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关于“荔枝”的报告

本报告研究涉及企业/品牌/案例:三七互娱,荔枝,腾讯游戏,掌门1对1,猿辅导,中国大学MOOC,金山办公,钉钉,喜马拉雅FM,蜻蜓FM,阿里健康,迈瑞医疗,目睹直播,万达广场,华润万家,携程,去哪儿网,光线传媒,万达影城,猫眼娱乐,中国国旅,南方航空,鄂武商A

2020年2月24日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国新冠肺炎疫情正负影响行业及典型企业业绩影响分析报告》,主要对受2020年疫情影响的典型行业进行盘点分析,并选取典型企业代表进行业绩影响分析。利好企业代表选取三七互娱、荔枝、金山办公,利空企业代表选取中国国旅、南方航空、鄂武商A等。结合企业以往经营情况,预测新冠肺炎对其2020Q1业绩影响。数据显示,春节七天假期内,iOS畅销榜 Top10-60 的游戏流水总量同比增幅超 100%。艾媒咨询分析师认为,疫情引发的“宅经济”利好游戏行业,流水大幅增加对一度季度业绩形成有力支撑,预计部分头部游戏公司业绩增长有望超过50%,给予“非常乐观”评级。

On February 24, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “Analysis of the Impact of 2020 China's Novel Coronavirus Pneumonia on Industry and Enterprise Performance”, mainly analyzes the typical industries affected by the epidemic situation in 2020, and selects representatives of typical enterprises for performance impact analysis. The analysis shows that Sanqi Interactive Entertainment, LIZHI, and WPS office are selected for representatives of enterprises under positive influence, and China International Travel Service, China Southern Airlines and Wuhan Department Store are selected for representatives of enterprises under negative influence. The novel coronavirus pneumonia was predicted to predict its 2020Q1 performance based on the past business situation. Data show that during the seven-day holiday period of the Spring Festival, the top 10-60 games on iOS best-selling games increased by more than 100% year-on-year. iiMedia Consulting analysts believe that the "home economy" triggered by the NCP is good for the gaming industry, and the substantial increase in flow has strongly supported the quarterly results. It is expected that the performance of some leading game companies will exceed 50%, giving them a “very optimistic” rating.

本报告研究涉及企业/品牌/案例:喜马拉雅,知乎,得到APP,英语流利说;其他提及企业/品牌:吴晓波频道,樊登读书会,混沌大学,蜻蜓FM,逻辑思维,丁香医生,十点读书,3节课,韦林文华,新知榜,短书,鼹鼠世界,荔枝,微课,千聊,微信,微博,中国大学MOOC,腾讯课堂,格子匠,支付宝,懒人听书,凯叔讲故事,网易公开课,腾讯,阅文集团,凯鹏华盈,海纳亚洲,西瑞雅,小鹅通,快手,百度,搜狗,今日头条,豆瓣等。

本报告主要对中国知识付费行业的发展模式的现状进行总结和前景分析,通过对行业发展背景、行业核心数据、知识付费产业链重要环节进行数据监测,并且通过草莓派数据调查与计算系统对知识付费用户行为进行调研(样本量1750),并重点针对得到、英语流利说、知乎、喜马拉雅等不同类型的知识付费平台为典型进行商情分析,对行业总体发展趋势进行解读并深入研究其商业运作模式,预测2021年中国知识付费行业的发展趋势和运营模式。
This report mainly summarizes and analyzes the current status of the development model of the knowledge payment industry in China. It monitors the background of the industry development, industry core data, and important links in the knowledge payment industry chain. Research on paid user behavior (sample size 1750), and focus on different types of knowledge payment platforms such as acquisition, fluency in English, Zhihu, Himalayan, etc. as a typical business situation analysis, interpret the overall development trend of the industry and study its business operations Model, predicting the development trend and operating model of China's knowledge payment industry in 2021.

本报告研究涉及企业/品牌/案例:中华网,网易,搜狐,新浪微博,8844.com,易趣网,阿里巴巴,携程网,当当,微信,西祠胡同,天涯社区,百度,OICQ,MSN,飞信,博客网,开心网,海内,雅虎,谷歌,必应,360搜索,盛大网络,优酷,酷我音乐,腾讯,中国移动,中国电信,中国联通,小米,华为,OPPP,vivo,魅族,推特,陌陌,微米,来往,易信,米聊,今日头条,澎湃新闻,美团,大众点评,百度糯米,窝窝团,拉手网,淘宝,天猫,支付宝,菜鸟物流,滴滴出行,58同城,斗鱼,虎牙,YY直播,映客,KK直播,六间房,抖音,快手,火山小视频,易果生鲜,盒马生鲜,京东物流,每日优鲜,银泰,三江购物,中百控股,拼多多,云集,好货,知乎

