全球领先的新经济产业第三方数据挖掘与分析机构
关于“聪厨”的报告
艾媒咨询 | 2026年中国年菜市场发展状况与消费者行为调查数据
随着春节餐饮日益呈现便捷化、品质化与情感价值交融的新趋势，中国年菜行业在消费习惯升级与产业创新的双重驱动下，正从传统节令食品蜕变为一个增长迅猛、内涵丰富的消费新蓝海。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国年菜市场发展状况与消费者行为调查数据》显示，中国年菜行业市场规模从2019年的317.85亿元快速攀升至2025年的2219.95亿元，预计2026年将进一步增至2626.4亿元，展现出强劲的持续增长潜力与广阔的市场前景。
中国消费者在购买年菜时，最关注的三个因素分别是加热便捷性（44.70%）、食品安全认证（43.07%）和营养搭配（41.58%）；同时，超五成消费者偏好“原汁原味”的年菜口味。这表明，当前消费者对年菜的需求呈现出 “效率导向”与“本味回归”并存的典型特征，一方面追求省时省力的烹饪便利与安全健康的产品保障，另一方面则高度看重菜品对传统风味与节日仪式感的忠实还原。
艾媒咨询分析师认为，中国年菜市场将围绕消费者“效率体验并重”与“本味情感交融”的核心诉求，呈现三大发展趋势：一是产品研发将迈向“技术还原传统”，企业需通过锁鲜与复热技术的创新，在极致简化烹饪步骤的同时，确保菜品能稳定还原地道锅气与家庭风味，破解便捷与口味不可兼得的消费痛点。二是供应链竞争将聚焦于“价值优化”，通过规模化生产、精准供需匹配与包装创新来系统性地控制成本、提升品控并减少损耗，以应对消费者对价格与品质的双重高期待。三是品牌建设将深化“场景与情感赋能”，从年节礼盒定制、团圆家宴场景营销到家人共享的价值倡导，打造超越产品本身的文化与情感体验，从而建立高认可度与复购忠诚。市场将持续向更高效、更真实、也更具情感价值的品质化方向升级。
With the increasing trend of convenience, quality and emotional value integration in Chinese New Year dining, the Chinese New Year dish industry, driven by the upgrading of consumption habits and industrial innovation, is transforming from traditional seasonal foods into a rapidly growing and richly meaningful new consumer market. According to the latest report "2026 Development Status and Consumer Behavior Survey Data of the Chinese New Year Dish Market" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the market size of the Chinese New Year dish industry has rapidly increased from 31.785 billion yuan in 2019 to 221.995 billion yuan in 2025. It is expected to further increase to 262.64 billion yuan in 2026, demonstrating strong potential for continuous growth and broad market prospects.
When Chinese consumers purchase New Year dishes, the three factors they pay the most attention to are the convenience of heating (44.70%), food safety certification (43.07%), and nutritional balance (41.58%). At the same time, over 50% of consumers prefer the original taste of New Year dishes. This indicates that the current demand of consumers for New Year dishes presents a typical feature of "efficiency orientation" and "return to original flavor", on the one hand, they pursue cooking convenience and product safety and health guarantees, and on the other hand, they highly value the faithful reproduction of traditional flavors and the sense of festival ritualism of the dishes.
