2020年3月25日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国后“疫”时代农业产业发展及前景趋势分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国农业产业发展进行分析。报告特别针对新冠疫情的影响，对2020年农业细分领域的发展情况进行数据分析，结合对北大荒、苏垦农发和中粮集团三家典型企业的案例分析，探讨产业上下游的运营模式，以此对2020-2021年的农业产业发展进行趋势预判。中国农业总产值在近10年不断攀升，年均增长率8.3%。艾媒咨询分析师认为，在中国二三产业比重的不断增加的情况下，国家出台政策保障疫期农产品各个环节的运行顺畅，并且头部平台发起“爱心助农”活动实现农产品产销，是进一步推动农业现代化发展的基础和动力。
China's total agricultural output value has continued to rise in the past 10 years, reaching 65.5 trillion yuan in 2018, with an average annual growth rate of 8.3%. iiMedia Research found that the increasing proportion of China's secondary and tertiary industries is the basis and driving force for further promoting the development of agricultural modernization. The new crown epidemic has the greatest impact on the agricultural economy. It is the transportation link in the agricultural industry chain. Especially in light of the current international epidemic situation, the development of agricultural import and export is blocked, and the problem of production and marketing docking may occur.
Data show that the retail scale of China's social consumer goods has steadily increased, reaching 41.2 trillion yuan in 2019. The proportion of online retail sales has also continued to rise. In 2019, online retail sales reached 10.6 trillion yuan, accounting for 25.7% of total retail sales of consumer goods. Driven by consumption upgrades and emerging technologies, the new retail industry is booming, and the trillion-dollar market is accelerating. At present, the new retail industry is accelerating the integration of online and offline, new marketing is emerging endlessly, and the overall characteristics of omnichannel, digitalization, and community are presented. The new retail ecosystem consisting of data, supply chain, logistics, payment, and finance has been continuously improved, prompting the rapid development of a variety of new retail formats for segments, categories, and markets, and a number of more new retail benchmarking company with development potential. iiMedia Consulting analysts believe that new retail challenges and opportunities coexist. In the short term, the dividends of the growth of the Internet population are exhausting, and competition in the industry is becoming increasingly fierce. It places higher requirements on upstream and downstream players in the new retail industry chain to test marketing capabilities and refined operation capabilities. In the long term, it will use emerging information technologies such as 5G, big data, and artificial intelligence Means, new and old retail companies will be given more capabilities, the overall efficiency of the industry is expected to increase significantly, and the market size will also accelerate.
本报告研究涉及企业/品牌/案例：名创优品，腾讯，高瓴资本，HELLO KITTY，飞天小女警，粉红豹，咱们裸熊，KAKAO FRIENDS，盒马鲜生，岁宝百货，苏宁广场，苏宁零售云店，苏宁小店，“两翼”，苏宁极物，苏鲜生，苏宁红孩子，苏宁影城，苏宁体育，苏宁汽车超市，苏宁Biu店，永辉超市，Costco，沃尔玛，家家悦，高鑫零售，家乐福
Retail sales is a timely indicator, and consumers' main consumption patterns, will be adjusted due to the normal seasonal changes, holidays, trading days. China's retail innovation has become one of the innovation highlights of global business, which has led to the transformation and upgrading of retail industry, data-driven, cross-border integration and value remodeling. In 2013-2018, China's retail sales of consumer goods accounted for more than 40% of GDP. Although the share of retail sales of consumer goods in China has declined slightly in 2018, consumer goods remain an important source of economic growth contribution relative to other industries, according to iiMedia research. The traditional Yonghui supermarket, Wal-Mart, etc. began to seek transformation, and was born in the era of e-commerce Suning Tesco, box horse fresh, etc., also began to update the development of intelligent retail model.
Driven by favorable policies, consumption upgrade and market demand, China’s new retail is developing at a high speed. New retail started to divide into “Tencent” and “Ali”sides in 2018, and traditional retails embrace the tycoons positively. iiMedia Research shows that Guangdong province focus on the topic “New Retail”most, and the public opinion towards it are positive. iiMedia Research believes that the current new retail development is still immature and the perception of the customers is still in transition period. The intervention of vast funds makes the industry hard to catch up, which needs to keep calm in the tide of new retail investment.
In 2018, the market size of China's fresh food e-commerce market continued to grow. The investment and financing situation of the fresh food e-commerce industry tended to be stable, and the industry market pattern was initially established. At the same time, e-commerce giants are also making efforts to enter the fresh food e-commerce industry, Ali is in line with traditional retail, and layouts new scenes. At the same time, Tencent is also cooperating with Jingdong to create a innovative fresh food e-commerce platform. The industrial chain of the fresh food industry is generally long, and the fresh food e-commerce focuses on reducing costs. At present, China's fresh food e-commerce industry has formed development models such as vertical platform, integrated platform, O2O, and innovation platform. Different models have their own advantages and disadvantages. According to iiMedia Research, the monthly penetration rate of fresh food products is less than 10%, and the fresh food e-commerce users are relatively young and have strong purchasing power. Affected by the offline store and the immediate need, the ratio of male to female is similar. At present, the fresh food e-commerce industry still faces problems such as non-standardization of products, difficulty in quality control, and high rate of product loss. In the future, as the public gradually accepts the concept of online purchase of fresh food, the market size of fresh food e-commerce will be further expanded. Introducing new technologies and models，The storage management model of fresh food products also needs to further improve. At the same time, the innovative model of online and offline integration will be further expanded, and community group purchase will become a new entry point.