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关于“腾讯”的报告

本报告研究涉及企业/国家/地区案例:阿里、腾讯、京东、日本地摊经济、美国地摊经济、欧洲地摊经济、四川地摊经济、南京地摊经济、西安地摊经济。

2020年6月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国地摊经济运行监测分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对地摊经济的发展进行分析,结合中国地摊经济发展的背景和可行性,以及全球典型国家的地摊经济发展经验,对地摊经济发展进行深度分析;更进一步,本报告还结合用户调研对地摊经济的购物、餐饮和娱乐等细分业态进行分析,以此探索未来地摊经济的发展趋势。新冠疫情期间,线下消费行业出现断崖式下跌,增加了失业人群并且加剧了低收入群体的生活困境。在此背景下部分城市开始放宽地摊政策,并取得了一定成果。艾媒咨询分析师认为,地摊经济往往会带来城市形象、交通秩序、产品质量等的问题,并且会对实体店铺带来一定冲击,因此地摊经济的发展需要因城制宜。

According to the survey, as of May 2020, the average annual income of Chinese was RMB 30,000, but the average monthly income of 600 million people was about RMB 1000, and the income and consumption needs of low-income groups were of concern to the community. According to a survey conducted by Ai Media Consulting, China's land stall consumption is mainly under 100 yuan, most of which is under 40 yuan. iiMedia Research believe that the economic threshold of the land stalls is low but there is a certain income-generating potential, both for low-income groups to provide consumer products, but also to help some low-income groups to increase income sources.

本报告研究涉及企业/品牌/案例:敦煌网,阿里巴巴国际,考拉海购,小红书,shoppe,MercadoLibre。
其他企业/品牌:奥买家,京东全球购,速卖通,腾讯,蚂蚁金服,lazada,苏宁国际,京东国际,海豚家,KK馆,豌豆公主,洋码头,天猫国际,海囤全球等。

2020年5月29日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1全球及中国跨境电商运营数据及典型企业分析研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对跨境电商的行业发展和运营进行深度分析,通过对中国B2B、B2C两大类跨境电商的运营数据和企业案例分析,以及用户的跨境电商购物行为调研,剖析中国跨境电商行业的当前状况,并且本报告还关注到东南亚、拉美等跨境电商发展较快的地区,通过对全球总体态势的总结,预判2020-2021年中国跨境电商的发展趋势。艾媒咨询分析师认为,疫情对跨境电商有一定的影响,但总体而言跨境电商仍将保持增长态势。目前跨境电商市场的竞争非常激烈,并且已经开始从中国向东南亚、拉美等地区扩张,加上用户的消费态度变化,跨境电商企业重点从过去的山寨、无品牌的产品转变为品牌竞逐。

The epidemic has a huge impact on the global economy and trade, and cross-border e-commerce companies are also generally faced with many problems such as cancellation or extension of on-hand orders, difficulties in signing new orders, and poor logistics and transportation. iiMedia Research believe that cross-border e-commerce has received policy support and has also cultivated a large number of user markets. Although cross-border e-commerce will be subject to some objective impact in the short term, cross-border e-commerce will remain in the long run Increase vitality.

本报告研究涉及企业/品牌/案例:51talk,米乐教育,猿辅导,掌门一对一,麦奇教育科技
其他提及企业/品牌:学而思网校,平安好学,作业帮,可可英语,粉笔网,华图教育,新东方在线,有道精品课,腾讯,快手,阿里,字节跳动等。

中国在线教育市场规模近五年来一直保持逐年增长的态势,iiMedia Research(艾媒咨询)数据显示,2019年在线教育市场规模已突破4000亿元。疫情期间,教育部提出“停课不停学、停课不停教”,推动了教育产业信息化变革的同时,也激发和释放出在线教育的潜在市场需求。尤其在下沉市场领域,在线教育行业的认知和渗透进程得到加快。iiMedia Research(艾媒咨询)数据显示,分地域来看,受访用户对各类在线教育服务的需求呈现出差异,一二线城市教育需求相对多元分散,低线城市用户需求更多集中在学科辅导和语言学习。且下沉市场用户群体对价格敏感度较高,整体付费能力以及付费意愿较一二线城市还有一定差距。艾媒咨询分析师认为,下沉蓝海市场空间广阔,但在线教育企业也面临诸多挑战,加大技术投入,利用AI赋能教育,降本提效,专注用户,将成为行业的主流趋势。拥有资金和技术能力的在线教育平台将更具发展优势。

