艾媒咨询 | 2024年中国咖啡市场消费行为调研报告

当前，随着生活节奏的加快与消费习惯的变化，咖啡已逐渐成为了备受欢迎的休闲饮品，广泛融入人们的休闲时光、日常学习及工作间隙。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国咖啡市场消费行为调研报告》数据显示，超过七成的咖啡爱好者每周至少享用一杯咖啡，将其视为日常生活不可或缺的一部分。在此背景下，咖啡市场迎来了众多参与者，各类咖啡产品层出不穷，其中最受消费者青睐的是星巴克、瑞幸等咖啡店现制现饮咖啡（51.93%），其次是速溶咖啡粉（41.18%）。就咖啡的功能而言，目前消费者最希望其能有效解乏解困（48.88%）、促进新陈代谢（45.23%）等。艾媒咨询分析师认为，尽管咖啡市场前景广阔，但竞争同样异常激烈。企业要想在这个市场中脱颖而出，需持续深入地洞察消费者需求，不断创新研发，推出更多符合消费者期待的咖啡产品。
At present, with the acceleration of the pace of life and the change of consumption habits, coffee has gradually become a popular leisure drink, widely integrated into people's leisure time, daily study and work. According to the latest "2024 China coffee market consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, more than 70% of coffee lovers enjoy at least one cup of coffee every week, and regard it as an indispensable part of daily life. In this context, the coffee market has ushered in a large number of participants, various types of coffee products emerge in an endless flow, of which the most favored by consumers is Starbucks, Luckin and other coffee shops made and drunk coffee (51.93%), followed by instant coffee powder (41.18%). In terms of the function of coffee, consumers most want it to effectively relieve fatigue (48.88%) and promote metabolism (45.23%). Imedia Consulting analysts believe that although the coffee market has broad prospects, the competition is also extremely fierce. In order to stand out in this market, enterprises need to continue to have in-depth insight into consumer needs, continuous innovation and research and development, and launch more coffee products that meet consumer expectations.

艾媒咨询｜2024-2025年中国无糖饮料行业研究及消费者洞察报告

随着国民消费观念和消费方式不断升级，追求健康生活方式已是大势所趋。无糖化、低糖化渐成全球健康饮食新标准，无糖饮料行业得到快速发展。2023年中国无糖饮料市场规模已达401.6亿元，预计2028年有望达815.6亿元。产业链分布上，上游的茶叶、咖啡豆等原料需求激增，消费旺盛。中游市场上头部企业竞争优势突出。下游渠道上，即时零售业态风起，成为无糖饮料品牌商的新增长渠道。健康属性成为无糖饮料受消费者青睐的主要原因，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国无糖饮料行业研究及消费者洞察报告》数据显示，45.5%的消费者在购买无糖饮料时注重其健康、减脂效果。目前，线上商超、电商平台为无糖饮料主要购买渠道，即时零售成全渠道发展新增量。未来，无糖饮料市场将朝着“大健康化”的消费方向发展。相关品牌应建立自身技术壁垒，突出产品的差异化和功能化优势，从而满足消费者日趋多元的需求。
As the national consumption concept and methods continue to upgrade, the pursuit of a healthy lifestyle has become an irresistible trend. Sugar-free and low-sugar diets are gradually becoming the new global standard for healthy eating, and the sugar-free beverage industry is developing rapidly. In 2023, the market size of sugar-free beverages in China has reached 40.16 billion yuan, and it is expected to reach 81.56 billion yuan by 2028. In terms of industry chain distribution, the demand for raw materials such as tea leaves and coffee beans in the upstream has surged, and consumption is vigorous. In the midstream market, leading companies have a prominent competitive advantage. In the downstream channels, instant retail formats are emerging, becoming a new growth channel for sugar-free beverage brands. Health attributes have become the main reason for sugar-free beverages to be favored by consumers. The latest "2024-2025 China Sugar-Free Beverage Industry Research and Consumer Insight Report" released by iiMedia Research, a third-party data mining and analysis institution of the global new economic industry, shows that 45.5% of consumers pay attention to the health and fat reduction effects when purchasing sugar-free beverages. At present, online supermarkets and e-commerce platforms are the main channels for purchasing sugar-free beverages, and instant retail has become an additional volume for the development of all channels. In the future, the sugar-free beverage market will develop towards the direction of "big health" consumption. Relevant brands should establish their own technical barriers, highlight the differentiation and functional advantages of products, so as to meet the increasingly diverse needs of consumers.

