艾媒咨询 | 2024年中国00后暑假文娱活动分析报告

随着暑假的到来，文娱行业迎来了消费的高峰期，各类线上线下文娱活动备受欢迎，对于00后群体，他们成长于物质条件相对富足的年代，在暑假中对精神娱乐需求旺盛，悦己消费意愿更强。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国00后暑假文娱活动分析报告》数据显示，中国居民在教育、文化和娱乐领域的消费支出比例波动明显，2023年教育、文化和娱乐领域的消费支出比例达到10.8%。
艾媒咨询分析师认为，00后更倾向于参与多样化的文娱活动，包括看电影/电视剧/综艺、听音乐、打游戏、看短视频、刷社交软件/社交论坛和看动漫等，消费意愿较强。
With the arrival of the summer vacation, the entertainment industry has ushered in the peak of consumption, and all kinds of online and offline entertainment activities are very popular. For the post-00s, they grew up in the era of relatively rich material conditions, and have strong demand for spiritual entertainment during the summer vacation, and are more willing to enjoy themselves. According to the latest "Analysis Report on China's post-00s Summer Recreational Activities in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the proportion of Chinese residents' consumption expenditure in the fields of education, culture and entertainment fluctuates significantly. In 2023, the proportion of consumer spending in the fields of education, culture and entertainment will reach 10.8%.
Analysts from iiMedia Consulting believe that the post-00s are more inclined to participate in diversified recreational activities, including watching movies/TV series/variety shows, listening to music, playing games, seeing short videos, browsing social software/social forums and watching animation,etc.,and have a strong willingness to consume.

艾媒咨询|2020Q1中国在线酒店预订行业监测报告

本报告研究涉及企业/品牌/案例：美团、携程、飞猪、同程旅行。
受新冠疫情影响，中国在线酒店预订市场遭受巨大冲击，总体营业额、房价及酒店入住率在2020年第一季度有较明显下滑。随着疫情好转，国内旅游市场逐渐复苏，“五一”期间总出行人数及总收入已达到同期的60%和40%，且据调查显示，消费者的出行意愿也在逐渐加强。总体来看，后疫情时期，旅游市场将呈现出四大“新常态 ”。首先，安心出游成为疫情之下网民出游最基本需求。其次，受安心需求影响，本地本省游成为网民最主要出游需求，而出游网民中，年轻群体则成为出游及酒店预订主力人群。iiMedia Research(艾媒咨询)数据显示，在已出游的受访网民中，35岁以下人群占比61.4%，且出游地点以短途游为主，占比达57.8%。此外，景区门票也开始取代飞机票、火车票成为酒店预订主要流量入口。

　　Affected by the COVID-19, China's Hotel Booking market has been severely hit. Hotel turnover, room prices and hotel occupancy rate have declined significantly in the first quarter of 2020.Now China's domestic tourism market gradually wakes up. During the May Day, the number of tourists and incomes have reached 60% and 40% of the same period. In addition, according to the survey, consumers' willingness to travel is also gradually increasing. During the epidemic situation, the tourism market show four "new normal". First of all, security is the basic demand for people to travel. Secondly, considering security, local tourists increase. In addition, among the travelling netizens, the young men has become the main group. As the data of iiMedia Research showed, 61.4% of the interviewed users who have traveled were under the age of 35, and 57.8% of them preferred short-distance travel. Besides, tickets to the tourist attractions began to replace air and train tickets as the main flow entrance for hotel bookings.