Analysts from iiMedia Research believe that the Chinese New Year food market will follow three major trends based on consumers' core demands of "prioritizing efficiency and experience" and "integrating original flavor and emotional connection". These trends are as follows: First, product development will move towards "technological restoration of tradition". Enterprises need to innovate in preservation and re-heating technologies to simplify cooking procedures to the extreme while ensuring that dishes can stably reproduce the authentic pot aroma and family flavor, thus resolving the consumption pain point of not being able to have both convenience and taste. Second, supply chain competition will focus on "value optimization". Through large-scale production, precise supply-demand matching, and packaging innovation, they can systematically control costs, improve quality control, and reduce losses to meet consumers' dual high expectations for price and quality. Third, brand building will deepen "enabling scenarios and emotions". From customizing New Year gift boxes, marketing in family reunion dinner scenarios to advocating the value of sharing with family members, it will create cultural and emotional experiences beyond the product itself, thereby establishing high recognition and repeat purchase loyalty. The market will continue to upgrade towards a more efficient, more authentic, and more emotionally valuable quality-oriented direction.-
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艾媒咨询 | 2024年中国家装行业消费者需求调研报告
当前，随着生活水平的提升与消费需求的变化，家装行业已逐渐成为备受关注的消费领域，市场规模在不断增长。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国家装行业消费行为调研报告》数据显示，超过七成的消费者在装修时既会考虑硬装又会考虑软装，足以看出消费者对其房屋装修的重视程度。在此背景下，家装市场吸引了众多参与者，各家机构和工作室争先恐后出不穷，其中最受消费者青睐的是半包装修（52.71%），其次是全包装修（32.76%）。就购买的家具类型而言，目前消费者最多购买支撑类家具（85.10%）、贮藏类家具（84.62%）等。在智能家装方面，中国消费者最感兴趣的是智能马桶的水温调节功能，高度关注智能门锁的指纹识别功能。艾媒咨询分析师认为，尽管家装市场前景广阔，但竞争也异常激烈，并且消费者对行业整体服务和智能化程度的要求也逐步增高。企业要想在这个市场中脱颖而出，需持续深入地洞察消费者需求，不断创新设计和材料，推出更多符合消费者期待的家装产品和服务。
At present, with the improvement of living standards and changes in consumer demand, the home improvement industry has gradually become a consumer field that has attracted much attention, and the market scale is growing. According to the latest "2024 China Home Decoration Industry Consumer Behavior Research Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, more than seventy percent of consumers will consider both hard and soft decoration when decorating, which is enough to see how many consumers attach importance to their home decoration. In this context, the home improvement market has attracted many participants, with various institutions and studios scrambling to emerge, among which the most popular among consumers is semi-packaged repair (52.71%), followed by full packaging repair (32.76%). In terms of the type of furniture purchased, at present, consumers buy the most support furniture (85.10%), storage furniture (84.62%), etc. In terms of smart home improvement, Chinese consumers are the most interested in the water temperature adjustment function of smart toilets, and they are highly concerned about the fingerprint recognition function of smart door locks. Ai Media Consulting analysts believe that although the home improvement market has broad prospects, the competition is also extremely fierce, and consumers' requirements for the overall service and intelligence of the industry are gradually increasing. In order to stand out in this market, companies need to continue to gain in-depth insight into consumer needs, continuously innovate designs and materials, and launch more home improvement products and services that meet consumer expectations. -
艾媒咨询 | 2025年中国家电行业市场发展状况与消费行为调查数据
近年来，中国家电行业在消费升级与技术创新双重驱动下，呈现出多元化、智能化发展态势。同时在消费理念持续革新与科技浪潮迅猛奔涌的当下，中国家电行业正经历着深刻而快速的变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国家电行业市场发展状况与消费行为调查数据》数据显示，2023年中国家电市场的成交额达到131.30亿元，随着居民收入水平提高和智能化、绿色化家电产品的推广，家电市场成交额有望继续增长。在2025年中国家电消费者首选家电品牌中，美的以34.00%的占比位居首位，小米的占比则为33.25%，海尔的占比为30.88%。这表明绝大部分用户在选择家电品牌时优先选择市面上耳熟能详的品牌。在对家电品牌认可的方面中，61.00%的消费者选择了“产品设计独特、人性化”，50.75%的消费者选择了“产品间能达成一键互联、智能操控”，说明在家电市场中消费者更倾向于选择具有个性化、人性化和智能感强，操控方便的家电产品。在消费者认为智能家电行业所处阶段的调查中，46.12%的消费者认为智能家电处于“初步应用”阶段，38.88%的消费者认为处于“快速成长”阶段。这说明大部分消费者认为中国智能家电市场还处于起步或快速发展阶段，市场潜力和前景均十分庞大。艾媒咨询分析师认为，未来中国家电行业需走精细化发展道路。企业要加大核心技术研发投入，优化产品功能与性能，提升用户体验；同时，需关注市场需求变化，抓住细分市场机遇，推动家电行业持续升级。
