In terms of main business, due to the Internet dividend peaking and version number factor, Tencent's online game revenue growth slowed down. In the first three quarters of 2018, the ratio of online game revenue to total revenue dropped to 35%, and the growth rate slowed by 13%, but it remained the largest revenue source. Online advertising continued to improve steadily, with an annual growth rate of 46.07%. At the same time, Tencent's organizational structure has been adjusted to six major business groups, To B business will be the focus of future.
In 2018, the scale of China's advertising industry continues to expand, and the overall market size of online advertising alone has reached 371.7 billion yuan. At the same time, false propaganda, illegal advertising and other issues occur frequently, which seriously infringes on the legitimate rights and interests of consumers and hinders the orderly development of the advertising industry market. Among them, cosmetics industry exposed many kinds of cosmetics have false propaganda behavior, real estate industry advertising there are problems such as real estate image propaganda and actual inconsistency. According to iiMedia Research, nearly 30% of respondents said they would often encounter false advertisements.