关于“奥特莱斯广场”的报告
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艾媒咨询|2020年11-12月中国母婴行业月度运行及年终盘点数据监测报告
本报告研究涉及企业/品牌/案例：飞鹤,奥飞娱乐,袋鼠妈妈
近年来，受我国人口出生率变动、消费水平升级以及移动互联网的崛起等一系列因素的影响，中国母婴市场规模不断扩大，预计2021年将达到7.63万亿元。母婴细分领域婴幼儿食品、用品、玩具以及孕产妇护肤等都实现了不同幅度的增长，其中婴幼儿辅食、调味品成为商家探索的新消费场景。此外，以95后为代表的新生代逐步成为妈妈群体的主流，她们在育儿观念、育儿行为、消费观念以及消费行为方面出现了新的特征，这将加速推进母婴市场升级变革。
In recent years, affected by a series of factors such as the change of China's birth rate, the upgrading of consumption level and the rise of mobile Internet, the scale of China's maternal and child market has been expanding, and is expected to reach 7.63 trillion yuan in 2021. Infant food, supplies, toys and skin care of pregnant and lying in women have achieved different growth rates in the field of maternal and infant segmentation. Infant complementary food and condiments have become new consumption scenarios explored by businesses. In addition, the new generation, represented by the post-95 generation, has gradually become the mainstream of the mother group. They have new characteristics in parenting concept, parenting behavior, consumption concept and consumption behavior, which will accelerate the upgrading and reform of the maternal and child market. -
艾媒咨询|2020年中国盲盒行业发展现状及市场调研分析报告
本报告研究涉及企业/品牌/案例：泡泡玛特，奥飞娱乐，52Toys。
伴随着消费升级，人们对提升生活品质和满足情绪需求的产品和服务接纳度更高。盲盒因其具有的高度不确定性，激发了年轻群体的消费潜力。数据显示，95后最“烧钱”的爱好中，盲盒手办排名第一。95后成为盲盒的重要消费用户，占比近4成，其中8.6%的用户可以接受盲盒单价在1000元以上。在高毛利率、高增长、创新的销售模式、新兴的千亿年轻潮玩市场等因素吸引下，资本、上市公司纷纷抢滩盲盒市场，盲盒市场前景可期。
As consumption escalates, people become more receptive to products and services that improve their quality of life and meet their emotional needs. Because of its high uncertainty, the blind box stimulates the consumption potential of young people. Data shows, 95 hind most"burn money"hobby, blind box is handled rank first. Since 1995, it has become an important consumer of the blind box, accounting for nearly 40% of which 8.6% of the users can accept the price of the blind box above 1000 yuan. In the high gross profit rate, high growth, innovative sales model, the emerging hundred billion-year-old tide play market and other factors, capital, listed companies have rushed to the beach blind box market, the blind box market prospects. -
艾媒咨询|2020上半年中国跨境电商行业趋势研究报告
本报告研究涉及企业/品牌/案例：行云全球汇、奥买家。
2020年上半年，受疫情影响，整体跨境电商交易在商品端、物流端等方面都收到较大影响，但是欧美等主要市场的消费格局转变以及一系列利于跨境电商发展的政策落地也推动了中国跨境电商进出口的发展，2020上半年中国通过海关跨境电商管理平台进出口增长26.2%，预计2020年底中国跨境电商交易规模将达到10.3万亿元。当前，年轻的消费群体日渐崛起，其消费潜力不断被挖掘和释放。iiMedia Research(艾媒咨询)数据显示，对于受访的跨境消费年轻人群来说，热衷新潮流、尝试新的消费体验成为其进行跨境消费的主要原因，近六成用户最看重的因素是商品质量。未来，更加符合年轻用户消费需求、文化价值的，集社交互动、内容营销、多端渠道于一体的场景化跨境电商消费将成为新趋势。
In the first half of 2020, affected by the epidemic, overall cross-border e-commerce transactions have been greatly affected in terms of commodities and logistics. However, the changes in consumption patterns in major markets such as Europe and the United States and the implementation of a series of policies conducive to the development of cross-border e-commerce have also promoted the development of China’s cross-border e-commerce import and export. In the first half of 2020, China's imports and exports through the customs cross-border e-commerce management platform increased by 26.2%. It is expected that the scale of China's cross-border e-commerce transactions will reach 10.3 trillion yuan by the end of 2020. At present, young consumer groups’ consumption potential is constantly being tapped and released. As the data of iiMedia Research showed, for the young cross-border consumer groups interviewed, enthusiasm for new trends and trying new consumer experiences has become the main reason for their cross-border consumption. And nearly 60% of them value product quality the most. In the future, scenario-based cross-border e-commerce consumption that integrates social interaction, content marketing, and multiple channels will become a new trend that is more in line with the consumption needs and cultural values of young users. -
