艾媒咨询 | 2026年中国婴幼儿辅食行业发展研究报告

数据显示，2012-2025年，中国婴幼儿辅食行业市场规模持续扩容，由2012年的100亿元增长至2025年的716亿元，预计2030年将突破千亿元。中国婴幼儿辅食行业市场规模增长主要受居民消费能力提升、科学育儿理念普及以及精细化喂养需求增强等多重因素驱动，推动行业从基础供给向营养强化、配方创新及多元化使用场景持续升级。
在消费升级背景下，家长对辅食产品的营养均衡性、安全品质及使用便利性要求不断提高，进一步加速产品结构优化与高端化发展。同时，中国婴幼儿辅食市场呈现国产品牌与国际品牌并存的竞争格局，其中国产品牌依托本土化创新与线上渠道快速扩张，而国际品牌则凭借成熟的品牌认知与供应链优势持续保持市场竞争力。(《2026年中国婴幼儿辅食行业发展研究报告》完整高清PDF版共33页，可点击文章底部报告下载按钮进行报告下载）
The data show that from 2012 to 2025, the market size of China’s infant complementary food industry has continued to expand, increasing from RMB 10 billion in 2012 to RMB 71.6 billion in 2025, and is expected to exceed RMB 100 billion by 2030. The growth of the industry is mainly driven by multiple factors, including rising disposable income, the increasing popularity of scientific parenting concepts, and the growing demand for more refined feeding practices, which together are driving the industry to upgrade from basic supply toward nutritional fortification, formula innovation, and diversified usage scenarios.
Against the backdrop of consumption upgrading, parents’ requirements for nutritional balance, product safety, and convenience continue to rise, further accelerating product structure optimization and high-end development. At the same time, China’s infant complementary food market shows a competitive landscape where domestic and international brands coexist. Domestic brands are rapidly expanding through localized innovation and online channels, while international brands maintain strong competitiveness thanks to established brand recognition and supply chain advantages. (“iiMedia Report | 2026 China Infant and Toddler Complementary Food Industry Development Research Report”full version has 33 pages, please click the download button at the bottom of the article to download the report. )

艾媒咨询 | 2026年中国膨化食品行业发展趋势研究报告

当前，中国膨化食品正处在由规模扩张转向品质升级的关键转型阶段。作为国内休闲零食赛道的代表品类，膨化食品正日益融合饮食刚需、情绪解压、社交分享、便携代餐、地域特色消费等多种属性。伴随上游粮油薯豆原料产能稳步扩容、零食集合店新业态普及和食品监管与清洁标签相关规范持续落地，行业在健康化改良、产品细分、场景深耕的驱动下持续迭代，兼具民生价值与消费升级红利，多重利好共同构筑了行业稳步扩容的坚实基础。
中国膨化食品行业展现出强大的发展潜力，iiMedia Research（艾媒咨询）数据显示，2025年中国膨化食品行业市场规模为1204亿元，同比增长4.2%，艾媒预计至2030年，市场规模将增长至1518亿元。
中国膨化食品市场已经步入健康化、精细化升级的新阶段。行业发展正从粗放产能扩张转向价值提质发展，企业竞争核心日益侧重于配方优化、产品创新与全渠道布局，消费者需求向健康刚需搭配情绪休闲、特色风味转变，标志着行业正式迈入存量提质、多元细分的高质量发展周期。未来，企业需紧扣发展趋势，打磨差异化产品，深耕线上线下全域渠道，依托稳定供应链筑牢长期竞争力。(《2026年中国膨化食品行业发展趋势研究报告》完整高清PDF版共37页，可点击文章底部报告下载按钮进行报告下载）

Currently, China's puffed food industry is in a critical transfor

艾媒报告|2019-2021年中国粮食产业市场现状及发展前景分析报告

本报告研究涉及企业/品牌/案例：香雪，五谷道场，悦活，蒙牛，中粮集团，北大荒企业，中国粮油，中国食品，中粮控股，中粮生化，中粮屯河

2018年中国谷物产量6.1亿吨，谷物自给率超过95%。艾媒咨询分析师认为，中国粮食产量稳步增长，粮食产量波动幅度基本稳定在合理区间，中国实现谷物供应基本自给，为保障国家粮食安全、促进经济社会发展和国家长治久安奠定了坚实的物质基础。中粮集团、北大荒等上市公司总体向正向良性方向发展。
2018年中国农业科技进步贡献率达到58.3%，粮食作物耕种收综合机械化率超过80。同时中国仓容规模进一步增加，安全储粮能力持续增强，2018年，中国共有标准粮食仓房仓容6.7亿吨，简易仓容2.4亿吨，总体达到了世界较先进水平。目前，科技助力粮食增产的态势明显，中国粮食产业向着专业化、高级化、电商化的方向发展。
In 2018, China's contribution rate of agricultural scientific and technological progress reached 58.3 percent, and the comprehensive mechanization rate of grain crop cultivation exceeded 80. At the same time, China's warehouse capacity has further increased, the capacity of safe grain storage continued to increase, in 2018, China has a total of 670 million tons of standard grain warehouse capacity, simple warehouse capacity of 240 million tons, the overall reached the world's more advanced level. At present, science and technology to help increase grain production situation is obvious, China's grain industry towards specialization, advanced, e-commerce direction.
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艾媒报告 |2019中国进口食品电商热销品类剖析及行业发展报告

本报告研究涉及企业/品牌：阿里巴巴、天猫、京东、苏宁易购、网易考拉、food2china、洋码头、顺丰速递、申通速递、圆通速递、中通速递、韵达速递、雀巢、费列罗、乐天、卡乐比、爱他美、德运、依云、百事、卡夫亨氏、达能、亿滋国际、可口可乐、桂格。

利好政策、消费升级驱动下，中国进口食品电商产业快速发展，2017年进口食品占进口商品比例升至6.8%，中国跨境电商零售进口渗透率从2014年的1.6%迅速攀升至2017年的10.2%，跨境电商进口消费者人数在2015-2017年之间增长10倍，进口食品品牌及种类不断丰富，其中休闲食品最受欢迎。iiMedia Research（艾媒咨询）数据显示，通过电商平台购买进口食品的人占据全部消费者的74.2%，53.5%消费者认为品质为选购进口食品时考虑的第一要素。艾媒咨询分析师认为未来进口食品市场会下沉至三四线城市，电商平台将成为进口食品选购的主要渠道。

Driven by favorable policies and consumption upgrading, China's imported food e-commerce industry has developed rapidly, with the proportion of imported food rising to 6.8% in 2017. China's cross-border e-commerce retail import penetration rate has risen rapidly from 1.6% in 2014 to 10.2% in 2017. The number of cross-border e-commerce import consumers has increased 10 times between 2015 and 2017, and the brand and category of imported food are constantly enriched, including leisure. Food is the most popular. According to iiMedia Research, 74.2% of all consumers buy imported food through commercial platforms, and 53.5% of consumers consider quality as the first factor to be considered when choosing imported food. Ai Media Consulting Analysts believe that the future imported food market will sink to the third and fourth tier cities, e-commerce platform will become the main channel for imported food purchase.