The size of China's online education market has been increasing year by year for the past five years. According to data from iiMedia Research, the online education market has exceeded 400 billion yuan in 2019. During the Corona epidemic, the Ministry of Education proposed "suspended class, ongoing learning, ongoing teaching" ,which not only promoted the informatization reform of the education industry, but also stimulated and released the potential market demand for online education. Especially in the field of sinking market, the process of cognition and penetration of online education industry has been accelerated. According to the data of iiMedia Research, according to different areas, the respondents' demands for various online education services are different. The demand for education in first-tier and second-tier cities is relatively diversified, and the demand for users in low-tier cities is more concentrated in subject counseling and language learning. Moreover, the user groups in the sinking market are highly sensitive to prices, and the overall payment ability and willingness to pay are still far from those in first- and second-tier cities. According to iiMedia consulting analysts, the sinking blue ocean market is vast, but online education companies also face many challenges, using AI to empower education, reducing costs and improving efficiency, and focusing on users will become the mainstream trend of the industry in the future. Online education platforms with financial and technical capabilities will have more development advantages.

本报告研究涉及企业/品牌/案例:盒马鲜生,每日优鲜;其他提及企业/品牌:蔬菜网,佳沃,新希望六和,圣龙集团,好当家,大洋世家,蒙牛,伊利,阿里,京东到家,腾讯,沃尔玛,大润发,苏宁生鲜,喵鲜生,顺丰速运,天天果园,美菜,宋小菜,我买网,7Fresh,安鲜达,美团买菜等。

iiMedia Research(艾媒咨询)数据显示,2020年生鲜电商行业市场规模将达到2638.4亿元。电商渗透、“宅经济”兴起、巨头入驻、技术赋能,中国生鲜电商行业将迎来高速发展。经历早期的萌芽与探索期,目前生鲜电商平台以前置仓模式、自建店模式为主要模式,下沉市场同步发展社交电商模式。除传统生鲜电商外,互联网公司、线下商超纷纷布局生鲜业务。巨头入驻进一步加剧行业竞争,头部效应初现。与此同时,需求激增之余,如何维稳供应链、转增量用户为存量成为生鲜电商平台持续发展的关键。艾媒咨询分析师认为,生鲜电商市场竞争加剧,供应链成为制胜关键。与此同时,疫情催生“无接触配送”、“共享员工”、冷链配送及“直播+”新模式,赋能生鲜电商产业发展。可以预计,短期内生鲜电商市场将依然保持多维发展的火热态势。

According to the statistics of iiMedia Research, Chinese online fresh food platform industry keeps the sustainable development trend, market scale of that has reached 1600 billion yuan in 2019. Gone through the emergence as well as the start-up stage, online fresh food platforms primarily concentrate on centered warehouse mode and offline store mode, developing social e-business mode in sinking market at the same time. Apart from the traditional platform, Internet companies, offline hypermarkets are starting to embark on online fresh food filed. There’s no doubt that it would intensify the fierce competition, head effect comes into being. Meanwhile, though demands soar, how to maintain the supply chain management and keep the new customers grows into the key point. iiMidia consulting analyst believes that, supply chain management comes first as the fierce competition among the industry. Meanwhile, “touchless delivery”, “sharing employees”, cold chain logistics and “online streaming plus” etc. concepts which are created by the Cov-19 are about to contribute to the industry. It’s expectable that the online fresh food industry would keep the prosperity and diversity in short-term.