艾媒报告丨2018年中国校外培训机构发展乱象热点监测报告

iiMedia Research（艾媒咨询）数据显示，近六成家长每月用于孩子校外培训费用高达千元，超七成家长感到“压力山大”。而截止2018年8月，中国违规校外培训机构整治数量规模超5万家，其中违规校外培训机构涉及用户规模高达200多万人。

艾媒咨询 | 2025年中国消暑神器消费者消费行为调查数据

随着消暑产品消费需求的持续升级，中国消暑神器市场已形成多元化应用格局，主要渗透至以通勤出行、户外运动为代表的便携降温场景，以居家办公、室内学习为代表的静音体验场景，以及以母婴护理、医疗防护为代表的精准控温场景。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国消暑神器消费者消费行为调查数据》数据显示，93.12%的中国消费者曾购买过消暑神器，其中冰凉贴以51.59%的购买率成为市场首选，手持风扇则以50.13%的微弱差距紧随其后。消费者主要通过电商平台（淘宝、京东、拼多多等）获取消暑产品信息，占比高达45.50%，且近半数（49.21%）消费者明确表示愿意持续为此类产品消费。在价格敏感度方面，挂脖风扇的主流消费区间集中于51-100元（含100元），占比达42.15%。产品满意度调查显示，手持风扇以37.20%的五星好评率占据榜首，冰凉贴（33.59%）与降温喷雾（32.91%）分列其后，而挂脖风扇五星满意度最低（32.83%）。值得注意的是，挂脖风扇和手持风扇的四星满意度分别达到46.08%和41.95%，但降温喷雾存在显著缺陷，其1分差评率虽仅0.63%，但整体满意度仍落后于其他品类。艾媒咨询分析师指出，当前消暑产品市场呈现两极分化特征：手持类产品因高性价比和用户体验获得广泛认可，而挂脖风扇在佩戴舒适度、降温喷雾在安全稳定性方面仍需优化。建议厂商重点关注51-100元价格区间的产品升级，强化电商渠道的场景化营销，同时针对不同品类痛点进行技术突破——尤其是提升挂脖产品的轻量化设计，加强降温喷雾的成分安全性检测，以满足消费者对高效、安全消暑解决方案的进阶需求。
With the continuous upgrading of consumer demand for heat relief products, China's heat relief products market has formed a diversified application pattern, mainly penetrating into the portable cooling scene represented by commuting and outdoor sports, the silent experience scene represented by home office and indoor learning, and the precise temperature control scene represented by maternal and child care and medical protection. According to iiMedia Research, Survey data of consumer behavior of China's heat reliever in 2025 Consumer Behavior Survey data of China's Heat reliever" data shows that 93.12% of Chinese consumers have purchased heat reliever. Among them, the cold patch became the first choice of the market with 51.59% of the purchase rate, and the handheld fan was followed by a slight gap of 50.13%. Consumers mainly obtain heat reduction product information through e-commerce platforms (Taobao, Jingdong, Pin-duo, etc.), accounting for 45.50%, and nearly half (49.21%) of consumers clearly indicated that they are willing to continue to consume such products. In terms of price sensitivity, the mainstream consumption range of hanging neck fans is concentrated in 51-100 yuan (including 100 yuan), accounting for 42.15%. According to the product satisfaction survey, handheld fans topped the list with a five-star rating of 37.20%, followed by cool stickers (33.59%) and cooling spray (32.91%), while neck fans had the lowest five-star rating (32.83%). It is worth noting that the four-star satisfaction of hanging neck fans and hand-held fans reached 46.08% and 41.95%, respectively, but the cooling spray has significant defects, although its 1 point difference rating rate is only 0.63%, the overall satisfaction is still behind other categories. Analysts from IMedia Consulting pointed out that the current heat reduction product market is characterized by polarization: handheld products have been widely recognized for their high cost performance and user experience, while neck fans still need to be optimized in terms of wearing comfort and cooling spray in terms of safety and stability. It is suggested that manufacturers focus on product upgrades in the price range of 51-100 yuan, strengthen the scene marketing of e-commerce channels, and carry out technological breakthroughs for different categories of pain points - especially to improve the lightweight design of neck products, and strengthen the component safety testing of cooling spray, in order to meet the advanced demand of consumers for efficient and safe summer heat reduction solutions.

