艾媒咨询 | 2024年中国网约车产业运行状况与用户消费行为调研报告

随着网约车平台的普及和低门槛的就业因素，网约车越来越成为获取灵活就业收入的重要途径。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国网约车产业运行状况与用户消费行为调研报告》数据显示，中国共享经济市场规模经历了显著的增长，至2023年达到113123亿元。这一增长趋势反映了共享经济在中国的快速发展和市场潜力的释放。随着网约车等创新模式的涌现和市场环境的优化，共享经济将继续为中国经济贡献新的增长点。
艾媒咨询分析师认为，随着网约车服务在中国市场的快速普及和用户接受度的提高，中国网约车市场规模有望继续保持增长态势。
With the popularity of online car-hailing platforms and the low threshold of employment factors, online car-hailing has increasingly become an important way to obtain flexible employment income. According to the latest "China Ride-hailing Industry Operation Status and User Consumption Behavior Survey Report 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market scale of China's sharing economy has experienced significant growth, reaching 1,1312.3 billion yuan in 2023. This growth trend reflects the rapid development of the sharing economy in China and the release of market potential. With the emergence of innovative models such as ride-hailing and the optimization of the market environment, the sharing economy will continue to contribute new growth points to the Chinese economy.
Analysts from iiMedia Consulting believe that with the rapid popularization of online car hailing services in the Chinese market and the improvement of user acceptance, the scale of China's online car hailing market is expected to continue to grow.

艾媒咨询 | 2023-2024中国饰品产业发展状况与消费者行为变化监测调查报告

随着居民消费水平的提高，消费整体呈现恢复向好态势，饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国饰品产业发展状况与消费者行为变化监测调查报告》数据显示，2023年中国社会消费品零售总额累计值为47.2万亿元，同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元，增长率为9.8%。 在宏观经济环境和消费需求的共同影响下，我国饰品行业消费市场将继续扩大。当前，居民消费正处于持续升级阶段，国内消费市场呈现出“品质消费需求旺盛”的特点，实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。此外，饰品行业的消费群体愈发年轻，90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体，这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年，众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品，以个性潮流的设计与年轻消费者实现情感共鸣。未来，将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have picked up in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Change Monitoring Survey Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, in 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, the domestic consumer market presents the characteristics of "strong demand for quality consumption", practicality, aesthetics, and affordability have become the main considerations for consumers when buying jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding.

艾媒咨询｜2024年中国虚拟数字人产业发展白皮书

随着AI技术的日益成熟与广泛应用，虚拟数字人从一个遥远的概念逐渐走进了现实世界的舞台，在技术融合与产业升级中扮演至关重要的桥梁与驱动者。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国虚拟数字人产业发展白皮书》数据显示，2023年中国虚拟人带动产业市场规模和核心市场规模分别为3334.7亿元和205.2亿元，预计2025年分别达到6402.7亿元和480.6亿元，呈现强劲的增长态势。
艾媒咨询分析师认为，虚拟人技术具有为用户提供高度智能化和个性化服务的潜力，为B端企业降本增效，其市场需求前景广阔。
With the increasing maturity and widespread application of AI technology, virtual digital humans have gradually entered the real world stage from a distant concept, playing a crucial bridge and driver in technology integration and industrial upgrading. According to the latest "White Paper on the Development of China's Virtual Digital Human Industry in 2024" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the market size and core market size driven by virtual humans in China were 333.47 billion yuan and 20.52 billion yuan respectively in 2023. It is expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.
Analysts from iMedia Consulting believe that virtual human technology has the potential to provide users with highly intelligent and personalized services, reducing costs and increasing efficiency for B2B enterprises. Its market demand prospects are broad.

