艾媒咨询｜2024年中国家政服务行业发展状况及消费洞察报告

近年来，中国出台了一系列相关政策来促进家政服务行业发展。2024年3月，国家发展改革委等部门发布《促进家政服务业提质扩容2024年工作要点》，聚焦家政服务“提质”，建设“巾帼家政”服务品牌、建设“工益家政”服务品牌来增加家政服务需求交易量。此外，三孩政策的放开，使得家政服务的潜在需求增加，为行业创造了较大的发展空间。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国家政服务行业发展状况及消费洞察报告》数据显示，已婚已育的女性成为家政消费群体的主力军，随着家政服务的多元化发展，传统的线下消费渠道和线上渠道成为家政服务行业的重要获客途径。消费渠道线上化驱动着各大家政品牌数字化转型升级。
In recent years, China has introduced a series of relevant policies to promote the development of the domestic service industry. In March 2024, the National Development and Reform Commission and other departments issued the "Key Points of Promoting the Quality Improvement and Expansion of homemaking Service Industry in 2024", focusing on "improving the quality" of homemaking service, building the service brand of "female homemaking" and the service brand of "industrial housekeeping" to increase the demand and transaction volume of homemaking service. In addition, the liberalization of the three-child policy has increased the potential demand for domestic services and created a large space for the development of the industry The latest "2024 China's domestic service industry development status and consumption insight report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, according to the married women become the main force of domestic consumer groups, with the diversified development of domestic service, traditional offline consumption channels and online channels become an important way of domestic service industry. Online consumption channels are driving the digital transformation and upgrading of all political brands.

艾媒咨询|2021中国家政服务行业发展剖析及行业投资机遇分析报告

本报告研究涉及企业/品牌/案例：苏宁帮客，e家洁，天鹅到家

随着中国城镇化进程推进、家庭小型化、人口老龄化、全面二孩政策等社会变迁因素为家政服务业提供潜在的消费需求，加上居民购买力提升，中国家政行业市场规模持续扩大。数据显示，中国家政行业市场规模由2015年的2776亿元上升至2020年的8782亿元，预计2021年市场规模将超过万亿元。当前，家政行业已经形成了上游为家政服务/工具供应商、中游家政公司/O2O平台、下游为消费者的产业链，并细分出员工型和平台型两种商业模式，在推动第三产业经济发展、吸纳社会就业等方面具有较高的社会效益，成为国家出台政策扶持的重点服务产业之一。
With the advancement of China's urbanization process, family miniaturization, population aging, comprehensive two-child policy and other social change factors, the domestic service industry has provided potential consumer demand. Coupled with the increase in the purchasing power of residents, the market scale of China's government industry continues to expand. The data shows , The market size of China's government industry has risen from 277.6 billion yuan in 2015 to 878.2 billion yuan in 2020. It is expected that the market size will exceed one trillion yuan in 2021. At present, the housekeeping industry has formed an industrial chain in which the upstream is housekeeping service/tool suppliers, the midstream housekeeping company/O2O platform, and the downstream is consumers. Two business models have been subdivided into employee-based and platform-based business models to promote the tertiary industry. It has high social benefits in terms of economic development and absorbing social employment, and has become one of the key service industries supported by national policies.

艾媒咨询|2020上半年中国在线少儿英语教育行业研究报告

本报告研究涉及企业/品牌/案例：网易有道、有道少儿英语、VIPKID英语、米乐英语、51Talk。

政策门槛的提升加速了行业的整合，疫情带来了新的发展机遇，中国在线青少儿英语行业迎来新发展，2020年中国在线少儿英语教育市场规模达到4858亿元，预计到2021年底市场渗透率将达到37%，2022年将达51%。iiMedia Research（艾媒咨询）数据显示，53.6%的受访者更倾向于选择AI趣味互动课，49.2%的受访者会选择游戏教学课，在线少儿英语教育用户倾向于选择兼顾互动性和趣味性的教学方式，从而提升少儿对于学习的兴趣和学习效果。未来，在线少儿英语教育市场格局将趋于纺锤形，行业分化愈发明显，头部机构将利用自身优势抓住机遇，迎来一波新的高速增长机会。随着在线教育下沉，本地化网校将迎来崛起，地域龙头布局本地化网校，OMO 混合服务模式将愈发普遍。

The increase in policy thresholds has accelerated the integration of the industry and the epidemic has brought new development opportunities. China's online English education for children industry has ushered in new developments. In 2020, China's online English education for children market will reach 485.8 billion yuan. It is expected that the market penetration rate will reach 37% by the end of 2021 and 51% in 2022. As the data of iiMedia Research showed, 53.6% of respondents are more inclined to choose AI fun interactive courses, and 49.2% of respondents would choose game teaching courses, which implies that and China's online English education for children users tend to choose a teaching method that takes into account both interactive and interesting teaching methods, thereby enhancing children’s learning Interest and learning effect. In the future, the online English education for children market will tend to be a spindle shape, and industry differentiation will become more apparent. Head institutions will use their own advantages to seize opportunities and usher in a new wave of high-speed growth opportunities. With the sinking of online education, regional leaders will deploy localized online schools, and the OMO hybrid service model will become more common.

