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关于“男士内衣”的报告

本报告研究设计企业/品牌/案例:Victoria’s Secret,Fruit of the Loom,Jockey,Maidenform, Vanity Fair,Aerie,PVH,Soma Intimates,耐克,Under Armour,阿迪达斯,Lululemon,H&M,Champion,曼妮芬,歌瑞尔,黛安芬,优衣库,都市丽人,加一尚品,古今,NEI WAI,蒛一,Oysho,Bothyoung,遐,Realwill,好奇蜜斯,爱美丽,Bragood,6ity8ight,爱慕,安莉芳,少女美屋,丝之莎,荷韵阁, La Perl,香蔻慕乐,汇洁股份,健盛集团,超盈国际控股,维珍妮,LB,WLFD

中国内衣产业起步较晚,行业集中度相对分散。但是,从内衣人均消费支出看,中国的人均内衣支出价格复合增长率为16.5%,预计到2019年的市场规模约为2000亿元。艾媒咨询分析师发现,首先,少女内衣市场规模迅速增长,预计2019年中国少女内衣市场规模将达到641.3亿元。其次,男性内衣市场仍然有较大的开发潜力,尽管国外的品牌如CK、FORBIDDEN,国内的爱慕等内衣品牌也开始进入男性内衣市场,但这个市场仍然属于市场蓝海。第三,从内衣的宣传销售方面看,网生品牌和新零售方式开始成为主流,是未来内衣争夺的重要发力点。

China's underwear industry started late; the concentration of the industry is relatively scattered. However, in terms of per capita consumption expenditure of underwear, China's per capita underwear expenditure price growth rate of 16.5%, the market size is expected to be about 200 billion yuan by 2019. iiMedia consulting analysts found three trends. First, the market size of China's girl sin wear underwear market is expected to reach 64.13 billion yuan in 2019. Secondly, the men's underwear market still has a greater potential for development, although foreign brands such as CK, FORBIDDEN, domestic underwear brands such as amulet also began to enter the men's underwear market, but this market still belongs to the blue sea of the market. Third, from the aspect of underwear publicity and sales, online brand and new retail mode began to become the mainstream, is the future of the underwear competition is an important power point.

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