艾媒咨询|2020年中国细胞生物产业和商业应用分析报告
本报告研究涉及企业/品牌/案例：华夏源、复星医药。
中国细胞生物产业类型呈现多样化趋势，细胞生物临床研究不断深化，伴随生态合作的拓展将进一步加速细胞生物产业生态圈的形成，生态圈的完善将在很大限度上推动产业快速发展。数据显示，中国细胞治疗企业融资金额不断增加，从2014年的0.2亿元增长至2019年的28.9亿元。其中，2018年中国细胞治疗企业融资额同比增长706.8%，呈现迅猛发展态势。未来中国细胞生物产业的发展将充满机遇，同时也有挑战并存。后续产业的发展，将在5G、人工智能等新技术应用下加速升级。面临多端变化的市场格局，企业也应积极开展生态合作以及更为密切关注市场需求动向，将疗法和新一代医疗创新技术深度融合，实现市场产品多元化与差异化，并推出独特性的精准治疗，从而最大限度地释放产业价值。
The types of cell biological industry in China show a trend of diversification, and the deepening of cell biological clinical research will further accelerate the formation of the cell biological industry ecosystem with the expansion of ecological cooperation, and the improvement of the ecosystem will promote the rapid development of the industry to a large extent. Data show that the financing amount of Chinese cell therapy enterprises keeps increasing, from 20 million yuan in 2014 to 2.89 billion yuan in 2019. Among them, in 2018, the financing amount of Chinese cell therapy enterprises increased by 706.8% year on year, showing a rapid development trend. In the future, the development of China's cell biology industry will be full of opportunities and challenges. The development of subsequent industries will be accelerated with the application of new technologies such as 5G and ARTIFICIAL intelligence. In the face of the changing market pattern, enterprises should also actively carry out ecological cooperation and pay close attention to the trend of market demand, deeply integrate therapy and new-generation medical innovation technology, realize the diversification and differentiation of market products, and launch unique precision therapy, so as to maximize the release of industrial value. -
艾媒报告|2020Q1中国跨境电商行业趋势研究报告
本报告研究涉及企业/品牌/案例：天猫国际，奥买家，洋码头。
伴随着国民经济的高速发展，中国消费者的消费需求不断升级，同时在国家大力支持跨境贸易，改善跨境电商整体配套设施，优化市场发展环境下，中国跨境电商行业市场规模不断扩大，2020年中国跨境电商的市场交易规模预计达到10.3万亿元。但在2020年第一季度期间，受到全球疫情影响，中国跨境电商受到一定程度的冲击，消费红利较2019年同期明显下降。为了解决疫情带来的负面影响，中国各大跨境电商平台积极布局，抢占市场、留存用户，了解用户需求与喜好成为各大跨境电商平台的关注焦点。iiMedia Research(艾媒咨询)数据显示，有72.7%的受访用户认为 “正品保障”是他们选择平台时所考虑的主要因素。同时，在疫情期间有超8成受访用户关注平台疫情期间的公益活动，并且超九成的受访用户购买意愿会因为疫情期间平台的公益行为而提高。
Along with the high-speed development of national economy, China's consumer demand grows, at the same time in the country's strong support for cross-border trade, improve the cross-border electricity integral supporting facilities, optimize the environment of market development, cross-border electricity industry in China has been expanding its market, in 2020 China's cross-border electricity market scale is expected to reach 10.3 trillion yuan. However, in the period of the first quarter of 2020, due to the impact of the global epidemic, China's cross-border e-commerce was impacted to a certain extent, and the consumption dividend decreased significantly compared with the same period in 2019.In order to solve the negative impact brought by the epidemic, China's major cross-border e-commerce platforms have actively deployed to seize the market, retain users, and become the focus of attention of major cross-border e-commerce platforms to understand user needs and preferences. As the data of iiMedia Research showed, 72.7% of the surveyed users believe that "quality assurance" is the main factor they consider when choosing a platform. At the same time, more than 80 percent of the surveyed users paid attention to the public welfare activities of the platform during the epidemic, and more than 90 percent of the surveyed users would increase their purchase intention due to the public welfare activities of the platform during the epidemic. -
