艾媒咨询 | 2024年中国咖啡市场消费行为调研报告

当前，随着生活节奏的加快与消费习惯的变化，咖啡已逐渐成为了备受欢迎的休闲饮品，广泛融入人们的休闲时光、日常学习及工作间隙。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国咖啡市场消费行为调研报告》数据显示，超过七成的咖啡爱好者每周至少享用一杯咖啡，将其视为日常生活不可或缺的一部分。在此背景下，咖啡市场迎来了众多参与者，各类咖啡产品层出不穷，其中最受消费者青睐的是星巴克、瑞幸等咖啡店现制现饮咖啡（51.93%），其次是速溶咖啡粉（41.18%）。就咖啡的功能而言，目前消费者最希望其能有效解乏解困（48.88%）、促进新陈代谢（45.23%）等。艾媒咨询分析师认为，尽管咖啡市场前景广阔，但竞争同样异常激烈。企业要想在这个市场中脱颖而出，需持续深入地洞察消费者需求，不断创新研发，推出更多符合消费者期待的咖啡产品。
At present, with the acceleration of the pace of life and the change of consumption habits, coffee has gradually become a popular leisure drink, widely integrated into people's leisure time, daily study and work. According to the latest "2024 China coffee market consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, more than 70% of coffee lovers enjoy at least one cup of coffee every week, and regard it as an indispensable part of daily life. In this context, the coffee market has ushered in a large number of participants, various types of coffee products emerge in an endless flow, of which the most favored by consumers is Starbucks, Luckin and other coffee shops made and drunk coffee (51.93%), followed by instant coffee powder (41.18%). In terms of the function of coffee, consumers most want it to effectively relieve fatigue (48.88%) and promote metabolism (45.23%). Imedia Consulting analysts believe that although the coffee market has broad prospects, the competition is also extremely fierce. In order to stand out in this market, enterprises need to continue to have in-depth insight into consumer needs, continuous innovation and research and development, and launch more coffee products that meet consumer expectations.

艾媒咨询｜2024-2025年中国无糖饮料行业研究及消费者洞察报告

随着国民消费观念和消费方式不断升级，追求健康生活方式已是大势所趋。无糖化、低糖化渐成全球健康饮食新标准，无糖饮料行业得到快速发展。2023年中国无糖饮料市场规模已达401.6亿元，预计2028年有望达815.6亿元。产业链分布上，上游的茶叶、咖啡豆等原料需求激增，消费旺盛。中游市场上头部企业竞争优势突出。下游渠道上，即时零售业态风起，成为无糖饮料品牌商的新增长渠道。健康属性成为无糖饮料受消费者青睐的主要原因，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国无糖饮料行业研究及消费者洞察报告》数据显示，45.5%的消费者在购买无糖饮料时注重其健康、减脂效果。目前，线上商超、电商平台为无糖饮料主要购买渠道，即时零售成全渠道发展新增量。未来，无糖饮料市场将朝着“大健康化”的消费方向发展。相关品牌应建立自身技术壁垒，突出产品的差异化和功能化优势，从而满足消费者日趋多元的需求。
As the national consumption concept and methods continue to upgrade, the pursuit of a healthy lifestyle has become an irresistible trend. Sugar-free and low-sugar diets are gradually becoming the new global standard for healthy eating, and the sugar-free beverage industry is developing rapidly. In 2023, the market size of sugar-free beverages in China has reached 40.16 billion yuan, and it is expected to reach 81.56 billion yuan by 2028. In terms of industry chain distribution, the demand for raw materials such as tea leaves and coffee beans in the upstream has surged, and consumption is vigorous. In the midstream market, leading companies have a prominent competitive advantage. In the downstream channels, instant retail formats are emerging, becoming a new growth channel for sugar-free beverage brands. Health attributes have become the main reason for sugar-free beverages to be favored by consumers. The latest "2024-2025 China Sugar-Free Beverage Industry Research and Consumer Insight Report" released by iiMedia Research, a third-party data mining and analysis institution of the global new economic industry, shows that 45.5% of consumers pay attention to the health and fat reduction effects when purchasing sugar-free beverages. At present, online supermarkets and e-commerce platforms are the main channels for purchasing sugar-free beverages, and instant retail has become an additional volume for the development of all channels. In the future, the sugar-free beverage market will develop towards the direction of "big health" consumption. Relevant brands should establish their own technical barriers, highlight the differentiation and functional advantages of products, so as to meet the increasingly diverse needs of consumers.

