据艾媒北极星系统数据显示,资讯阅读类APP中,今日头条2018年12月月活跃用户达1.65亿,仅次于腾讯新闻的月活跃用户数。短视频类中,抖音2018年12月的月活跃用户达2.30亿,超过快手。目前字节系APP的使用总时长,仅次于腾讯系应用。但随着资讯分发和短视频行业增速放缓,字节跳动在挑战腾讯和百度的过程,自身的内容IP储备缺乏、信息流广告转化率低、算法和团队优势不显著、等诸多问题开始暴露。
ByteDance’s profit models of information products and short video products are mature. In 2016 and 2017, the advertising revenue of ByteDance is respectively about 6 billion Yuan and 15 billion Yuan. It is reported that the target of advertising revenue in 2019 is 100 billion Yuan. At the same time, ByteDance had carried out diversified development, went live Flash APP, the layout of the area education had reached games, finance and other fields, and also expanded overseas markets.