在中国居民收入不断提高和消费升级的推动下，中国男性颜值经济规模不断扩大。同时，为解决男性客户群中的诸多痛点，男性颜值企业通过跨界融合、技术加持等手段实现转型，男性美容零售规模预计在2020年将突破167亿元。iiMedia Research(艾媒咨询)数据显示，65.1%的受访男性对提升颜值持积极态度，男性颜值消费具有精致化、低龄化、消费升级等特点。同时, 男性在选购颜值产品时具有“务实”的特点，对产品不了解是阻碍部分男士购买颜值产品的主要原因。除此之外，女性也是男性颜值经济爆发的助推器。艾媒咨询分析师认为，中国男性颜值经济市场可挖掘空间巨大，目前部分产品个性化特征仍不明显，未来将继续深化细分领域发展。同时，男性颜值产品设计需紧跟潮流，市场竞争重点仍在于产品质量和认可度。因此，男性颜值产品应当继续与其他产业深度融合，实现优势互补。
Driven by the rising income of Chinese residents and the upgrading of consumption, the scale of China male appearance economy has been expanding. At the same time, in order to solve the pain points of male customer base, male appearance companies have achieved transformation through cross-border integration and technology blessing. The scale of Male Grooming Retail Sales is expected to exceed 16.7 billion yuan in 2020. As the data of iiMedia Research showed, 65.1% of the men surveyed have a positive attitude towards improving their appearance, and male appearance consumption has the characteristics of refinement, aging, and consumption upgrading. Apart from this, men have a ‘pragmatic’ feature when buying male appearance products, and ignorance of the products is the main reason that prevents amount of men customer from buying appearance products. In addition, women are also the boosters of the economic explosion of male appearance. Analyst of iiMedia believes that China male appearance economy has huge room to explore. At present, the personalized characteristics of some products are still not obvious. In the future, this industry will continue to deepen the development of subdivided fields. What’s more, the design of male appearance products needs to keep up with the trend, and the focus of market competition is still on product quality and recognition. Therefore, male appearance economy should continue to be deeply integrated with other industries to achieve complementary advantages.
本报告研究涉及企业/品牌/案例：星客多，完美日记，新氧医美；其他提及企业/品牌：海飞丝，阿道夫，沙宣，清扬，潘婷，飘柔，吕，多芬，施华蔻，资生堂，霸王，章光101，欧倍青，卡诗，滋源，丰添，馥绿德雅，索芙特，欧莱雅，花王，美源，爱茉莉，韩金靓，三橡树，利尻昆布，宣若，自然堂，百雀羚，珀莱雅，隆力奇，佰草集，丸美，相宜本草，薇诺娜，毛戈平，雅诗兰黛，兰蔻，SK-II，兰芝，佰草集，高丝，玉兰油、欧莱雅，欧泊莱，旁氏，大宝，郁美净，隆力奇，丁家宜，佳雪，In Style 造型，OnHair Salon，SWANK Salon，My Hair Salon，AUTHOR TNT ATELIER，藤野造型，木北造型，3AM Hair Salon，Amo la Diva 造型，bymiga，OnHair Salon，In Style 造型，藤野造型，P.STYLE 派斯造型，Hair Code 芭曲造型，MG Style Salon，Kraemer Paris 苏豪发廊，TL Hair 造型，3AM Hair Salon，IMPRES 印象美学，In Style 造型，Paya Hair，My Hair Salon，T SPACE 韩式发型，至 ACME STUDIOS，MJ Hair Style，On Star Salon，简发 HAIR 造型，L’Fashion 美发沙龙，AD Hair Salon，DL VOGUE，Cola-Pie 美发沙龙，原宿 Salon，Nice Salon，In Style 造型，OnHair Salon，Mirror Salon，3AM Hair Salon，COO Salon，MIG Salon等
2020年1月21日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国美容美发行业细分领域及总体趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国美容美发行业的发展现状、用户行为和产业链细分领域进行深度分析，并且以新氧等上市公司作为典型案例进行商情分析，深入研究中国美容美发行业运行模式和发展趋势。2019年，中国的美容美发机构约有95%为民营资本，美容美发行业就业人口达2700万人;总体来说，中国美容美发业整体属于小投资、大市场型的服务行业。随着中国美容美发行业竞争愈发激烈，美容美发机构的经营模式正由单一走向综合，形式也日趋多样化，品牌机构趋向连锁加盟、互联网+实体店融合的经营模式发展。
The report conducts an in-depth analysis of the development status, user behavior and industry chain segmentation of China's beauty and hairdressing industry. Listed companies analyze business conditions as a typical case, and study in-depth the operation mode and development trend of China's beauty and hairdressing industry. In 2019, about 95% of China's beauty and hairdressing institutions are private capital, and the beauty and hairdressing industry employs 27 million people. In general, China's beauty and hairdressing industry as a whole is a small investment and large market-oriented service industry. As the competition in the Chinese beauty and hairdressing industry becomes more intense, the business model of the beauty and hairdressing organization is moving from a single to a comprehensive, and the form is becoming more and more diversified.
Driven by the rise of the younger generation of consumer groups and the development of new models in the medical beauty industry, the penetration rate and consumer demand of China's medical beauty industry continue to rise. In 2018, the penetration rate of Chinese medical users reached 7.4%, and women were the main medical and aesthetic consumers. The proportion is 88.9%. At present, there are more than 10,000 registered medical and beauty institutions in China, and the industry is in a period of rapid development. iiMedia Research found that embedding, double eyelids, and full body fat filling are the favorite surgical items for Chinese women and medical consumers, while nasal synthesis, tautological fat, cheeks, hair transplants, etc. For the Chinese male medical beauty consumer's favorite surgical project, potential customers in China's medical beauty industry are most concerned about the safety of surgery, followed by medical qualifications and word of mouth and surgery prices. Medical beauty as an emerging industry, public relations crisis, strict industry supervision, lack of relevant professionals is a factor that restricts its development, and in the future, with the influx of capital from the industry, the competition in China's medical and aesthetic industry will become more intense.