As China's edible oil industry enters the stage of revitalization of healthy consumption, the development of China's edible oil industry has entered a new stage. However, the market situation of China's edible oil industry was not optimistic in 2018. According to iiMedia Research data, the price index of China's oil seeds and oils in general declined in 2018, and the wholesale price of edible oil fell more, while the amount of imported edible vegetable oil increased. According to yq.iimedia.cn data, the value of China's “edible oil“ in 2018 is only 28.1, and the overall public opinion is negative. With the official implementation of the new national standard policy for edible oil, edible oil leading enterprises have developed towards diversified and high-end layouts, such as Fulinmen's positioning of healthy blending oil, Xiwang Food's main focus on corn oil, and Mighty adopts refined sunflower oil marketing strategy. iiMedia Consulting analysts believe that the competition in the edible oil industry will be more intense in the future, and the key to breaking down the category or becoming the key of a small and medium-sized enterprise to break the edible oil industry.