本报告研究涉及企业/品牌/案例：淘宝,拼多多,快手,抖音,美团,饿了么,阿里健康,新东方在线,腾讯课堂,钉钉,58同城,恒大集团,拓维信息,昂立教育,齐心集团,鸿合科技,三爱富,全通教育,会畅通讯,世纪天鸿,方直科技,三五互联,金科文化,二六三,高乐股份,智莱科技,圆通速递,佛塑科技,顺丰控股,三泰科技,外运发展,韵达股份,*ST飞马,申通快递,*ST长投,德邦股份,厦门象屿,苏宁易购,飞力达,中储股份,怡亚通,中国外运,华贸物流,铁龙物流,华鹏飞,中文在线,掌趣科技,三五互联,金科文化,昆仑万维,姚记科技,三七互娱,冰川网络,拓维信息,完美世界,芒果超媒,爱奇艺,哔哩哔哩,腾讯控股,优酷土豆,映客,斗鱼,虎牙直播,宝通科技,迅游科技,游族网络,长城动漫,世纪华通,天舟文化,东方明珠,吉比特,巨人网络,中青宝,京东生鲜,饿了么,美团买菜,叮咚买菜,每日优鲜,苏宁到家,本来生活,食行生鲜等。

2020年2月21日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年新冠病毒影响下的中国经济发展投资逻辑进行分析，特别对疫情利好的“宅经济”以及利空行业进行深度分析，以快递行业、在线娱乐、生鲜电商、在线教育、在线医疗、在线办公等行业案例，深入探究运行模式和发展趋势。2019年，21.3%宅家网民线上消费占总消费的比例在61%以上，宅家网民对线上消费依赖程度较高；77.1%宅家网民主要通过线上渠道进行娱乐，其中最受欢迎的是影视音乐，占比48.2%。艾媒咨询分析师认为，中国“宅经济”业态早已形成，但在2020年新春新冠状病毒疫情影响下，居民防疫隔离增加了宅在家里的时间，线上消费、线上娱乐需求增加，使得“宅经济”成为当前重要的经济发展模式。
In 2019, 21.3% of home netizens' online consumption accounted for more than 61% of total consumption, and home netizens rely heavily on online consumption; 77.1% of home netizens mainly used online channels for entertainment, the most popular of which Film and television music accounted for 48.2%. iiMedia Researchh analysts believe that China's "House Economy" format has long been formed, but under the influence of the New Year coronavirus epidemic in 2020, the quarantine of residents will increase the time spent at home, and online consumption and online entertainment demand will increase "House economy" has become an important economic development model.

本报告研究涉及企业/品牌/案例：相互宝，蚂蚁金服，水滴互助，腾讯，康爱公社，e互助，众托帮，壁虎互助，夸克联盟，360，滴滴，苏宁易购，美团，京东，百度，支付宝

iiMedia Research（艾媒咨询）数据显示，近八成的网络互助参与者对网络互助计划表示满意，仅有1.7%的参与者表示比较不满意。网络互助的出现，为低收入家庭提供健康保障，缓解因患重病带来的经济压力，另一方面也能一定程度上满足精神需求，互联网巨头纷纷入局网络互助行业，用户规模不断扩大。
目前中国商业保险覆盖率较低，社会医保在赔付金额和覆盖疾病类型上又未能达到商业保险的规模，居民的普惠保障需求旺盛，网络互助产品凭借低门槛和公益性逐渐获得下沉市场的青睐。且随着政府监管的趋严、企业积极创新，网络互助行业迎来新的高速发展期。iiMedia Research(艾媒咨询)数据显示，95.2%的网络互助参与者月均支付金额低于10元，参与者满意程度高。网络互助产品一方面为需求人群提供低成本的医疗保障；另一方面，互助的形式也满足帮助他人的精神追求。网络互助的低门槛、低成本特点，使其能够对下沉城市和更多低收入人群实现覆盖，逐渐成为群众医疗保障重要一环。
At present, the coverage rate of commercial insurance is relatively low in China, and the scale of social medical insurance fails to reach the scale of commercial insurance in terms of compensation amount and types of diseases covered. Residents have a strong demand for mass medical security, and online mutual assistance products gradually win favor in the sinking market due to the low threshold and public welfare. Moreover, with the government's stricter regulation and enterprises' active innovation, the online mutual assistance industry has ushered in a new period of high-speed development. As the data of iiMedia Research showed, 95.2 percent of online mutual assistance participants paid less than 10 yuan per month on average, with high satisfaction. On the one hand, online mutual assistance products can provide low-cost medical security for people in need. On the other hand, the form of mutual assistance also satisfies the spiritual pursuit of helping others. With the characteristics of low threshold and low cost, network mutual assistance can cover sinking cities and more low-income groups, and gradually become an important part of mass medical security.
（以下为节选页，完整版共43页）

