The rise in fruit prices has led to discussions among Chinese netizens about fruit-related information. The Aibu business sentiment data monitoring system shows that in the summer of 2019, the discussion on fruit in Guangdong ranked first in the country. In recent years, China's fruit production has been increasing, and the fruit planting area in Shaanxi, Guangxi, Guangdong and other provinces has exceeded 10 million mu. At the same time, the trade volume of imported fruits is also increasing. In 2018, the countries with higher Chinese fruit imports were Chile (24.0%), Thailand (23.9%), Philippines (10.5%), Vietnam (10.4%) and New Zealand (6.4%). The higher imported fruits were cherries (18.7%), durian (15.7%), banana (12.9%), raisins (8.4%) and orange (6.2%). The development of China's fruit industry has promoted the further improvement of the industrial chain, forming fruit distribution business such as daily fresh and Jingdong home. The fruit fresh food industry has attracted attention from Internet giants such as Ali, Tencent and Jingdong, and has started investment and layout.
In 2018, the market size of China's fresh food e-commerce market continued to grow. The investment and financing situation of the fresh food e-commerce industry tended to be stable, and the industry market pattern was initially established. At the same time, e-commerce giants are also making efforts to enter the fresh food e-commerce industry, Ali is in line with traditional retail, and layouts new scenes. At the same time, Tencent is also cooperating with Jingdong to create a innovative fresh food e-commerce platform. The industrial chain of the fresh food industry is generally long, and the fresh food e-commerce focuses on reducing costs. At present, China's fresh food e-commerce industry has formed development models such as vertical platform, integrated platform, O2O, and innovation platform. Different models have their own advantages and disadvantages. According to iiMedia Research, the monthly penetration rate of fresh food products is less than 10%, and the fresh food e-commerce users are relatively young and have strong purchasing power. Affected by the offline store and the immediate need, the ratio of male to female is similar. At present, the fresh food e-commerce industry still faces problems such as non-standardization of products, difficulty in quality control, and high rate of product loss. In the future, as the public gradually accepts the concept of online purchase of fresh food, the market size of fresh food e-commerce will be further expanded. Introducing new technologies and models，The storage management model of fresh food products also needs to further improve. At the same time, the innovative model of online and offline integration will be further expanded, and community group purchase will become a new entry point.