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关于“阿卡索”的报告

本报告研究涉及企业/品牌/案例:柚子鸭,学而思网校,猿辅导,中公教育,掌门1对1,VIPKID,编程猫。
其他提及企业/品牌:宝宝巴士,年糕妈妈,沪江网校,新东方网校,作业帮,网易公开课,51talk,华图教育,猿编程,火花思维,掌门少儿,百词斩,跟谁学,三好网,海风教育,哒哒英语等。

2020年5月20日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国在线教育数据调研及典型企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对在线教育行业、行业细分领域(如K12、职业培训、少儿英语、素质教育等)进行宏观把控和商业模式分析,对VIPKID、编程猫、中公教育等典型企业的分析,并且结合用户行为和消费心理,判断2020-2021年中国在线教育行业的发展趋势。艾媒咨询分析师认为,2020年的新冠疫情为在线教育带来了新的活力,预计2020年中国在线教育用户将达到3.09亿人。后续随着中国各地陆续复课,在线教育的用户数量将有所回落,因此,如何保持用户留存率等问题是在线教育企业应当关注的。

The new crown outbreak has brought some benefits to online education, but it has also increased competition in the industry. iiMedia Research believe that the domestic online education industry is about to enter the knockout stage, many enterprises, especially small and medium-sized enterprises are facing an existential crisis. How to make use of the current situation, improve the retention rate of enterprises, promote enterprise products out to sea is an important issue facing the development of the industry.

本报告研究涉及企业/品牌/案例:作业帮,松鼠Ai 1对1,编程猫;其他提及企业/品牌:VIPKID,51Talk,阿卡索,哒哒英语,TutorABC,米乐英语,掌门1对1,海风教育,学霸君1对1,三好网,辅导君,学而思网校,新东方在线,沪江网校,网易云课堂,猿辅导,跟谁学,企鹅辅导,小猿搜题,一起作业,作业盒子,阿凡题,掌门少儿,火花思维,豌豆思维,洋葱学院,画啦啦,核桃编程,美术宝

iiMedia Research(艾媒咨询)数据显示,预计到2020年中国在线教育市场规模将达4538亿元,K12在线教育用户规模将达3765.6万人。其中,一二线城市K12在线教育市场发展较为完善,而三四线城市K12在线教育渗透率仍有待提高。另外,iiMedia Research(艾媒咨询)数据显示, 59.4%受访用户认为师生互动交流有利于提高学生专注度。艾媒咨询分析师认为,K12在线教育平台应促进师生互动交流,运用AI等新技术实时记录学生状态,以提高学生学习专注度,及时反馈学生学习成果。未来,随着互联网的普及和发展,“互联网+教育”使得在线教育用户不断攀升,K12在线教育市场规模将持续扩大。

According to the data of iiMedia Research, it is estimated that by 2020, China's online education market will reach 453.8 billion yuan, and the number of K12 online education users will reach 37.656 million. Among them, the development of K12 online education market in the first and second tier cities is relatively perfect, while the penetration rate of K12 online education in the third and fourth tier cities still needs to be improved. In addition, according to the data of iiMedia Research, 59.4% of the respondents think that the interaction between teachers and students is conducive to improving students' concentration. iiMedia Research consulting analysts believe that K12 online education platform should promote interaction between teachers and students, use AI and other new technologies to record students' status in real time, so as to improve students' learning focus and timely feedback students' learning results. In the future, with the popularity and development of Internet, Internet plus education will make online education users continue to climb. The scale of K12 online education market will continue to expand.

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