艾媒咨询 | 2024-2025年中国虚拟现实产业发展及趋势分析报告

随着VR技术在核心芯片、显示屏幕、光学方案、交互技术等方面取得了显著突破，中国虚拟现实产业开始进入深度沉浸阶段，技术生态逐渐完善，行业规模不断上升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国虚拟现实产业发展及趋势分析报告》数据显示，中国虚拟现实市场规模呈上升趋势，2023年中国虚拟现实市场规模达1126.0亿元，同比上升22.8%；预计2028年中国虚拟现实市场规模可达2125.9亿元。有49.0%的受访者表示会购买VR产品，43.7%的受访者表示将来会考虑购买。艾媒咨询分析师认为，虚拟现实行业技术生态逐渐完善，资本的入局推动了虚拟现实设备在分辨率、刷新率、交互方式等方面的提升，增强了虚拟现实的娱乐属性，应用场景进一步拓宽。
As VR technology has made significant breakthroughs in core chips, display screens, optical solutions, interaction technologies, etc., China's virtual reality industry has begun to enter the stage of deep immersion, the technology ecology has gradually improved, and the scale of the industry has continued to increase. The data of “2024-2025 China Virtual Reality Industry Development and Trend Analysis Report” newly released by iiMedia Research (AiMedia Consulting), a third-party data mining and analysis organization of the global new economy industry, shows that the scale of China's virtual reality market is on the rise, and the scale of China's virtual reality market in 2023 amounted to RMB 112.60 billion yuan, a year-on-year increase of 22.8%; It is expected that the size of China's virtual reality market can reach 212.59 billion yuan in 2028. 49.0% of respondents said they would buy VR products, and 43.7% said they would consider buying them in the future. Analysts from AiMedia Consulting believe that the technology ecology of the virtual reality industry has gradually improved, and the entry of capital has promoted the improvement of virtual reality equipment in terms of resolution, refresh rate, interaction mode, etc., which has enhanced the entertainment attributes of virtual reality, and the application scenarios have been further broadened.

艾媒咨询 | 2025年中国健康体检行业消费行为调查数据

随着人们健康意识的提升和疾病预防需求的增长，健康体检市场正飞速发展。消费者对健康管理的重视推动了体检市场的细分和升级，同时技术进步也带来了更精准的检测手段和更便捷的服务体验。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国健康体检行业消费行为调查数据》数据显示，选择两年一次体检的消费者占比最高，达到39.41%，表明超过三分之一的消费者倾向于以两年为周期进行健康管理，反映出他们对定期体检的重视。与此同时，常规体检项目以60.62%的占比位居首位，凸显了大多数消费者对基础健康检查的高度关注。进一步分析发现，生化及实验室检测（包括血常规、尿常规、生化、肝功、肾功、甲功、血糖等）以61.89%的占比成为最受关注的健康指标，体现了消费者对全面、精准的健康数据的需求，也印证了基础检查在健康管理中的核心地位。艾媒咨询分析师认为，未来，随着健康大数据和人工智能的应用，健康体检市场将朝着更精准、更智能、更普惠的方向发展，成为大健康产业的重要组成部分。
With the improvement of people's health awareness and the growth of disease prevention demand, the health examination market is developing rapidly. Consumers' attention to health management has promoted the segmentation and upgrading of the physical examination market, while technological progress has also brought more accurate detection means and more convenient service experience. According to the latest "Survey data of consumption behavior of China's health check-up industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the proportion of consumers who choose a biennial physical examination is the highest, reaching 39.41%. It shows that more than one-third of consumers tend to conduct health management on a two-year cycle, reflecting the importance they attach to regular physical examinations. At the same time, routine physical examination items ranked first with 60.62%, highlighting the high attention of most consumers to basic health examination. Further analysis found that biochemical and laboratory tests (including blood routine, urine routine, biochemistry, liver function, kidney function, thyroid function, blood sugar, etc.) accounted for 61.89% of the most concerned health indicators, reflecting consumers' demand for comprehensive and accurate health data, and also confirmed the core position of basic examination in health management. Analysts believe that in the future, with the application of health big data and artificial intelligence, the health physical examination market will develop in a more accurate, smarter and more inclusive direction and become an important part of the big health industry.