艾媒咨询 | 2023年中国备孕人群互联网行为与消费洞察报告

中国“三孩”政策以及各类辅助生殖技术的快速发展，为中国备孕产业带来了良好的市场环境和发展机遇。基于人们对优生优育的重视，适育男女备孕已经成为一个新常态。iiMedia Research（艾媒咨询）数据显示，备孕人群高度重视全面健康管理，其在备孕阶段普遍关注营养补充、作息调理及孕产知识等相关知识；在备孕信息信赖来源方面，备孕人群更倾向从专业人士处获取相关信息，医生和母婴专业媒体编辑高达77.0%和61.1%；在商品消费决策方面，62.5%的备孕人群消费支出超过备孕前，新增消费品中，孕前检查和备孕保健品占比前二，在品牌选择的决策影响上，75.7%的备孕人群聚焦在母婴APP上了解产品和品牌，而在单一品牌的搜索上表现较为分散，占比前二的分别是抖音和小红书。备孕需求下，用户会使用多个APP，81.4%的备孕用户使用母婴APP，核心需求是学习备孕知识和记录身体信息；38.8%的备孕用户使用女性健康APP来记录经期；38.4%的备孕用户会使用短视频平台，核心需求是搜索备孕品牌、购买备孕产品。26.8%的备孕用户使用内容社区平台搜索单一品牌口碑、交流备孕经历。
China's "three-child" policy and the rapid development of various types of assisted reproductive technologies have brought favorable market environment and development opportunities for China's pregnancy preparation industry. Based on people's emphasis on eugenics, it has become a new normal for fertile men and women to prepare for pregnancy. iiMedia Research's data shows that people who prepare for pregnancy attach great importance to comprehensive health management, and they generally pay attention to nutritional supplements, work and rest regimen, and pregnancy and childbirth knowledge during the stage of preparing for pregnancy; in terms of the trusted sources of information on preparing for pregnancy, people who prepare for pregnancy are more inclined to obtain relevant information from professionals, with doctors and editors of mother and baby professional media reaching 77.0% and 61.0% respectively. In terms of trusted sources of information on pregnancy preparation, pregnant people are more inclined to get relevant information from professionals, with doctors and editors of mother and baby professional media reaching 77.0% and 61.1% respectively; in terms of decision-making on consumption of commodities, 62.5% of pregnant people's consumption expenditures exceed those of the pre-pregnancy period, and pre-pregnancy checkups and pregnancy-pregnancy healthcare products account for the top two of the newly added consumer goods, and in terms of decision-making on brand choices, 75.7% of the pregnant people are focusing on mother and baby APPs to learn more about the products and brands, and in terms of searching for a single brand The performance is more decentralized, and the top two share are Jitterbug and Xiaohongshu respectively. Under the demand of pregnancy preparation, users will use multiple APPs. 81.4% of pregnant users use mother and baby APPs, and their core demand is to learn about pregnancy preparation and record body information; 38.8% of pregnant users use women's health APPs to record menstruation; 38.4% of pregnant users use short-video platforms, and their core demand is to search for pregnancy preparation brands and buy pregnancy preparation products.26.8% of pregnant users use content community platforms to search for single brand reputation and exchange pregnancy preparation experiences.

艾媒咨询｜2024年中国信创产业发展白皮书（精简版）

得益于中国数字经济的迅猛发展，2023年中国信创产业规模达20961.9亿元，2027年有望达到37011.3亿元，中国信创市场释放出前所未有的活力。艾媒咨询数据显示，2024年中国国产PC整机市场规模将达5182.3亿元，中国协同办公市场规模将达370.7亿元。信创基础消费潜力较大，尤其在办公软件领域，办公OA、编辑类的国产软件已普遍被企业应用，如企业微信、WPS等已积累了大量的用户群体。在国家信息安全驱动的需求下，信创产品及解决方案应用将在各行各业的渗透持续加深，行业规模持续增长。
白皮书由艾媒咨询主编，汇编芯片、服务器、整机等十五个信创重要行业数据信息。白皮书共计260页、68258个字、318个图表，内容丰富、数据详实，深入剖析了中国信创产业发展现状、产业链典型细分领域成长情况、标杆企业优秀经验以及未来发展趋势，为行业提供重要参考和决策依据。
Thanks to the rapid development of China's digital economy, the scale of China's credit creation industry will reach 2096.19 billion yuan in 2023, and is expected to reach 3701.13 billion yuan in 2027. China's credit creation market has released unprecedented vitality. Iimedia Consulting data show that in 2024, China's domestic PC machine market will reach 518.23 billion yuan, and China's collaborative office market will reach 37.07 billion yuan. Xinchuang basic consumption potential is large, especially in the field of office software, office OA, editing class of domestic software has been widely used by enterprises, such as enterprise wechat, WPS, etc., has accumulated a large number of users. Under the demand driven by national information security, the application of Xinchuang products and solutions will continue to deepen the penetration in all walks of life, and the industry scale will continue to grow.
The white paper is edited by IIMedia Consulting, compiling 15 important industry data information such as chips, servers, and complete machines. The white paper, with a total of 260 pages, 68,258 words and 318 charts, is rich in content and detailed in data, and thoroughly analyzes the development status quo of China's information and innovation industry, the growth of typical segments of the industrial chain, the excellent experience of benchmarking enterprises and the future development trend, providing important reference and decision-making basis for the industry.

