iiMedia Research（艾媒咨询）数据显示，2019年中国即时配送用户规模有望突破4亿人大关，达到4.21亿人，分钟级即时配送大战进入白热化阶段。随着即时配送服务覆盖商品类型不断丰富，非餐品类即时配送服务需求急速上升。iiMedia Research（艾媒咨询）数据显示，2019上半年偏好日用品、文件资料等非餐品类服务的受访用户占比较2018上半年涨幅均超3%，其中偏好日用品的用户涨幅超4%。但随着即时配送服务覆盖至人们日常生活的多个方面，同质化问题也随之凸显，未来平台应着眼于精细化运营，基于自身优势，为商户、消费者提供差异化的增值服务。
As the data of iiMedia Research showed, the scale of China Immediate Delivery users is expected to break through the 400 million mark in 2019, reaching 421 million people. Meanwhile, the competition among minute-level immediate delivery platforms has entered a white-hot stage. With the continuous enrichment of the types of goods covered by the immediate delivery services, the demand for non-meal immediate delivery services has risen sharply. As the data of iiMedia Research showed, the proportion of interviewed users who preferred non-meal services such as daily necessities, documents in the first half of 2019 increased by more than 3% compared with the first half of 2018, and the proportion of those who preferred dialy necessities increased by more than 4%. But as the immediate delivery service covers many aspects of our daily life, the problem of homogeneity it also highlighted. The future platform should focus on fine operation and provide differentiated value-added services for merchants and consumers based on its own advantages.
With the rapid development of the New Retail Industry and the increasing demand for the speed of distribution, the Immediate Distribution services has become a standard service for the enterprises and the consumers. As the data of iiMedia Research showed, the scale of orders in China’s Immediate Distribution Industry has increased to 5.593 billion. At present, the orders in Immediate Distribution Industry are still concentrated in developed cities, 46.0% of the orders are from first-tier cities. But with the further development of the logistics efficiency, the importance of the market in non-first-tier cities will become increasingly prominent in the future.