艾媒咨询 | 2024-2025年中国人工智能行业发展趋势研究报告

人工智能行业作为当今科技领域最具活力和潜力的前沿阵地，依托于大数据、云计算和算法技术的迅猛发展，重塑着人类社会的方方面面。深度学习算法的突破、海量数据资源的积累以及计算能力的大幅提升使人工智能技术从实验室走向了现实世界，开始在各行各业发挥着至关重要的作用，并逐渐成为推动全球科技创新和产业升级的核心力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国人工智能行业发展趋势研究报告》数据显示，2018-2024年，中国人工智能行业市场规模快速扩张，2024年达7470亿元，同比增长41.0%，预计2025年规模达到10457亿元，占全球比重达20.9%。相较2021年，2023年中国人工智能在互联网（89%）、电信（68%）、政务（65%）、金融（64%）等各领域的渗透率明显提升。中国人工智能行业市场规模不断扩大，且AI技术对各行各业的渗透率在不断提升。艾媒咨询分析师认为，技术创新与突破是人工智能发展的核心驱动力。算法优化，尤其是深度学习和强化学习的进步，显著提升了AI的智能性、效率和准确性，使其能够应对更复杂的任务。多模态融合技术的发展，让AI能够整合文本、图像、语音等不同数据类型，从而实现更全面的感知和理解，为各行各业带来创新应用的可能性。人工智能正深度融入各行业，为其带来诸多积极改变，推动各行业高质量发展。
Nowadays, as the most dynamic and potential frontier in science and technology field, artificial intelligence industry is reshaping all aspects of human society, relying on the rapid development of big data, cloud computing and algorithm technology. The breakthrough of deep learning algorithms, the accumulation of massive data resources and the substantial improvement of computing power make artificial intelligence technology from the laboratory to the real world, begin to play a crucial role in all walks of life, and gradually become the core force to promote global scientific and technological innovation and industrial upgrading. According to the latest "Research Report on the development trend of China's artificial intelligence Industry from 2024 to 2025 " released by iiMedia Research, data show that from 2018 to 2024, the market scale of China's artificial intelligence industry has expanded rapidly, reaching 747 billion yuan in 2024, increasing of 41.0% year-on-year, and is expected to reach 1045.7 billion yuan in 2025, which is accounting for 20.9% of the global share. Compared with 2021, the penetration rate of China's artificial intelligence in various fields such as the Internet (89%), telecommunications (68%), government affairs (65%), and finance (64%) in 2023 has significantly increased. The market scale of China's artificial intelligence industry continues to expand, and the penetration rate of AI technology to all walks of life continues to increase. The iiMedia consulting analysts believe that technological innovation and breakthrough are the core driving force for the development of artificial intelligence. Advances in algorithmic optimization, especially deep learning and reinforcement learning, have significantly increased AI's intelligence, efficiency, and accuracy, enabling it to tackle more complex tasks. The development of multi-modal fusion technology allows AI to integrate different data types such as text, images, and voice, so as to achieve more comprehensive perception and understanding, taking the possibility of innovative applications to various industries. Artificial intelligence is deeply integrated into various industries, bringing many positive changes to it and promoting high-quality development of various industries.

