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关于“版权流氓”的报告

2019年4月11日,视觉中国声称“黑洞”的版权归属该公司所有,其他公开使用需支付版权费用,这一言论及行为引发轩然大波。4月11日下午15时许,共青团中央发布微博质疑“国旗、国徽的版权也是贵公司的?”,将视觉中国推向舆论的风口浪尖;随后南京苏宁、百度、凤凰网科技、360清理大师、新浪游戏、贵州茅台等官方微博账号也纷纷跟进,质疑自己的Logo成为视觉中国版权。艾媒大数据商情舆情系统(yq.iimedia.cn)监测发现,北京、广东和上海地区最关注本次事件发展情况,视觉中国的言值指数由此前的44.3降至16.3,网络口碑呈现一面倒的负面态度,视觉中国品牌形象一落千丈;随着负面舆情持续发酵,图片版权问题成为热议。

On April 11, 2019, Visual China claimed that the copyright of “black hole“ belonged to their company, and other public should pay fees if they use this subject . This remark and behavior caused an uproar. At 15 o'clock on the afternoon of April 11, the Central Committee of the Communist Youth League issued a microblog questioning that “the copyright of the national flag and national emblem is also your company?“, pushing visual China to the cusp of public opinion; then Nanjing Suning, Baidu, Phoenix Network Technology, 360 Cleanup Master Official Sina Weibo accounts such as Sina Games and Guizhou Maotai have also followed up, questioning their logo as a visual Chinese copyright. iiMedia Public Opinion Consultation System (yq.iimedia.cn found that Beijing, Guangdong and Shanghai are most concerned about the development of this event. The visual China index has dropped to 16.3 from the previous 44.3, and the Internet word of mouth has been turned downside. The visual Chinese brand image has plummeted as the negative public sentiment continues to ferment, the picture copyright issue has become hotly debated.

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