艾媒咨询｜2024年中国硬床垫使用现状及潜在危害调研

由于历史传统和生活环境因素影响，“睡硬床好”的观念由来已久。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国硬床垫使用现状及潜在危害调研》数据显示，75.1%消费者对“睡硬床对腰好”这一传统观念表示出认同的态度；超九成消费者睡硬床垫带来过腰脊椎疼痛的感受，床垫太硬导致腰部悬空，腰部肌肉无法充分放松休息，易引发、加重腰酸背痛。另外硬床无法完全贴合身体曲线，容易造成脊椎变形，进一步加重腰痛。随着技术的快速发展和居民生活方式日新月异，传统睡眠观念革新，科学护脊等观念流行，消费者渐趋科学选购床垫，传统观念的动摇促使床垫其他细分市场大有可为。
Due to the influence of historical tradition and living environment factors, the concept of "sleeping hard bed is good" has a long history. According to the latest "Investigation on the use status and potential hazards of hard mattresses in China in 2024" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, 75.1% of consumers agree with the traditional idea that "sleeping in a hard bed is good for the waist". More than 90% of consumers sleep on a hard mattress to bring the feeling of lumbar spine pain, the mattress is too hard to cause the waist hanging, the waist muscles can not fully relax and rest, easy to cause, aggravate back pain. In addition, the hard bed can not completely fit the curve of the body, which is easy to cause spinal deformation and further aggravate the low back pain. With the rapid development of technology and the rapid change of residents' lifestyles, the innovation of traditional sleep concepts, the popularity of scientific spine care and other concepts, consumers are gradually buying mattresses scientifically, and the wavering of traditional concepts has prompted other market segments of mattresses to be promising.

艾媒咨询 | 2025年中国家居市场消费行为调查数据

当前家居行业呈现积极变化。政策大力扶持，2025年安排3000亿元支持消费品以旧换新，刺激消费潜力释放。消费者偏好智能、环保、适老化产品，企业加速全球化布局，借助 AI 提升效率与体验，整体市场复苏且升级态势明显。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国家居市场消费行为调查数据》数据显示，消费者在选购软装家居产品时，更倾向于舒适性、材质质感和环保性；选购硬装家居产品时，更加关注产品质量、安全性和安装便捷性。在家居风格方面，现代简约风格以45.15%的占比成为2025年中国消费者最偏好的家居风格，远超其他风格。其次是传统中式风格，占比35.87%。与此同时，有49.45%的消费者表示已经购买并使用过智能家居产品，说明智能家居市场已经拥有一定的用户基础；40.85%的消费者表示有计划购买或使用智能家居，进一步印证了该市场潜在需求较大，未来增长空间广阔。其中，智能灯光控制系统和智能安全控制系统被认为是消费者最感兴趣的智能家居功能，分别占比35.40%和35.24%。消费者对智能家居功能的兴趣不仅反映了对便捷生活的追求，也体现了对家庭安全和舒适环境的重视。艾媒咨询分析师认为，消费者多元且明确的需求，不仅勾勒出市场的当下轮廓，更为家居行业未来发展铺就了清晰道路。随着技术的不断进步和成本的降低，智能家居产品的普及率也有望进一步提高，为消费者打造更加智能化、个性化的居住空间。
Currently, the home furnishings industry is showing positive changes. With strong policy support, 300 billion yuan was allocated in 2025 to support the trade-in of consumer goods, stimulating the release of consumption potential. Consumers prefer intelligent, environmentally friendly, and age-friendly products. Enterprises are accelerating their global layout and leveraging AI to enhance efficiency and user experience. The overall market shows a clear trend of recovery and upgrading.According to the latest "Survey data on the consumption behavior of China's home furnishing market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, when consumers purchase soft home furnishings products, they tend to prioritize comfort, material texture, and environmental protection. When purchasing hard home furnishings products, they pay more attention to product quality, safety, and installation convenience.In terms of home styles, the modern minimalist style, accounting for 45.15%, has become the most preferred home style among Chinese consumers in 2025, far surpassing other styles. The traditional Chinese style follows, accounting for 35.87%.At the same time, 49.45% of consumers said they have purchased and used smart home products, indicating that the smart home market already has a certain user base. 40.85% of consumers said they plan to purchase or use smart home products, further confirming that the market has great potential demand and broad growth space in the future. Among them, the intelligent lighting control system and the intelligent security control system are considered the smart home functions that consumers are most interested in, accounting for 35.40% and 35.24% respectively.Consumers' interest in smart home functions not only reflects their pursuit of a convenient life but also their emphasis on family safety and a comfortable environment. Analysts from iiMedia Research believe that consumers' diverse and clear demands not only outline the current picture of the market but also pave a clear path for the future development of the home furnishings industry. With the continuous advancement of technology and the reduction of costs, the penetration rate of smart home products is expected to further increase, creating a more intelligent and personalized living space for consumers.