本报告研究涉及企业/品牌/案例:金山办公,齐心集团,蓝凌;其他提及企业/品牌:腾讯,阿里巴巴,华为,字节跳动,二六三,小鱼易连,腾讯会议,腾讯文档,企业微信,钉钉,阿里云,华为云WeLink,飞书,263视频会议,好视通,WPS+云办公,QQ邮箱

iiMedia Research(艾媒咨询)数据显示,2020年2月新春复工期间,中国有超过1800万家企业采用线上远程办公模式, 共计超过3亿人使用在线办公应用。受疫情等突发事件影响,中国在线办公需求显著提升。疫情催化在线办公需求短期提升,但长期使用粘性有待加强,在线办公仍需突破当前发展难点。艾媒咨询分析师认为,在完善的网络基础资源、云计算等技术发展以及协同办公等需求提升下,疫情危机将倒逼在线办公行业突破障碍,借数字化转型东风,有望实现常态化发展。在线办公的常态化发展,将加速企业数字化转型进程,并推进办公场景的进一步拓展以及新型雇佣方式的兴起。2019年中国智能移动办公市场规模达到288亿元,随着在线办公需求增长及用户习惯养成,智能移动办公市场将更快速发展,预计2020年将达到449亿元。

According to iiMedia Research, more than 18 million enterprises in China adopted the online telecommuting mode during the Spring Festival return to work in February 2020, and more than 300 million people in total used online office applications. Affected by the outbreak and other emergencies, online office demand in China has increased significantly. Epidemic situation catalyzes the short-term increase of online office demand, but the long-term use of stickiness to be strengthened, online office still needs to break through the current development difficulties. Imedia consulting analysts believe that the epidemic crisis will force the online office industry to break through barriers and realize normal development by virtue of digital transformation under the improved network basic resources, cloud computing and other technological development as well as the demand for collaborative office. The normal development of online office will accelerate the process of digital transformation of enterprises, and further expand the office scene and the rise of new employment methods. In 2019, the smart mobile office market in China reached 28.8 billion yuan. With the growth of online office demand and the formation of user habits, the smart mobile office market will develop more rapidly, and is expected to reach 44.9 billion yuan in 2020.

本报告研究涉及企业/品牌/案例:乂学教育-松鼠Ai 1对1,每日优鲜,美菜网,微医,联影医疗,快手,云从科技,滴滴出行,小鹏汽车,菜鸟网络,苏宁金融,柔宇科技,奇安信;其他提及企业/品牌:阿里巴巴,腾讯,京东,蚂蚁金服,京东数科,橙行智动,字节跳动 ,智者天下,度小满,小桔科技,商汤科技,喜马拉雅,地平线,陆金所,云杉世界,搜车网 ,满帮集团,云从科技,深兰科技 ,威马汽车,银联商务,车和家,大疆创新,微医云,小船出海,悦易网络,微众银行,优必选,猿力教育,寒武纪元,比特大陆,柔宇科技,行吟信息,拜腾汽车,小屋信息 ,优客工场,准时达,车好多,自如,智车优行,依图科技,葆扬投资,彬讯科技,钱大妈,一起作业,呯嘭智能,涂鸦科技,奥比中光,洋码头,麒麟合盛,途家在线,密境和风,图森未来,蚂蜂窝,纳恩博,悦畅科技,特斯联,新潮传媒,优行科技,第四范式,碳云智能,同盾科技,一点网聚,云知声,随手科技,八戒网络,数梦工场,首约科技,小马智行,虫极科技,联易融,诺禾致源,魅族,博鳌纵横,找钢网,圆心科技,影谱科技,氪空间,越海全球,花旺在线,快跑信息,丰巢科技,医云科技,淘友天下,华云数据,沪江教育,酒仙网,易动纷享,羽扇智,适赫物流,辣妈帮,贝贝集团,斑马网络,初速度,汇通天下,连尚网络

iiMedia Research(艾媒咨询)数据显示,2020年中国独角兽TOP100企业中,地域方面,北京、上海和深圳分别出现39、20和15家独角兽企业,总占比达74%;行业领域方面,人工智能与电商零售领域的独角兽企业发展较为迅速,上榜企业达33家。受益于新兴技术以及庞大的消费人群,与大众消费相关的独角兽企业发展较快,数量占到46%。艾媒咨询分析师认为,在2020年新冠疫情的影响下,中国宏观经济下行压力加剧,独角兽企业也将面临全新的机遇和挑战,一方面不少独角兽企业将受益于国家新老基建投资以及内需扩容提质等政策刺激快速发展,另一方面在全球经济增速放缓的情况下独角兽企业也将面临更激烈的竞争,生存发展压力加剧。

