关于“文字输入”的报告
-
-
-
艾媒咨询|2021Q3中国第三方手机输入法行业发展研究报告
本报告涉及的案例/品牌/企业：百度输入法，搜狗输入法，讯飞输入法
随着手机网民规模和互联网普及率的不断提升，中国第三方手机输入法用户规模将有望进一步扩大。iiMedia Research(艾媒咨询)数据显示，中国第三方手机输入法保持连续增长趋势，2023年中国第三方手机输入法用户规模预计达到8.30亿人。一方面，AI技术与输入法行业的发展融合不断深化，AI功能逐渐成为了输入法品牌的核心竞争力;另一方面，凭借技术研发技术和深耕行业经验，头部平台逐渐开始拓展B端市场，与不同行业、不同领域品牌进行合作，为其量身定制产品服务方案，多元化的服务更满足更多不同用户群体的需求。
With the continuous improvement of the scale of mobile Internet users and Internet penetration, the scale of third-party mobile input method users in China is expected to further expand. According to iimedia research, China's third-party mobile phone input methods maintain a continuous growth trend. In 2023, the number of users of third-party mobile phone input methods in China is expected to reach 830 million. On the one hand, the integration of AI technology and input method industry is deepening, and AI function has gradually become the core competitiveness of input method brand; On the other hand, relying on technology R & D technology and deep industry experience, the head platform gradually began to expand the b-end market, cooperate with brands in different industries and fields, customize product service schemes for them, and diversified services can better meet the needs of more different user groups. -
艾媒咨询|2021年上半年中国第三方手机输入法行业趋势研究报告
本报告研究涉及企业/品牌/案例：百度输入法，搜狗输入法，讯飞输入法
第三方输入法市场已形成百度、搜狗的双巨头格局。各大输入法平台以智能化、多元化、创新化的技术作为发展核心，研发更多创新型产品和功能，进一步满足用户需求，稳固自身的行业竞争地位。iiMedia Research(艾媒咨询)调研数据显示，当前用户的第三方输入法主要使用场景为社交场景，需要个性化、趣味化体验，同时用户对大段语音输入的要求更高。当前百度输入法的AI输入和语音输入表现良好，用户体验满意度最高，并且粘性最强。
The third-party input method market has formed a dual giant pattern of Baidu and Sogou. The major input method platforms take intelligent, diversified, and innovative technologies as their development core, and develop more innovative products and functions to further meet user needs and stabilize their own competitive position in the industry. Research data from iiMedia Research shows that the current user's third-party input method is mainly used in social scenarios, which requires a personalized and interesting experience. At the same time, users have higher requirements for large-scale voice input. The AI input and voice input of Baidu Input Method currently perform well, with the highest user experience satisfaction and the strongest stickiness. -
艾媒咨询|2020-2021中国第三方手机输入法行业年度研究报告
本报告研究涉及企业/品牌/案例：搜狗，百度，讯飞，王者荣耀，诛仙手游，网易云音乐，剑网3，屈臣氏
2020年中国第三方手机输入法用户规模达到7.55亿人，同比增长3.6%，且用户规模有望进一步扩大。首先是中国手机网民规模的持续增长。随着移动互联网的不断发展，中国移动互联网用户规模已达9.89亿人，为第三方手机输入法提供了有利的社会发展环境。随着疫情防控的常态化，在线办公和在线教育成为增长最迅速的场景，AI键盘输入功能使用渗透率也持续攀升，有望转型成为社会的新刚需。iiMedia Research(艾媒咨询)数据显示，AI语音输入功能已成为用户高效输入的重要方式，超六成用户偏好使用。与此同时，用户对文字识别、智能纠错功能的熟练使用占比均超过三成。随着在线办公和在线教育的发展，用户对智能预测、智能翻译等功能的认知度和需求将继续得到激发。在手机的迭代升级过程中，输入法一直扮演着必备应用的角色。作为市场刚需，未来将在5G、AI技术的发展下持续应用深化。
In 2020, the number of third-party mobile input method users in China will reach 755 million, a year-on-year increase of 3.6%, and the user scale is expected to further expand. The first is the continuous increase in the size of Chinese mobile phone netizens. With the continuous development of mobile Internet, the number of mobile Internet users in China has reached 989 million, which provides a favorable social development environment for third-party mobile phone input methods. With the normalization of epidemic prevention and control, online office and online education have become the fastest-growing scenarios. The penetration rate of the use of AI keyboard input functions continues to rise, and it is expected to transform into a new rigid demand in society. According to data from iiMedia Research, the AI voice input function has become an important way for users to input efficiently, and over 60% of users prefer to use it. At the same time, more than 30% of users are proficient in text recognition and intelligent error correction. With the development of online office and online education, users' awareness and demand for functions such as intelligent prediction and intelligent translation will continue to be stimulated. In the iterative upgrade process of mobile phones, the input method has always played the role of an indispensable application. As a rigid demand in the market, the application will continue to deepen in the future under the development of 5G and AI technology. -