iiMedia Research(艾媒咨询)数据显示,2018年,中国数字经济规模已达31.3万亿元,占GDP比重34.8%,数字经济已成为当前产业发展增量引擎。新中国成立70周年,回望中国经济发展历程,互联网的发展谱写了瞩目的篇章。中国互联网经历了探索成长期、快速发展期、成熟繁荣期,由PC互联网走向移动互联网,由2G走向5G。1999年中华网赴美上市,向全球宣告了中国互联网行业的崛起,同时以网易、搜狐、新浪为代表的中国门户网站模式的萌芽,也预示着中国互联网真正站起来了。2009年中国3G商用开启移动互联时代,互联网步入快速发展期。2013年中国移动互联网开始迈向4G时代。“互联网+”理念代表着一种新的经济形态,互联网技术+创新思维成中国经济社会创新的驱动力量。中国互联网激烈的竞争角逐中产生了一批如腾讯视频、知乎、酷我音乐、京东、淘宝、携程、支付宝、百度搜索、腾讯云、旷视科技等标杆企业。经过了20年的发展,中国互联网产业将不断扩展,包括智能终端、工业机器人、自动驾驶、企业服务等产业顺势不断升级。随着5G网络的推行,新经济产业运转也将重新迎来创新潮流。

Data from iiMedia Research shows that in 2018, China's digital economy has reached 31.3 trillion yuan, accounting for 34.8% of GDP. Digital economy has become an engine for industrial development. During the 70th anniversary of the founding of the People's Republic of China, looking back at the course of China's economic development, the Internet has written a remarkable chapter. China's Internet has experienced a period of exploration, rapid development, and maturity and prosperity, from PC Internet to mobile Internet and from 2G to 5G. In 1999, china.com went public in the United States, which announced the rise of China's Internet industry to the world. Meanwhile, the budding of China's portal website model represented by NetEase,SoHu and Sina also indicated that China's Internet really stood up. In 2009, China's 3G started the era of mobile Internet in commercial use, which means the Internet entered a period of rapid development. In 2013, China's mobile Internet began to move towards 4G era. The concept of “Internet plus“ represents a new economic form. Internet technology and innovative thinking has become the driving force of China's economic and social innovation. In the fierce competition of China's Internet, a number of outstanding enterprises have emerged, such as Tencent Video, Zhihu, Kuwo Music,JD, taobao, Ctrip, Alipay, Baidu Search, Tencent cloud, KuangShi technology and so on. After 20 years of development, China's Internet industry will continue to expand, including smart terminals, industrial robots, autonomous driving, enterprise services and other industries continue to upgrade. With the implementation of 5G network, the operation of new economy industry will also usher in a new trend of innovation.

本报告研究涉及企业/品牌/案例:荔枝,喜马拉雅FM,蜻蜓FM,懒人听书,酷我听书,听书神器,企鹅FM,kilakila,百度,华为,vivo,今日头条,小米,阅文听书、猫耳FM,B站,凤凰FM

在线音频是指通过网络流媒体播放、下载等方式收听的音频内容,主要包括有声读物、网络电台、语音直播、互动娱乐等形式。随着在线音频内容的进一步开放,以及用户场景需求得到进一步挖掘,在线音频市场有望保持稳定快速增长态势。iiMedia Research(艾媒咨询)数据显示,2018年中国在线音频市场用户规模达4.25亿人。预计到2020年,中国在线音频用户规模将达5.42亿。2019上半年中国有过半网民使用过在线音频APP,其中常收听语音直播的人群比例为46.2%。在这些用户中,主播的声音、直播内容的质量是用户比较关注的因素。另外,多数语音直播听众在收听时有过付费行为,语音直播内容付费有着较大的潜力。但是内容违规和版权问题依旧是行业痛点,市场竞争格局也愈发激烈。未来在线音频市场将会继续加强优质内容和内容生态的打造,借助技术的发展,深耕用户场景需求,使业务更加多元化

Online audio refers to audio content listened through network streaming media, including audio books, network radio, audio live broadcast, interactive entertainment and other forms.With the further opening of online audio content and the further mining of user scenarios, the market of online audio is expected to maintain a steady and rapid growth. According to iiMedia Research, China's online audio market had 425 million users in 2018.China's online audio users are expected to reach 542 million by 2020.More than half of China's Internet users have used online audio apps in the first half of 2019, and 46.2% of them often listen to voice broadcast.Among these users, the sound of anchors and the quality of live broadcast content are the factors that users pay more attention to.In addition, most listeners of voice broadcast have paid for listening, so there is great potential to pay for the content of voice broadcast.However, content violations and copyright issues are still pain points in the industry, and the market competition is becoming increasingly fierce.In the future, the online audio market will continue to strengthen the creation of high-quality content and content ecology, with the help of the development of technology, deeply explore the needs of user scenarios, and make the business more diversified.