艾媒咨询|2020H1全球及中国跨境电商运营数据及典型企业分析研究报告
本报告研究涉及企业/品牌/案例：敦煌网，阿里巴巴国际，考拉海购，小红书，shoppe，MercadoLibre。
其他企业/品牌：奥买家，京东全球购，速卖通，腾讯，蚂蚁金服，lazada，苏宁国际，京东国际，海豚家，KK馆，豌豆公主，洋码头，天猫国际，海囤全球等。
2020年5月29日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1全球及中国跨境电商运营数据及典型企业分析研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对跨境电商的行业发展和运营进行深度分析，通过对中国B2B、B2C两大类跨境电商的运营数据和企业案例分析，以及用户的跨境电商购物行为调研，剖析中国跨境电商行业的当前状况，并且本报告还关注到东南亚、拉美等跨境电商发展较快的地区，通过对全球总体态势的总结，预判2020-2021年中国跨境电商的发展趋势。艾媒咨询分析师认为，疫情对跨境电商有一定的影响，但总体而言跨境电商仍将保持增长态势。目前跨境电商市场的竞争非常激烈，并且已经开始从中国向东南亚、拉美等地区扩张，加上用户的消费态度变化，跨境电商企业重点从过去的山寨、无品牌的产品转变为品牌竞逐。
The epidemic has a huge impact on the global economy and trade, and cross-border e-commerce companies are also generally faced with many problems such as cancellation or extension of on-hand orders, difficulties in signing new orders, and poor logistics and transportation. iiMedia Research believe that cross-border e-commerce has received policy support and has also cultivated a large number of user markets. Although cross-border e-commerce will be subject to some objective impact in the short term, cross-border e-commerce will remain in the long run Increase vitality. -
艾媒报告|2019中国特卖经济发展研究报告
本研究报告涉及企业/品牌/案例：唯品会,TJX,Rue La La,TJ Maxx,Vente-privée,Gilt Groupe,Zulily,Amazon,Myhabit,Bed Bath & Beyond ,Hudson‘s Bay Company ,One Kinds Lane,brands4friends ,eBay,聚美优品,聚尚网,蜜芽,小雨伞,淘宝,鲸特卖,京东,当当,蘑菇街,佳品网,俏物悄语,奥特莱斯广场,尚品网,年糕妈妈
预计2019中国特卖市场交易规模将突破1.5万亿元。在经济下行及消费者回归理性消费的环境下，具有抗周期特性的特卖经济展现旺盛生命力。服饰消费仍是中国特卖平台最核心业务，商品品质以及价格是消费者最关注因素，在消费升级潮流下，消费者更倾向于追求商品的性价比。
iiMedia Research(艾媒咨询)数据显示，预计2019中国特卖市场交易规模将继续保持增长的态势，达到15432.58亿元。在供给侧品牌商库存压力持续加大，需求侧消费者消费升级并回归理性的背景下，中国特卖市场定位于以服饰穿戴类为主的大众消费品，满足了下行周期的市场需求，成为抗周期的最佳商业模式之一。iiMedia Research(艾媒咨询)数据显示，74.4%的受访特卖用户表示会关注服饰鞋包折扣优惠情况，消费者对服饰箱包个性化需求高，其折扣更容易激发消费欲望。同时，为了更好的触达消费者，中国特卖电商采用多渠道发展，线上入驻社交平台，线下积极布局奥特莱斯，为消费者提供多样化购物方式。
As the data of iiMedia Research showed, the transaction amount of China flash sale market is expected to keep growing and reach 1543.258 billion yuan in 2019. Under the circumstance that the inventory pressure of manufacturers keeps increasing as well as consumption upgrades and returns to rationality, China flash sale market is positioned at the mass consumer goods, which are mainly composed of clothing and apparel, meeting the demand in the downward cycle and becoming one of the best business models to resist the cycle. As the data of iiMedia Research showed, 74.4% of the interviewed flash sale consumers show that they always pay attention about the discount of clothing, shoes and bags. Consumers have higher personalized demand for clothing, shoes and bags, so their discount is more likely to stimulate the consumers’ shopping desire. What’s more, in order to provide consumers with diversified shopping ways and reach consumers better, China flash sale platforms sale by multiple channels, using social networking platforms online and actively developing outlets offline. -
艾媒报告|2020中国新冠肺炎疫情正负影响行业及典型企业业绩影响分析报告
