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关于“苹果”的报告

本报告研究涉及企业/品牌/案例:隆力奇,巨石集团,浪潮公司

iiMedia Research(艾媒咨询)数据显示,疫情期间智能制造行业网络热度维持较高水平,展现出强大的成长潜力。智能制造借助无人化、智能化的技术支持和产品体系,助力我国口罩日产破亿;机器人不仅能协助医护人员缓解医院人手压力,也可以在帮助企业复工复产的同时保证生产安全与效率;工业云在协助涉疫物资供需匹配、云办公、搭建疫情防控系统等方面也有出色的表现。艾媒数据显示,疫情期间“智能制造”网络口碑值达78.5,而智能制造行业防疫表现树立公众信心,超五成网民表示对行业前景态度有所改善。智能制造在疫情期间展现出的强大生命力,将加速“中国制造”向“中国智造”的发展。

As the data of iiMedia Research showed, during the epidemic, the network enthusiasm of the intelligent manufacturing industry maintained a high level, showing strong growth potential. Intelligent manufacturing uses unmanned, intelligent technical support and product systems to help China ’s daily output of masks reach 100 million yuan; robots can not only help medical staff to relieve the pressure on hospital staff, but also help enterprises resume work and resume production while ensuring production safety and efficiency; The Industrial Cloud also has outstanding performance in assisting the supply and demand matching of epidemic-related materials, cloud office, and building an epidemic prevention and control system. According to Ai Media data, the network reputation of "smart manufacturing" during the epidemic period reached 78.5, and the performance of the intelligent manufacturing epidemic has established public confidence. Over 50% of netizens said that they have improved their attitudes to the industry's prospects. The strong vitality exhibited by intelligent manufacturing during the epidemic will accelerate the development of "Made in China" towards "Chinese Intelligent Manufacturing".

本报告研究涉及企业/品牌/案例:小米,科沃斯,网易有道,乐心,蔚来,任e行;其他提及企业/品牌:华为,OPPO,vivo,魅族,中兴,联想,苹果,海信,创维,长虹,TCL,海尔,飞利浦,三星,酷开,康佳

iiMedia Research(艾媒咨询)数据显示,中国智能硬件市场规模大,增长迅速,2020年市场规模预计达到10767.0亿元。随着居民人均收入和人均支出的提高、消费主力人群的变化,对智能产品的消费需求日益增加。智能家居,消费电子及智能交通等细分领域都得到了较快发展,iiMedia Research(艾媒咨询)数据显示,中国智能家居2020年市场规模预计达到1820亿元,中国可穿戴设备出货量2020年预计突破1亿件,2035年全球智能汽车规模预计将达到1180万辆。目前,消费电子领域成长型产业整体渗透率不高,潜在用户规模大,发展前景广阔,将成为智能硬件行业新的增长点。

As the data of iiMedia Research showed, the scale of intelligent hardware market in China is large and growing rapidly,which is expected to reach 1.0767 trillion yuan in 2020. With the increase in pre capital income and expenditure of residents, the changes in the main consumer groups, consumer have more demand for intelligent product. Intelligent home equipment, consumer electronics and intelligent transportation have achieved rapid development. As the data of iiMedia Research shows that, the scale of intelligent home equipment market in China is expected to reach 182 billion yuan in 2020,the shipment of wearable device will exceed 100 million in 2020,the scale of global intelligent vehicle is expected to reach 11.8 million in 2035. At present, the overall penetration rate of growth industries in the field of consumer electronics is not high, the scale of potential users is large, and the development prospect is broad, which will become a new growth point for the intelligent hardware industry of China.

iiMedia Research(艾媒咨询)数据显示,预计到2020年,中国TWS无线耳机销量将超三千万件,虽然受疫情影响,2020年市场销售规模增长将全面降速,但基于整体市场初步的发展阶段,销售量仍将维持正向增长,市场前景普遍受看好。同时,包括智能终端无孔化趋势、蓝牙技术、芯片技术的不断提升,也将进一步加快TWS无线耳机的产品普及。另外,根据iiMedia Research(艾媒咨询)数据显示,41.8%的受访受访者能够接受500元以下的TWS无线耳机价格, TWS无线耳机中低端市场仍有较大用户群可挖掘。

