全球领先的新经济产业第三方数据挖掘与分析机构
关于“逻辑”的报告
艾媒咨询 | 2025年中国人工智能产业市场状况及标杆企业经营数据分析报告
2025年中国人工智能产业整体景气度持续走高，板块指数涨幅显著，产业总市值稳步扩张，截至年末已突破20万亿元大关，资本市场分化格局日益鲜明。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布《2025年中国人工智能产业市场状况及标杆企业经营数据分析报告》数据显示，资本市场呈现出鲜明的分层分化格局。市值、营收、利润、资金流入等核心指标表现差异显著，头部企业与中小尾部企业的差距持续拉大。2025年前三季度，研发投入占比TOP10企业平均达到78.23%，显示出人工智能行业的高成长性和创新驱动特点；毛利率方面，技术领先企业稳定在80%-92%之间。艾媒咨询分析师认为，人工智能产业已进入“硬科技+重投入”驱动的新阶段，高研发投入的行业特征背后，是全产业对核心技术突破、自主可控能力提升的共识，也是行业持续保持高成长性的核心支撑。未来，行业资源将加速向具备真实技术落地能力、可持续商业模式和全球化竞争力的头部企业集中，高质量发展成为主旋律。
In 2025, the overall prosperity of China’s artificial intelligence (AI) industry continued to rise, with significant gains in the sector index and steady expansion of the total industrial market value, which exceeded the 20 trillion yuan mark by the end of the year. The stratified and differentiated pattern of the capital market became increasingly distinct. Data from the latest report , titled "2025 China Artificial Intelligence Industry Market Status and Benchmark Enterprise Operating Data Analysis Report", released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy industry, shows that the capital market presented a distinct stratified and differentiated pattern. There were significant differences in the performance of core indicators such as market value, operating revenue, profit, and capital inflow, and the gap between leading enterprises and small, medium, and tail-end enterprises continued to widen. In the first three quarters of 2025, the average R&D investment ratio of the top 10 enterprises in terms of R&D investment accounted for 78.23%, reflecting the high growth and innovation-driven characteristics of the AI industry; in terms of gross profit margin, technologically leading enterprises maintained a stable range of 80% to 92%. In the view of iiMedia Research analysts, the artificial intelligence industry has entered a new stage driven by "hard technology + heavy investment". Behind the industry characteristic of high R&D investment is the consensus of the entire industry on breakthroughs in core technologies and improvement in independent controllability, which is also the core support for the industry to maintain sustained high growth. In the future, industry resources will accelerate their concentration on leading enterprises with real technological implementation capabilities, sustainable business models, and global competitiveness, and high-quality development will become the main theme.-
艾媒咨询|2021年中国剧本杀行业用户研究及标杆企业案例分析报告
本报告涉及的案例/品牌/企业：推理大师，来闹LIENOW，百变大侦探
在大众娱乐需求增加、综艺背书等因素的影响下，剧本杀在进入国内市场后快速膨胀，2020年中国剧本杀市场规模已达117.4亿元，预计到2022年中国剧本杀行业市场规模将增至238.9亿元。面对不断庞大的剧本杀市场，大量资本为争夺更多的市场利润，纷纷介入剧本杀行业，将富有发展潜力的企业打造成头部企业，逐步提高头部企业的市场影响力，进而引领行业发展。未来，引入新技术、新玩法、新形式，打破目前逐渐出现的内容同质化现象，将是剧本杀品牌未来创新的重要方向。
Under the influence of increasing demand for mass entertainment, variety show endorsements and other factors, script killing has rapidly expanded after entering the domestic market. In 2020, the Chinese script killing market has reached 11.74 billion yuan. It is expected that the market size of China's script killing industry will increase to 2022. 23.89 billion yuan. In the face of the ever-increasing script-killing market, a large amount of capital has been involved in the script-killing industry to compete for more market profits, turning companies with development potential into top companies, gradually increasing the market influence of top companies, and leading the industry develop. In the future, introducing new technologies, new gameplay, and new forms to break the current homogenization of content will be an important direction for the future innovation of the script kill brand. -
艾媒报告|2020年中国知识付费行业运行发展及用户行为调研分析报告
本报告研究涉及企业/品牌/案例：喜马拉雅，知乎，得到APP，英语流利说；其他提及企业/品牌：吴晓波频道，樊登读书会，混沌大学，蜻蜓FM，逻辑思维，丁香医生，十点读书，3节课，韦林文华，新知榜，短书，鼹鼠世界，荔枝，微课，千聊，微信，微博，中国大学MOOC，腾讯课堂，格子匠，支付宝，懒人听书，凯叔讲故事，网易公开课，腾讯，阅文集团，凯鹏华盈，海纳亚洲，西瑞雅，小鹅通，快手，百度,搜狗，今日头条，豆瓣等。
本报告主要对中国知识付费行业的发展模式的现状进行总结和前景分析，通过对行业发展背景、行业核心数据、知识付费产业链重要环节进行数据监测，并且通过草莓派数据调查与计算系统对知识付费用户行为进行调研（样本量1750），并重点针对得到、英语流利说、知乎、喜马拉雅等不同类型的知识付费平台为典型进行商情分析，对行业总体发展趋势进行解读并深入研究其商业运作模式，预测2021年中国知识付费行业的发展趋势和运营模式。