本报告研究涉及企业/品牌/案例：美团买菜,每日优鲜,三蛋生鲜,腾讯,肉联邦,钱大妈,朴朴超市,谊品生鲜,生鲜传奇,妙生活,鲜生友请,顺丰优选,邻里生鲜,永辉生活,京东,阿里巴巴,美团,华润万家,本来鲜

iiMedia Research(艾媒咨询)数据显示，2019年中国生鲜市场交易规模突破两万亿元，社区生鲜门店拥有中国生鲜市场约1/3的消费者群体。作为产业转型升级的必然结果，社区生鲜具有消费便捷、产品新鲜与惠民程度高的竞争优势，由此赢得了商业资本的密集进驻，同时也倒逼着传统生鲜企业和部分生鲜电商品牌加快创新的脚步。中国人口基数庞大，未来国内生鲜市场还有巨大的伸展空间，多路市场力量的蜂拥集结将会造就出社区生鲜十分鲜明的商业走势，如需求端线下消费热度不减，连锁品牌呈区域割据之势；降低成本成为经营重心；加码冷链物流和生鲜供应链投资，要素配置向供应链上游移动；从依赖流量思维转向客户运营思维，场景体验与精准定制大行其道等。
As the data of iiMedia Research showed, the transaction scale of fresh food market in China exceeded 2 trillion yuan in 2019, and community fresh food stores accounted for about one third of the consumers in the fresh food market in China. As the inevitable result of industrial transformation and upgrading, community fresh food stores have the competitive advantages of convenient consumption, fresh products and high degree of benefit to the people, thus winning the intensive entry of commercial capital, but also forcing traditional fresh food enterprises and some fresh electric commodity brands to accelerate the pace of innovation. China's population base is huge, which leads to the huge space to expand in the domestic fresh food market in the future, the multichannel market forces will create a very bright community fresh business trend, for example, consumers' enthusiasm for offline purchase continues to increase, and chain brands show a trend of regional fragmentation; cost reduction becomes the focus of business; increase cold-chain logistics and fresh supply chain investment, factor allocation to the upstream of the supply chain; from thinking of relying on traffic to thinking of customer operation, scene experience and precise customization are popular and so on.

本报告研究涉及企业/品牌/案例：及刻，苏宁，天猫，华为，百度地图，有赞，腾讯，美团，i麦当劳，YH永辉生活+，CoCo都可，维也纳酒店+，热风扫码购，小泊停车，香港海港城，美宜家会员，广州妇儿中心，TATA，来电，良品铺子，便利蜂，捷停车，口碑，大众点评，大麦，上海迪士尼度假区，娱票儿，正佳广场，万达广场，徐家汇VGO，白云机场，地铁通，车来了，北大口腔医院，北京协和医院，上海中山医院，艺龙旅行，去哪儿旅行，携程旅行

国家统计局数据显示，2019年前三季度零售数据中，线下零售额占比达75.3%，线下零售市场商业价值庞大。但线下场景用户需求分散，零售场景复杂。借助技术驱动创新，智慧场景服务涌现，通过对用户所在场景的感知，依托大数据，可智能匹配相关场景服务，精准满足消费者的个性化需求。 2019年，苏宁、天猫等商家纷纷布局了智慧场景服务，亦涌现出“及刻”为首的系统级场景AI服务代表。智慧场景服务的商业价值，如精准触达、数据支撑、用户体验升级等被进一步开发。艾媒咨询分析师认为，未来随着5G、AI等技术的普及，手机等智能终端将为用户提供涵盖零售、城市建设等的多种智能服务，智慧场景服务的市场发展潜力巨大。
According to the National Bureau of Statistics, national offline retail sales accounted for 75.3 percent of the total retail sales in 2019Q1-Q3, which shows the enormous commercial value of the offline retail market. However, the users’ demand is scattered and the retail scene is complex offline. With the help of technology-driven innovations, smart LBS services have emerged. Through using the perception of the scene and big data, smart LBS services can match relevant services with the need of users, to accurately meets the personalized needs of consumers.In 2019, Suning, Tmall and other businesses have equipped themselves with smart LBS services, and many system-level scene AI servicers, such as “Clickwifi”, have also emerged.The commercial value of smart LBS services, such as precise touch, data support and users’ experience upgrading, has been further developed. iiMedia consulting analysts believe that in the future, with the popularity of 5G, AI and other innovations, smart terminals such as mobile phones will provide users with a variety of smart services in the field of retail, urban construction, etc., and the development potential of smart LBS services market is tremendous.
（以下为节选页，完整版共50页）

