艾媒咨询 | 2026年中国婴幼儿辅食行业发展研究报告

数据显示，2012-2025年，中国婴幼儿辅食行业市场规模持续扩容，由2012年的100亿元增长至2025年的716亿元，预计2030年将突破千亿元。中国婴幼儿辅食行业市场规模增长主要受居民消费能力提升、科学育儿理念普及以及精细化喂养需求增强等多重因素驱动，推动行业从基础供给向营养强化、配方创新及多元化使用场景持续升级。
在消费升级背景下，家长对辅食产品的营养均衡性、安全品质及使用便利性要求不断提高，进一步加速产品结构优化与高端化发展。同时，中国婴幼儿辅食市场呈现国产品牌与国际品牌并存的竞争格局，其中国产品牌依托本土化创新与线上渠道快速扩张，而国际品牌则凭借成熟的品牌认知与供应链优势持续保持市场竞争力。(《2026年中国婴幼儿辅食行业发展研究报告》完整高清PDF版共33页，可点击文章底部报告下载按钮进行报告下载）
The data show that from 2012 to 2025, the market size of China’s infant complementary food industry has continued to expand, increasing from RMB 10 billion in 2012 to RMB 71.6 billion in 2025, and is expected to exceed RMB 100 billion by 2030. The growth of the industry is mainly driven by multiple factors, including rising disposable income, the increasing popularity of scientific parenting concepts, and the growing demand for more refined feeding practices, which together are driving the industry to upgrade from basic supply toward nutritional fortification, formula innovation, and diversified usage scenarios.
Against the backdrop of consumption upgrading, parents’ requirements for nutritional balance, product safety, and convenience continue to rise, further accelerating product structure optimization and high-end development. At the same time, China’s infant complementary food market shows a competitive landscape where domestic and international brands coexist. Domestic brands are rapidly expanding through localized innovation and online channels, while international brands maintain strong competitiveness thanks to established brand recognition and supply chain advantages. (“iiMedia Report | 2026 China Infant and Toddler Complementary Food Industry Development Research Report”full version has 33 pages, please click the download button at the bottom of the article to download the report. )