本报告研究涉及企业/品牌/案例：《哪吒之魔童降世》

自上映以来，《哪吒之魔童降世》（后称《哪吒》）九破纪录，成为影史首部单日票房破2亿以及四天连续破亿的动画电影，截至7月30日《哪吒》累计票房已达10亿元，超越《西游记之大圣归来》（9.56亿）成为国产动画电影新晋票房冠军。上映后，影片甚至一天内登上微博热搜七次，备受观众热议。

Since its release, “Nezha“ (hereinafter referred to as “Nezha“) has broken nine records, becoming the first animated film in film history with a box office of 200 million in a single day and four consecutive days breaking 100 million. As of July 30, “Nezha“ had a cumulative box office of 1 billion yuan, surpassing “Monkey King: Hero Is Back “ (956 million) to become a new generation of domestic animated films. The box office champion. After its release, the film even went on the microblog seven times a day, which aroused heated discussion among the audience.

本报告研究涉及企业/品牌/案例：Thermo Fisher（美），Illuminate（美），（瑞士），Stem cells（加），R&D（瑞士），华大基因，贝瑞基因，金城检验，美吉生物，恒创基因，基研生物，谱元科技，景杰生物，燃石生物，基迪奥生物，谷和信息，圣庭生物，天昊生物，诺禾致源，百迈克生物，思博奥科，赛莱拉，赛贝、北昊干细胞，达安基因，燃石医学、泛生子基因、世和基因，臻和生物，鹍远基因，23魔方，瀚海基因，百奥赛图，克睿基因，药明明码，裕策生物

随着基因测序的技术推进，基因测序开始应用于生物、侦查、无创产前检测和肿瘤治疗等场景中。技术的市场化应用吸引了全球资本方关注，iiMedia Research（艾媒咨询）数据显示，2018年全球医疗健康领域资本市场中，生物技术领域获得309件投资案共138亿元美元，领跑所有细分领域。中国生物技术科研研发实力厚积薄发，特别是科创板推动了基因测序市场的进一步升温，越来越多的生物创业公司在创业初期已获得高额融资。目前，中国已经基本形成了完整的上中下游产业链，但除了华大基因、贝瑞基因等少数头部企业，中国基因测序企业多数分布于产业链中下游，并且开始出现产品同质化等问题。艾媒咨询分析师认为，第二代测序技术的普及以及第三代测序技术的加紧研发将使得基因测序作为一个更加普遍的技术手段应用到不同场景之中，但目前仍然存在监管体系不够完善、道德伦理风险等问题。企业方面应当专注研究核心技术专利，通过人才储备和差异化竞争获得市场优势；行业和相关部门应当尽快完善行业规范管理体系，推动产业健康发展。

With the advancement of gene sequencing technology, gene sequencing began to be used in biological, detection, noninvasive prenatal testing and tumor treatment and other scenarios. The market-oriented application of technology has attracted global capital attention, with iiMedia Research leading all segments of the world in 309 investments in the global healthcare capital markets in 2018, with 309 investments, according to iiMedia Research. China's biotechnology research and development strength thick and thin hair, especially the science and technology board to promote the gene sequencing market further heating up, more and more bio-startup companies in the early stage of the start-up has been high financing. At present, China has basically formed a complete upstream and downstream industrial chain, but in addition to Huada gene, Berry gene and a few other head enterprises, Most of China's gene sequencing enterprises are distributed in the middle and lower reaches of the industrial chain, and began to appear product homogenization and other issues. Ai media consulting analysts believe that the popularity of second-generation sequencing technology and the third generation of sequencing technology will make gene sequencing as a more common technical means to apply to different scenarios, but there are still problems such as inadequate regulatory system, ethical risks. Enterprises should focus on researching core technology patents and gain market advantages through talent pool and differentiated competition, and industries and related departments should improve the industry standard management system as soon as possible to promote the healthy development of the industry.

