艾媒舆情|广州家长造谣体罚学生事件舆情监测报告

2020年5月30日，网友@小岛里的大海发微博反映自己的女儿从小就患有哮喘，不能剧烈运动。此前，她已经就此事明确告知了学校的班主任刘妍老师，但其仍于2019年12月10日对其女儿进行体罚，导致其女儿大口吐血，高烧多天，而涉事教师依旧在该校任教。此事引起网友热议，5月31日凌晨，广州白云公安经调查证实发帖刘某(微博名@小岛里的大海)的言论是其为扩大影响而故意编造的谎言。

波士顿-2017年全球奢侈品行业消费者洞察报告

True-Luxury Global Consumer Insight we will address 6 “W“ questions

艾媒咨询｜2022-2023年中国MCN行业发展研究报告

2021年MCN机构数量的增长率保持稳定，预计2022年MCN机构数量将超40000家，2025年超60000家。艾媒咨询（iiMedia Research）调研数据显示，2022年，中国短视频/直播用户付费类型主要集中于购物，占比84.1%，49.8%的用户每月在平台支出的费用占可支配收入5%-10%，较2021年有所上升。

艾媒咨询|2021年中国大学生消费行为调研分析报告

本报告研究涉及企业/品牌/案例：淘宝/天猫，京东/京喜，拼多多，抖音

中国在校大学生数量逐年增长。数据显示，2020年中国高等教育在学总规模达到4183万人。同时，随着生活水平的逐渐提高，大学生群体的月均生活费也随之增加，月均收入中位数为1516元，预计2021年中国在校大学生的年度消费规模约为7609亿元，消费潜力巨大。随着时代的发展，大学生消费观念也在改变，加上受群体示范效应的影响，消费逐渐朝向多元化发展，并且愿意将更多花费放在提升自己的能力、视野以及精神享受方面，因而对剧本杀、密室逃脱、萌宠体验馆等新兴休闲娱乐项目表现出较大的热情。
The number of college students in China is increasing year by year. According to the data, in 2020, the total number of higher education students in China reached 41.83 million. At the same time, with the gradual improvement of living standards, the average monthly living expenses of college students also increase, and the median monthly income is 1516 yuan. It is estimated that the annual consumption scale of Chinese college students in 2021 will be about 760.9 billion yuan, with great consumption potential. With the development of the times, college students' consumption concept is also changing. In addition, affected by the group demonstration effect, consumption is gradually developing towards diversification, and they are willing to spend more on improving their ability, vision and spiritual enjoyment. Therefore, they show great enthusiasm for emerging leisure and entertainment projects such as script killing, secret room escape and adoration Experience Hall.

艾媒咨询 | 2025年中国月饼行业发展白皮书

2025年，中国月饼市场正处于深刻的结构性调整期。在监管部门对“天价”月饼持续规范、国民健康意识不断增强的多重因素驱动下，市场消费日趋理性，高端礼盒需求进一步收缩，兼具高性价比与健康特征的产品备受推崇。
随着月饼的大众食品属性日益强化，其消费场景逐步日常化、零食化。iiMedia Research（艾媒咨询）数据显示，消费者选购月饼时最关注的TOP3因素分别是口味（52.8%）、保质期（41.6%）和价格（39.0%）。口味已成为影响消费决策的核心因素，行业竞争本质回归产品力与文化内涵的深耕。在此趋势下，品类创新不断涌现，食材升级、功能增值与场景延伸三大方向为主要创新矢量。
面对国内市场的阶段性调整，开拓海外市场成为众多企业寻求增长的重要战略。通过输出月饼这一文化载体，挖掘海外华人及对中华文化感兴趣消费群体的需求，正构筑起行业增长的新曲线。
In 2025, the Chinese mooncake market is in a profound period of structural adjustment. Driven by multiple factors such as the continuous regulation of "sky-high priced" mooncakes by regulatory authorities and the increasing health awareness of the public, market consumption has become increasingly rational, and the demand for high-end gift boxes has further contracted. Products that combine high cost performance and health features are highly favored.
As the mass food attribute of mooncakes becomes increasingly prominent, their consumption scenarios are gradually becoming more routine and snack-like. Data from iiMedia Research shows that the top three factors that consumers pay the most attention to when choosing mooncakes are taste (52.8%), shelf life (41.6%) and price (39.0%). Taste has become the core factor influencing consumption decisions, and the essence of industry competition has returned to the in-depth cultivation of product power and cultural connotations. Under this trend, category innovations are constantly emerging, with the upgrading of ingredients, the addition of functions and the extension of scenarios being the three main innovation vectors.
In the face of the phased adjustment of the domestic market, exploring overseas markets has become an important strategy for many enterprises to seek growth. By exporting mooncakes as a cultural carrier and exploring the demands of overseas Chinese and consumer groups interested in Chinese culture, a new growth curve for the industry is being constructed.