本报告涉及企业/品牌包括:喜马拉雅,荔枝,蜻蜓FM,考拉FM,酷我听书,企鹅FM,凤凰FM,氧气听书,酷听网,淼淼学校,小米科技,张德芬空间,美播客Himalaya Media,大西洋资本集团,SIG,懒人听书,精锐教育,探探,知乎

2018年大力扶持文化产业的发展,为在线音频行业创造了良好的政策环境,加上一系列社会环境变化也为在线音频行业的发展带来机遇。iiMedia Research(艾媒咨询)数据显示,2018年中国在线音频用户规模达4.25亿,在2017年基础上增长22.1%。相较于移动视频、移动阅读行业,通过音频载体输出内容的在线音频行业呈现更快发展势头,在线音频行业也向垂直市场和社交化方向进行探索。2018年,中国14岁以下人口规模达2.47亿人,人群规模整体较2017年增加超过1300万人,儿童音频市场消费潜力引巨头关注。此外,2019年第一季度中国社交APP用户偏年轻化,同期在线音频用户24岁以下占比33.5%。95后用户正在成为社交主力军,面对日益年轻化的社交主力军,传统的社交模式无法满足其社交需求,这为音频行业进军社交领域提供了机遇。随着各主流音频平台在细分市场布局加强,未来在线音频行业竞争将更趋激烈。

In 2018, the national policy strongly supported the development of the cultural industry, creating a good policy environment for the online audio industry, and a series of changes in the social environment also brought opportunities for the development of the online audio industry. As the data of iiMedia Research showed, the scale of online audio users in China reached 425 million in 2018 with an increase of 22.1% from 2017. Compared with the mobile video and mobile reading industries, the online audio industry that making content in the form of audio is showing a faster development trend. The online audio industry is also exploring the vertical market and socialization direction. In 2018, population under the age of 14 in China reached 247 million people. The overall scale of the population increased by more than 13 million compared with 2017. The consumer potential of the children's audio market has attracted attention. In addition, in the first quarter of 2019, Chinese social APP users were young, while online audio users under the age of 24 has also accounted for 33.5%. The post-1995 users are becoming the main force of socializing. In the face of the increasingly young social mainstream, the traditional social model can not meet their social needs, which provides an opportunity for the audio industry to enter the social field. As the mainstream audio platforms are strengthened in the market segment, the competition in the online audio market will become more intense in the future.

本报告研究涉及企业/品牌包括:人民教育出版社、新华出版社、阅文集团、晋江文学、喜马拉雅、蜻蜓FM、荔枝、中国联通、中国移动、中国电信、支付宝、微信支付、掌阅、应用宝、QQ音乐、酷我音乐、酷狗音乐、网易云音乐、虾米音乐、咪咕音乐、腾讯音乐娱乐

近年来在线音频平台大力发展知识付费,以喜马拉雅、蜻蜓FM为代表的在线音频平台打造了各种知识付费节,带来经济效应的同时创造了巨大的社会效应。iiMedia Research(艾媒咨询)数据显示,2018年在线音频用户规模突破4亿,增速达22.1%,相较于移动视频及移动阅读行业,呈现较快增速。超六成受访用户表示愿意付费成为在线音频平台会员,在线音频会员付费前景可观。

According to iiMedia Research, online audio users exceeded 400 million in size in 2018, with a growth rate of 22.1%. Compared with the mobile video and mobile reading industries,it shows a rapid growth rate. More than 60% of the respondents expressed their willingness to pay to become members of the online audio platform, while about 30% of the respondents expressed uncertainty. There is a promising prospect for online audio members to pay. iiMedia Consulting Analysts believe that with the further standardization of copyright content, more and more IP adaptation will emerge. Online platforms tend to be characterized, differentiated and subdivided, and business models become more mature and diversified.

本报告研究涉及企业/品牌包括:腾讯游戏、昆仑、网易游戏、掌趣科技、三七互娱、完美世界、游族网络、巨人网络、王者荣耀、阴阳师、乱斗西游、诛仙、永恒纪元、狂暴之翼、全民奇迹、部落冲突、QQ音乐、酷狗音乐、酷我音乐、网易云音乐、虾米音乐、百度音乐、今日头条、微博、唱吧、音悦台、沃音乐、支付宝、微信支付、众筹、唯喜文化

iiMedia Research(艾媒咨询)数据显示,2018年中国手机游戏用户规模达到5.65亿人、音乐客户端用户规模达到5.43亿人、动漫用户规模达到2.76亿人。艾媒分析师认为中国文化创意产业具有基于大数据的文化创作正在普及、区块链文化版权保护发展等八大趋势,但同时也要注意文创人才短缺、高质量内容和核心创意缺乏等五大问题。

Since the 18th national congress of the communist party of China, cultural and creative industry in China has been developing well, supported by national policies, economy, society, science and technology and other conditions. With the upgrading of consumption and the promotion of the national cultural consciousness, the overall revenue scale of cultural and creative industry has been expanding, and the supply has presented a gap. At present, cultural and creative industry in China has the characteristics of common development of game animation, music audio and other industries. According to iiMedia Research, the number of mobile game users in China has reached 565 million in 2018, the number of music client users has reached 543 million, and the number of animation users has reached 276 million . In this report, the characteristics of China's cultural and creative industry are specifically analyzed from eight subsectors, namely game, animation, film, offline mini KTV, music, audio, short video and knowledge payment, and the existing five industry problems are proposed. iiMedia analysts believe that the development of China's cultural and creative industry has the following features and eight trends: traditional culture presents higher civilization through science and technology; 5G development brings more opportunities to the cultural and creative industry; Cultural creation based on big data is gaining popularity; the development of blockchain culture and copyright protection ect.

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