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关于“运动鞋”的报告

本报告研究涉及企业/品牌/案例:耐克、阿迪达斯、彪马、茵宝、新百伦、优斯宝、Errea、胡默尔、Romai、乔丹、安德玛、亚瑟士、阿瑞娜、美津浓、李宁、安踏、361°、斯凯奇、卡帕、特步、匡威、骆驼、探路者、迪卡侬、北面、狼爪、哥伦比亚、乐飞叶、始祖鸟、土拨鼠、猛犸象、凯乐石、巴塔哥尼亚、南极人、伯希和、菲尼克斯、高得运、迪桑特、诺诗兰、拉斯珀蒂瓦、日高、LOWA、第一户外、迈途、斯卡帕、悍途、锐步、斐乐、淘宝、识货、虎扑、YOHO有货

在2016年里约奥运会中,国产运动鞋服品牌赞助奥运会大型赛事赢得口碑,其中有三家国产品牌跻身前十。运动鞋品类及颜色的选择在性别分布上存在差异:童鞋以及青少年鞋最受女性消费者青睐,篮球鞋、足球鞋等运动必需品最受男性消费者喜爱;黑色运动鞋为男女性消费者的首选。艾媒咨询分析师认为,在运动鞋服市场竞争加剧下,国产品牌应加快提升科技实力,重视科技研发,将新材料、新工艺不断引进运动鞋制造中。

In the 2016 Rio Olympic Games, the domestic brand of sportswear sponsored the Olympic Games to win word-of-mouth, among which three domestic brands ranked among the top ten. The choice of sports shoes and color varies in gender distribution: children's shoes and youth shoes are most favored by female consumers. Basketball shoes, soccer shoes and other sports essentials are most popular among male consumers; black sports shoes are the first choice for male and female consumers. iiMedia Research analysts believe that in the intensified competition in the sportswear market, domestic brands should accelerate the upgrading of scientific and technological strength, attach importance to scientific and technological research and development, and introduce new materials and new processes into the manufacture of sportswear.

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