艾媒咨询 | 2025年全球及中国主题公园运行大数据及行业升级趋势报告

随着全球旅游市场回暖，全球主题公园亦得到了更好的发展和助力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年全球及中国主题公园运行大数据及行业升级趋势报告》数据显示2024年第一季度至第三季度，中国出游人数达42.4亿人，同比增长15.30%。艾媒咨询分析师认为，随着旅游产业的复苏，中产阶级人口增加及亲子游趋势加强，中国主题公园行业亦受到正面影响。艾媒咨询分析师认为，相较于国际知名主题公园如迪士尼、环球影城等，中国大部分主题公园所涉及的产业链条短，收入结构相对单一，产品附加值较低。中国主题公园应着力开发多种商业模式，以应对未来不同的市场需求。
With the recovery of the global tourism market, the global theme parks has also been better developed and assisted. The latest "Global and China theme park operation big data and industry upgrade trends report 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that from the first quarter to the third quarter of 2024, the number of Chinese travelers reached 4.24 billion people, an increase of 15.30%. Analysts from IIMedia Consulting believe that with the recovery of the tourism industry, the increase of the middle class population and the strengthening of the trend of parent-child travel, China's theme park industry has also been positively affected. Analysts from iMedia Consulting believe that compared with internationally renowned theme parks such as Disney and Universal Studios, most theme parks in China involve a short industrial chain, relatively single income structure, and low added value of products. Chinese theme parks should focus on developing a variety of business models to cope with different market demands in the future.

艾媒咨询 | 2025年中国AI数字人行业消费行为调查数据

目前，AI 数字人发展态势迅猛，已广泛渗透于各个行业中。新型数字人生成工具也在持续迭代，功能持续优化。在市场层面上，企业对 AI 数字人产品的接受度也在稳步提升。众多企业引入 AI 数字人后，工作流程得以优化，效率显著提升，成本亦有效降低，为企业发展注入全新活力 。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国AI数字人行业消费行为调查数据》数据显示，当前使用AI数字人的企业主要分布在电子商务、卫生及社会保障和社会福利业、教育和金融等行业，并主要集中在小型企业中，占比达到58.78%。同时，有65.03%的企业已将AI数字人应用到公司发展实践中，说明AI数字人在中国企业中的实际应用已经相当广泛。企业在对AI数字人的功能需求中，对多模态能力（文字、图片、语音、视频处理能力）的需求最高，其次是自然语言理解和人机互动。同时，企业对产品易用性和隐私信息安全的关注度最高，分别达到29.39%和28.72%的占比。企业在持续加大对 AI 数字人应用投入的同时，也在面临诸多挑战。数据显示，数据安全与隐私保护面临的挑战最大，其次就是法规政策与伦理道德。未来随着企业不断完善数据安全保障措施，AI 数字人有望在企业与消费者之间搭建起更紧密、高效的沟通桥梁，为消费者带来更优质、个性化的消费体验，助力企业在激烈的市场竞争中开拓新的增长路径。
　　Currently, AI digital humans are developing at a rapid pace and have been widely integrated into various industries. New-generation digital human generation tools are continuously being iterated, with their functions being continuously optimized. In terms of the market, enterprises' acceptance of AI digital human products is steadily increasing. After many enterprises introduced AI digital humans, their work processes have been optimized, their efficiency has been significantly improved, and their costs have been effectively reduced, injecting new vitality into the development of enterprises.According to the latest "Survey data on consumer behavior in China's AI digital human industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, enterprises currently using AI digital humans are mainly distributed in industries such as e-commerce, health and social security, social welfare, education, and finance, and are mainly concentrated in small enterprises, accounting for 58.78%. At the same time, 65.03% of enterprises have applied AI digital humans to the practice of corporate development, indicating that the practical application of AI digital humans in Chinese enterprises is already quite extensive.Among enterprises' functional requirements for AI digital humans, the demand for multimodal capabilities (text, image, voice, and video processing capabilities) is the highest, followed by natural language understanding and human-computer interaction. Meanwhile, enterprises pay the most attention to the ease of use of products and the security of private information, accounting for 29.39% and 28.72% respectively.While enterprises are continuously increasing their investment in the application of AI digital humans, they are also facing many challenges. Data shows that data security and privacy protection face the greatest challenges, followed by regulatory policies and ethics. In the future, as enterprises continue to improve data security protection measures, AI digital humans are expected to build a closer and more efficient communication bridge between enterprises and consumers, bringing consumers a better and more personalized consumption experience, and helping enterprises open up new growth paths in the fierce market competition.