本报告研究涉及企业/品牌/案例：飞顿医疗激光公司，奇致激光，Lumenis，CANDELA，华西生物，Allergan，昊海生物科技，中国生物兰州生物制品研究所有限责任公司，上海九院，北京八大处，四川华西，小红书，百度，微信，新氧，更美，悦美，美团，阿里健康

当前，中国轻医美市场供需迎来双增长，轻医美市场逐渐崛起。iiMedia Research(艾媒咨询)数据显示，预计2020年中国轻医美市场用户规模将达到1520万人。便捷、安全成轻医美消费重要推力，随着轻医美消费意识日益提升，轻医美或成中国消费者求美的“第一选择”。在消费意识觉醒和消费需求驱动下，机构、医生在供给端强势助推轻医美行业更快速发展。医美机构加速拓展轻医美业务，轻医美诊所应运而生。与此同时，轻医美医生在流程操作、药械使用上更易实现规模化培养。在行业支持体系方面，互联网医美平台助推轻医美加速数字化升级，市场管理提效规范行业发展。在此背景下，中国轻医美消费市场迎来更好的发展空间。纵观当前中国轻医美消费新态势，供需协同并进以及行业支持体系日益完善，轻医美消费已逐渐成为求美新主流。

At present, the supply and demand of China's light medical beauty market is experiencing double growth, and the light medical beauty market is gradually rising. According to iiMedia Research, it is estimated that the user scale of China's light medical beauty market will reach 15.2 million in 2020. Convenience and safety have become an important driving force for the consumption of light medical beauty. With the increasing consumer awareness of light medical beauty, light medical beauty or become the “first choice“ for Chinese consumers seeking beauty. Driven by the awakening of consumer consciousness and consumer demand, institutions and doctors have strongly boosted the rapid development of the light medical beauty industry on the supply side. Medical beauty institutions to accelerate the expansion of light medical beauty business, light medical beauty clinic came into being. At the same time, it is easier for doctors to realize large-scale cultivation in process operation and medical device use. In terms of the industry support system, the Internet medical beauty platform promotes the digitalization and upgrading of medical beauty, and market management improves the efficiency and standardizes the development of the industry. In this context, China's light medical beauty consumer market usher in a better space for development. In view of the new trend of China's light medical beauty consumption, the coordinated development of supply and demand and the increasingly perfect industry support system, light medical beauty consumption has gradually become the new mainstream of seeking beauty.

本报告研究涉及企业/品牌/案例：花加，花点时间，爱上鲜花，极客修，快手阿修，我来修修，盒马鲜生，百果园，每日优鲜，阿姨帮，来人到家，无忧保姆，泰迪生活，58到家，河狸家，e袋洗，京东到家，美团，大众点评，饿了么，口碑津贴

iiMedia Research（艾媒咨询）数据显示，2018年中国数字经济占GDP比重达34.8%，其中服务业数字经济比重为35.9%，于2016年相比增长了6.3个百分点，在各行业中占比最高，增速最快。数字经济的蓬勃发展，推动着传统产业的改造提升，特别是生活服务行业，其数字化升级为中国经济发展增添了新动能。iiMedia Research（艾媒咨询）数据显示，预计2019年中国在线餐饮外卖市场规模达到2845.5亿元，生鲜电商市场规模达到1620.0亿元，互联网社区服务市场规模达到2316.1亿元，本地生活服务行业在数字化升级推动下，即将进入万亿元市场。而随着一二线城市本地生活服务市场竞争趋于白热化，未来下沉市场和场景拓展将成为本地生活平台竞争的焦点。