This report mainly summarizes and analyzes the current status of the development model of the knowledge payment industry in China. It monitors the background of the industry development, industry core data, and important links in the knowledge payment industry chain. Research on paid user behavior (sample size 1750), and focus on different types of knowledge payment platforms such as acquisition, fluency in English, Zhihu, Himalayan, etc. as a typical business situation analysis, interpret the overall development trend of the industry and study its business operations Model, predicting the development trend and operating model of China's knowledge payment industry in 2021. -
艾媒咨询｜2022年中国电子竞技用户行为研究报告
iiMedia Research（艾媒咨询）数据显示， 中国电竞市场规模呈上升趋势，预计2022年达1843.3亿元。在2021年电竞入亚和英雄联盟总决赛夺冠背景下，电子竞技关注度空前高涨，得到了社会更多的认可，这将为电竞行业未来新一轮的增长带来助力。随着电子竞技赛事的不断丰富和成熟，电竞产业将进一步凸显IP内容价值，逐步融入泛娱乐生态。电竞相关的文化类产品层出不穷，均有破圈之势，相信将形成更广泛的影响效应。
According to iiMedia Research, the scale of China's E-sports market is on the rise and is expected to reach 184.33 billion yuan in 2022. Under the background of E-sports entering Asia and winning the championship of hero League finals in 2021, the attention of E-sports is unprecedented and has been more recognized by the society, which will help the e-sports industry to grow in a new round in the future. With the continuous enrichment and maturity of E-sports events, the e-sports industry will further highlight the value of IP content and gradually integrate into the pan entertainment ecology. E-sports related cultural products emerge in endlessly, with the potential to break the circle. It is believed that they will form a broader impact effect. -
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艾媒报告|2019-2020中国手机音乐客户端市场研究报告
本报告研究涉及企业/品牌/案例：酷我音乐,网易云音乐,QQ音乐,腾讯音乐,SM娱乐,环球音乐集团,阿里音乐,酷狗音乐,虾米音乐,酷我聚星,有妖气,瑞幸咖啡,哔哩哔哩,中国青年报
iiMedia Research(艾媒咨询)数据显示，2019年手机音乐客户端整体用户规模较上年增长6.6%，达5.80亿人，预计2020年将增至6.18亿人。月活跃用户数量方面，2019年12月QQ音乐、酷狗音乐和酷我音乐三大APP用户活跃程度相对较高，活跃用户数分别为31644.1万、26799.1万和11684.7万。艾媒咨询分析师认为，在中国音乐市场日趋规范和成熟的背景下，如何求同存异，完善产业链，构建可持续发展的商业模式成为现阶段各音乐平台的发展重点。巨头平台虽然在用户、版权、商业资源方面更具优势，但行业转型发展期也为腰尾部平台带来了发展新机遇。
According to the data of iiMedia Research, the overall user scale of mobile music client in 2019 increased by 6.6% over the previous year, reaching 580 million, and is expected to increase to 618 million in 2020. In terms of monthly active users, QQ music, Kugou music and Kuwo music were relatively active in December 2019, with 316441000, 26799100 and 11684700 active users respectively. iiMedia consulting analysts believe that in the context of China's increasingly standardized and mature music market, how to seek common ground while reserving differences, improve the industrial chain, and build a sustainable business model has become the development focus of various music platforms at this stage. Although the giant platform has more advantages in terms of users, copyright and commercial resources, the industry transformation and development period also brings new opportunities for the development of the waist tail platform. -
艾媒报告 |2019年中国在线音乐市场监测报告
本报告研究涉及企业/品牌包括:QQ音乐、酷我音乐、酷狗音乐、网易云音乐、虾米音乐、咪咕音乐、腾讯音乐娱乐、滚石电音、太合音乐、DNV音乐、Playerpro、千千静听、PowerAMP、Google play音乐、天天动听、中子播放器、rockbox、HikiPlayer pro、简单音乐、音乐播放器专业版
近年来在线音乐平台大力发展知识付费，iiMedia Research(艾媒咨询)数据显示，中国在线音乐付费用户的主要付费内容为付费会员(33.3%)、付费音乐包(29.4%)、单曲购买(26.4%)、数字专辑(21.9%)。艾媒咨询分析师认为，在线音乐付费用户的付费以音乐内容为核心，其中付费会员由于权益丰富，性价比高，成为用户的主要选择。
iiMedia Research shows that the number of users in the fourth quarter of 2018 reached 542 million. With the exclusive authorization and mutual authorization, major music platforms have entered the “post-copyright era”, cultivating original musicians, developing music variety, expanding music style and setting up radio stations to become the development of major music platforms. iiMedia Consulting Analysts believe that in the post-copyright era, the Chinese music platform will be based on copyright, and will dig deeper, enhance the platform's own content incubation ability, expand horizontally, and broaden the channels for content announcement and realization. At the same time, music payment has become the focus of major platforms and users. The music payment ecosystem with music as the core is forming. The online music payment market in China has a good development prospect.