艾媒咨询 | 2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告

全球汽车电动化转型趋势愈演愈烈，各国正加速布局新能源汽车产业，全球新经济产业第三方数据挖掘和分析机构 iiMedia Research（艾媒咨询）最新发布的《2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告》数据显示，随着科技的发展和燃油车成本的上升，新能源汽车的消费需求逐渐增加，推动了厂商产品力提升和新能源汽车销量的快速增长。数据显示，2023年中国新能源汽车市场规模为11.5千亿元，同比增长16.2%，2025年有望达到23.1千亿元。艾媒咨询分析师认为，中国市场需求强劲符合长期发展趋势，市场规模的高增长有望持续发展。消费者对新能源汽车的续航历程和安全性能有更高期望，长续航、轮胎安全、自动泊车成为消费者在购车时重点考虑的方面。随着新能源汽车配套设施逐步完善和一线市场增速放缓，下沉市场成为新能源车新发展机遇。
　Global automotive electric transformation trend intensified, countries are accelerating the layout of new energy automobile industry, the global auto industry third-party data mining and analysis institutions “iiMedia Report | Monitoring and case study report of global and Chinese new energy vehicle industry from 2024 to 2025”according to data with the development of science and technology and the rising cost of fuel vehicles, new energy vehicles consumer demand is gradually increased, promote the manufacturer product force and the rapid growth of new energy vehicle sales.Data show that in 2023, China's new energy vehicle market size is 1.15 billion yuan, year-on-year growth of 16.2% and is expected to reach 2.31 billion yuan in 2025. iiMedia consulting analysts believe that the strong Chinese market demand is in line with the long-term development trend, the high growth of market size is expected to continue to develop. Consumers have higher expectations for the endurance process and safety performance of new energy vehicles. Long endurance, tire safety and automatic parking have become the key aspects that consumers consider when buying cars. With the gradual improvement of supporting facilities for new energy vehicles and the slowdown of the growth rate of the first-line market, the sinking market has become a new development opportunity for new energy vehicles.

艾媒咨询｜2024-2025年中国银发经济投资前景分析报告

随着中国逐步迈入老龄化社会，老年人的衣食住行行业逐渐得到了社会广泛的关注和政府的扶持。发展银发经济是解决中国老年人衣食住行，提升其生活品质的重要途径之一，同时亦有助于带动中国经济发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国银发经济投资前景分析报告》数据显示，2023年中国养老产业市场规模为12.0万亿元，同比增长16.50%，预计2024年中国养老产业市场规模为13.9万亿元，2027年市场规模有望达20万亿元以上。
艾媒咨询分析师认为，新一代中老年人受教育程度普遍较高，退休后更加注重生活品质和社交需求，普遍愿意为自己的兴趣爱好买单，为银发经济市场的发展提供了良好的条件。
With China gradually entering the aging society, the clothing, food, housing and transportation industry of the elderly has gradually received extensive social attention and government support. Developing the silver economy is one of the important ways to solve the problem of clothing, food, housing and transportation of the elderly in China, improve their quality of life, and also help to promote China's economic development.According to the latest "Analysis Report on Investment Prospects of China's Silver Economy from 2024 to 2025" released by iiMedia Research, in 2023, the market size of China's pension industry will be 12.0 trillion yuan, an increase of 16.50%. It is expected that the market size of China's pension industry will be 13.9 trillion yuan in 2024, and the market size is expected to reach more than 20 trillion yuan in 2027.
Analysts from iMedia Consulting believe that the new generation of middle-aged and elderly people generally have a higher education level, pay more attention to the quality of life and social needs after retirement, and are generally willing to pay for their interests and hobbies, which provides good conditions for the development of the silver economic market.