艾媒报告 |2019中国“90后”消费金融发展现状监测报告

2018年，中国“90后”短期消费贷款超过3万亿，约占2018年短期贷款总规模三分之一。iiMedia Research(艾媒咨询)数据显示，超五成“90后”月均消费金融额度在5000元以上，超七成“90后”表示未来会继续超前消费。未来，“90后”消费需求将细化升级，消费金融场景应用更加多样化，如何做好超前消费风险控制工作是打造良性消费金融生态的重要关键点。

According to iiMedia Research, more than 50% of the post-90s'monthly average consumption financial quota is more than 5,000 yuan, and more than 70% of the post-90s indicate that they will continue to consume in advance in the future. At present, most of the “post-90s“ users have better ability to fulfill the contract and pursue the development-oriented consumption and service-oriented consumption, which has become the driving force of the new economy and new consumption. Young consumers will become the focus of market competition. In the future, “post-90s“ consumer demand will be refined and upgraded, and the application of consumer finance scenarios will be more diversified. How to control consumer risk in advance is an important key point to build a healthy consumer finance ecology.

艾媒咨询｜2022-2023年中国剧本杀行业发展现状及消费行为调研分析报告

2021年的市场规模达170.2亿元，预计2022年中国剧本杀行业的市场规模为238.9亿元，同比增长45.0%。iiMedia Research（艾媒咨询）数据显示，46.2%的受访剧本杀玩家偏好欢乐喜剧本，63.0%的玩家会选择和朋友组局玩剧本杀随着体验经济的发展，人们对剧本杀这种新消费业态接受度比较高，从而推动其在国内的快速发展。

艾媒咨询 | 2023-2024年全球零售业运行大数据及中国市场创新业态监测报告

2022年全球零售业市场规模达27.34万亿美元，中国社会消费品零售总额达44万亿元，随着消费主力群体崛起、新消费需求出现、新技术发展，中国未来零售业发展情况较为乐观。在新消费趋势下，个性化需求成为关键，消费式体验成为竞争优势，物流优化与店门升级需同步进行。全球化和下沉市场布局重要性日益凸显，线上线下渠道整合成为趋势，智能化、科技化的应用将推动零售业的发展。

艾媒咨询：2015-2016中国信息时代新消费方式专题报告

近年来，中国移动购物市场交易额稳定增长，占整体网络零售市场交易额的比例不断上升。2015年中国移动端交易额首次超过PC端，占整体网络零售市场交易额50%以上，预计到2018年，移动端交易额占比将超过75%。

艾媒咨询｜2022-2023年中国月子中心运行大数据与产业趋势分析报告

在“她经济”崛起以及健康生育观念逐步普及的大背景下，月子中心产业的网络关注度保持较高水平，月子中心产业将在一定时期内保持稳定发展。iiMedia Research（艾媒咨询）数据显示，预计2022年中国月子中心市场规模将突破223.0亿元。