According to the data of iiMedia Research, it is estimated that by 2020, the sales volume of TWS wireless earphones in China will exceed 30 million. Although affected by the epidemic situation, the growth of the market sales scale in 2020 will be slowed down in an all-round way, based on the preliminary development stage of the overall market, the sales volume will maintain a positive growth and the market prospect will be generally optimistic. At the same time, it will further accelerate the popularization of TWS wireless earphone products, including the trend of smart terminal non porous, the continuous improvement of Bluetooth technology and chip technology. In addition, according to the data of iiMedia Research, 41.8% of the respondents can accept the price of TWS wireless earphone below 500 yuan. There is still a large user group in the middle and low-end market of TWS wireless earphone.

本报告研究涉及企业/品牌/案例:华为,谷歌,小米,vivo,oppo,三星

2019年5月21日,华为宣布其自主研发的操作系统“华为鸿蒙”最快2019年秋季面市,随即引发社会广泛关注。数据显示,在全球智能手机市场萎缩的大背景下,华为市场份额在2019第一季度跃升至全球智能手机市场份额第二位。此次研发操作系统或与中美贸易战直接相关。美方对多家中国科技企业实施制裁使得中国科技企业加快技术自立步伐。对于华为自研鸿蒙操作系统的态度,近九成中国企业认为自研操作系统是必要的,超九成网民和企业支持华为开发自身的操作系统。艾媒咨询分析师认为,自研系统开发的关键在于解决生态建设问题。在贸易战背景下,加强核心技术研发具有必要性。在5G技术趋于成熟之时推出新的操作系统,对于华为而言也是发展良机。

On May 21, 2019, Huawei announced that its independently-developed operating system ““Huawei Hongmeng““ would be available in the fall of 2019 at the earliest, which immediately attracted wide attention from the public. in the context of the shrinking global smartphone market, Huawei's market share jumped to the second place in the global smartphone market in the first quarter of 2019. The development of the operating system may be directly related to the trade war between China and the United States. US sanctions on a number of Chinese technology companies have accelerated the pace of their technological self-reliance. As for Huawei's self-developed Hongmeng operating system, nearly 90% of Chinese enterprises believe that self-developed operating system is necessary, and more than 90% of Internet users and enterprises support Huawei to develop its own operating system. Analysts in iiMedia believe that the key to the development of self-research system is to solve the problem of ecological construction. Against the background of trade war, it is necessary to strengthen the research and development of core technologies. Launching a new operating system at a time when 5G technology is maturing is also a good development opportunity for Huawei.

本报告研究涉及企业/品牌/案例:传音控股,摩托罗拉,手机,华为,诺基亚,TECNO,itel,Infinix,传音投资,源科基金,传力投资,传承创业,传力创业,传音创业,TETRAD,GAMNAT,睿启和盛,香港网易互娱,三星,小米,OPPO,天珑移动

iiMedia Research(艾媒咨询)数据显示,2018年全球手机整体出货量为18.91亿部,同比下降4.4%,其中智能手机出货量为14.05亿部,同比下降4.2%。中国作为全球第一大手机市场,萎缩程度较全球市场更为剧烈。2018年中国智能手机出货量为3.9亿部,较2017年下降11.7%,存量竞争加剧。与此同时,以非洲和印度为代表的新兴市场国家,正处在人口红利释放期,手机普及率整体偏低,且以功能机为主。数据显示,2018年非洲市场智能手机渗透率维持在三成水平,而印度的智能手机渗透率仅为28%。新兴国家人口红利带来的增量市场以及存量市场的升级需求显示出手机市场仍有较大发展潜力,吸引了手机巨头们的目光,它们纷纷加大力度开拓新兴市场。2018年中国品牌智能手机海外销售占比增长至40%。随着中国主要品牌“出海”步伐的加速,传音控股的错位市场竞争战略逐渐失效,它将面临多个巨头品牌的正面较量,竞争更加激烈。