In recent years, driven by both consumption upgrade and technological innovation, China's home appliance industry has shown a diversified and intelligent development trend. At the same time, in the current era of continuous innovation in consumption concepts and the rapid advancement of the technological wave, China's home appliance industry is undergoing profound and rapid changes. According to the latest "iiMedia Report | Survey data on the market development status and consumer behavior of China's home appliance industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the transaction volume of China's home appliance market reached 13.13 billion yuan in 2023. In the future, with the increase in residents' income levels and the promotion of intelligent and green household appliances, the transaction volume of the household appliance market is expected to continue to grow. It indicates that the future prospects of the home appliance market in China are broad. In 2025, among the preferred home appliance brands of Chinese consumers, Midea ranked first with a share of 34.00%, followed by Xiaomi with 33.25% and Haier with 30.88%.This indicates that the vast majority of users give priority to well-known brands on the market when choosing home appliance brands. In terms of recognition of home appliance brands, 61.00% of consumers chose "unique product design and humanization", and 50.75% of consumers chose "one-click interconnection and intelligent control between products". The above survey indicates that in the home appliance market, consumers are more inclined to choose home appliances that are personalized, humanized, highly intelligent and easy to operate. Among the stages that consumers consider the smart home appliance industry to be in, 46.12% of them believe that smart home appliances are in the "initial application" stage, while 38.88% think they are in the "rapid growth" stage. This indicates that the majority of consumers believe that the smart home appliance market in China is still in its infancy or a stage of rapid development, with both huge market potential and prospects.Analysts from iiMedia Research believe that in the future, China's home appliance industry needs to follow a path of refined development. Enterprises should increase investment in core technology research and development, optimize product functions and performance, and enhance user experience. At the same time, it is necessary to pay attention to changes in market demand, seize opportunities in niche markets, and promote the continuous upgrading of the home appliance industry. -
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艾媒咨询 | 2026年中国新春年货消费行为调研数据
随着中国消费者对情感价值、个性表达及生活品质的追求日益深化，年货消费正从传统的集中囤货与礼节性馈赠，加速向以兴趣驱动、悦己悦人、注重健康与体验的价值型消费转型。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国新春年货消费行为调研数据》显示，2018-2025年中国礼物经济产业市场规模从8000亿元增至14498亿元，预计2027年中国礼物经济市场规模将增至16197亿元。此外，2025年中国休闲食品行业规模为11804亿元，2027年预计将达到12378亿元，整体市场前景保持积极向好态势。
中国消费者购买新春年货品类中，超半数消费者选择了休闲食品类，其核心购买原因集中在口味丰富多样（45.88%）、性价比高（41.41%）及包装喜庆契合年味（38.59%）。这一偏好结构清晰地表明，当代中国消费者的年货选择是一种理性决策与情感需求并重的复合行为，既追求产品本身多元化的味觉体验与实惠价格，也高度重视其外在包装所承载的节日仪式感与情感价值，使得休闲食品超越了一般零食范畴，成为烘托新年气氛、满足口腹之愉的关键消费品。
艾媒咨询分析师认为，新春年货市场将呈现三大发展趋势：一是口味创新持续深化，通过挖掘地方特色风味、开展跨界联名等方式，打造具有记忆点的“味觉IP”，同时结合健康化趋势拓宽消费场景；二是供应链效率与成本控制成为关键，企业需借助数字化手段实现柔性生产，在保障产品品质与供应稳定性的同时，维持价格竞争力；三是场景营销与文化赋能升级，将传统节庆元素与现代审美、互动体验深度融合，从包装视觉延展至沉浸式消费场景构建，强化品牌情感联结。整体年货市场在消费升级与年节文化回归的双重驱动下，正朝着更高附加值的“体验化”、“传统现代融合”与“健康化”方向持续演进。
As Chinese consumers' pursuit of emotional value, individual expression and quality of life deepens, the consumption of New Year goods is accelerating its transformation from the traditional practice of centralized stockpiling and ceremonial gift-giving to value-driven, self- and others-pleasing, health-focused and experiential consumption driven by interests. According to the latest "Research data on Chinese New Year's goods consumption behavior in 2026" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the market size of the gift economy in China has increased from 800 billion yuan in 2018 to 1449.8 billion yuan by 2025. It is expected that the market size of the gift economy in China will reach 1619.7 billion yuan in 2027. In addition, the scale of the leisure food industry in China will be 1180.4 billion yuan in 2025 and is expected to reach 1237.8 billion yuan in 2027. The overall market outlook remains positive and favorable.