艾媒咨询 | 2025年中国企业数字化使用行为调查数据

当前中国企业数字化呈现出良好发展态势，数字化投入持续加大，数字化基础不断夯实。超九成企业在生产经营中广泛应用信息化管理系统、电子商务、云计算等技术，不同行业各有特色，信息传输、软件和信息技术服务业企业应用水平领先，在管理、采购、销售等环节普及度高，生产、研发环节应用逐步深入。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国企业数字化使用行为调查数据》，已有86.19%的企业考虑并实施了数字化转型，说明数字化转型已成为企业经营规划中的重要组成部分。其中，制造业在数字化转型企业中占比最高，达到14.74%。其次是信息传输、计算机服务和软件业，占比14.32%。在企业数字化转型的主要困难中，组织层面缺乏整体规划的问题最为突出，其次是数据治理体系不完善和传统IT平台及架构带来的负担。未来，企业数字化转型的前景广阔，同时也挑战重重。随着这些挑战被克服，企业数字化转型将释放更大潜能，推动产业结构优化升级，助力中国经济在数字时代实现高质量发展 。（《艾媒咨询 |2025年中国企业数字化使用行为调查数据》完整高清PDF版共30页，可点击文章底部报告下载按钮进行报告下载）
Currently, the digitalization of Chinese enterprises is showing a favorable development trend with continuous increases in digital investment and continuous consolidation of the digital foundation. More than 90% of enterprises widely apply technologies such as information management systems, e-commerce, and cloud computing in their production and operation. Different industries have their own characteristics. Enterprises in the information transmission, software, and information technology service industries lead in the application level, with high popularity in management, procurement, sales, and other links, and the application in production and R&D links is gradually deepening. According to the latest "Survey data on digital usage behavior of Chinese enterprises in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 86.19% of enterprises have considered and implemented digital transformation, indicating that digital transformation has become an important part of enterprise operation planning. Among them, the manufacturing industry accounts for the highest proportion, reaching 14.74%, among the enterprises undergoing digital transformation. Followed by the information transmission, computer services, and software industry, accounting for 14.32%. Among the main difficulties in the digital transformation of enterprises, the lack of overall planning at the organizational level is the most prominent issue, followed by the imperfect data governance system and the burden brought by traditional IT platforms and architectures. In the future, the prospects for the digital transformation of enterprises are broad, but there are also numerous challenges. As these challenges are overcome, the digital transformation of enterprises will unleash greater potential, promote the optimization and upgrading of the industrial structure, and help China's economy achieve high-quality development in the digital era.