艾媒咨询 | 2023-2024年中国进口食品电商行业发展现状及消费者行为数据研究报告

中国消费者对食品的需求发生了质的变化，已经从温饱的需求升级为追求品质和健康的层次。中国消费者愿意为健康产品买单，健康类型的食品消费成为拉动行业增长的重要因素。

艾媒咨询 | 2023-2024年中国美瞳产业发展及消费者洞察研究报告

艾媒咨询分析师认为，中国消费者已经不再一味关注美瞳产品的性价比，而是对产品的健康性、舒适性、美观性都有极高的需求。因此，美瞳产品的客单价正在提升，这为中高端美瞳产品提供了坚实的客户基础；另一方面，隐形眼镜的作用也逐渐从视力矫正扩展为一种美妆效果，用于彰显消费者个性，这也是美瞳产品未来发展的新方向。

艾媒咨询|2021中国虚拟偶像行业发展及网民调查研究报告

在群众娱乐需求持续增长以及网络和影像音频技术不断迭代的环境下，中国虚拟偶像产业逐渐走入发展的高峰期。iiMedia Research(艾媒咨询)数据显示，2020年中国虚拟偶像核心产业规模为34.6亿元，同比增长70.3%，预计2021年将达到62.2亿元；另一方面，随着商业价值被不断发掘，越来越多产业与虚拟偶像联系在一起，虚拟偶像带动产业规模2020年为645.6亿元，预计2021年为1074.9亿元。调查显示，超过八成网民在日常有追星的习惯，其中63.6%网民有支持和关注虚拟偶像的相关动态。艾媒咨询分析师认为，虚拟偶像IP在内容和周边产品的开发上拥有更多的空间和可能性，随着潮流的变化和时代的发展迭代进化，引领不同阶段的审美，在形象开发和内容开发上拥有更强的延续性，有利于持续吸收流量关注，提升变现水平。
With the continuous growth of mass entertainment demand and the continuous iteration of network and video audio technology, China's virtual idol industry has gradually entered the peak period of development. According to the data of iimedia research, the scale of China's virtual idol core industry will reach 3.46 billion yuan in 2020, with a year-on-year growth of 70.3%, and it is expected to reach 6.22 billion yuan in 2021; On the other hand, with the continuous exploration of commercial value, more and more industries are connected with virtual idols. The scale of the industry driven by virtual idols will reach 64.56 billion yuan in 2020 and 107.49 billion yuan in 2021. The survey shows that more than 80% of netizens have the habit of chasing stars in their daily life, and 63.6% of them support and pay attention to the related developments of virtual idols. AI media consulting analysts believe that virtual idol IP has more space and possibilities in the development of content and peripheral products. With the change of trend and the development of the times, it leads the aesthetics in different stages, and has stronger continuity in image development and content development, which is conducive to continuously absorbing traffic attention and improving the level of realization.

艾媒咨询|2020年中国艺人经纪市场发展现状及典型企业分析报告

本报告研究涉及企业/品牌/案例：泰洋川禾、华谊兄弟、乐华娱乐、丝芭传媒、东申未来、酷漾娱乐。
其他企业/品牌：腾讯、爱奇艺、优酷、抖音、快手、虎牙直播、斗鱼直播、YY直播、芒果TV。

在移动互联网技术的发展，用户需求不断变迁以及各类网络视听新业态涌现等多重因素影响下，艺人内核进一步泛化，名人转型、网红出道、虚拟偶像等相继涌现，并逐渐向多元化方向发展，艺人市场的竞争更为激烈。数据显示，2020年，中国艺人经纪市场规模达到千亿元级别，未来五年年均增长率为30%

Under the influence of the development of mobile Internet technology, the changing needs of users and the emergence of various new online audio-visual formats, the core of artists has been further expanded, and celebrities, online celebrities and virtual idols have emerged one after another, and gradually to the diversification of the direction of development, the artist market competition is more intense. According to the data, China's talent brokerage market will reach 100 billion yuan in 2020, with an average annual growth rate of 30% over the next five years.