艾媒咨询|华语音乐三十年研究报告|中国原创力量爆发，互联网为新生音乐人提供更多舞台

　　华语音乐市场经过近30年的发展，产业红利逐渐凸显。2019年中国音乐产业市场规模已超过240亿元，预计到2022年将达到321亿元。互联网的发展拓展延伸了华语音乐产业链条，同时激活了华语音乐创作热情，2019年华语创作型音乐人占比67%，同比增长45.7%，音乐人的风格也更趋多元化，其中流行、民谣、说唱、古风、电音成为风格前五。2020年，在华语音乐用户中，网络音乐用户规模达6.35亿，iiMedia Research(艾媒咨询)数据显示，摇滚、说唱、中国风音乐类型偏好增长明显，华语音乐用户的音乐偶像风格愈加鲜明且原创实力更强，同时，近七成的华语音乐用户“喜欢”观看音乐综艺类节目。通过分析对比视频平台的特征与创新策略，结果显示，爱奇艺成用户观看音乐综艺的首选平台，其音乐综艺成为行业现象级节目。互联网连接的音乐产业链将会更加紧密，信息技术的大爆发将会成为华语音乐发展的最大助力。

　　After nearly 30 years of development, the industry dividend of Chinese music gradually highlighted. Market size of Chinese music industry has exceeded 24 billion yuan in 2019 and is expected to reach 32.1 billion yuan in 2022. The development and expansion of the Internet has extended the Chain of Chinese music industry and activated the enthusiasm of musician for Chinese music creation. In 2019, Chinese original musicians accounted for 67%, with a year-on-year growth of 45.7%. The styles of musicians have become more diversified, among which pop, folk, rap, ancient style and electronic sound have become the Top 5. In 2020, among Chinese music users, the scale of online music users reached 635 million. As the data of iiMedia Research showed, Preference for rock, rap and Chinese-style music has increased significantly, and Chinese music users have more distinctive music idols with stronger original power. At the same time, almost 70% of Chinese music users "like" to watch music variety shows. By analyzing and comparing the characteristics of video platforms and their innovative strategies, the results show that iQIYI is the preferred platform for users to watch music variety shows, and its music variety shows have become phenomenological programs in the industry. Thanks to internet, Music industry chain will be closer connected, and the explosion of information technology will be the biggest boost to the development of Chinese music.

艾媒咨询|2020H1中国直播电商行业主播职业发展现状及趋势研究报告

本报告研究涉及企业/品牌/案例：谦寻文化，青藤文化，Drama TV。

其他提及企业/品牌：淘宝，抖音，快手，京东，亚马逊，YouTube，Instagram，Facebook，美ONE，蚊子会，无忧传媒，薇龙文化，美腕，蜂群文化，风马牛传媒，妃鱼，至尊宝物，101名师工厂，泰洋川禾，特抱抱，歪研会，言止传媒，无锋科技，构美，梨视频，快买他，迈吉客科技等。

2020年5月27日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国直播电商行业主播职业发展现状及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对在直播电商行业的主播情况进行深度分析，剖析主播薪酬、主播能力、主播与MCN机构博弈等的关键信息，总结当前的主播发展业态并且预判2020-2021年中国直播电商行业主播职业发展趋势及风险。艾媒咨询分析师认为，“门槛低”“薪资高”“需求大”，电商直播行业持续吸引大量人才加入赛道，带货主播行业竞争激烈。但商家或者MCN机构主要通过隐性能力严格筛选综合能力强的高效性人才，因而并非所有网红都能胜任。

During the outbreak, the mainity industry generated a large recruitment demand. But from the professional structure, waist anchors occupy the majority, they grew up on a meagre base salary to live and red slow, psychological pressure. Moreover, the main broadcaster generally faces no traffic, traffic but no sales, sales but not money and other difficulties, the need for relevant government departments to issue a certain industry norms to promote the long-term professional development of the industry.