As the data of iiMedia Research showed, China digital economy accounted for 34.8% of GDP in 2018. The proportion of digital economy in service industry is 35.9% and increased by 6.3% compared with 2016, accounting for the highest proportion and fastest growth in all industries. The vigorous development of digital economy promotes the transformation and upgrading of traditional industries, especially the life service industry, whose digital upgrading has added new momentum to the economic development in China. As the data of iiMedia Research showed, it is estimated that the scale online take-out market in China will reach 284.55 billion yuan in 2019, the scale of fresh e-commerce market will reach 162.0 billion yuan, and the scale of Internet community service market is reaching 231.61 billion yuan. With the promotion of digital upgrading, the local life service industry will soon enter the trillion yuan market. With the fierce competition of the local life service market in the first and second tier cities, the sinking market and scenario expansion will become the focus of the competition of the local life service platforms in the future.

本报告研究涉及企业/品牌/案例：美团配送，蜂鸟，京东到家，小象生鲜，天猫超市，饿了么，顺丰，圆通，韵达，新达达，美团跑腿，美团买菜，盒马生鲜，屈臣氏，迪卡侬，汉堡王，沃尔玛，永辉超市，联合利华，宝洁，统一

iiMedia Research（艾媒咨询）数据显示，2019年中国即时配送用户规模有望突破4亿人大关，达到4.21亿人，分钟级即时配送大战进入白热化阶段。随着即时配送服务覆盖商品类型不断丰富，非餐品类即时配送服务需求急速上升。iiMedia Research（艾媒咨询）数据显示，2019上半年偏好日用品、文件资料等非餐品类服务的受访用户占比较2018上半年涨幅均超3%，其中偏好日用品的用户涨幅超4%。但随着即时配送服务覆盖至人们日常生活的多个方面，同质化问题也随之凸显，未来平台应着眼于精细化运营，基于自身优势，为商户、消费者提供差异化的增值服务。

As the data of iiMedia Research showed, the scale of China Immediate Delivery users is expected to break through the 400 million mark in 2019, reaching 421 million people. Meanwhile, the competition among minute-level immediate delivery platforms has entered a white-hot stage. With the continuous enrichment of the types of goods covered by the immediate delivery services, the demand for non-meal immediate delivery services has risen sharply. As the data of iiMedia Research showed, the proportion of interviewed users who preferred non-meal services such as daily necessities, documents in the first half of 2019 increased by more than 3% compared with the first half of 2018, and the proportion of those who preferred dialy necessities increased by more than 4%. But as the immediate delivery service covers many aspects of our daily life, the problem of homogeneity it also highlighted. The future platform should focus on fine operation and provide differentiated value-added services for merchants and consumers based on its own advantages.

本报告研究涉及企业/品牌/案例：视觉中国，人民网，新华社，微博，阿里巴巴，京东，人民日报，工人日报，半月谈，美团点评，斗鱼，知乎，特斯拉，比亚迪，蔚来汽车，小鹏汽车，三星，瑞幸咖啡，ofo，巨人网络，派生集团，小黄狗

艾媒商情舆情数据监测系统（yq.iimedia.cn）监测发现，2019年4月中国掀起了一股“维权”讨论之风，其中，视觉中国黑洞版权事件、西安女车主维权事件以及“996工作制”成为热议话题前三名。此外，互联网企业动态也备受网民关注：京东被列为“明尼苏达案”被告使京东企业形象下降；在2018年多家互联网企业开始裁员后，今年美团启动首次大规模裁员；上海特斯拉自燃起火引发网民对电动汽车的安全顾虑；三星推迟折叠屏手机上市或难解公司困境；瑞幸咖啡抵押资产做债务担保或对其后市投资造成影响；又一网贷平台团贷网爆雷事件、蔚来汽车在美遭集体诉讼事件引起广泛讨论......

