO ME,天猫,网易考拉,B&G,小红书,洋码头,苏宁易购,拼多多,淘粉吧,返利,支付宝,微信支付,ALIPAY,EMS,顺丰,居然之家,饿了么,盒马生鲜,星巴克,大润发.

iiMedia Research(艾媒咨询)数据显示,2019年上半年,中国的网络零售总额已达到195209.7亿元,占社会零售总额的24.7%,截至2019年,中国移动电商用户规模将突破7亿人。随着电商的稳步发展,各大电商平台都不遗余力的开拓新的营销模式来增加消费者的欲望,2019年最流行的消费模式是直播带货和社团团购。直播带货是从用户的角度介绍商品功能和使用效果直接刺激消费者的购买欲望。iiMedia Research(艾媒咨询)数据显示,88.5%的受访直播电商用户表示直播的方式能够强烈的刺激他们的消费欲望,约三成直播电商受访用户称每周会观看直播四到六次,直播俨然已经成为一种时下最流行的娱乐方式之一。社团团购主打价格优势,通过团购方式增加用户参与度和联系度打破地理的限制。iiMedia Research(艾媒咨询)数据显示,超六成受访社区平团用户表示每周都会参加拼团,超四成的用户称,优惠的价格是他们参与拼团最关注的因素,超过一半的用户表示对社区团购带来的优惠是比较满意的。

As the data of iiMedia Research showed, in the first half of 2019,total online retail sales have reacehed 19520.97 billion yuan in China, accounting for 24.7% of total social retail sales. Up to 2019,China Mobile e-commerce users will exceed 700 million people. With the steady development of e-commerce, major e-commerce platforms have developed new marketing modes to increase consumers' desire. The most popular consumption modes in 2019 are live streaming and group purchasing. The live delivery with goods introduces the function and effect of goods from the perspective of users, which directly stimulates consumers’ purchasing desire. As the data of iiMedia Research showed, 88.5% of the interviewed live e-commerce users believed that the way of live broadcast can strongly stimulate their desire to consume. About 30% of the interviewed live broadcast e-commerce users implied that they would watch live broadcast four to six times a week. The live broadcast has become one of the most popular entertainment methods. Group purchasing focused on price advantage, increasing user engagement and contacting and breaking geographical restrictions through group purchasing. As the data of iiMedia Research showed, over 60% of the interviewed group purchasing users implied that they would participate in the group every week. Over 40% of the users believed that the preferential price is the most important factor for them to participate in the group. More than half of the interviewed users implied that they were satisfied with the discount brought by the community group purchase.

本报告研究涉及企业/品牌/案例:新浪微博,微信,百度,天猫,拼多多,阿里,京东,苏宁易购,唯品会,严选,云集,贝贝,网易考拉

目前电商零售已经成为中国零售行业的重要推动力。iiMedia Research(艾媒咨询)数据显示,2019年1-5月中国网上零售总额达到3.86万亿元,在社会消费品零售总额中的占比超五分之一。而“618”电商大促的到来,也进一步吸引社会对电商发展的关注。2019年的“618”电商大促,各平台战绩继续创建新高,天猫超过110家品牌成交过亿元;京东累计下单金额达2015亿元;苏宁全渠道订单同比增长133%;拼多多订单数超11亿笔。玩法方面,优惠折扣仍然是“618”的主要模式。iiMedia Research(艾媒咨询)数据显示,40.2%的受访者认为优惠折扣是他们在电商平台上购买的重要动力。随着电商大促节日逐渐发展成行业现象,未来需在如社交、直播、短视频等玩法创新,和下沉市场发展上继续发力。

At present, e-commerce retailing has become an important driving force in China Retail Industry. As the data of iiMedia Research showed, the total amount of online retail sales reached 3.86 trillion yuan from January to May 2019, accounting for more than one fifth of the total retail sales of social consumer goods. The arrival of “618“ e-commerce online shopping carnival has further attracted the attention of the community to the development of e-commerce. In 2019, the “618“ e-commerce online shopping carnival continued to create new highs on all platforms, with more than 110 brands in Tmall trading more than 100 million yuan; the total amount of orders placed in Jingdong reached 15.5 billion yuan; the total number of orders placed in Suning increased by 13.3% year on year; and the total number of orders increased by more than 1.1 billion. In terms of playing method, preferential discount is still the main mode of “618“. As the data of iiMedia Research showed, 40.2% of interviewed users believe that preferential discounts are an important driving force for their purchases on the e-commerce platform. As e-commerce promotes festivals becoming an industry phenomenon, e-commerce platforms need to continue to make innovations in the future, such as social playing methods, live broadcasting, short video, and so on, as well as in the development of the sinking market.