本报告研究涉及企业/品牌/案例：三七互娱,荔枝,腾讯游戏,掌门1对1,猿辅导,中国大学MOOC,金山办公,钉钉,喜马拉雅FM,蜻蜓FM,阿里健康,迈瑞医疗,目睹直播,万达广场,华润万家,携程,去哪儿网,光线传媒,万达影城,猫眼娱乐,中国国旅,南方航空,鄂武商A
2020年2月24日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国新冠肺炎疫情正负影响行业及典型企业业绩影响分析报告》，主要对受2020年疫情影响的典型行业进行盘点分析，并选取典型企业代表进行业绩影响分析。利好企业代表选取三七互娱、荔枝、金山办公，利空企业代表选取中国国旅、南方航空、鄂武商A等。结合企业以往经营情况，预测新冠肺炎对其2020Q1业绩影响。数据显示，春节七天假期内，iOS畅销榜 Top10-60 的游戏流水总量同比增幅超 100%。艾媒咨询分析师认为，疫情引发的“宅经济”利好游戏行业，流水大幅增加对一度季度业绩形成有力支撑，预计部分头部游戏公司业绩增长有望超过50%，给予“非常乐观”评级。
On February 24, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “Analysis of the Impact of 2020 China's Novel Coronavirus Pneumonia on Industry and Enterprise Performance”, mainly analyzes the typical industries affected by the epidemic situation in 2020, and selects representatives of typical enterprises for performance impact analysis. The analysis shows that Sanqi Interactive Entertainment, LIZHI, and WPS office are selected for representatives of enterprises under positive influence, and China International Travel Service, China Southern Airlines and Wuhan Department Store are selected for representatives of enterprises under negative influence. The novel coronavirus pneumonia was predicted to predict its 2020Q1 performance based on the past business situation. Data show that during the seven-day holiday period of the Spring Festival, the top 10-60 games on iOS best-selling games increased by more than 100% year-on-year. iiMedia Consulting analysts believe that the "home economy" triggered by the NCP is good for the gaming industry, and the substantial increase in flow has strongly supported the quarterly results. It is expected that the performance of some leading game companies will exceed 50%, giving them a “very optimistic” rating. -
艾媒报告|2019中国跨境电商发展趋势专题研究报告
本报告研究涉及企业/品牌/案例：阿里巴巴，环球资源，全球速卖通，敦煌网，天猫国际，奥买家，考拉海购，小红书，苏宁国际，考拉工厂，京东国际，唯品会，聚美优品，豌豆公主，蜜芽，洋码头，黑色星期五，拼多多，小米有品，亚马逊，iHerb
iiMedia Research（艾媒咨询）数据显示，2020年中国海淘用户规模将突破2亿人。随着跨境电商市场的逐渐扩大，跨境电商行业内竞争日趋激烈，针对获客成本高、用户体验不足等问题，双线融合发展、直播带货、传播社交化逐渐成为跨境电商行业发展的新趋势。
在消费升级背景下，用户对于消费体验的追求日益增加，新消费群体更加依赖意见领袖（KOL）的引导，线下门店、海淘直播、社交化传播拉近了用户与商品间的距离，从不同角度弥补传统海淘的不足，全面升级用户消费体验。iiMedia Research（艾媒咨询）数据显示，56.6%的消费者认为比起线上渠道，线下海淘门店能够提供更舒适的购物体验。双线融合发展能够起到增强用户信任感、双线引流的作用，已经成为目前跨境电商行业发展的必然趋势。此外，近六成海淘用户会在海淘观看直播后购买相关产品，海淘直播带货更直观、生动，现阶段对于用户消费的转化效果较好，预计在将来会成为跨境电商的主要营销手段之一。
In the context of consumption upgrading, users are increasingly pursuing consumption experience, and new consumer groups are more dependent on the guidance of key opinion leaders (KOL). Offline stores, overseas online shopping live broadcasting and social communication narrow the distance between users and products, make up for the shortcomings of traditional overseas online shopping from different perspectives, and comprehensively upgrade user consumption experience. As the data of iiMedia Research showed, 56.6 percent of consumers believe that online stores can provide a more comfortable shopping experience than online channels. Dual-channel integrated development can enhance users' trust and double channels drainage, which has become an inevitable trend in the development of cross-border e-commerce industry. In addition, nearly 60% of overseas online shopping users will buy relevant products after watching live broadcast on overseas online shopping. Overseas online shopping live delivery is more intuitive and vivid, and has a good conversion effect on user consumption at the present stage, which is expected to become one of the major marketing methods of cross-border e-commerce in the future.
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