In recent years, the development of the artist agency industry has gradually become diversified, and the artist training model has become increasingly mature, and the industry has shown a rapid growth trend. However, the yin and yang contract events in 2018 and the impact of the epidemic in 2020 have hit the enthusiasm of artist brokers to a certain extent. As of September 2020, the number of investment incidents of Chinese artist brokers has decreased from 16 to 4 compared with the previous year, and the investment amount has decreased. 777 million to 313 million yuan.
iiMedia Research data show that in the second half of 2020, the mainstream platform network variety variety theme, observation experience class variety show heat, music, talent show competitive programs continue to fight, the rise of e-commerce, fashion, the trend of variety shows a small climax, live with goods extra hot, live delivery programs also synchronized flowering.