艾媒报告|2019-2020年中国移动社交行业年度研究报告

本报告研究涉及企业/品牌/案例：玩吧APP，Soul APP，积目APP；其他提及企业/品牌：微信，QQ，飞聊，微博，珍爱网，百度贴吧，豆瓣，知乎，小红书，陌陌，boss直聘，脉脉，钉钉，抖音，keep，绿洲，探探，糖豆，派派，多闪，我是谜

iiMedia Research（艾媒咨询）数据显示，2019上半年中国即时通信应用使用率达到96.9%， 即时通信所代表的移动社交已成网民生活常态，随着国内移动社交生态的发展，预计到2020年用户规模将突破9亿。庞大的移动社交用户规模也意味着更多的市场可能性，而以95后、00后为主的年轻新世代逐渐成为中国移动社交市场的主力军。这部分年轻用户更青睐于轻松、趣味社交形式， 偏好新潮、有趣、多元的社交场景。当前5G、人工智能、VR等技术的发展与变迁驱动音频、视频、直播等新型社交载体加速落地。在技术升级和用户需求提升的背景下，传统移动社交厂商和新入局者纷纷瞄准泛娱乐类社交、校园社交等移动社交细分领域。艾媒咨询分析师认为，在技术变迁、需求细化、厂商积极布局等因素驱动下，中国移动社交行业将迎来新一轮的变革契机。

iiMedia Research data shows that in the first half of 2019, the usage rate of instant messaging apps in China reached 96.9%, and the mobile social network represented by instant messaging has become the normal life of netizens. With the development of mobile social ecology in China, the user scale is expected to exceed 900 million by 2020. The large scale of mobile social users also means more market possibilities, and the younger generation, mainly the post-1995 and post-2000 generations, is gradually becoming the main force in China's mobile social market. This group of young users are more interested in relaxing and interesting social forms, and prefer trendy, interesting and diverse social scenes. The development and changes of 5G, artificial intelligence, VR and other technologies are accelerating the landing of new social carriers such as audio, video and live broadcast. Under the background of technology upgrading and user demand improvement, traditional mobile social network manufacturers and new entrants have targeted the mobile social segments such as pan-entertainment social network and campus social network. iimedia consulting analysts believe that Chinese mobile social networking industry will usher in a new round of opportunities for change driven by technological changes, demand refinement, active layout of manufacturers and other factors.

艾媒报告|2019中国互联网群体经济用户与消费行为研究报告

本报告研究涉及企业/品牌/案例：腾讯视频，QQ音乐，饿了么，猫眼电影，美团，大众点评，美颜相机，美图秀秀，大姨妈，美柚，妈妈网，考拉海购，爱奇艺，芒果TV，宝宝树孕育，淘宝，微信，今日头条，懒人听书，喜马拉雅，西瓜视频，糖豆广场舞，网易新闻，春雨医生，丁香医生，滴滴出行，百度地图，AcFun，Soul，哔哩哔哩，全民K歌，虎牙直播，前程无忧，斗鱼TV，安居客，汽车之家，齐家网，央视新闻，同花顺，Keep，旅航纵横，携程