艾媒咨询 | 2023-2024年中国美瞳产业发展及消费者洞察研究报告

艾媒咨询分析师认为，中国消费者已经不再一味关注美瞳产品的性价比，而是对产品的健康性、舒适性、美观性都有极高的需求。因此，美瞳产品的客单价正在提升，这为中高端美瞳产品提供了坚实的客户基础；另一方面，隐形眼镜的作用也逐渐从视力矫正扩展为一种美妆效果，用于彰显消费者个性，这也是美瞳产品未来发展的新方向。

艾媒咨询 | 2021年中国协同办公行业趋势及标杆案例研究

本报告涉及的案例/品牌/企业：360织语，钉钉，飞书，360亿方云，联想，有道云笔记

iiMedia Research（艾媒咨询）数据显示，2021年中国协同办公市场规模达264.2亿元，市场持续稳步增长。中国数字经济助推高质量发展，企业数字化转型已成定势。预计2021-2023年，中国协同办公行业将保持每年10%以上的增长率，2023年的市场规模将达330.1亿元。艾媒咨询分析师认为，在企业降本增效诉求不断凸显的环境下，低代码和零代码开发平台迎来增量市场，互联网头部厂商纷纷入局，钉钉、360织语等平台化产品顺势而起，率先进入3.0模式，进一步推动政企数字化转型的进程，低代码、零代码成为协同办公的价值增长点。
According to the data of iiMedia research, the market size of Collaborative office in China will reach 26.42 billion yuan in 2021, and the market will continue to grow steadily. Chinese digital economy has boosted high-quality development, and digital transformation of enterprises has become a foregone conclusion. It is expected that Chinese collaborative office industry will maintain an annual growth rate of more than 10% from 2021 to 2023, and the market size will reach 33.01 billion yuan in 2023. iiMedia consulting analysts believe that in the environment where enterprises' demands for cost reduction and efficiency increase are constantly highlighted, low-code and zero-code development platforms embrace incremental market, and Internet leading manufacturers have entered the market one after another. Platform products such as DingTalk and 360Zhiyu have taken the lead in entering the 3.0 mode, further promoting the process of government and enterprise digital transformation. Low code and zero code become the value growth point of collaborative office.

艾媒咨询|2021中国虚拟偶像行业发展及网民调查研究报告

在群众娱乐需求持续增长以及网络和影像音频技术不断迭代的环境下，中国虚拟偶像产业逐渐走入发展的高峰期。iiMedia Research(艾媒咨询)数据显示，2020年中国虚拟偶像核心产业规模为34.6亿元，同比增长70.3%，预计2021年将达到62.2亿元；另一方面，随着商业价值被不断发掘，越来越多产业与虚拟偶像联系在一起，虚拟偶像带动产业规模2020年为645.6亿元，预计2021年为1074.9亿元。调查显示，超过八成网民在日常有追星的习惯，其中63.6%网民有支持和关注虚拟偶像的相关动态。艾媒咨询分析师认为，虚拟偶像IP在内容和周边产品的开发上拥有更多的空间和可能性，随着潮流的变化和时代的发展迭代进化，引领不同阶段的审美，在形象开发和内容开发上拥有更强的延续性，有利于持续吸收流量关注，提升变现水平。
With the continuous growth of mass entertainment demand and the continuous iteration of network and video audio technology, China's virtual idol industry has gradually entered the peak period of development. According to the data of iimedia research, the scale of China's virtual idol core industry will reach 3.46 billion yuan in 2020, with a year-on-year growth of 70.3%, and it is expected to reach 6.22 billion yuan in 2021; On the other hand, with the continuous exploration of commercial value, more and more industries are connected with virtual idols. The scale of the industry driven by virtual idols will reach 64.56 billion yuan in 2020 and 107.49 billion yuan in 2021. The survey shows that more than 80% of netizens have the habit of chasing stars in their daily life, and 63.6% of them support and pay attention to the related developments of virtual idols. AI media consulting analysts believe that virtual idol IP has more space and possibilities in the development of content and peripheral products. With the change of trend and the development of the times, it leads the aesthetics in different stages, and has stronger continuity in image development and content development, which is conducive to continuously absorbing traffic attention and improving the level of realization.