艾媒报告|2020年H1中国直播电商平台生态链布局及典型案例数据分析报告

本报告研究涉及企业/品牌/案例：淘宝，蘑菇街，快手，抖音，批批网。
其他提及企业/品牌：微博，微信，天猫，阿里，如涵控股，京东，小红书，网易考拉，唯品会，拼多多，苏宁易购，顺丰速运，YY直播，火山小视频，谦寻文化，美腕，蚊子会，本新文化，明睿传媒，二咖传媒，蜂群文化，影娱传媒，斗鱼，哔哩哔哩等。

2020年5月3日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国直播电商平台生态链布局及典型案例数据分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国直播电商平台发展进行大数据监测分析。通过对各类直播电商平台的服务模式、运营模式、粉丝情况等进行数据监测，并重点针对如淘宝直播、蘑菇街、抖音、快手、批批网等具有典型意义的直播电商平台进行案例分析，并且对当前中国直播电商平台的总体发展趋势进行预判。艾媒咨询分析师认为，面对直播电商的发展态势，直播电商平台也进入白热化竞争阶段。电商平台用户购物目的比较明确，直播转化率相对较高，但如何利用既有优势建设直播电商业务是关键;而内容平台(如抖音、快手)粉丝量多，如何吸引粉丝转化成为关键;此外，还有部分新兴的直播电商平台悄然发展，正在行业风口中分一杯羹。

Statistics show that in 2019, the turnover of Taobao live broadcast reached 250 billion yuan, the average viewing time of live broadcast users exceeded 30 minutes, and the conversion rate into the store exceeded 65%; in 2019, the GMV of Douyin live broadcast was about 100 billion yuan, and the GMV of fast player live broadcast was about 60-80 billion yuan. The vigorous development of live broadcast e-commerce not only promotes the transformation of traditional e-commerce platforms, but also attracts cross-border competition such as content social platforms. At present, manufacturers, logistics channels, media channels and other live broadcast e-commerce industry chains have also started to join the live broadcast e-commerce battle.

艾媒报告 |2019-2021中国城市商业综合体运行大数据与商业决策分析报告

本报告研究涉及企业/品牌/案例：香港九龙仓集团，香港太古地产，银泰置地，大悦城，印力集团，万科，TRIWATER,融创，龙湖，凯德集团，DIAMOND TWO PTE 有限公司，红星地产，华润置地，恒隆地产，新鸿基，嘉里建设，中国金茂，富力地产，保利集团，招商蛇口，绿地集团，中海地产，新城控股，中国国贸，宝龙地产，世茂集团，金融街，瑞安房地产，SOHO中国，茂业国际，华侨城，上实城开，丰树集团，新世界中国，合生创展，长实地产，金隅股份，雅居乐，恒基兆业，中国奥园，中国恒大，洛克菲勒家族，巴克莱投资银行、通用电气、NBC新闻网总部、时代华纳，美联社，任天堂，星巴克，希尔顿，罗斯福酒店，美国捷得，KPF，粤海喜来登酒店

商业综合体兼具推动购物中西等线下实体经济消费、文娱产业和商业地产发展等多重作用。iiMedia Research（艾媒咨询）数据显示，2018年开业购物中心业态占比以文体娱乐类最高，达38%，其次为餐饮30%。值得关注的是，与宠物经济、儿童经济等关联度高的体验业态持续增长,如室内动物园、室内运动馆、小剧场、黑科技体验馆、围棋馆等不断出现。另一方面，2019年住宅房产的紧缩政策，驱动地产企业向商业地产转向。iiMedia Research (艾媒咨询)数据显示，中国主要一线城市以北京上海为首，拥有超过100家购物中心，且核心商圈租金超过2000元，伴随着城市收缩等供求关系进一步失衡，地产企业及时调整应对策略，部分企业更关注三四线城市发展。

The commercial complex has multiple functions of promoting the real economic consumption, cultural and entertainment industry and commercial real estate development under the shopping line between China and the West. According to iiMedia Research (AI Media Consulting), the largest proportion of shopping centers opened in 2018 is sports and entertainment, with 38%, followed by catering, with 30%. It is worth paying attention to that experience formats with high correlation with pet economy and children's economy continue to grow, such as indoor zoo, indoor sports hall, small theater, black technology experience hall, go hall, etc. On the other hand, the tightening policy for residential real estate in 2019 will drive real estate enterprises to turn to commercial real estate. IiMedia Research (AI Media Consulting) data show that China's major first-tier cities, led by Beijing and Shanghai, have more than 100 shopping centers, and the rent in the core business circle exceeds 2,000 yuan. With the supply-demand relationship further unbalanced such as urban contraction, real estate enterprises have adjusted their coping strategies in a timely manner, and some enterprises pay more attention to the development of third-and fourth-tier cities.

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