Among the unicorn TOP100 companies in China in 2020, Beijing, Shanghai and Shenzhen have 39, 20, and 15 unicorn companies accounted for 74% of the total; in the field of industry, unicorn companies in the field of artificial intelligence and e-commerce retail developed rapidly, with 33 companies on the list. Benefiting from emerging technologies and a large consumer population, unicorn companies related to mass consumption have developed rapidly, accounting for 46% of the total. iiMedia Consulting analysts believe that under the influence of the new crown epidemic in 2020, China's macroeconomic downward pressure will increase, and unicorn companies will also face new opportunities and challenges. On the one hand, many unicorn companies will benefit from national infrastructure Policies such as investment and domestic demand expansion and quality spur rapid development. On the other hand, with the global economic growth slowing down, unicorn companies will also face more intense competition and intensify the pressure on survival and development.

2020年3月20日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国就业创业市场现状与趋势发展分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国就业创业环境进行分析。并且,本报告对1377名求职者和370名招聘方展开问卷调研,分析2020年中国就业创业市场以及对受新冠疫情影响程度进行预判。艾媒咨询分析师认为,2019年中国CIER指数低于去年水平,显示就业竞争较为激烈,就业信心较低。城镇新增就业人数、就业困难人员就业人数等数据都呈现同比下降趋势。与此同时,2019年裁员潮愈演愈烈。这是由于一方面,2019年大环境不景气,许多企业都减少了招聘的数量,开始进行不同规模的裁员,不少企业甚至倒闭。另一方面,高校毕业生等人数不断增加,适龄劳动力不断涌入就业市场。

The downturn in the big environment in 2019, many companies have reduced the number of hiring, began to lay off employees of different sizes, and many companies even closed down. The outbreak in 2020 further increased employment pressure, making the employment situation even more severe. Under the active guidance of government policies, it is believed that the subsequent economy will gradually recover, the entrepreneurial environment will improve, new business opportunities will be continuously explored, and the industry may enter a period of historical opportunities.

本报告研究涉及企业/品牌/案例:美菜网,叮咚买菜,谊品生鲜,谊品生鲜,盒马鲜生,兴盛优选,中粮我买网,顺丰优选;其他提及企业/品牌:饿了么,美团买菜,欢乐番薯,果然优,歌德盈香,谊品生鲜,菜上菜,呆萝卜,食行生鲜,本来生活,洪九果品,妙生活,钱大妈,朴朴超市,苏鲜生,顺丰优选,e万家,大润发优鲜,7RRESH,百优品,极速鲜,小象生鲜

2020年3月17日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国生鲜电商行业及其上下游产业链进行分析。并且,本研究通过对生鲜电商的八大运营模式以及各种模式的代表企业,例如美菜网、叮咚买菜、谊品生鲜、盒马鲜生、兴盛优选、中粮我买网、顺丰优选等平台进行典型案例分析,以此对生鲜电商行业的发展进行预判。艾媒咨询分析师认为,中国生鲜电商行业经历了多年的高速发展,原本已进入发展的平台期,2019年还遭遇生鲜电商的发展“寒冬”,但2020年初,受疫情影响,线上买菜刺激生鲜电商的发展,居民消费习惯逐步养成现阶段,生鲜市场的新一轮混战已然开始。

The size of China's fresh e-commerce market will maintain a stable growth of 29.2% in 2019 and is expected to reach 263.84 billion yuan by 2020. iiMedia Research believe that as the Internet giants continue to enter the fresh e-commerce, the fresh e-commerce industry has entered a bottleneck period of development due to fierce competition. The epidemic has become a recurring opportunity for fresh e-commerce providers, absorbing and cultivating a number of new users. However, it should also be noted that as the impact of the epidemic gradually subsides, fresh e-commerce providers may also face the dilemma of a sudden drop in users.