艾媒咨询|2021年中国商业查询行业研究报告

本报告研究涉及企业/品牌/案例：天眼查，企查查，启信宝

政府对数据公开和社会诚信体系建设的深入，推动着中国商业查询市场扩大。且随着商业查询行业盈利模式逐渐明晰，其规模稳定增长。2020年中国商业查询用户规模达到4.79亿人，2022年有望增至5.89亿人。商业查询行业经过多年发展，竞争形势逐渐明朗，天眼查等老牌商业查询平台市场竞争优势明显。目前中国商业查询平台已走向差异化竞争阶段，头部平台对于行业的深耕经验以及技术的不断开发能更好地体现数据的深层价值，为他们构筑起平台护城河。
The government's deepening of data disclosure and the establishment of a social credit system has promoted the expansion of China's business inquiry market. And as the profit model of the business query industry gradually becomes clear, its scale has grown steadily. In 2020, the number of business query users in China will reach 479 million, and it is expected to increase to 589 million in 2022. After years of development in the business query industry, the competitive situation has gradually become clearer, and established commercial query platforms such as Tianyancha have obvious competitive advantages in the market. At present, China's commercial query platform has moved towards a stage of differentiated competition. The deep industry experience and continuous development of technology of the head platform can better reflect the deep value of data and build a platform moat for them.

艾媒咨询|2021上半年中国移动社交行业研究报告

本报告研究涉及企业/品牌/案例：爱聊，陌陌，探探，Soul，派派

iiMedia Research(艾媒咨询)数据显示，2020年中国移动社交用户规模已然达到9.24亿人，预计2022年中国移动社交用户整体突破10亿人。随着5G时代的来临，在原有用户基础上，中国移动社交平台产品的创新将进一步释放社交价值。其次，随着政策推动和大众对社交效率的要求越趋提升，真人社交需求得到激发。真人社交能帮助用户解除移动社交身份顾虑，同时助推婚恋等社交需求效率。iiMedia Research(艾媒咨询)数据显示，66.6%的受访者表示会优先选择有完备实名制认证流程的平台。艾媒咨询分析师认为，真人社交能让用户拥有更良好的移动社交安全感，所以更受用户青睐。此外，在满足用户当下、实时社交需求的同时，移动社交平台将加入更多差异化、个性化功能到产品中，提高用户留存度、形成产品核心竞争功能和优势。移动社交平台将从“发现新关系的工具”转变为用户选择在其载体上进行深入交流的社交平台。
As to the data of iiMedia Research, the number of China's mobile social users has reached 924 million in 2020, and it is estimated that the total number of China's mobile social users will exceed 1 billion in 2022. With the advent of 5g era, the innovation of China mobile social platform products will further release social value based on the original users. Secondly, with the promotion of policy and the increasing demand of the public for social efficiency, the demand for real social interaction has been stimulated. Real person social networking can help users relieve their concerns about mobile social identity, and boost the efficiency of social needs such as marriage and love. As to the data of iiMedia Research, 66.6% of the respondents said that they would give priority to the platform with complete real name certification process. The consulting analyst of iiMedia Research believes that real social can make users have a better sense of mobile social security, so it is more popular with users. In addition, while meeting the current and real-time social needs of users, mobile social platform will add more differentiated and personalized functions to the products, improve the retention of users, and form the core competitive function and advantages of products. Mobile social platform will change from "tools for discovering new relationships" to social platforms where users choose to communicate deeply on their carriers.