艾媒咨询 | 2025年中国企业数字化使用行为调查数据

当前中国企业数字化呈现出良好发展态势，数字化投入持续加大，数字化基础不断夯实。超九成企业在生产经营中广泛应用信息化管理系统、电子商务、云计算等技术，不同行业各有特色，信息传输、软件和信息技术服务业企业应用水平领先，在管理、采购、销售等环节普及度高，生产、研发环节应用逐步深入。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国企业数字化使用行为调查数据》，已有86.19%的企业考虑并实施了数字化转型，说明数字化转型已成为企业经营规划中的重要组成部分。其中，制造业在数字化转型企业中占比最高，达到14.74%。其次是信息传输、计算机服务和软件业，占比14.32%。在企业数字化转型的主要困难中，组织层面缺乏整体规划的问题最为突出，其次是数据治理体系不完善和传统IT平台及架构带来的负担。未来，企业数字化转型的前景广阔，同时也挑战重重。随着这些挑战被克服，企业数字化转型将释放更大潜能，推动产业结构优化升级，助力中国经济在数字时代实现高质量发展 。（《艾媒咨询 |2025年中国企业数字化使用行为调查数据》完整高清PDF版共30页，可点击文章底部报告下载按钮进行报告下载）
Currently, the digitalization of Chinese enterprises is showing a favorable development trend with continuous increases in digital investment and continuous consolidation of the digital foundation. More than 90% of enterprises widely apply technologies such as information management systems, e-commerce, and cloud computing in their production and operation. Different industries have their own characteristics. Enterprises in the information transmission, software, and information technology service industries lead in the application level, with high popularity in management, procurement, sales, and other links, and the application in production and R&D links is gradually deepening. According to the latest "Survey data on digital usage behavior of Chinese enterprises in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 86.19% of enterprises have considered and implemented digital transformation, indicating that digital transformation has become an important part of enterprise operation planning. Among them, the manufacturing industry accounts for the highest proportion, reaching 14.74%, among the enterprises undergoing digital transformation. Followed by the information transmission, computer services, and software industry, accounting for 14.32%. Among the main difficulties in the digital transformation of enterprises, the lack of overall planning at the organizational level is the most prominent issue, followed by the imperfect data governance system and the burden brought by traditional IT platforms and architectures. In the future, the prospects for the digital transformation of enterprises are broad, but there are also numerous challenges. As these challenges are overcome, the digital transformation of enterprises will unleash greater potential, promote the optimization and upgrading of the industrial structure, and help China's economy achieve high-quality development in the digital era.