本报告研究涉及企业/品牌包括:京东、淘宝网、天猫、爱尚鲜花、花巴士、Flowerplus花加、花集网、花点时间、宜花、花点时间IREFLOWER、BEAST野兽派、花卉猫、鲜花说、桃花坞、春水堂、爱之谷、爱侣健康、趣网、网易春风、他趣、伊在爱、桔色成人、春趣

经济发展、文化和人际关系交往等因素驱动中国礼物经济产业发展,iiMedia Research(艾媒咨询)监测发现,2018年中国礼物经济产业市场需求已达8000亿元。探访亲友、生日和情侣间互赠礼物为主要送礼场景,分别占比84.3%,80.0%和68.0%,年货、鲜花、情趣用品等也成为消费者的礼品消费新趋势。

Under the background of consumption upgrading, with the development of online retail and mobile e-commerce, China's gift economy industry continues to develop. In 2018, the demand for China's gift economy industry market has reached 800 billion yuan. In 2019, the New Year and Valentine's Day became the hotspots of the gift economy industry. New year gifts, flowers between couples, and the purchase of sex toys became the new trend of gift economy consumption, which driving the market of gift economy industry to expand continuously. According to iiMedia Research, Chinese residents mainly pay for visiting relatives and friends, among which 59.5% give gift to family members,; over 60% of users have heard of flower e-commerce, and 36.1% of them purchased flowers on the flower e-commerce platform; the proportion of male and female users who support sex toys was 51.7% and 37.3%, respectively, and male and female users who regularly purchased sex toys accounted for 17.7% respectively. And 12.6%, male users are more likely to accept sexy users than female users and buy more.

本报告研究涉及企业/品牌包括:美菜、FARMLINK链农、云农场、田田圈、一亩田、草帽网、京东、苏宁易购、拼多多、唯品会、农村淘宝、三只松鼠、百草味、新农哥、小农女、我买网、本来生活、村村乐、中农网、智农通、有机有利、淘宝众筹、京东众筹、米小芽、本来味道、彩虹星球、呆萝卜、云彩网、超粮网、海上鲜、泥巴生态、妖精的盒子、7公里

2018年中国农村电商产业进入发展高潮期,中国农村电商零售额不断增长。典型农村电商平台持续发展,其中农村淘宝2018年农产品销售额超过1000亿元,拥有活跃网购用户超过2800万个,截至2018年10月,淘宝村数量达3202个;另外,艾媒大数据商情舆情监测系统(yq.iimedia.cn)显示,苏宁农村电商平台获得最佳口碑(言值为47.2)。

In recent years, China rural e-commerce has developed rapidly, with a growing value of retail sales but a stagnant percentage of the whole e-commerce. Since more and more favorable policies are being released, the number of rural online users is growing up and the investment from round C is increasing, China rural e-commerce is enjoying a good development environment. The material objects are still the main products of rural e-commerce, while rural e-commerce in the eastern China is still outstanding with the most investment capital. There are many typical rural e-commerce platforms in China, such as Rural Taobao, Jingdong’s 3F Strategy, Suning’s China Special local product Store, Pinduoduo’s social e-commerce and Weipinhui’s Weiai Workshop and so on; and Suning is the rural e-commerce platform with the best public praise. In the future, the main pattern of China rural e-commerce will be social e-commerce and community e-commerce. Under the new opportunities brought by the village promoting strategy, China rural e-commerce will be more commercialized, branding, localized and growing faster with its industry chain being remodeled.

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