本报告研究涉及企业/品牌/案例:神马搜索,百度搜索,360搜索,搜狗搜索,阿里巴巴,腾讯,企明星,百度,花漾搜索,夸克,微信搜一搜,头条全网搜索

搜索是网民在移动端获取资讯和知识的重要渠道,地位重要,2019年各大互联网平台也更加注重在移动搜索行业的布局,移动搜索市场保持稳定增长态势。iiMedia Research(艾媒咨询)数据显示,2019年第四季度中国移动搜索用户规模已达7.05亿人。面对庞大的搜索市场,行业竞争将迎来更为激烈的年份。另一方面,凭借成本低、传播速度快、根据搜索目的精准投放用户等特点,移动搜索营销价值进一步彰显,也吸引更多企业加大搜索营销投入。iiMedia Research(艾媒咨询)数据显示,接近九成的受访广告主表示愿意在搜索引擎投放广告,广告主在搜索引擎营销投放金额是营销预算的1.13倍。

Searching Engine is an important channel for Netizens to obtain information and knowledge with mobile terminals. In 2019, major Internet platforms paid more attention to the layout of the mobile search engine industry, and the market maintained a stable growth trend. As the data of iiMedia Research showed, the user scale of China mobile search engine industry reached 705 million in the fourth quarter of 2019. Facing the huge search engine market, the industry will embrace a more intense year. On the other hand, with the characteristics of low cost, fast communication speed and accurate delivery of users according to the purpose of search, the value of mobile search marketing is further demonstrated and more enterprises are attracted to increase the investment in search marketing. As the data of iiMedia Research showed, nearly 90% of the interviewed advertisers said that they would like to advertise in search engines, and the amount of advertisers’ marketing in search engines is 1.13 times of the marketing budget.

本报告研究涉及企业/品牌/案例:美团买菜,每日优鲜,三蛋生鲜,腾讯,肉联邦,钱大妈,朴朴超市,谊品生鲜,生鲜传奇,妙生活,鲜生友请,顺丰优选,邻里生鲜,永辉生活,京东,阿里巴巴,美团,华润万家,本来鲜

iiMedia Research(艾媒咨询)数据显示,2019年中国生鲜市场交易规模突破两万亿元,社区生鲜门店拥有中国生鲜市场约1/3的消费者群体。作为产业转型升级的必然结果,社区生鲜具有消费便捷、产品新鲜与惠民程度高的竞争优势,由此赢得了商业资本的密集进驻,同时也倒逼着传统生鲜企业和部分生鲜电商品牌加快创新的脚步。中国人口基数庞大,未来国内生鲜市场还有巨大的伸展空间,多路市场力量的蜂拥集结将会造就出社区生鲜十分鲜明的商业走势,如需求端线下消费热度不减,连锁品牌呈区域割据之势;降低成本成为经营重心;加码冷链物流和生鲜供应链投资,要素配置向供应链上游移动;从依赖流量思维转向客户运营思维,场景体验与精准定制大行其道等。
As the data of iiMedia Research showed, the transaction scale of fresh food market in China exceeded 2 trillion yuan in 2019, and community fresh food stores accounted for about one third of the consumers in the fresh food market in China. As the inevitable result of industrial transformation and upgrading, community fresh food stores have the competitive advantages of convenient consumption, fresh products and high degree of benefit to the people, thus winning the intensive entry of commercial capital, but also forcing traditional fresh food enterprises and some fresh electric commodity brands to accelerate the pace of innovation. China's population base is huge, which leads to the huge space to expand in the domestic fresh food market in the future, the multichannel market forces will create a very bright community fresh business trend, for example, consumers' enthusiasm for offline purchase continues to increase, and chain brands show a trend of regional fragmentation; cost reduction becomes the focus of business; increase cold-chain logistics and fresh supply chain investment, factor allocation to the upstream of the supply chain; from thinking of relying on traffic to thinking of customer operation, scene experience and precise customization are popular and so on.

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