By June 2019, China Internet Penetration Rate has reached 61.2%, and the scale of netizens has exceeded 850 million, and the development of Internet industry has entered a mature stage. Meanwhile, the bonus of general netizens basically disappeared, and the enterprises began to shift the focus of competition to the vertical demographic-oriented market. The consumers of demographic-oriented market have similar characteristics. For enterprises, the promotion cost would be lower, the revenue would be higher, and the business model would be clearer. As the data of iiMedia Research showed, in 2020, the market scale of She-conomy in China is expected to reach 4.8 trillion yuan, the overall scale of elderly market is expected to reach 4.6 trillion yuan. The population size of town youth, generation Z, and singles exceeds 100 million respectively. The economy of different demographic groups have entered the market of trillion level. However, the demand difference among different groups is obvious. The new middle class pursue quality life, while the personalized consumption demand of generation Z is more obvious. The vertical demographic groups have high requirements for product adaptability, and therefore the products serving each demographic group market also need to be more targeted.
The pension industry is a special comprehensive industry that is derived from the first, second and traditional tertiary industries and has obvious public, welfare and high profitability. At present, in the social insurance system for the aged care industry in Japan, there are three levels of national subsidies, employee pensions and individual pensions. There is also a special insurance system for the elderly medical insurance system and the insured insurance system. Among them, the development of the nursing system Most distinctive. According to the Ministry of Health, Labor and Welfare of Japan, in January 2019, the number of people receiving pension services through Medicare in Japan was 5.081 million, of which 3.81 million were receiving home care services. In the process of the continuous development of the Japanese pension industry, the formation of the elderly residential industry, pension financial industry, cultural life services, household services, welfare equipment supplies and other related industries has important reference significance for the development of China's pension industry.
In 2018, China's elderly (60 years & above) accounted for 16.1% of the total population, which means that China has entered an aging society. Pension finance has become a key factor in solving China's deep aging society. At present, China's pension financial system still has a big gap compared with developed countries. The commercial pension insurance in US accounts for 35.2% of the total, and its scale reaches 9.9 trillion dollars. However, the first pillar of pension finance in China is the basic pension insurance system, which accounts for nearly 80% of the entire pension system, with a scale of only 4.4 trillion yuan. At the same time, due to the low replacement rate of China’s first pillar of pension finance and the low coverage rate of the second pillar, more than 80% of Chinese nationals fail to meet their demand; The third pillar of pension finance in China has unique advantages in quickly identifying and responding to consumers' needs in a timely manner, and its basic needs are strong. According to data from iiMedia Research, the biggest preference for Chinese citizens is bank deposits and bank wealth management, which account for 30.2%, followed by commercial pension insurance products (20.5%), equity funds (13.2%), and purchase of real estate. (10.0%). iiMedia Consulting analysts believe that the popularity of Internet and mobile payment in recent years has greatly improved the convenience of accessing financial services for middle-aged and elderly people; the continuous improvement of financial technology based on big data and artificial intelligence analysis improves the science of pension investment. Financial technology becomes an important driving force for the rapid development of pension service finance in China. With the development of service-oriented government and PPP financing model, China's pension market will be further improved.
With the intensification of China's aging process, the development of the pension industry is the demand of Chinese society. Due to the national policy support and adequate funding for the elderly, China's pension industry has great potential for development. Among them, the CHERISH-YEARN which focus on the elderly care and operation realized the profit of 81.409 million RMB through the development of “Estate development+ Operation” mode; Vanke Real Estate realized more than 95% occupancy rate by constructing the pension trinity of home care, institutional pension and community pension mainly for elderly over the age of 60; Taikang Life Insurance applied the development model of “ageing community + rehabilitation hospital” and completed the chain layout all over the country.
随着老年人口比例上升，中国人口平均寿命的不断增长，中国社会老龄化程度逐渐加深。iiMedia Research（艾媒咨询）数据显示，2018年中国老年人口比例为17.9%，预计到2050年该比例将上升至34.9%。另一方面，较理想的财产收入状况以及不断增加的上网率共同推动着老年群体的消费需求。iiMedia Research（艾媒咨询）数据显示，2017年家庭月收入超过4000元的老人超过1.1亿人，2018年6月7.1%的中国网民为老年人且该占比在逐渐扩大。中国老年市场规模预计2021年将达到5.7万亿元。
With the increasing proportion of the elderly population and the increasing average life expectancy of the Chinese population, the degree of social aging in China is gradually deepening. According to iiMedia Research, the proportion of the elderly population in China was 17.9% in 2018, and it is expected to rise to 34.9% by 2050. On the other hand, the ideal property income situation and the increasing Internet access rate together promote the consumption demand of the elderly groups. According to iiMedia Research, more than 110 million elderly people with monthly family income of more than 4,000 yuan in 2017, and 7.1% of Chinese netizens in June 2018 are elderly people, and the proportion is gradually expanding. China's elderly market is expected to reach 5.7 trillion yuan in 2021.
Driven by policy support, technological development, social changes and market demand, China's pension industry is developing rapidly. According to iiMedia Research, the national pension industry market has reached 6.57 trillion yuan in 2018, and is expected to reach 8.81 trillion yuan in 2021. At present, China's pension industry has formed an industrial chain including resource suppliers such as raw materials and energy, pension suppliers, pension real estate providers and pension service providers, and individual and institutional consumers. The industry is developing well and some pensions enterprise revenue reached 100 million yuan in 2018. Under the vigorous promotion of the Chinese government, the reform of the community pension model, the continuous advancement of wisdom and pension, and the combination of medical care have become hot spots in the industry. It is expected that the market scale of the combination of medical and nursing industry will exceed 1 trillion yuan in 2021. At this stage, China's pension industry, including monthly fee system, property sales, after-sales leaseback, membership system, insurance pension and community pay-as-you-go, has gradually developed and improved. The industry has broad prospects for development, but it also faces institutional Development problems such as obstacles, imbalanced supply and demand structure, and inadequate pension service system. iiMedia Consulting analysts believe that in the future, a new pension service system based on home-based, community-based, institutional supplement, and medical care will be gradually formed, and the development of pension financial market will be more perfect.