艾媒咨询｜2024-2025年中国宠物行业运行状况及消费市场监测报告

随着社会的发展以及养宠观念的不断推广普及，高成长性的宠物行业已成为市场蓝海。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国宠物行业运行状况及消费市场监测报告》数据显示，2023年中国宠物经济产业规模达5928亿元，保持积极增长态势，预计到2028年市场规模有望达到11500亿元。艾媒咨询分析师认为，宠物具有强烈的情感属性，强烈的情感联系促使宠物主在宠物身上投入更多的时间和金钱，从日常喂养、健康护理到娱乐玩具、服装配饰，宠物消费市场的潜力被极大地激发。未来，随着人们对宠物情感价值的进一步认可和消费能力的提升，宠物行业有望持续繁荣，成为消费市场中不可忽视的重要力量。
With the advancement of society and the continuous promotion and popularization of the concept of pet keeping, the high-growth pet industry has emerged as a blue ocean in the market. According to the latest "Report on the Operation Status and Consumer Market Monitoring of China's Pet Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's pet economy industry reached 592.8 billion yuan, maintaining a positive growth trend, and the market size is expected to reach 115 billion yuan by 2028. Analysts from iiMedia Consulting believe that pets have strong emotional attributes, and the strong emotional connection encourages pet owners to invest more time and money in pets. From daily feeding and health care to entertainment toys and clothing accessories, the potential of pet consumption market is greatly stimulated. In the future, with people's further recognition of the emotional value of pets and the improvement of consumption power, the pet industry is expected to continue to prosper and become an important force that cannot be ignored in the consumer market.

艾媒咨询 | 2023-2024年中国进口食品电商行业发展现状及消费者行为数据研究报告

中国消费者对食品的需求发生了质的变化，已经从温饱的需求升级为追求品质和健康的层次。中国消费者愿意为健康产品买单，健康类型的食品消费成为拉动行业增长的重要因素。

艾媒咨询｜2024-2025年中国研学游经济市场运行监测报告

近年来，旅游市场强力复苏，居民出游意愿高涨。随着国民教育文化需求的提升、政府政策红利的释放以及家长教育观念的转变，研学游成为旅游市场重点发展方向。2023年中国研学游行业市场规模达1469亿元，预计2028年将突破3000亿元。中国研学游市场发展迅速，产业配套快速形成。产业链分布上，上游的资源提供方构成复杂，主体为高校、事业单位、研学基地和营地等。中游市场上，竞争格局较为分散，行业集中度较低，存在大量营收规模在千万元/人民币以下的中小机构。下游则对应用户层，如师生、学校、家长等。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国研学游经济市场运行监测报告》数据显示，在研学游目的地的选择上，57.7%的消费者偏爱省内的短途旅行，单次1000-6000元的研学游产品成为超半数消费者的选择。随着研学游市场发展逐步成熟，同质化的研学旅行服务将越来越难以满足消费者需求。科技、制造、能源、互联网等跨领域的佼佼者也已进入这个庞大的市场，不断拓展行业边界，开发出丰富多样的跨界融合研学产品。相关企业需根据研学旅行未来趋势制定分众细化的特色研学项目应对市场挑战。
In recent years, the tourism market has seen a robust recovery, with a surge in residents' desire to travel. As the national demand for education and culture increases, along with the release of government policy dividends and the transformation of parents' educational concepts, study tours have become a key direction for the development of the tourism market. In 2023, the market size of China's study tour industry reached 146.9 billion yuan, and it is expected to exceed 300 billion yuan by 2028. The development of China's study tour market is rapid, with industry support quickly taking shape. In terms of the industry chain distribution, the upstream resource providers are complex, mainly consisting of universities, public institutions, study bases, and camps. In the midstream market, the competitive landscape is relatively fragmented, with a low industry concentration, and there are many small and medium-sized institutions with a revenue scale of less than 10 million yuan/RMB. The downstream corresponds to the user layer, such as teachers, students, schools, and parents. The latest "China Study Tour economic Market Operation Monitoring report from 2024 to 2025" released by iiMedia Research shows that in the choice of study tour destinations, 57.7% of consumers prefer short-distance travel within the province, and study tour products priced between 1000-6000 yuan per trip have become the choice of more than half of the consumers. As the study tour market gradually matures, homogenized study travel services will increasingly fail to meet consumer needs. Leaders in cross-disciplinary fields such as technology, manufacturing, energy, and the internet have also entered this vast market, continuously expanding industry boundaries and developing a rich and diverse range of cross-disciplinary integrated study products. Relevant companies need to formulate targeted study projects based on future trends in study travel to meet market challenges.