截至2019年6月，中国互联网普及率已经达到61.2%，网民规模突破8.5亿人，整体发展进入成熟阶段。与此同时，互联网整体人口红利基本消失，各企业开始将竞争的焦点转移至垂直群体市场。群体经济市场消费者具有同类特点，对于企业而言，其推广成本更低、收益更明显、商业模式更加清晰。iiMedia Research（艾媒咨询）数据显示，2020年预计她经济市场规模将达4.8万亿元、老年市场总体规模达4.6万亿元，小镇青年、Z世代、单身人群群体规模超亿人，各类群体经济均进入万亿级市场。但不同群体间需求差异也十分明显，新中产人群追求品质生活，而Z世代人群个性化消费需求则更为明显，垂直群体对产品适配性要求高，因此服务各群体市场的产品也需要更具针对性。

By June 2019, China Internet Penetration Rate has reached 61.2%, and the scale of netizens has exceeded 850 million, and the development of Internet industry has entered a mature stage. Meanwhile, the bonus of general netizens basically disappeared, and the enterprises began to shift the focus of competition to the vertical demographic-oriented market. The consumers of demographic-oriented market have similar characteristics. For enterprises, the promotion cost would be lower, the revenue would be higher, and the business model would be clearer. As the data of iiMedia Research showed, in 2020, the market scale of She-conomy in China is expected to reach 4.8 trillion yuan, the overall scale of elderly market is expected to reach 4.6 trillion yuan. The population size of town youth, generation Z, and singles exceeds 100 million respectively. The economy of different demographic groups have entered the market of trillion level. However, the demand difference among different groups is obvious. The new middle class pursue quality life, while the personalized consumption demand of generation Z is more obvious. The vertical demographic groups have high requirements for product adaptability, and therefore the products serving each demographic group market also need to be more targeted.

艾媒报告|2019-2021年中国再生资源行业动向及趋势分析报告

本报告研究涉及企业/品牌/案例：启迪环境，格林美，贵研铂业，山鹰纸业，东江环保，葛洲坝集团绿园科技有限公司，大连环嘉集团，爱回收，奥北环保，盈创回收，收荒匠，爱博绿，闲豆回收，小黄狗，回收宝，远洋集团，江苏霞客环保色纺股份有限公司

随着再生资源产业的逐步发展，中国再生资源市场需求旺盛，拥有完善回收网络和渠道的再生资源回收企业拥有议价权。因此，如启迪环境、格林美、豫光金铅等再生资源上市公司营收稳定增长，具有很好的经济效益。特别是互联网+的发展背景下，资本市场对“互联网+再生资源”行业看好，爱回收、闲豆回收、小黄狗、回收宝等企业都获得亿元以上的融资规模。艾媒咨询分析师认为，在政策大力扶持下，再生资源产业发展前景继续看好，再生资源市场将持续加温。

With the gradual development of renewable resources industry, China's market demand for renewable resources is strong, with a perfect recycling network and channels of renewable resources recycling enterprises have bargaining power. Therefore, such as TUS-EST, GEM, Yuguang Gold&Lead and other renewable resources listed companies revenue growth, with good economic benefits. In particular, in the context of the development of the Internet, the capital market is optimistic about the “Internet and renewable resources“ industry, Aihuishou, Xiandou Recycling, Xiaohuanggou, Huishoubao and other enterprises have obtained more than 100 million yuan of financing scale. iiMedia Research analyze that, under the strong support of policy, renewable resources industry development prospects continue to be optimistic, renewable resources market will continue to warm up.

艾媒报告｜ 2018-2019中国艺人经纪产业研究与商业投资决策分析报告

2017年中国电影票房收入523亿元，持续增长的中国电影票房收入和演员的高收入让艺人经纪产业升温。中国艺人经纪产业市场分散，行业壁垒较低，竞争激烈。互联网造星时代，艺人经纪行业进入转型期。优质艺人成为艺人经纪公司的核心竞争力。

China's box office receipts reached 52.3 billion yuan in 2017.The growing of China's box office receipts and the high pay for actors make the artist agency industry popular.The China's artist agency industry market is fragmented,which barriers is low to entry and is full of competition.The artist agency industry has entered a transitional period in the Internet era.High quality artists become the core competitiveness of artists agency.