iiMedia Research(艾媒咨询)数据显示，滴滴出台夜间停服措施，超六成打车用户出行受影响，打车困难、司机加价成用户最大困扰，用户出行体验普遍降低，其中便捷度方面下降幅度最大。64.2%的打车用户赞成滴滴整改，认为利大于弊，半数打车用户仍看好滴滴未来发展。滴滴此次停服也暴露了城市交通管理体系的缺陷，公共出行管理水平仍有很大提升空间。

本报告研究涉及企业/品牌/案例：广药集团

面对“新冠疫情”，广药集团旗下各企业肩负起应有的社会责任与担当，抗击疫情；产品生产按照“两不两保”要求，保证质量，公益为上；持续关注疫情对药品需求，保持应急抗疫药品供应，助力应对疫情防控攻坚战。

In the face of the "new crown epidemic", all enterprises under Guangzhou Pharmaceutical Group shoulder their due social responsibilities and responsibilities to fight against the epidemic; the production of products is based on the requirements of "two not two guarantees" to ensure quality and public welfare; the company continues to pay attention to the drug demand of the epidemic, maintain the supply of emergency anti epidemic drugs, and assist in the fight against the epidemic.

本报告研究涉及企业/品牌/案例：去哪儿APP，智行火车票，飞猪，携程，同程艺龙，美团，高铁管家，新华网，央视网，时代周报

春节购票是刚需，有需求就会催生商机，抢票软件应运而生，特别是对高铁票热门站点一票难求。因此官方铁路售票软件12306和抢票平台之间的博弈长期存在。抢票软件只是将用户手动购买车票的链路照搬，用机器来操作，利用企业带宽和机器速度来当“代购”。购买了加速包或VIP的不同之处在于，刷新的频率可能会从30秒一次变成10秒一次或5秒一次，或者多个服务器同时抢票。但是，能不能抢到票仍然是概率问题。抢票难的根本原因是供求关系不平衡。
Buying tickets for the Spring Festival is just needed, and when there is demand, it will generate business opportunities. Ticket-grabbing software has emerged, especially for high-speed rail tickets. Therefore, the game between the official railway ticketing software 12306 and the ticket grabbing platform has long existed. The ticket-grabbing software simply copies the link where the user manually purchases the ticket, operates it with a machine, and uses the enterprise bandwidth and machine speed as a "purchasing agent". The difference between purchasing an acceleration package or VIP is that the refresh frequency may change from 30 seconds to 10 seconds or 5 seconds, or multiple servers can grab tickets at the same time. However, it is still a matter of probability whether tickets can be seized. The root cause of the difficulty in grabbing tickets is the imbalance between supply and demand.

本报告研究涉及企业/品牌/案例：京东，星巴克，拼多多，天猫，人民日报，腾讯网，新浪财经

2020年1月7日，京东家电发生了被薅羊毛的事件。平台促销期间优惠券设置系统出现短时间异常，原本需要满千元才能使用的200元满减优惠变成无门槛使用，导致羊毛党疯狂下单。大量200元左右的小家电被一扫而空，其中仅一款烤箱就被下单24万次，到手价仅6元，京东一夜之间被撸实际商品总额达到7000万元。
On January 7, 2020, the incident of quilted wool occurred at JD.com. During the promotion period of the platform, the coupon setting system was abnormal for a short time, and the 200 yuan full discount that originally required a thousand yuan to use became a threshold-free use, which caused the Wool Party to frantically place orders. A large number of small household appliances around 200 yuan were swept away, of which only one oven was ordered 240,000 times, and the hand price was only 6 yuan. The total amount of Jingdong's actual goods was over 70 million yuan overnight.