Imedia public opinion monitoring system (yq.iimedia.cn) found that in April 2019, there was a wind of ““rights protection““ discussion in China, among which the black hole copyright event in visual China, the rights protection event for female car owners in xi 'an and the ““996 work system““ became the top three hot topics. In addition, the situation of Internet enterprises also attracts the attention of netizens. Jingdong named as a defendant in the ““Minnesota case““ had tarnished the company's image.Meituan launched its first large-scale job cuts this year after a number of Internet companies started to cut staff in 2018. Shanghai tesla's spontaneous fire raises safety concerns about electric cars among netizens; Samsung that delayed the launch of fold-screen phones may be hard to solve the company's problems;The fact that Luckin coffee collateral assets to do debt guarantee will have an impact on its subsequent investment; There is a wide discussion about the events that another network lending platform named Tuandai net collapsed and Nextev suffered a class action lawsuit in the United States ...

本报告研究涉及企业/品牌/案例:美团点评、UU跑腿、邻趣、快服务、闪送、阿里巴巴集团、蚂蚁金服集团、饿了么，菜鸟网络，顺丰，天猫，东方汇富、汇德丰、因诺资产、新达达，沃尔玛，京东，苏宁，点我达，盒马、银泰、屈臣氏、世纪联华、大润发、星巴克、瑞幸咖啡

即时配送服务在新零售概念的推行下迅速普及，其通过打通线上线下销售，建立短途物流体系，解决传统配送服务中同城配送的问题，已成为商业发展的必然趋势。2018年中国即时配送市场用户规模继续稳定增长。iiMedia Research（艾媒咨询）数据显示，2018年中国即时配送用户规模达到3.58亿人，预计2019年突破4亿人。新零售业务无疑是即时配送行业发展的重要增长点。在关于即时配送用户使用的服务品类调查中，下单生鲜水果、日用品、鲜花、文件资料等服务的用户占比均超过20%。而用户偏好新零售业务中，偏好下单如医药健康等其他品类即时配送服务的用户较2017年第一季度上升了106.1%。

With the spread of New Retail concept, the immediate delivery service has been rapidly popularized. As it solve the in-city delivery problem which emerge in the traditional delivery services by opening up online-offline sales and establishing the short-distance logistics system, it has become an inevitable trend of commercial development. In 2018, the scale of China Immediate Delivery users continued to grow steadily. As the data of iiMedia Research showed, the scale of the users has reached 358 million, and expected to exceed 400 million in 2019. New retail business is undoubtedly an important growth point in the development of Immediate Delivery industry. The results of the survey for services used by immediate delivery users showed that, the proportion of users who had relatively ordered fresh fruits, daily necessities, flowers, documents and etc. are all greater than 20%. As for the new retail services, users who prefer other types of immediate delivery services, such as medicine delivery, increased by 106.1% compared with the one in the first quarter of 2017.

本报告涉及企业/品牌包括：猫眼，淘票票

iiMedia Research （艾媒咨询）数据显示，2019年第一季度，中国内地电影票房达到186.1亿元，春节档全国电影票房共产出58.4亿元，同比增长2.04%，移动支付迅速普及后，线上已经成为购票主渠道，线下渠道仅占电影购票市场份额的14.3%。iiMedia Research（艾媒咨询）数据显示，猫眼及淘票票分别占据中国电影购票市场份额42.6%和31.5%，其中淘票票的月活跃用户数最多，女性用户占比59.54%，猫眼24岁及以下的用户较多，占比53.77%。两大平台分别背靠阿里和腾讯，各自具有发展特点，未来两大平台之间的竞争将会长期存在。电影市场经历爆发增长后，观众电影购票消费开始回归理性。

As the data of iiMedia Research showed, in the first quarter of 2019, the box office of mainland China reached 18.61 billion yuan, and the national box office of the Spring Festival Film reached 5.84 billion yuan, with an increase of 2.04% year on year. After the rapid popularization of mobile payment, online channels has become the main channel of ticket purchasing, and offline channel accounts for only 14.3% of the market share of movie ticket purchasing. As the data of iiMedia Research showed, Maoyan and Taopiaopiao accounted for 42.6% and 31.5% of the Chinese movie ticket market respectively. Among them, the most active monthly users were Taopiaopiao, with 59.54% female users. Maoyan has the most proportion of users aged 24 or younger, accounting for 53.77%. The two platforms are backed by Alibaba and Tencent respectively, which have their own development characteristics. The competition between the two platforms will exist for a long time in the future. After the explosive growth of the film market, the audience's consumption for movie tickets begins to return to rationality.