（演讲版）中国广告主协会X艾媒咨询 | 2024-2025年中国人工智能行业发展趋势研究报告

人工智能行业作为当今科技领域最具活力和潜力的前沿阵地，依托于大数据、云计算和算法技术的迅猛发展，重塑着人类社会的方方面面。深度学习算法的突破、海量数据资源的积累以及计算能力的大幅提升使人工智能技术从实验室走向了现实世界，开始在各行各业发挥着至关重要的作用，并逐渐成为推动全球科技创新和产业升级的核心力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国人工智能行业发展趋势研究报告》数据显示，2018-2024年，中国人工智能行业市场规模快速扩张，2024年达7470亿元，同比增长41.0%，预计2025年规模达到10457亿元，占全球比重达20.9%。相较2021年，2023年中国人工智能在互联网（89%）、电信（68%）、政务（65%）、金融（64%）等各领域的渗透率明显提升。中国人工智能行业市场规模不断扩大，且AI技术对各行各业的渗透率在不断提升。艾媒咨询分析师认为，技术创新与突破是人工智能发展的核心驱动力。算法优化，尤其是深度学习和强化学习的进步，显著提升了AI的智能性、效率和准确性，使其能够应对更复杂的任务。多模态融合技术的发展，让AI能够整合文本、图像、语音等不同数据类型，从而实现更全面的感知和理解，为各行各业带来创新应用的可能性。人工智能正深度融入各行业，为其带来诸多积极改变，推动各行业高质量发展。
Nowadays, as the most dynamic and potential frontier in science and technology field, artificial intelligence industry is reshaping all aspects of human society, relying on the rapid development of big data, cloud computing and algorithm technology. The breakthrough of deep learning algorithms, the accumulation of massive data resources and the substantial improvement of computing power make artificial intelligence technology from the laboratory to the real world, begin to play a crucial role in all walks of life, and gradually become the core force to promote global scientific and technological innovation and industrial upgrading. According to the latest "Research Report on the development trend of China's artificial intelligence Industry from 2024 to 2025 " released by iiMedia Research, data show that from 2018 to 2024, the market scale of China's artificial intelligence industry has expanded rapidly, reaching 747 billion yuan in 2024, increasing of 41.0% year-on-year, and is expected to reach 1045.7 billion yuan in 2025, which is accounting for 20.9% of the global share. Compared with 2021, the penetration rate of China's artificial intelligence in various fields such as the Internet (89%), telecommunications (68%), government affairs (65%), and finance (64%) in 2023 has significantly increased. The market scale of China's artificial intelligence industry continues to expand, and the penetration rate of AI technology to all walks of life continues to increase. The iiMedia consulting analysts believe that technological innovation and breakthrough are the core driving force for the development of artificial intelligence. Advances in algorithmic optimization, especially deep learning and reinforcement learning, have significantly increased AI's intelligence, efficiency, and accuracy, enabling it to tackle more complex tasks. The development of multi-modal fusion technology allows AI to integrate different data types such as text, images, and voice, so as to achieve more comprehensive perception and understanding, taking the possibility of innovative applications to various industries. Artificial intelligence is deeply integrated into various industries, bringing many positive changes to it and promoting high-quality development of various industries.

艾媒咨询 | 2024-2025年中国无人自助台球消费行业市场研究报告

iiMedia Research（艾媒咨询）数据显示，数据显示，2023年中国新增台球相关企业数量达到106641家，同比增长54.1%；2024年1-10月，中国新增台球相关企业数量达到113994家。此外，中国24小时无人自助台球厅数量持续上升，2024年4月同比增速达到25.0%。无人自助台球厅凭借其24小时营业和自主服务的特点，成为休闲娱乐领域的新宠。数据显示，40.6%的无人自助台球消费者每周光顾台球厅达3-4次，每周光顾台球厅5-6次的消费者占比达22.6%。随着科技的飞速发展和消费者对智能化产品需求的日益增长，台球行业正迅速迈向AI智能化时代。部分无人自助台球厅通过提供全屋智能软硬件设备代替人工管理，实现24小时营业，还引入AI教练、AI裁判等功能提升用户体验。
iiMedia Research data shows that the number of new billiards related enterprises in China in 2023 reached 106,641, an increase of 54.1%; From January to October 2024, the number of new billiards related enterprises in China reached 113,994. In addition, the number of 24-hour unmanned self-service pool halls in China continues to rise, with a year-on-year growth rate of 25.0% in April 2024. The unmanned self-service billiard hall has become a new favorite in the field of leisure and entertainment by virtue of its 24-hour operation and independent service. According to the data, 40.6% of self-service billiards consumers patronize the billiard hall 3-4 times a week, and the proportion of consumers patronizing the billiard hall 5-6 times a week is 22.6%. With the rapid development of science and technology and the increasing demand of consumers for intelligent products, the billiards industry is rapidly moving towards the era of AI intelligence. Some unmanned self-service billiards halls achieve 24-hour operation by providing whole-house intelligent hardware and software equipment instead of manual management, and also introduce AI coach, AI referee and other functions to improve user experience.