艾媒咨询|2020中国第三方手机输入法场景应用专题研究报告
近年来，中国第三方手机输入法用户规模持续增长，iiMedia Research（艾媒咨询）数据显示，2019年中国第三方手机输入法用户规模达7.29亿人，同比增长3.9%，2020年达到7.55亿人。艾媒咨询分析师认为，受到疫情的影响，在线办公、在线教育用户对第三方输入法需求激增，以及随着移动互联网的影响扩大，中老年人对语音输入需求也不断扩大，2020年第三方手机输入法有望进一步下沉。目前AI创新功能的用户认知及使用已初具规模，iiMedia Research（艾媒咨询）数据显示，超六成第三方手机输入法用户表示熟悉AI创新功能。基于语音识别技术发展较高的成熟度，AI语音输入功能已获得用户认可，AI语音输入功能使用偏好比例接近六成。艾媒咨询分析师认为，受到疫情的影响，AI功能认知度和使用率提升，尤其体现在在线办公和在线教育场景。
In recent years,the scale of third-party mobile input method users in China has continued to grow.As the data of iiMedia Research showed, The scale of third-party mobile input method users in China reached 729 million in 2019, a year-on-year increase of 3.9%, and reached 755 million in 2020 . IiMedia Consulting analysts believe that due to the impact of the epidemic,online office and online education users’ demand for third-party input methods has surged, With the expansion of the mobile Internet,the demand for voice input by middle-aged and elderly people will also continue to expand. The mobile phone input method is expected to sink further. At present, the user awareness and use of AI innovative functions have begun to take shape. According to data from iiMedia Research, more than 60% of third-party mobile phone input method users are familiar with AI innovative functions. Based on the high maturity of voice recognition technology, the AI voice input function has been recognized by users, and the preference ratio of AI voice input function is close to 60%. iiMedia Consulting analysts believe that due to the impact of the epidemic, the awareness and utilization of AI functions have increased, especially in online office and online education scenarios. -
艾媒咨询|2020年秋季中国第三方手机输入法市场监测报告
本报告研究涉及企业/品牌/案例：百度输入法、搜狗输入法、讯飞输入法。
随着移动终端的普及和智能化，第三方手机输入法的用户规模不断扩大，iiMedia Research(艾媒咨询)数据显示，2019年中国第三方手机输入法用户规模为7.29亿人，增长率为3.9%，预计2020年用户规模将达7.48亿人。第三方手机输入法市场集中度进一步提高，百度输入法和搜狗输入法占据近九成市场份额，头部市场竞争激烈。iiMedia Research(艾媒咨询)数据显示，25岁以下年轻用户除性能外，还追求皮肤类型、辅助功能等丰富的内容生态，占比分别为33.3%、23.8%。艾媒咨询分析师认为，为适应年轻用户个性化、多样化需求，内容生态建设成为手机输入法未来发展的重要方向。技术创新方面，语音速记功能在需求激增的在线办公和教育场景中受到用户青睐，占比分别为29.5%、25.6%。未来随着AI技术的成熟，第三方手机输入法智能化程度将不断加深，并逐渐由工具型向服务型转变。
With the popularity and intelligence of mobile terminals, the user scale of third-party mobile input methods continues to expand. As the data of iiMedia Research showed, the number of third-party mobile input method users in China in 2019 is 729 million, with a growth rate of 3.9 %, the number of users is expected to reach 748 million in 2020. The market concentration of third-party mobile input methods has further increased. Baidu input method and Sogou input method occupy nearly 90% of the market share, and competition in the head market is fierce. As the data of iiMedia Research showed, in addition to performance, young users under the age of 25 pursue a rich content ecosystem such as skin type and auxiliary functions, accounting for 33.3% and 23.8% respectively. iiMedia consulting analysts believe that in order to meet the individual and diversified needs of young users, the construction of content ecology has become an important direction for the future development of mobile input methods. In terms of technological innovation, the voice shorthand function is favored by users in online office and education scenarios where demand has surged, accounting for 29.5% and 25.6% respectively. In the future, with the maturity of AI technology, the degree of intelligence of third-party mobile input methods will continue to deepen, and third-party mobile input methods will gradually change from tool-based to service-based. -
艾媒咨询|2020中国第三方手机输入法市场疫期专题报告
本报告研究涉及企业/品牌/案例：百度输入法，搜狗输入法，讯飞输入法。