According to iiMedia Research, global mobile phone shipments in 2018 were 1.891 billion, down 4.4% from a year earlier, of which smartphone shipments were 1.405 billion, down 4.2% from a year earlier. As the world's largest mobile phone market, China has contracted more sharply than the global market. In 2018, China shipped 390 million smartphones, down 11.7% from 2017, and the stock competition intensified. At the same time, emerging market countries, represented by Africa and India, are in the period of demographic dividend release. Mobile phone penetration rate is generally low, and mainly functional machines. Data show that smartphone penetration in Africa remained at 33% in 2018, compared with 28% in India. Incremental market and upgrading demand of stock market brought by demographic dividend in emerging countries show that the mobile phone market still has great development potential, which attracts the attention of mobile phone giants, who have increased their efforts to explore emerging markets. Overseas sales of Chinese brand smartphones increased to 40% in 2018. With the acceleration of the pace of ““going to sea““ of China's major brands, Transsion's dislocation market competition strategy is gradually ineffective. It will face a positive competition among several giant brands, and the competition will become more intense.

相关企业:三星、苹果、华为、OPPO、vivo、小米、联想、微软、惠普、宏碁、华硕、戴尔、小天才、佳明、奇虎360、华米、荣耀、中关村在线、京东、小米商城、乐心

利好政策、技术进步和市场需求驱动下,全球3C产品行业高速发展,2018年全球主要3C产品出货量达39.3亿台;同时,中国电商交易额逐年增长,3C产品线上渠道销售占比不断扩大。随着国民生活水平的不断提高以及对产品性能的追求,中国3C产品消费持续升级。2018年中国平板电脑市场中,中国企业华为和联想占总市场33.3%的市场份额。2018年,国内手机市场总体出货量4.1亿部,国产品牌手机出货量3.7亿部,占同期手机出货量的89.5%。智能可穿戴设备整体市场规模呈增长态势,销售额逐年上升。iiMedia Research(艾媒咨询)数据显示,3C产品电商平台中苏宁易购的网络口碑最佳,3C产品电商平台中男性占比较大。随着大数据和5G技术的发展成熟和应用,带动3C产品进入发展快车道,艾媒咨询分析师认为,大数据将成为电商发展的核心竞争力,3C产品厂商应积极布局5G新风口,迎接3C产品带来新的市场机遇。

Driven by favorable policies, technological advancement and market demand, the global 3C product industry is developing at a high speed. In 2018, the global 3C product shipments reached 3.93 billion units. At the same time, the volume of China's e-commerce transactions has increased year by year, and the proportion of online sales of 3C products has increased. With the continuous improvement of the living standards of the people and the pursuit of product performance, the consumption of 3C products in China continues to escalate. In the Chinese tablet market in 2018, Chinese companies Huawei and Lenovo accounted for 33.3% of the total market share. In 2018, the domestic mobile phone market totaled 410 million units, and domestic brand mobile phone shipments reached 370 million units, accounting for 89.5% of the same period of mobile phone shipments. The overall market size of smart wearable devices is growing, and sales are increasing year by year. iiMedia Research data shows that the 3C product e-commerce platform in Suning Online Market's network reputation is the best, 3C products e-commerce platform males account for a larger proportion. With the development and application of big data and 5G technology, driving 3C products into the fast lane of development, iiMedia Research’s analysts believe that big data will become the core competitiveness of e-commerce development, and 3C product manufacturers should actively deploy 5G new outlets. Meeting 3C products brings new market opportunities.