Among the categories of New Year goods purchased by Chinese consumers, over half of them chose the category of snack foods. The main reasons for their purchase focused on the rich variety of flavors (45.88%), high cost-effectiveness (41.41%), and the festive and appealing packaging that matched the festive atmosphere (38.59%). This preference structure clearly indicates that contemporary Chinese consumers' choice of New Year goods is a complex behavior that combines rational decision-making and emotional needs. They not only pursue the diversified taste experience and affordable prices of the products themselves, but also attach great importance to the festive ritualism and emotional value carried by the external packaging, making snack foods go beyond the category of ordinary snacks and become a key consumer product for enhancing the New Year atmosphere and satisfying the desire for delicious food.
Analysts from iiMedia Research believe that the new year's festive and leisure food market will exhibit three major trends: Firstly, flavor innovation will continue to deepen. By exploring local distinctive flavors, conducting cross-border collaborations, and creating memorable "taste IPs", it will expand consumption scenarios while aligning with the trend of healthiness; Secondly, supply chain efficiency and cost control will become key factors. Enterprises need to utilize digital means to achieve flexible production, ensuring product quality and supply stability while maintaining price competitiveness; Thirdly, scene marketing and cultural empowerment will be upgraded. Integrating traditional festival elements with modern aesthetics, interactive experiences, and deepening the integration from packaging visuals to immersive consumption scenarios, it will strengthen brand emotional connection. Under the dual driving forces of consumption upgrade and the return of festival culture, the overall festive market is continuously evolving towards a higher value-added "experiential" model, "traditional-modern integration", and "healthiness". -
艾媒研报|2019小米集团运行状况及行业趋势研究报告
本报告研究涉及企业/品牌/案例：小米集团，顺为资本，晨兴资本，IDG资本，启明创投，高通创投，淡马锡，DST Global，厚朴投资，云锋基金，All-Stars ，GIC，百度，海尔，华为，京东，谷歌，科大讯飞，中兴，中国移动，中国电信，中国联通，创维，水晶光电
5G技术的加速落地推动着中国智能手机行业与AIoT行业的变革与发展。iiMedia Research (艾媒咨询）数据显示，2019年上半年国内手机市场总体出货量1.86亿部，同比下降5.1%， 4G手机出货量为1.78 亿部，同比下降 4.2%。与此同时，中国5G手机新机型加速上市，新一轮换机潮前奏已经开始，手机行业面临洗牌。AIoT领域，iiMedia Research (艾媒咨询）数据显示，2018年中国AIoT智能硬件市场规模达5000亿元，呈高速增长态势，预计2020年将突破10000亿元。2019年小米集团制定了“手机+AIoT”的双引擎战略，虽然小米在5G手机以及AIoT领域已经取得一定成绩，但面对巨头环伺的激烈竞争环境，小米未来的发展道路仍充满挑战，核心技术壁垒有待进一步提升。
The accelerated implementation of 5G technology promotes the reform and development of China's smart phone industry and AIoT industry. According to the data of iimedia research, in the first half of 2019, the total shipment volume of domestic mobile phone market was 186 million, down 5.1% year-on-year, and the 4G mobile phone shipment volume was 178 million, down 4.2% year-on-year. At the same time, Chinese mobile phone manufacturers are speeding up 5G mobile phones, and a new round of mobile phones has begun. The mobile phone industry is facing a reshuffle. In the field of AIoT, according to the data of iimedia research, in 2018, the scale of China's AIoT intelligent hardware market reached 500 billion yuan, showing a high-speed growth trend, and is expected to exceed 1 billion yuan in 2020. In 2019, Xiaomi group formulated the dual engine strategy of “mobile phone + AIoT “. Although Xiaomi has made some achievements in 5G mobile phone and AIoT, in the face of the fierce competition environment surrounded by giants, Xiaomi's future development path is still full of challenges, and the core technical barriers need to be further improved. -
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