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关于“社交”的报告

本报告研究涉及企业/品牌/案例:玩吧APP,Soul APP,积目APP;其他提及企业/品牌:微信,QQ,飞聊,微博,珍爱网,百度贴吧,豆瓣,知乎,小红书,陌陌,boss直聘,脉脉,钉钉,抖音,keep,绿洲,探探,糖豆,派派,多闪,我是谜

iiMedia Research(艾媒咨询)数据显示,2019上半年中国即时通信应用使用率达到96.9%, 即时通信所代表的移动社交已成网民生活常态,随着国内移动社交生态的发展,预计到2020年用户规模将突破9亿。庞大的移动社交用户规模也意味着更多的市场可能性,而以95后、00后为主的年轻新世代逐渐成为中国移动社交市场的主力军。这部分年轻用户更青睐于轻松、趣味社交形式, 偏好新潮、有趣、多元的社交场景。当前5G、人工智能、VR等技术的发展与变迁驱动音频、视频、直播等新型社交载体加速落地。在技术升级和用户需求提升的背景下,传统移动社交厂商和新入局者纷纷瞄准泛娱乐类社交、校园社交等移动社交细分领域。艾媒咨询分析师认为,在技术变迁、需求细化、厂商积极布局等因素驱动下,中国移动社交行业将迎来新一轮的变革契机。

iiMedia Research data shows that in the first half of 2019, the usage rate of instant messaging apps in China reached 96.9%, and the mobile social network represented by instant messaging has become the normal life of netizens. With the development of mobile social ecology in China, the user scale is expected to exceed 900 million by 2020. The large scale of mobile social users also means more market possibilities, and the younger generation, mainly the post-1995 and post-2000 generations, is gradually becoming the main force in China's mobile social market. This group of young users are more interested in relaxing and interesting social forms, and prefer trendy, interesting and diverse social scenes. The development and changes of 5G, artificial intelligence, VR and other technologies are accelerating the landing of new social carriers such as audio, video and live broadcast. Under the background of technology upgrading and user demand improvement, traditional mobile social network manufacturers and new entrants have targeted the mobile social segments such as pan-entertainment social network and campus social network. iimedia consulting analysts believe that Chinese mobile social networking industry will usher in a new round of opportunities for change driven by technological changes, demand refinement, active layout of manufacturers and other factors.

本报告研究涉及企业/品牌/案例:快播、陌陌、soul、吱呀、腾讯QQ、微博、知乎、天涯、快手、抖音、Hello语音、微光、比邻、聊聊、密语、耳语、抱抱、遇见、对面、是他、Cue、赫兹

iiMedia Research(艾媒咨询)数据显示,2019年中国陌生人社交用户预计增至6.22亿人。2019年第一季度,陌生人社交风险犹存,多款陌生人“色”交APP被封杀,但同时声音社交开始盛行于95后年轻群体中。艾媒咨询分析师认为,陌生人社交仍属于敏感地带,传统观念仍存在;用户粘性低,线上的虚拟关系维持艰难;陌生人社交平台,易催生色情信息的传播,亦在某种程度上凸显了监管漏洞。 未来,中国陌生人社交市场将呈现两大发展趋势:一是政府监管趋紧,平台如履薄冰;二是陌生人社交平台的业务将更多元化,并加大进军海外市场或寻求其他出路。

The number of stranger social networking users in China is expected to grow to 622 million in 2019, according to the data from iiMedia Research. In the first quarter of 2019, there still exists risks in stranger social networking market. A number of strangers' ““sex““ apps have been blocked, while voice socializing has become more popular among young people born after 1995. Consulting analysts in iiMedia Research reckon that Stranger networking is still a sensitive area due to existing traditional view. People find it difficult to maintain online virtual relationship. Moreover, it is easy for stranger social networking platforms to generate the dissemination of pornographic information, which highlights the failure of the regulations to some extent. In the future, there will be two major trends in China's stranger social market. First, while government regulation is tightening, platforms must treat with caution. Second, stranger social market platforms will enlarge their business and expand market overseas.

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