艾媒咨询 | 2024-2025年中国人工智能行业发展趋势研究报告

人工智能行业作为当今科技领域最具活力和潜力的前沿阵地，依托于大数据、云计算和算法技术的迅猛发展，重塑着人类社会的方方面面。深度学习算法的突破、海量数据资源的积累以及计算能力的大幅提升使人工智能技术从实验室走向了现实世界，开始在各行各业发挥着至关重要的作用，并逐渐成为推动全球科技创新和产业升级的核心力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国人工智能行业发展趋势研究报告》数据显示，2018-2024年，中国人工智能行业市场规模快速扩张，2024年达7470亿元，同比增长41.0%，预计2025年规模达到10457亿元，占全球比重达20.9%。相较2021年，2023年中国人工智能在互联网（89%）、电信（68%）、政务（65%）、金融（64%）等各领域的渗透率明显提升。中国人工智能行业市场规模不断扩大，且AI技术对各行各业的渗透率在不断提升。艾媒咨询分析师认为，技术创新与突破是人工智能发展的核心驱动力。算法优化，尤其是深度学习和强化学习的进步，显著提升了AI的智能性、效率和准确性，使其能够应对更复杂的任务。多模态融合技术的发展，让AI能够整合文本、图像、语音等不同数据类型，从而实现更全面的感知和理解，为各行各业带来创新应用的可能性。人工智能正深度融入各行业，为其带来诸多积极改变，推动各行业高质量发展。
Nowadays, as the most dynamic and potential frontier in science and technology field, artificial intelligence industry is reshaping all aspects of human society, relying on the rapid development of big data, cloud computing and algorithm technology. The breakthrough of deep learning algorithms, the accumulation of massive data resources and the substantial improvement of computing power make artificial intelligence technology from the laboratory to the real world, begin to play a crucial role in all walks of life, and gradually become the core force to promote global scientific and technological innovation and industrial upgrading. According to the latest "Research Report on the development trend of China's artificial intelligence Industry from 2024 to 2025 " released by iiMedia Research, data show that from 2018 to 2024, the market scale of China's artificial intelligence industry has expanded rapidly, reaching 747 billion yuan in 2024, increasing of 41.0% year-on-year, and is expected to reach 1045.7 billion yuan in 2025, which is accounting for 20.9% of the global share. Compared with 2021, the penetration rate of China's artificial intelligence in various fields such as the Internet (89%), telecommunications (68%), government affairs (65%), and finance (64%) in 2023 has significantly increased. The market scale of China's artificial intelligence industry continues to expand, and the penetration rate of AI technology to all walks of life continues to increase. The iiMedia consulting analysts believe that technological innovation and breakthrough are the core driving force for the development of artificial intelligence. Advances in algorithmic optimization, especially deep learning and reinforcement learning, have significantly increased AI's intelligence, efficiency, and accuracy, enabling it to tackle more complex tasks. The development of multi-modal fusion technology allows AI to integrate different data types such as text, images, and voice, so as to achieve more comprehensive perception and understanding, taking the possibility of innovative applications to various industries. Artificial intelligence is deeply integrated into various industries, bringing many positive changes to it and promoting high-quality development of various industries.

艾媒咨询｜2024年中国虚拟化软件行业研究报告

随着中国虚拟行业发展战略发布实施和自主可控的发展指引，虚拟化软件行业逐渐步入了高质量发展之路。在虚拟化领域，国产软件厂商不断加大自主创新投入，虚拟化软件及相关技术的突破和产品的优化迭代，使中国软件厂商完成了对国外虚拟技术上的“超车”，核心竞争力持续增强。中国市场的虚拟化软件产品从“能用”逐渐过渡到“好用”的阶段，国外虚拟化产品不再是唯一选择。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国虚拟化软件行业研究报告》数据显示，2023年中国云计算市场规模约为3097.3亿元，预计2025年将突破4000亿元，反映出中国云计算发展取得了良好的成效，云计算行业规模呈现强劲的增长态势。而虚拟化软件作为云基础设施的核心，预计2030年市场规模将突破200亿元。
艾媒咨询分析师认为，国家信创政策的支持、中国用户版权意识的觉醒以及中国企业数字化转型的需求，为服务器虚拟化市场的发展提供了肥沃的土壤。
With the release and implementation of China's virtual industry development strategy and independent and controllable development guidelines, the virtualization software industry has gradually stepped into the road of high-quality development. In the field of virtualization, domestic software manufacturers continue to increase their investment in independent innovation, breakthroughs in virtualization software and related technologies and product optimization iterations, so that Chinese software manufacturers have completed the "overtaking" of foreign virtual technology, the core competitiveness continues to strengthen. The virtualization software products in the Chinese market gradually transition from "usable" to "easy to use" stage. Foreign virtualization products are no longer the only option. According to the latest "2024 China's virtualization software industry research report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the size of China's cloud computing market in 2023 is about 309.73 billion yuan, and it is expected to exceed 400 billion yuan in 2025. It reflects that the development of cloud computing in China has achieved good results, and the scale of cloud computing industry has shown a strong growth trend. As the core of cloud infrastructure, virtualization software is expected to exceed 20 billion yuan in 2030.
Analysts from iMedia Consulting believe that the support of the national innovation policy, the awareness of copyright awareness of Chinese users and the demand for digital transformation of Chinese enterprises provide fertile soil for the development of the server virtualization market.

