艾媒报告|2019全球易货交易行业专题研究报告

本报告研究涉及企业/品牌/案例：焕呗,IMS,BizX,BarterCard,BBX,ITEX,Listia,BaeterXChange,The Barter Company

iiMedia Research（艾媒咨询）数据显示，2022年中国易货交易平台实务贸易市场规模或将超过2800亿元，市场潜力巨大。受政策和金融市场环境及企业存在的库存积压问题的推动，中国易货交易市场前景较好。其中，闲置住房库存增加明显，或将成为易货新方向。
随着中国国内企业与个体闲置资源增加，越来越多企业库存商品价值未能充分发挥。企业对以货物或服务交换货物或服务的易货交易的需求较大，易货交易市场的发展潜力巨大。iiMedia Research（艾媒咨询）数据显示，2018年中国易货交易平台实物贸易市场规模达1181.5亿元，预计2022年能超过2800亿元。iiMedia Research（艾媒咨询）数据显示， 59.2%的受访企业主愿意进行易货交易，受访的企业主对易货交易平台有较高的使用意愿。此外，政府也出台了诸多政策支持易货交易行业的发展。但是，介于易货交易行业尚处于初步发展阶段，未来还需加大力度普及易货相关知识、培养电子商务人才、建立规范的易货交易体系。
With the increase of idle resources of Chinese enterprises and individuals, more and more enterprises have not fully realized the value of their inventory products. Enterprises have great demand for barter trade, and the barter market has great potential for development. As the data of iiMedia Research showed, the market size of China's barter trade platform reached 118.15 billion yuan in 2018 and is expected to exceed 280 billion yuan by 2022. As the data of iiMedia Research showed, 59.2% of the enterprise owners are willing to barter, and the enterprise owners have a high willingness to use the barter trade platform. In addition, the government has issued a number of policies to support the development of the barter industry. However, since the barter trade industry is still in its initial stage of development, more efforts are needed to popularize barter-related knowledge, cultivate e-commerce talents, and establish a standardized barter trade system in the future.
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