本报告研究涉及企业/品牌/案例：新华保险，中国人寿，太平洋人寿，平安养老，新华人寿，太平养老，太平人寿，泰康养老，泰康人寿，阳光人寿，中信保诚，中意人寿，应答人寿，同仁堂，汤臣倍健，九州通，云南白药，国寿养老，华夏资金，工银瑞信，南方基金，渣打银行，宏利保险，建设银行，兴业银行，广发银行，天弘基金，光大银行，中信银行，招商银行，安邦保险
2018年，中国60岁以上老年人占总人口的16.1%，意味着中国已经进入深度老龄化社会，特别是养老金融成为了解决中国深度老龄化社会面临的关键问题。目前，中国养老金融体系与发达国家相比仍有较大差距，美国的商业养老保险占比35.2%，规模达到9.9万亿美元，而中国第一大支柱为基本养老保险制度，占到整个养老体系近80%，规模仅4.4万亿元。同时，由于中国的第一支柱基本养老保险替代率和第二支柱年金覆盖率低，超过8成中国国民未达资产储备预期，仅依靠第一和第二支柱无法满足当前的养老保障形势;而第三支柱在快速识别和及时响应消费者个性需求方面独具优势，基础需求旺盛。iiMedia Research(艾媒咨询)数据显示，现阶段中国公民养老投资偏好最大的依然是银行存款或银行理财占30.2%，然后是商业养老保险产品(20.5%)、股票基金(13.2%)以及购买房产(10.0%)。艾媒咨询分析师认为，近年来互联网和移动支付的普及，大大提高了中老年人获取金融服务的便利性;基于大数据和人工智能分析的金融科技的持续进步，提升了养老金投资科学性和专业性，成为推动养老服务金融快速发展的重要动力;特别是随着服务型政府的建设推进、PPP融资模式的进一步发展，中国养老金融市场发展将更加完善。
In 2018, China's elderly (60 years & above) accounted for 16.1% of the total population, which means that China has entered an aging society. Pension finance has become a key factor in solving China's deep aging society. At present, China's pension financial system still has a big gap compared with developed countries. The commercial pension insurance in US accounts for 35.2% of the total, and its scale reaches 9.9 trillion dollars. However, the first pillar of pension finance in China is the basic pension insurance system, which accounts for nearly 80% of the entire pension system, with a scale of only 4.4 trillion yuan. At the same time, due to the low replacement rate of China’s first pillar of pension finance and the low coverage rate of the second pillar, more than 80% of Chinese nationals fail to meet their demand; The third pillar of pension finance in China has unique advantages in quickly identifying and responding to consumers' needs in a timely manner, and its basic needs are strong. According to data from iiMedia Research, the biggest preference for Chinese citizens is bank deposits and bank wealth management, which account for 30.2%, followed by commercial pension insurance products (20.5%), equity funds (13.2%), and purchase of real estate. (10.0%). iiMedia Consulting analysts believe that the popularity of Internet and mobile payment in recent years has greatly improved the convenience of accessing financial services for middle-aged and elderly people; the continuous improvement of financial technology based on big data and artificial intelligence analysis improves the science of pension investment. Financial technology becomes an important driving force for the rapid development of pension service finance in China. With the development of service-oriented government and PPP financing model, China's pension market will be further improved.
