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关于“视觉中国”的报告

本报告研究涉及企业/品牌/案例:视觉中国,人民网,新华社,微博,阿里巴巴,京东,人民日报,工人日报,半月谈,美团点评,斗鱼,知乎,特斯拉,比亚迪,蔚来汽车,小鹏汽车,三星,瑞幸咖啡,ofo,巨人网络,派生集团,小黄狗

艾媒商情舆情数据监测系统(yq.iimedia.cn)监测发现,2019年4月中国掀起了一股“维权”讨论之风,其中,视觉中国黑洞版权事件、西安女车主维权事件以及“996工作制”成为热议话题前三名。此外,互联网企业动态也备受网民关注:京东被列为“明尼苏达案”被告使京东企业形象下降;在2018年多家互联网企业开始裁员后,今年美团启动首次大规模裁员;上海特斯拉自燃起火引发网民对电动汽车的安全顾虑;三星推迟折叠屏手机上市或难解公司困境;瑞幸咖啡抵押资产做债务担保或对其后市投资造成影响;又一网贷平台团贷网爆雷事件、蔚来汽车在美遭集体诉讼事件引起广泛讨论......

Imedia public opinion monitoring system (yq.iimedia.cn) found that in April 2019, there was a wind of ““rights protection““ discussion in China, among which the black hole copyright event in visual China, the rights protection event for female car owners in xi 'an and the ““996 work system““ became the top three hot topics. In addition, the situation of Internet enterprises also attracts the attention of netizens. Jingdong named as a defendant in the ““Minnesota case““ had tarnished the company's image.Meituan launched its first large-scale job cuts this year after a number of Internet companies started to cut staff in 2018. Shanghai tesla's spontaneous fire raises safety concerns about electric cars among netizens; Samsung that delayed the launch of fold-screen phones may be hard to solve the company's problems;The fact that Luckin coffee collateral assets to do debt guarantee will have an impact on its subsequent investment; There is a wide discussion about the events that another network lending platform named Tuandai net collapsed and Nextev suffered a class action lawsuit in the United States ...

2019年4月视觉中国因黑洞及国旗国徽图片导致的版权维权争议事件,引发了公众对“版权碰瓷”这一企业行为的关注。事件发生后,视觉中国品牌形象一落千丈。艾媒大数据商情舆情监测系统数据显示,视觉中国的言值指数由4月10日的44.3降至4月16日的8.2,网络口碑呈现一面倒的负面态势。iiMedia Research(艾媒咨询)数据显示,78.8%的受访企业认为,视觉中国的维权方式属于敲诈。而超过四分之三的受访企业解决版权纠纷耗时在3个月以上,且69.0%的受访企业认为处理“版权碰瓷”纠纷已对企业造成负担。企业滥用维权导致“版权碰瓷”现象愈加频繁,对于社会秩序已造成严重干扰,这类企业缺乏社会责任感的行为也引来公众愤慨之情,72.4%的受访网民认为行业频发的版权纠纷问题是涉事企业故意而为,38.3%的受访网民认为该类行为已触及公众底线。

In April 2019, the controversy over copyright protection of VisualChina caused by pictures of black holes and of national flag and emblem has triggered public concern about the corporate behavior of copyright infringement. After the dispute, the brand image of VisualChina fell sharply. As the data of iiMedia Public Opinion Monitoring System showed, the Yanzhi Index of VisualChina dropped from 44.3 on April 10th to 8.2 on April 16th, and its comments on the Internet showed a negative trend. As the data of iiMedia Research showed, 78.8% of the interviewed enterprises believed that the way of rights protection acts of VisualChina was blackmail. More than three quarters of the interviewed enterprises took more than three months to resolve copyright disputes, and 69.0% of the interviewed enterprises believed that dealing with copyright infringement disputes had caused a burden on enterprises. The abuse of rights of copyright protection by enterprises leads to the phenomenon of copyright infringement becoming more and more frequent, which has caused serious interference to social order. The lack of social responsibility of such enterprises has also aroused public outrage. 72.4% of the interviewed netizen think that the frequent copyright disputes in the industry are deliberately caused by the enterprises involved. 38.3% of the interviewed netizen think that such acts have touched the bottom line of the public.

2019年4月11日,视觉中国声称“黑洞”的版权归属该公司所有,其他公开使用需支付版权费用,这一言论及行为引发轩然大波。4月11日下午15时许,共青团中央发布微博质疑“国旗、国徽的版权也是贵公司的?”,将视觉中国推向舆论的风口浪尖;随后南京苏宁、百度、凤凰网科技、360清理大师、新浪游戏、贵州茅台等官方微博账号也纷纷跟进,质疑自己的Logo成为视觉中国版权。艾媒大数据商情舆情系统(yq.iimedia.cn)监测发现,北京、广东和上海地区最关注本次事件发展情况,视觉中国的言值指数由此前的44.3降至16.3,网络口碑呈现一面倒的负面态度,视觉中国品牌形象一落千丈;随着负面舆情持续发酵,图片版权问题成为热议。

On April 11, 2019, Visual China claimed that the copyright of “black hole“ belonged to their company, and other public should pay fees if they use this subject . This remark and behavior caused an uproar. At 15 o'clock on the afternoon of April 11, the Central Committee of the Communist Youth League issued a microblog questioning that “the copyright of the national flag and national emblem is also your company?“, pushing visual China to the cusp of public opinion; then Nanjing Suning, Baidu, Phoenix Network Technology, 360 Cleanup Master Official Sina Weibo accounts such as Sina Games and Guizhou Maotai have also followed up, questioning their logo as a visual Chinese copyright. iiMedia Public Opinion Consultation System (yq.iimedia.cn found that Beijing, Guangdong and Shanghai are most concerned about the development of this event. The visual China index has dropped to 16.3 from the previous 44.3, and the Internet word of mouth has been turned downside. The visual Chinese brand image has plummeted as the negative public sentiment continues to ferment, the picture copyright issue has become hotly debated.

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