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关于“苏宁帮客”的报告

本报告研究涉及企业/品牌/案例:51家庭管家,好慷在家,e家洁,阿姨来了,家政无忧,家庭管家,阿姨帮,苏宁帮客,58到家

家政服务行业在2019年受到政策的关注,将会从教育、立法、监管上得以完善。目前,家政服务业在母婴护理和养老护理两个业态上蓬勃发展,推动家政服务业市场规模不断扩大。但供需结构失衡、从业人员素质水平较低、企业规模化程度较低等问题将会阻碍家政服务业的产业升级。艾媒咨询分析师认为,未来消费的升级将刺激家政服务需求不断增长,政策将助推家政服务体制机制逐渐完善,家政服务企业也将在向互联网转型的过程中提高服务效率和质量。

The domestic service industry has received policy attention in 2019 and will be perfected from education, legislation, and supervision. At present, the domestic service industry is booming in the two formats of maternal and child care and old-age care, and the market for the domestic service industry is expanding. However, the imbalance between supply and demand structure, the low level of quality of employees, and the low scale of enterprises will hinder the industrial upgrading of the domestic service industry. Ai Media Consulting analysts believe that the future consumption upgrade will stimulate the growing demand for domestic services, the policy will promote the improvement of the domestic service system and mechanism, and the domestic service enterprises will also improve the service efficiency and quality in the process of transforming to the Internet.

本报告研究涉及企业/品牌/案例:51家庭管家,好慷在家,e家洁,阿姨来了,家政无忧,家庭管家,阿姨帮,苏宁帮客,58到家

家政服务行业在2019年受到政策的关注,将会从教育、立法、监管上得以完善。目前,家政服务业在母婴护理和养老护理两个业态上蓬勃发展,推动家政服务业市场规模不断扩大。但供需结构失衡、从业人员素质水平较低、企业规模化程度较低等问题将会阻碍家政服务业的产业升级。艾媒咨询分析师认为,未来消费的升级将刺激家政服务需求不断增长,政策将助推家政服务体制机制逐渐完善,家政服务企业也将在向互联网转型的过程中提高服务效率和质量。

The domestic service industry has received policy attention in 2019 and will be perfected from education, legislation, and supervision. At present, the domestic service industry is booming in the two formats of maternal and child care and old-age care, and the market for the domestic service industry is expanding. However, the imbalance between supply and demand structure, the low level of quality of employees, and the low scale of enterprises will hinder the industrial upgrading of the domestic service industry. Ai Media Consulting analysts believe that the future consumption upgrade will stimulate the growing demand for domestic services, the policy will promote the improvement of the domestic service system and mechanism, and the domestic service enterprises will also improve the service efficiency and quality in the process of transforming to the Internet.

本报告研究涉及企业/品牌包括:阿姨来了、家政无忧、e家洁、好慷在家、家庭管家、阿姨帮、苏宁帮客、无忧保姆、悠洗洗衣、轻松妈妈、妈妈派育儿、菩提果、八楼月嫂、包拯、秦笛、Wag、urbansitter、爱君、爱侬、阳光大姐、58到家

中国家政服务业处于快速发展阶段,iiMedia Research(艾媒咨询)数据显示,2018年中国家政服务行业市场规模将达5540亿元,其中,母婴护理已成为家政服务行业市场份额占比最大业态,达31.4%,一线城市金牌育儿嫂平均月薪达15000元。目前,中国家政服务业已形成包括员工型和平台型两种主要商业模式和成熟的产业链,但同时也面临着供需结构失衡、规模化程度低、服务人员资质认定不健全等发展题。

Driven by favorable policies, economic development and market demand, China domestic services industry has developed rapidly. According to iiMedia Research, the market size of China domestic services industry will reach 554 billion yuan in 2018, and it is expected to exceed 870 billion yuan in 2020. Maternal and child care has become an important branch of China domestic services industry. In 2018, maternal and child care revenues have steadily occupied more than 30% of the revenues of China domestic services industry. The economically developed areas in the east are more concerned about the political service industry in China. The netizens most value the quality of the work of domestic service personnel, followed by the work of housekeeping service personnel experience, accounting for 63.6% and 54.6% respectively. At present, the China domestic services enterprises are in the process of transforming to the Internet. They have formed two main business models, namely employee-type and platform-type. The industry has broad prospects for development, but at the same time it faces development problems such as imbalance of supply and demand structure and low scale. iiMedia Consulting analysts believe that the professionalism and standardization of future domestic services will be further improved, and the domestic service industry will continue to transform to the Internet and integrate with other industries.

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