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关于“电商平台”的报告

在移动互联网的高速发展下,2019年中国移动搜索用户规模突破7亿人,2020年在新冠疫情推动下,移动互联网加速渗透,预计规模将达到7.54亿人。iiMedia Research(艾媒咨询)数据显示,搜索引擎、社交平台、电商平台是受访网民获取信息的前三大渠道,占比分别为69.6%、49.0%、35.3%。78.4%的受访者表示搜索信息时第一时间会想到移动搜索引擎,对移动搜索有很强的依赖度。对于移动搜索的方式,受访用户最常使用的移动搜索方式是文字搜索,占比达72.6%;而随着AI技术的成熟以及用户使用习惯的深化,使用语音搜索、图片搜索的受访用户分别占44.4%、20.8%。未来移动搜索行业需求将呈现多元化、专业化发展,AI技术的应用成为市场主要发力点,移动搜索市场竞争持续升级,头部市场将在中长期内保持一超多强的市场格局。

With the rapid development of mobile Internet, the scale of China's mobile search users exceeded 700 million in 2019. Driven by the COVID-19 in 2020, mobile Internet penetration will accelerate, and the scale is expected to reach 754 million. As the data of iiMedia Research showed, search engines, social platforms, and e-commerce platforms are the top three channels for interviewed netizens to obtain information, accounting for 69.6%, 49.0%, and 35.3%, respectively. 78.4% of the interviewed netizens said that they would think of mobile search engines as soon as they searched for information so they have a strong dependence on mobile search. For mobile search modes, the most common mobile search mode used by interviewed users is text search, accounting for 72.6%. With the maturity of AI technology and the deepening of usage habits, the interviewed users who use voice search and image search accounted for 44.4% and 20.8% respectively. In the future, the demand for mobile search will show diversified and professional development, and the application of AI technology will become the main force of the market. The competition of mobile search market will continue to escalate, and the head market will maintain a market structure of “one super strong, many stronger” in the medium and long term.

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