全球领先的新经济产业第三方数据挖掘与分析机构
关于“自热食品”的报告
艾媒咨询 | 2025年中国方便面行业发展状况与消费行为调查数据
在健康升级与即时便捷需求的双重驱动下，中国方便面市场持续发展，消费场景从传统速食向居家轻烹饪、户外休闲、深夜加餐等多维度拓展。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国方便面行业发展状况与消费行为调查数据》显示，2025年中国方便速食市场规模为2708.3亿元，预计2026年将达到2949.3亿元；2025年中国方便面行业市场规模为1849.9亿元，同比增长7.9%。这一增长得益于快节奏生活催生的便捷需求，以及消费升级下健康化、多样化趋势的推动。消费者愈发关注配料质量与食品安全，自热食品、低卡轻食等新兴品类及露营、居家等多元场景持续扩容，行业需以“安全+创新”双轮驱动，通过配方优化与场景适配巩固增长动力。
在中国消费者食用方便面的目的中，节省用餐时间位列第一，占比51.44%；其次是日常充饥，占比47.43%；喜欢吃泡面占比43.52%。此外，消费者购买方便面时最关注的三个因素分别是价格（64.40%）、口味（60.08%）和分量（57.10%）。这表明方便面的消费角色正从“应急储备”向“效率型日常选择”深化，消费者在追求快捷与性价比的同时，亦愈发重视风味满足与情感体验，为市场带来兼顾成本控制与品质升级的双重命题。
艾媒咨询分析师认为，未来中国方便面市场将呈现稳步增长与结构性升级并行态势。受消费升级与健康需求驱动，非油炸、低钠低脂等健康化产品占比持续提升，中高端品类成为增长核心，市场均价稳步上扬。消费场景向家庭日常、户外露营、办公加餐等多元延伸，下沉市场与线上渠道渗透率持续提高。行业竞争呈现“一超多强”格局，头部企业聚焦技术创新与品质升级，新兴品牌以差异化风味突围，供应链数字化与绿色包装应用深化。整体市场将在产品迭代、场景拓展与渠道革新中实现高质量发展，规模保持稳健增长。
Driven by the dual forces of health upgrades and the demand for instant convenience, the Chinese instant noodle market continues to grow, with consumption scenarios expanding from traditional fast food to home light cooking, outdoor leisure, and late-night snacks. According to the latest "2025 China Instant Noodle Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia.cn), a leading third-party data mining and analysis agency for the new economy industry, the market size of China's instant food is expected to reach 270.83 billion yuan in 2025 and 294.93 billion yuan in 2026. The market size of China's instant noodle industry is projected to be 184.99 billion yuan in 2025, representing a year-on-year growth of 7.9%. This growth is attributed to the convenience demands generated by fast-paced lifestyles and the push for healthier and more diverse options under the trend of consumption upgrades. Consumers are increasingly concerned about the quality of ingredients and food safety. Emerging categories such as self-heating foods and low-calorie light meals, as well as diverse consumption scenarios like camping and home cooking, are continuously expanding. The industry needs to be driven by "safety and innovation" to consolidate growth momentum through formula optimization and scenario adaptation.
Among the purposes for Chinese consumers to eat instant noodles, saving meal time ranks first, accounting for 51.44%; followed by daily hunger relief, accounting for 47.43%; and enjoying the taste of instant noodles, accounting for 43.52%. Additionally, the three most important factors that consumers consider when purchasing instant noodles are price (64.40%), taste (60.08%), and portion size (57.10%). This indicates that the role of instant noodles in consumption is deepening from "emergency reserves" to "efficient daily choices". While consumers pursue speed and cost-effectiveness, they also increasingly value flavor satisfaction and emotional experiences, presenting a dual challenge of cost control and quality improvement for the market.
Analysts from iiMedia Research believe that in the future, the Chinese instant noodle market will show a trend of steady growth and structural upgrading. Driven by consumption upgrades and health demands, the proportion of non-fried, low-sodium, and low-fat healthy products will continue to increase, with mid-to-high-end categories becoming the core of growth and the average market price rising steadily. Consumption scenarios will extend to family daily life, outdoor camping, and office snacks, and the penetration rate in the lower-tier markets and online channels will continue to rise. Industry competition will present a "one superpower and multiple strong players" pattern, with leading enterprises focusing on technological innovation and quality upgrades, and emerging brands breaking through with differentiated flavors. The application of digital supply chains and green packaging will deepen. The overall market will achieve high-quality development through product iteration, scenario expansion, and channel innovation, maintaining a steady growth in scale.-
艾媒咨询|2021年中国速冻食品产业链及消费趋势研究报告
本报告研究涉及企业/品牌/案例：三全食品，安井食品，海欣食品，广州酒家
随着居民人均收入的增加，消费者的生活水平与消费习惯也随之发生转变。目前我国懒宅人群数量已超8亿人，这使主打懒人经济的速冻食品的用户范围进一步增加。数据显示，自2011年起，我国速冻食品市场规模不断扩大，至2020年，中国速冻食品市场规模已达1393亿元，预计2024年中国速冻食品市场规模将达1986亿元。近年来自热锅系列产品发展十分迅速，市场规模即将突破百亿元。而自热米饭、自热火锅相较于速冻食品而言食用更为便捷，未来会成为挤占速冻食品市场份额的一大有力的竞争对手。
As the per capita income of residents has increased, consumers' living standards and consumption habits have also changed. At present, the number of lazy houses in my country has exceeded 800 million, which has further increased the range of users of quick-frozen food that focuses on the lazy economy. Data shows that since 2011, the scale of my country's quick-frozen food market has continued to expand. By 2020, the size of China's quick-frozen food market has reached 139.3 billion yuan. It is estimated that China's quick-frozen food market will reach 198.6 billion yuan in 2024. In recent years, the series of self-heating pan products have developed rapidly, and the market scale is about to exceed 10 billion yuan. Self-heating rice and self-heating hot pot are more convenient to eat than quick-frozen food. In the future, they will become a powerful competitor to occupy the market share of quick-frozen food. -
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