艾媒咨询 | 2024-2025年中国AI大模型市场现状及发展趋势研究报告

自OpenAI 发布 ChatGPT以来，大模型产业掀起全球的关注，AI大模型已经成为科技创新的新高地。AI大模型因其强大的数据处理能力和卓越的性能表现，被视为推动产业升级和经济转型的重要引擎。近年来，中国积极布局、大力支持AI大模型发展，相关科技公司积极研发国产大模型，同时不断涌现出大量大模型科技公司。随着技术的不断成熟和应用场景的不断拓展，AI大模型正逐渐渗透到各行各业，成为推动社会进步和经济发展的新动力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国AI大模型市场现状及发展趋势研究报告》数据显示，2024年中国AI大模型市场规模约为294.16亿元，预计2026年将突破700亿元，中国AI大模型行业正处于爆发式发展阶段。艾媒咨询分析师认为，AI大模型已初步具有算力高效利用能力、真实世界感知能力、自主学习能力以及创作能力等。中国大部分的国产AI大模型可在文本、图像等方面赋能，并广泛渗透到娱乐、电商、工作以及垂直领域等各类应用之中，为中国传统行业进行数字化赋能。
Since OpenAI released ChatGPT, the large model industry has raised global attention. AI large models have become a new highland of scientific and technological innovation. Because of its powerful data processing capabilities and excellent performance, AI large models are regarded as an important engine to promote industrial upgrading and economic transformation. In recent years, China has actively laid out and vigorously supported the development of AI large models, and relevant technology companies have actively developed domestic large models, while a large number of large model technology companies have continuously emerged. With the continuous maturity of technology and the continuous expansion of application scenarios, AI large models are gradually penetrating into all walks of life and becoming a new driving force to promote social progress and economic development.According to the latest "2024 wechat video user portrait and Behavior insight report" released by iiMedia Research, Data show that in 2024, the size of China's AI large model market is about 29.416 billion yuan, and it is expected to break through 70 billion yuan in 2026. China's AI large model industry is in the stage of explosive development.  The iiMedia consulting analysts believe that the AI large model has initially had the ability to efficiently use computing power, the ability to perceive the real world, the ability to learn independently and the ability to create. Most of China's domestic AI large models can empower text, images and other aspects, and widely penetrate into various applications such as entertainment, e-commerce, work and vertical fields, and digitally empower China's traditional industries.

艾媒咨询｜2024-2025年中国无人驾驶汽车市场行业研究报告

随着汽车智能化与电动化的不断升级，无人驾驶汽车成为汽车行业发展的新趋势。在政策和社会需求等多维度因素的推动下，自动驾驶的服务需求持续增长。数据显示，2023年无人驾驶汽车市场规模达118.5亿元，预计2025年前后将迎来规模性产业化契机。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国无人驾驶汽车市场行业研究报告》数据显示，2024年中国有49.3%的受访消费者知道且非常了解无人驾驶汽车；超过四成用户通过短视频平台获取无人驾驶汽车的相关资讯。超六成的受访消费者认为无人驾驶汽车的主要优势是减少驾驶疲惫感和减少交通事故的发生，无人驾驶汽车采用先进的传感技术和智能系统，可以实时感知周围环境，显著降低道路交通事故的发生率。
With the continuous upgrading of automotive intelligence and electrification, driverless vehicles have become a new trend in the development of the automotive industry. Driven by multi-dimensional factors such as policy and social demand, the demand for autonomous driving services continues to grow. According to the data, the market size of driverless cars reached 11.85 billion yuan in 2023, and it is expected to usher in large-scale industrialization opportunities around 2025. According to the latest "China Pilotless automobile market Industry Research Report from 2024 to 2025" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, Chinese consumers will buy cosmetics in 2024. The most concerned factors were product composition (58.8%) and product efficacy (41.4%). More than 30% of consumers believe that the main problems with cosmetics are vague product descriptions and the short duration of cosmetic efficacy. With the rise of short video platforms, the size of the cosmetics market continues to expand, and consumer demand is constantly changing. In the future, China's cosmetics industry market still has huge potential for development.