本报告研究涉及企业/品牌/案例：都市丽人,维多利亚的秘密,安莉芳,汇洁股份,时代周报,新浪财经

2019年12月23日，在港股上市的“中国内衣第一股”都市丽人发布盈利警告及转型计划，公告显示，公司2019年预计亏损不少于人民币9.8亿元。
都市丽人为何突然巨亏近10亿？公告中解释称：因经济和内部需求放缓，公司业务活动面临逆境。这负面地影响了面向消费者的服装行业及该集团的营运表现。公告还称，过往的快速扩张导致门店库存增加。12月24日，都市丽人收盘价为1.010港元/股，跌幅2.88%。12月25日，港股休市1天。
On December 23, 2019, the “China's First Underwear“ city beauty listed on the Hong Kong Stock Exchange issued a profit warning and transformation plan. The announcement showed that the company is expected to lose no less than RMB 980 million in 2019.
Why do urban beauties suddenly lose nearly 1 billion? The announcement explained that due to the slowing economy and internal demand, the company's business activities are facing adversity. This negatively affected the consumer-oriented apparel industry and the group's operating performance. The announcement also stated that past rapid expansion has resulted in increased store inventory. On December 24, Urban Beauty closed at 1.010 Hong Kong dollars per share, a decrease of 2.88%. On December 25, the Hong Kong stock market was closed for one day.

本报告研究涉及企业/品牌/案例：新华网,央视新闻,新京报,李子柒

这几天，知名视频博主李子柒，因在境外视频网站上拥有超高人气和关注度，再次引发人们的讨论。许多人认为，李子柒的作品具有文化输出的意义。这一结论也引发了一些争议，但近日共青团中央发声：李子柒的视频内容体现了中国的文化交流自信，是一种生活的新方式。
These days, the well-known video blogger Li Ziqi has once again sparked discussion due to his high popularity and attention on overseas video websites. Many people believe that Li Ziqi's works are culturally significant. This conclusion has also caused some controversy, but recently the Communist Youth League Central Committee voiced: Li Ziqi's video content reflects the confidence of Chinese cultural exchanges and is a new way of life.

本报告研究涉及企业/品牌/案例：水滴筹，医院，移动应用，互联网，舆情，梨视频，人民日报，央视新闻，央广网

11月30日，一则名为“卧底实拍医院扫楼式筹款，审核漏洞多”的媒体暗访报道，将水滴筹再次推上风口浪尖。视频中一名自称是筹款顾问的人正在培训兼职人员，被培训者随后将以志愿者的身份在医院里“扫楼”，成功拉到5单以上，就能获得80元/单的绩效奖励。在这组针对多个地区水滴筹线下团队的调查暗访中，还提及打着“志愿者”或众筹顾问名号的地推人员，每单最高提成可以拿到150元，月入过万，末位淘汰。
On November 30, a media interview entitled “Undercover Shooting Hospital Fund-raising Fundraising, Examining Lots of Vulnerabilities“ conducted an unannounced visit to the media, which once again pushed water droplets to the forefront. In the video, a person who claims to be a fundraising consultant is training part-time staff. The trainee will then “sweep the building” in the hospital as a volunteer. If he successfully pulls more than 5 orders, he will get a performance of 80 yuan / order. reward. In this group of investigations and unannounced visits to the offline team in multiple regions, it was mentioned that the ground pushers under the name of “volunteer“ or crowdfunding consultants can get a maximum commission of 150 yuan per month. Ten thousand, the last place eliminated.

本报告研究涉及企业/品牌/案例：中央广播电视，新浪微博，字节跳动，阿里巴巴，CBA，中国篮球协会，腾讯体育，李宁品牌，李宁品牌，央视体育，香港大班，福布斯，国泰航空，香港暴徒好帮手，苹果APP商店，人民网，新华网，环球网

2019年10月5日，正随队在东京的美国NBA休斯敦火箭队总经理莫雷针对香港事态发了一条推特，上传了一张“Fight for freedom, Stand with Hongkong 为自由而战，与香港站在一起”的图片。在莫雷发布不当言论后，引发媒体和网民的关注。
On October 5, 2019, Morey, the general manager of the Houston Rockets in the United States NBA in Tokyo, tweeted about the situation in Hong Kong, uploading a “Fight for freedom, Stand with Hongkong, fighting with Hong Kong, Stand together “picture. After Morey posted inappropriate comments, it aroused the attention of the media and Internet users.