艾媒咨询|2020-2021中国互联网医疗行业发展白皮书

本报告研究涉及企业/品牌/案例：科亚医疗,灵医智惠,京东健康,爱康体检宝

2021年中国移动医疗市场规模预计将达到635.5亿元，用户规模将扩大至6.87亿人。医疗器械设备与电商行业的发展，推动中国互联网医疗行业市场迎来新的发展机遇。首先是中国政策环境的利好，同时互联网医疗服务行业在2020年迎来重大普及发展的历史机遇，行业经济前景可观。医疗硬件设备的提升与专业数字化医疗网络的搭建同样为互联网医疗提供更长远技术支持。2019年中国移动医疗行业投资交易规模急剧增长至162亿元，资本市场密切关注中国移动医疗产业发展。iiMedia Research（艾媒咨询）数据显示，受访用户对于当前互联网医疗行业服务表示“比较认可”占比46.0%，“非常认可”占比22.2%。其中，在诊前、诊中以及诊后环节中，最受认可的因素分别为服务时间地点灵活、就诊过程快捷以及在线支付方便，互联网医疗在效率上的提升得到用户普遍认可。未来中国医疗器械将在产品功耗、专业性、安全性等方面有更高的要求，走向更具创新性、人性化、精细化将成必然。
In 2021, China's mobile medical market is expected to reach 63.55 billion yuan, and the number of users will expand to 687 million. The development of the medical equipment and e-commerce industry has promoted China's Internet medical industry market to usher in new development opportunities. First of all, China's favorable policy environment. The Internet medical service industry had a major historical opportunity for popularization and development in 2020, and therefore the industry's economic prospects are considerable. The improvement of medical hardware equipment and the construction of professional digital medical networks also provide longer-term technical support for Internet medical treatment. In 2019, the scale of investment transactions in China's mobile medical industry increased sharply to 16.2 billion yuan, and the capital market paid close attention to the development of China's mobile medical industry. According to data from iiMedia Research, 46.0% of the interviewed users expressed "relatively recognized" and "very recognized" accounted for 22.2% of the current Internet medical industry services. Among them, the most recognized factors in the pre-diagnosis, in-diagnosis, and post-diagnosis links are flexible service time and location, fast medical treatment process, and convenient online payment. The efficiency improvement of Internet medical treatment is generally recognized by users. In the future, China's medical equipment will have higher requirements in terms of product power consumption, professionalism, and safety, and it will be inevitable to move toward more innovative, humane, and refined products.

艾媒咨询|2020年中国艺人经纪市场发展现状及典型企业分析报告

本报告研究涉及企业/品牌/案例：泰洋川禾、华谊兄弟、乐华娱乐、丝芭传媒、东申未来、酷漾娱乐。
其他企业/品牌：腾讯、爱奇艺、优酷、抖音、快手、虎牙直播、斗鱼直播、YY直播、芒果TV。

在移动互联网技术的发展，用户需求不断变迁以及各类网络视听新业态涌现等多重因素影响下，艺人内核进一步泛化，名人转型、网红出道、虚拟偶像等相继涌现，并逐渐向多元化方向发展，艺人市场的竞争更为激烈。数据显示，2020年，中国艺人经纪市场规模达到千亿元级别，未来五年年均增长率为30%

Under the influence of the development of mobile Internet technology, the changing needs of users and the emergence of various new online audio-visual formats, the core of artists has been further expanded, and celebrities, online celebrities and virtual idols have emerged one after another, and gradually to the diversification of the direction of development, the artist market competition is more intense. According to the data, China's talent brokerage market will reach 100 billion yuan in 2020, with an average annual growth rate of 30% over the next five years.

艾媒咨询|2020年中国网络文学作家影响力榜单解读报告

2021年1月13日，《2020年中国网络文学作家影响力榜单解读报告》正式发布，其中男频影响力榜单中，猫腻凭借《大道朝天》登顶第一；天下归元则以《山河盛宴》问鼎女频榜单。本次上榜作家中，85后、90后作家是中坚力量。iiMedia Research（艾媒咨询）数据显示，超过六成上榜男频作家影响力榜单的作家为85后及90后，女频榜单中该部分作家比例占比也达到54.0%。此外，多位95后作家也成功上榜。在新血液注入行业的同时，网络文学中生代和资历深厚的作家也仍旧保持强大影响力。三代作家共同贡献优质内容，促进网络文学行业更加繁荣发展。

On January 13, 2021, The Interpretation Report of 2020 China Internet Literature Writers Influence Ranking was officially released. Among the male channel ranking, Maoni topped the ranking by virtue of The Path Toward Heaven, while Tianxiaguiyuan won the ranking of female channel by virtue of Shan He Sheng Yan. Among the writers on the ranking, the post-85 and post-90 writers are the backbone. As the data of iiMedia Research showed, more than 60% of the writers on the male channel ranking are the post-85s and post-90s, and the one in female channel is 54.0%. In addition, a number of post-95 writers are also on the list. At the same time that new blood is injected into the industry, the Mesozoic and highly qualified Internet literature writers still maintain strong influence. The three generations of writers contribute high-quality content together to promote the prosperity and development of Internet literature industry.