关于“巴西天然林”的报告
艾媒咨询 | 2025年全球及中国主题公园运行大数据及行业升级趋势报告
随着全球旅游市场回暖,全球主题公园亦得到了更好的发展和助力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年全球及中国主题公园运行大数据及行业升级趋势报告》数据显示2024年第一季度至第三季度,中国出游人数达42.4亿人,同比增长15.30%。艾媒咨询分析师认为,随着旅游产业的复苏,中产阶级人口增加及亲子游趋势加强,中国主题公园行业亦受到正面影响。艾媒咨询分析师认为,相较于国际知名主题公园如迪士尼、环球影城等,中国大部分主题公园所涉及的产业链条短,收入结构相对单一,产品附加值较低。中国主题公园应着力开发多种商业模式,以应对未来不同的市场需求。
With the recovery of the global tourism market, the global theme parks has also been better developed and assisted. The latest "Global and China theme park operation big data and industry upgrade trends report 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that from the first quarter to the third quarter of 2024, the number of Chinese travelers reached 4.24 billion people, an increase of 15.30%. Analysts from IIMedia Consulting believe that with the recovery of the tourism industry, the increase of the middle class population and the strengthening of the trend of parent-child travel, China's theme park industry has also been positively affected. Analysts from iMedia Consulting believe that compared with internationally renowned theme parks such as Disney and Universal Studios, most theme parks in China involve a short industrial chain, relatively single income structure, and low added value of products. Chinese theme parks should focus on developing a variety of business models to cope with different market demands in the future.艾媒咨询|2021年9-10月中国化妆品行业运行数据监测双月报:“双十一” 战报
本报告涉及的案例/品牌/企业:C咖,悦瞳,林清轩
数据显示,今年年初社会消费品零售总额受去年低基数的影响,同比高增。自三月以来中国社会消费品零售总额与化妆品类商品零售值同比增长速度总体呈现下滑趋势。艾媒咨询分析师认为,受中国疫情零星出现以及宏观经济景气度等原因,居民总体消费意愿减弱,如将来疫情仍未解决,或一定程度影响化妆品消费的总体需求。不过,从数据来看,今年美妆护肤类产品线上复购需求多于线下体验需求,且对即时性要求不高,在整体电商经济增速下降的环境下,未来美妆护肤类产品线上销售增速仍能够保持高增长趋势。
Data show that at the beginning of this year, the total retail sales of social consumer goods increased year-on-year due to the impact of last year's low base. Since March, the year-on-year growth rate of China's total retail sales of social consumer goods and the retail value of cosmetics has generally shown a downward trend. iiMedia Research analysts believe that due to the sporadic occurrence of the epidemic in China and the macroeconomic boom, the overall consumption willingness of residents is weakened. If the epidemic has not been solved in the future, it may affect the overall demand for cosmetics consumption to a certain extent. However, from the data, this year, the demand for online re purchase of beauty and skin care products is more than the demand for offline experience, and the requirement for timeliness is not high. Under the environment of declining overall e-commerce economic growth, the growth rate of online sales of beauty and skin care products can still maintain a high growth trend in the future.艾媒咨询|2021年7-8月中国化妆品行业运行数据监测双月报
本报告研究涉及企业/品牌/案例:贝泰妮,珀莱雅,丸美股份
数据显示,2021年8月阿里平台护肤及化妆品类GMV为199.1亿元,同比下降5.0%,其中护肤类GMV140.0 亿元,同比下降0.8%,彩妆类GMV59.2亿元,同比下降13.6%。双十一电商购物节成交额近五年平均增长率为32.5%,购物气氛活跃。2020年双十一电商购物节全网个护美妆品类销售额909亿元,同比增长43%。其中,护肤销售额达 755 亿元,同比增长 45%;美妆彩妆销售额为 154 亿元,同比增长 38%。2020年双十一电商购物节有超70%的个护美妆商品在预售阶段售出,商家可考虑在2021年双十一期间重点布局预售期。
According to data, in August 2021, the GMV of skin care and cosmetics on Ali's platform was 19.91 billion yuan, down 5.0% year-on-year, of which skin care GMV was 14 billion yuan, down 0.8% year-on-year, and cosmetics GMV was 5.92 billion yuan, down 13.6% year-on-year . On the Double Eleven e-commerce shopping festival, the average growth rate in the past five years has been 32.5%, and the shopping atmosphere is active. On the Double Eleven e-commerce shopping festival in 2020, the total sales of personal care and beauty products in the whole network is 90.9 billion yuan, a year-on-year increase of 43%. Among them, skin care sales reached 75.5 billion yuan, a year-on-year increase of 45%; beauty cosmetics sales were 15.4 billion yuan, a year-on-year increase of 38%. In 2020 Double Eleven e-commerce shopping festival, more than 70% of personal care and beauty products are sold in the pre-sale stage. Merchants may consider focusing on the pre-sale period during the 2021 Double Eleven period.艾媒咨询|2020-2021年中国调味品行业研究报告