iiMedia Research（艾媒咨询）数据显示，2019年中国第三方手机输入法用户规模已达7.29亿人，同比增长3.9%，预计2020年第三方手机输入法用户规模将达到7.46亿人。市场份额方面，百度、搜狗的双寡头格局依然稳固，月活跃数据两大巨头双双增长，4月活跃用户数量基本持平。2020年新冠疫情的爆发为用户增速放缓的手机输入法市场带来的发展新机，用户对手机输入法的深层需求逐渐被唤醒，对AI创新功能的认知以及依赖度较以往出现明显改善。iiMedia Research(艾媒咨询)数据显示，疫情期间，百度、搜狗、讯飞三大主流手机输入法用户语音输入频率明显增加，其中百度以11.3次/日位居第一；其他AI功能认知度方面，语音输入转文字和文字识别排在前两位，占比分别为45.9%、29.1%；近九成受访用户认为使用手机输入法AI功能会提升工作/学习/聊天等交互效率。艾媒咨询分析师认为，在国家大力推动5G、人工智能、物联网等新型基础建设的趋势背景下，手机输入法AI技术的整体应用也将更加成熟，其作为人机交互入口的重要性也越发凸显。
As the data of iiMedia Research showed, in 2019, the scale of third-party mobile input method users in China has reached 729 million, an increase of 3.9% year-on-year. It is estimated that the scale of third-party mobile input method users will reach 746 million in 2020. In terms of market share, the duopoly pattern of Baidu and Sogou is still stable, the two giants of monthly active data are growing, and the number of active users in April is basically the same. In 2020, the outbreak of COVID-19 brought new opportunities for the development of the mobile phone input method market with slow growth of users. Users' deep demand for mobile phone input method was gradually awakened, and their awareness and dependence on AI innovation function were significantly improved than before.As the data of iiMedia Research showed, during the epidemic period, the voice input frequency of Baidu, Sogou and iFLYTEK's three mainstream mobile phone input method users increased significantly, among which Baidu ranked first with 11.3 times / day; in terms of recognition of other AI functions, voice input to text and text recognition ranked in the top 2, accounting for 45.9% and 29.1% respectively; nearly 90% of the respondents thought using AI function of mobile phone input method will improve the efficiency of work / study / chat and other interaction. iiMedia consulting analysts believe that under the trend of vigorously promoting 5G, AI technology, Internet of things and other new infrastructure construction by the state, The overall application of AI technology of mobile phone input method will be more mature, and its importance as a human-computer interaction portal will become more prominent. -
艾媒报告|2019-2020中国第三方手机输入法市场监测报告
本报告研究涉及企业/品牌/案例：搜狗，百度，讯飞，百度文库，微博，网易CC直播，人人视频
随着智能终端的深入普及，第三方手机输入法的用户规模增速趋缓，市场存量竞争特征明显。与此同时，人工智能技术发展快速，手机输入法作为AI技术的重要应用场景之一，与AI技术融合逐步加深。借助AI技术实现产品升级，不仅能有效改善用户体验，还能成为头部厂商破局存量竞争的关键。
iiMedia Research（艾媒咨询）数据显示，2019年中国第三方手机输入法用户规模约为7.29亿人，同比增长3.9%，预计2020年用户规模将达7.46亿人，同比增速约为2.3%。市场份额方面，搜狗输入法与百度输入法相差无几，占比分别为43.2%和43.1%；月活用户数量方面，2019年12月搜狗输入法与百度输入法均已突破5亿，其中百度呈现出更快的增速。艾媒咨询分析师认为，借助人工智能技术实现产品创新升级是手机输入法行业未来发展的主旋律，它既为满足用户日益提升的需求体验提供了有效手段，也为厂商探索商业化道路赋予了更多可能。相较于其他手机输入法厂商，百度手机输入法在产品智能化升级方面可圈可点，AI技术落地全面、功能创新力突出、用户整体满意度高。According to the data of iiMedia research, in 2019, the number of third-party mobile input method users in China reached 729 million, a year-on-year increase of 3.9%. It is estimated that in 2020, the number of users will reach 746 million, a year-on-year increase of about 2.3%. In terms of market share, Sogou input method is almost the same as Baidu input method, accounting for 43.2% and 43.1% respectively; in terms of the number of monthly active users, in December 2019, Sogou input method and Baidu input method both exceeded 500 million, with Baidu showing a faster growth rate. iiMedia consulting analysts believe that using AI technology to achieve product innovation and upgrading is the main theme of the future development of mobile phone input method industry, which not only provides an effective means to meet the increasing demand experience of users, but also gives more possibilities for manufacturers to explore the path of commercialization. Compared with other mobile phone input method manufacturers, Baidu input method is remarkable in product intelligent upgrading, with comprehensive AI technology, outstanding function innovation and high overall user satisfaction.
（以下为节选页，完整版共41页）
- 1
- 2
- 3