本报告涉及企业/品牌包括:英派斯、舒华、乔山、英吉多、好家庭、DHZ(大胡子)、亿健、康乐佳、ICON、LifeFitness、Precor、Technogym、Keep、小米、华为、苹果、乐刻运动、咕咚、三体云动、SpaceCycle

在国家政策的引导和支持下,受益于居民收入水平提升、全民健身氛围的不断培育,未来中国健身行业将继续快速发展,预计到2020年参加体育锻炼人数将达到4.4亿人。中国的健身器材行业拥有广阔的发展空间和市场潜力,预计到2020年健身器材销售额将达到470.0亿元规模。根据电商平台的数据显示,轻度化健身器材销售量不断上升,家用健身器材快速增长。例如智能手环等可穿戴设备预计到2022年全球出货量将达到4700万。未来,家庭场景将成为健身器材使用的重要场景,同时家用器械将不断细分。目前在中国健身器材市场中,国产品牌面临缺乏品牌竞争力的困境。2017年,全球健身器材市场近108亿美元,中国制造占比约为53%,但大部分体育器材厂家主要通过为国际知名品牌贴牌加工参与国际市场竞争。艾媒咨询分析师认为,在竞争激烈的健身器材市场中,走品牌化路线将是国产品牌提高竞争力的重要手段。

Under the guidance and support of government policies, benefiting from the improvement of residents' income level and the continuous cultivation of the national fitness atmosphere, China fitness industry will continue to develop rapidly in the future, and it is expected that the number of people taking part in physical exercise will reach 440 million by 2020. China fitness equipment industry has a broad space for development and market potential. It is estimated that the sales volume of fitness equipment will reach 47.0 billion yuan by 2020. According to the data from the e-commerce platform, the sales volume of light fitness equipment is rising, and the household fitness equipment is growing rapidly. Wearable devices such as smart bracelets are expected to reach 47 million worldwide by 2022. In the future, the family scene will become an important scene for the use of fitness equipment, while the household equipment will be subdivided. At present, in the Chinese fitness equipment market, domestic brands are facing the dilemma of lacking brand competitiveness. In 2017, the global fitness equipment market reached nearly $10.8 billion, with Chinese manufacturers accounting for about 53%. However, most sports equipment manufacturers participate in the international market competition mainly through OEM for internationally renowned brands. iiMedia consulting analyst believes that In the competitive fitness equipment market, brand will be an important means to improve the competitiveness of domestic brands.

本报告研究涉及企业/品牌包括:三星、苹果、华为、小米、OPPO、中国电信、中国移动、中国联通、中兴、阿里巴巴集团、腾讯、vivo、荣耀、魅族、酷派、360手机、安卓系统、iOS系统、手机管家、商汤、科大讯飞、泰迪熊移动、索尼、夏普、金立、中兴、联想、锤子

随着中国智能手机市场用户红利接近尾声,市场趋于饱和,中国智能手机品牌逐渐将竞争的主战场向海外转移,纷纷走上“出海”战略,而东南亚的巨大潜力使得其成为各个智能手机品牌的主要发力点。iiMedia Research(艾媒咨询)数据显示,2018年小米市场份额荣登印度榜首,在印尼市场,小米、vivo份额大幅增长,OPPO在泰国市场强势扩张。未来,东南亚市场各个智能手机品牌竞争将进一步加剧,品牌高调、渠道下沉将成为主要竞争手段。除此之外,智能手机品牌在重点投入4G的同时将积极应对5G变革。

As the user bonus of Chinese smart phone market comes to an end and the market tends to be saturated, Chinese smart phone brands gradually shift the main battlefield of competition to overseas and embark on the strategy of “going to sea“ one after another. The huge potential of southeast Asia makes it the main starting point for all smart phone brands. According to data from iiMedia Research, xiaomi topped the list in India in market share in 2018. In Indonesia, xiaomi and vivo saw their market share increase significantly, while OPPO expanded strongly in Thailand. In the future, the competition among various smart phone brands in the southeast Asian market will be further intensified, and high-profile brands and sinking channels will become the main means of competition. In addition, smart phone brands will actively respond to 5G revolution while focusing on 4G investment.

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