本报告研究涉及企业/品牌/案例:海天味业,天味食品,梅花生物,加加食品,颐海国际,厨邦,李锦记,老干妈,太太乐
2020年中国调味品行业市场规模达到3950亿元,同比增长15.3%,预计2021年市场规模将突破4000亿元。首先是中国人口结构和家庭结构的变化,推动者调味品市场由单味调味品这片红海转向复合调味品这片蓝海,进而推动着调味品行业的发展。其次,线上商城以及新零售行业的兴起也为调味品市场带来革新。疫情对于中国的调味品市场冲击不大。随着人们生活水平的提高,对于新口味的追求将推动调味品行业的规模进一步扩大,行业在资本市场的投融资热度也将有所上升。iiMedia Research(艾媒咨询)数据显示,超六成用户表示在购买调味品时关注价格与品牌知名度因素,半数以上消费者积极关注健康程度。但中国复合调味品行业相比国外仍有较大差距,市场发展潜力巨大。伴随着中国消费者家庭结构逐步转向以核心家庭为主,对于做饭成本的调控以及对于健康的考量,中国的调味品行业必定是一片新的蓝海。
In 2020, the market size of China's condiment industry will reach 395 billion yuan, with a year-on-year growth of 15.3%. It is expected that the market size will exceed 400 billion yuan in 2021. First of all, the change of population structure and family structure in China promotes the transformation of the condiment market from the red sea of single flavoring to the blue sea of compound flavoring, and further promotes the development of the condiment industry. Secondly, the rise of online shopping malls and new retail industry has also brought innovation to the condiment market. The epidemic has little impact on China's condiment market. With the improvement of people's living standards, the pursuit of new flavors will promote the further expansion of the condiment industry, and the investment and financing heat of the industry in the capital market will also rise. According to iiMedia Research, more than 60 percent of consumers pay attention to price and brand awareness when buying condiments, while more than half of consumers actively care about health. However, there is still a big gap between China's compound condiment industry and foreign countries, and the market development potential is huge. With the gradual shift of the family structure of Chinese consumers to nuclear families, the regulation of cooking costs and the consideration of health, the condiment industry in China is bound to be a new blue ocean.艾媒咨询|2020年中国APP出海市场现状与竞争格局专题研究报告
中国移动互联网成熟的发展模式,以及中国品牌智能终端在海外话语权进一步提升,为APP出海发展创造了机遇。iiMedia Research(艾媒咨询)数据显示,2019年中国短视频市场规模达到245.8亿元。短视频行业的快速发展也使中国诞生一批具备竞争力的产品,在海外市场收获良好表现,快手、字节跳动等短视频典型企业在2020上半年均有相关产品进军海外市场。但近期海外国家对中国应用的下架和禁令风波也暴露了中国移动应用出海面临的政治风险,面对美国颁布的微信禁令,仅不足一成非苹果手机用户会在禁令实施后购买苹果手机。移动应用出海面对的非市场因素影响,需要做好长期发展规划,加强对发展中国家的布局,走农村包围城市道路发展。
The mature development mode of China Mobile Internet Industry and the further promotion of discourse power of Chinese intelligent terminals in the global market have created opportunities for the development of APPs in overseas markets. As the data of iiMedia Research showed, the market scale of China Short Video Industry reached 24.58 billion yuan in 2019. The rapid development of Short Video industry has also brought a batch of competitive products in China, and has achieved good results in overseas market. Typical enterprises in Short Video industry such as Kuaishou and Bytedance had also launched products in overseas market in the first half of 2020. However, recent bans on China mobile APPs by foreign countries had exposed the political risks of overseas development. Facing with the ban on Wechat by US government, merely less than 10% of the non-Apple mobile phone users will buy the Apple smartphone if it is implemented. Due to the influence of non-market factors, mobile APPs need make a long-term development planning, strengthen the layout of developing countries, and take on the strategy of encircling the cities from the rural areas.
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