（演讲版）中国广告主协会X艾媒咨询 | 2024-2025年中国人工智能行业发展趋势研究报告

人工智能行业作为当今科技领域最具活力和潜力的前沿阵地，依托于大数据、云计算和算法技术的迅猛发展，重塑着人类社会的方方面面。深度学习算法的突破、海量数据资源的积累以及计算能力的大幅提升使人工智能技术从实验室走向了现实世界，开始在各行各业发挥着至关重要的作用，并逐渐成为推动全球科技创新和产业升级的核心力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国人工智能行业发展趋势研究报告》数据显示，2018-2024年，中国人工智能行业市场规模快速扩张，2024年达7470亿元，同比增长41.0%，预计2025年规模达到10457亿元，占全球比重达20.9%。相较2021年，2023年中国人工智能在互联网（89%）、电信（68%）、政务（65%）、金融（64%）等各领域的渗透率明显提升。中国人工智能行业市场规模不断扩大，且AI技术对各行各业的渗透率在不断提升。艾媒咨询分析师认为，技术创新与突破是人工智能发展的核心驱动力。算法优化，尤其是深度学习和强化学习的进步，显著提升了AI的智能性、效率和准确性，使其能够应对更复杂的任务。多模态融合技术的发展，让AI能够整合文本、图像、语音等不同数据类型，从而实现更全面的感知和理解，为各行各业带来创新应用的可能性。人工智能正深度融入各行业，为其带来诸多积极改变，推动各行业高质量发展。
Nowadays, as the most dynamic and potential frontier in science and technology field, artificial intelligence industry is reshaping all aspects of human society, relying on the rapid development of big data, cloud computing and algorithm technology. The breakthrough of deep learning algorithms, the accumulation of massive data resources and the substantial improvement of computing power make artificial intelligence technology from the laboratory to the real world, begin to play a crucial role in all walks of life, and gradually become the core force to promote global scientific and technological innovation and industrial upgrading. According to the latest "Research Report on the development trend of China's artificial intelligence Industry from 2024 to 2025 " released by iiMedia Research, data show that from 2018 to 2024, the market scale of China's artificial intelligence industry has expanded rapidly, reaching 747 billion yuan in 2024, increasing of 41.0% year-on-year, and is expected to reach 1045.7 billion yuan in 2025, which is accounting for 20.9% of the global share. Compared with 2021, the penetration rate of China's artificial intelligence in various fields such as the Internet (89%), telecommunications (68%), government affairs (65%), and finance (64%) in 2023 has significantly increased. The market scale of China's artificial intelligence industry continues to expand, and the penetration rate of AI technology to all walks of life continues to increase. The iiMedia consulting analysts believe that technological innovation and breakthrough are the core driving force for the development of artificial intelligence. Advances in algorithmic optimization, especially deep learning and reinforcement learning, have significantly increased AI's intelligence, efficiency, and accuracy, enabling it to tackle more complex tasks. The development of multi-modal fusion technology allows AI to integrate different data types such as text, images, and voice, so as to achieve more comprehensive perception and understanding, taking the possibility of innovative applications to various industries. Artificial intelligence is deeply integrated into various industries, bringing many positive changes to it and promoting high-quality development of various industries.