新氧被爆售违禁药事件舆情大数据监测报告

本报告研究涉及企业/品牌/案例：新氧医美平台

2019年7月15日，新京报报道新氧App商家涉嫌售违禁药，医美社区中的“美丽日记”、评价存在造假刷评现象，引发网友热议。受这一不利消息影响，新氧股价连续两日累计跌幅达11.4%，市值蒸发近2亿美元。

On July 15, 2019, the Beijing News reported that SoYoung App merchants were suspected of selling illegal drugs. The phenomenon of falsifying and reviewing “beautiful diaries“ and evaluations in the medical and aesthetic community caused heated discussion among netizens. Influenced by this adverse news, the stock price of SoYoung has fallen by 11.4% for two consecutive days, and its market value has evaporated by nearly $200 million.

艾媒舆情|2020年315晚会“趣头条虚假广告”问题曝光舆情监测报告

2020年7月16日，央视在315晚会上曝光趣头条平台广告乱象，指出虚假宣传食品疗效的广告、赌博广告等堂而皇之登上其平台。7月16日当晚，“趣头条”发布公开声明进行道歉，并承诺全平台彻查，一旦发现相关问题，坚决严厉清查和封禁。被315点名之后，趣头条目前已在各大安卓应用商店下架，苹果App Store显示服务调整，暂不提供下载。

猪兼强涉嫌虚假宣传事件舆情大数据监测报告

本报告研究涉及企业/品牌/案例：猪兼强

2019年7月13日，深圳晚报曝光猪兼强不具培训资质，非正规驾培机构，引发网友热议，后持续出现对猪兼强的网络投诉，猪兼强陷入涉嫌虚假宣传的舆论风波。

In July 13, 2019, the Shenzhen evening news exposed Zhu Jianqiang training qualifications, informal driving training institutions, triggering hot debate among netizens, and continued to complain about Zhu Jianqiang Internet.The Zhu Jianqiang in the public opinion that is suspected of false propaganda.

艾媒舆情|2020年315晚会“可诺丹婷虚假广告”问题曝光舆情监测报告

2020年7月16日，央视在3·15晚会曝光了可诺丹婷美容院存在以“免费”噱头推销高价美容项目、以“连环计”设套诱导学生消费、以格式条款及其他借口拒绝消费者退款等涉嫌违法行为。当晚，可诺丹婷美容院发表声明称，已立即要求涉事门店停业整顿，并已成立专项工作小组跟进此事。

艾媒报告 |2019中国3·15消费者权益调查报告广告行业篇

2018年，中国广告行业规模不断扩大，仅网络广告整体市场规模已达3717亿元。与此同时，虚假宣传、违法广告等问题频出，严重侵害了消费者的合法权益，阻碍了广告行业市场的有序发展。iiMedia Research(艾媒咨询)数据显示，针对广告中不满意的点，逾五成的受访者表示，广告的真实性无法保证是最大问题。

In 2018, the scale of China's advertising industry continues to expand, and the overall market size of online advertising alone has reached 371.7 billion yuan. At the same time, false propaganda, illegal advertising and other issues occur frequently, which seriously infringes on the legitimate rights and interests of consumers and hinders the orderly development of the advertising industry market. Among them, cosmetics industry exposed many kinds of cosmetics have false propaganda behavior, real estate industry advertising there are problems such as real estate image propaganda and actual inconsistency. According to iiMedia Research, nearly 30% of respondents said they would often encounter false advertisements.

2019小红书社交电商平台舆情大数据监测报告

本报告研究涉及企业/品牌/案例：小红书

号称总用户数超2.5亿的小红书APP于7月29日晚因内容违规陆续在腾讯应用宝、华为等主流手机商城中下架，引发网友热议。这已非小红书今年第一次陷入舆情风波，为此艾媒舆情针对2019年小红书社交电商平台进行一系列舆情分析。

Xiaohongshu APP, which claims to have more than 250 million subscribers, stepped down from the shelves in the mainstream mobile phone malls of Tencent App Bao and Huawei on the evening of July 29 due to content violations, triggering a heated discussion among netizens. This is not the first time that Xiaohongshu has been caught in a public opinion storm this year. iiMedia has conducted a series of public opinion analysis on Xiaohongshu social e-commerce platform in 2019..