艾媒咨询 | 2024年中国家装行业消费者需求调研报告

当前，随着生活水平的提升与消费需求的变化，家装行业已逐渐成为备受关注的消费领域，市场规模在不断增长。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国家装行业消费行为调研报告》数据显示，超过七成的消费者在装修时既会考虑硬装又会考虑软装，足以看出消费者对其房屋装修的重视程度。在此背景下，家装市场吸引了众多参与者，各家机构和工作室争先恐后出不穷，其中最受消费者青睐的是半包装修（52.71%），其次是全包装修（32.76%）。就购买的家具类型而言，目前消费者最多购买支撑类家具（85.10%）、贮藏类家具（84.62%）等。在智能家装方面，中国消费者最感兴趣的是智能马桶的水温调节功能，高度关注智能门锁的指纹识别功能。艾媒咨询分析师认为，尽管家装市场前景广阔，但竞争也异常激烈，并且消费者对行业整体服务和智能化程度的要求也逐步增高。企业要想在这个市场中脱颖而出，需持续深入地洞察消费者需求，不断创新设计和材料，推出更多符合消费者期待的家装产品和服务。

At present, with the improvement of living standards and changes in consumer demand, the home improvement industry has gradually become a consumer field that has attracted much attention, and the market scale is growing. According to the latest "2024 China Home Decoration Industry Consumer Behavior Research Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, more than seventy percent of consumers will consider both hard and soft decoration when decorating, which is enough to see how many consumers attach importance to their home decoration. In this context, the home improvement market has attracted many participants, with various institutions and studios scrambling to emerge, among which the most popular among consumers is semi-packaged repair (52.71%), followed by full packaging repair (32.76%). In terms of the type of furniture purchased, at present, consumers buy the most support furniture (85.10%), storage furniture (84.62%), etc. In terms of smart home improvement, Chinese consumers are the most interested in the water temperature adjustment function of smart toilets, and they are highly concerned about the fingerprint recognition function of smart door locks. Ai Media Consulting analysts believe that although the home improvement market has broad prospects, the competition is also extremely fierce, and consumers' requirements for the overall service and intelligence of the industry are gradually increasing. In order to stand out in this market, companies need to continue to gain in-depth insight into consumer needs, continuously innovate designs and materials, and launch more home improvement products and services that meet consumer expectations.

艾媒咨询｜2024年中国信创产业发展白皮书（完整版）

得益于中国数字经济的迅猛发展，2023年中国信创产业规模达20961.9亿元，2027年有望达到37011.3亿元，中国信创市场释放出前所未有的活力。艾媒咨询数据显示，2024年中国国产PC整机市场规模将达5182.3亿元，中国协同办公市场规模将达370.7亿元。信创基础消费潜力较大，尤其在办公软件领域，办公OA、编辑类的国产软件已普遍被企业应用，如企业微信、WPS等已积累了大量的用户群体。在国家信息安全驱动的需求下，信创产品及解决方案应用将在各行各业的渗透持续加深，行业规模持续增长。
白皮书由艾媒咨询主编，汇编芯片、服务器、整机等十五个信创重要行业数据信息。白皮书共计260页、68258个字、318个图表，内容丰富、数据详实，深入剖析了中国信创产业发展现状、产业链典型细分领域成长情况、标杆企业优秀经验以及未来发展趋势，为行业提供重要参考和决策依据。
Thanks to the rapid development of China's digital economy, the scale of China's credit creation industry will reach 2096.19 billion yuan in 2023, and is expected to reach 3701.13 billion yuan in 2027. China's credit creation market has released unprecedented vitality. Iimedia Consulting data show that in 2024, China's domestic PC machine market will reach 518.23 billion yuan, and China's collaborative office market will reach 37.07 billion yuan. Xinchuang basic consumption potential is large, especially in the field of office software, office OA, editing class of domestic software has been widely used by enterprises, such as enterprise wechat, WPS, etc., has accumulated a large number of users. Under the demand driven by national information security, the application of Xinchuang products and solutions will continue to deepen the penetration in all walks of life, and the industry scale will continue to grow.
The white paper is edited by IIMedia Consulting, compiling 15 important industry data information such as chips, servers, and complete machines. The white paper, with a total of 260 pages, 68,258 words and 318 charts, is rich in content and detailed in data, and thoroughly analyzes the development status quo of China's information and innovation industry, the growth of typical segments of the industrial chain, the excellent experience of benchmarking enterprises and the future development trend, providing important reference and decision-making basis for the industry.

艾媒咨询｜2024年中国信创产业发展白皮书（精简版）

得益于中国数字经济的迅猛发展，2023年中国信创产业规模达20961.9亿元，2027年有望达到37011.3亿元，中国信创市场释放出前所未有的活力。艾媒咨询数据显示，2024年中国国产PC整机市场规模将达5182.3亿元，中国协同办公市场规模将达370.7亿元。信创基础消费潜力较大，尤其在办公软件领域，办公OA、编辑类的国产软件已普遍被企业应用，如企业微信、WPS等已积累了大量的用户群体。在国家信息安全驱动的需求下，信创产品及解决方案应用将在各行各业的渗透持续加深，行业规模持续增长。
白皮书由艾媒咨询主编，汇编芯片、服务器、整机等十五个信创重要行业数据信息。白皮书共计260页、68258个字、318个图表，内容丰富、数据详实，深入剖析了中国信创产业发展现状、产业链典型细分领域成长情况、标杆企业优秀经验以及未来发展趋势，为行业提供重要参考和决策依据。
Thanks to the rapid development of China's digital economy, the scale of China's credit creation industry will reach 2096.19 billion yuan in 2023, and is expected to reach 3701.13 billion yuan in 2027. China's credit creation market has released unprecedented vitality. Iimedia Consulting data show that in 2024, China's domestic PC machine market will reach 518.23 billion yuan, and China's collaborative office market will reach 37.07 billion yuan. Xinchuang basic consumption potential is large, especially in the field of office software, office OA, editing class of domestic software has been widely used by enterprises, such as enterprise wechat, WPS, etc., has accumulated a large number of users. Under the demand driven by national information security, the application of Xinchuang products and solutions will continue to deepen the penetration in all walks of life, and the industry scale will continue to grow.
The white paper is edited by IIMedia Consulting, compiling 15 important industry data information such as chips, servers, and complete machines. The white paper, with a total of 260 pages, 68,258 words and 318 charts, is rich in content and detailed in data, and thoroughly analyzes the development status quo of China's information and innovation industry, the growth of typical segments of the industrial chain, the excellent experience of benchmarking enterprises and the future development trend, providing important reference and decision-making basis for the industry.

艾媒咨询 | 2024年中国数字中台市场研究报告

随着云计算、大数据、物联网、人工智能等技术的创新发展，传统产业数字化转型不断加快，数据安全和隐私问题成为用户和企业的关切点，企业对灵活、高效解决方案的需求持续增加，生态合作将成为行业发展趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国数字中台市场研究报告》数据显示，2022年中国数字经济总体规模达50.2万亿元，同比增长10.3%。随着传统产业数字化转型不断加快，数字经济基础设施实现跨越式进步，预计2025年达70.8万亿元。中国零售企业在物料管理、销售管理中使用到信息系统较多；零售企业使用的数字化工具主要有数字系统（75.9%）和数字营销（57.6%）；有75.4%的零售企业在接受数字中台服务商服务后经营效率提升6%-25%。数字中台市场集中度较高，大厂技术设施健全，优势明显。当前中台的行业格局由竞争转向竞合，以协同生态为核心，集众所长，企业中台趋向云化、智能化、生态化、全渠道化。
With the innovative development of cloud computing, big data, Internet of Things, artificial intelligence and other technologies, the digital transformation of traditional industries is accelerating, data security and privacy issues have become the concern of users and enterprises, and enterprises' demand for flexible and efficient solutions continues to increase, and ecological cooperation will become the development trend of the industry. According to the latest China digital market research report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the overall scale of China's digital economy reached 50.2 trillion yuan in 2022, with a year-on-year growth of 10.3%. As the digital transformation of traditional industries continues to accelerate, the digital economy infrastructure has achieved leapfrog progress, and it is expected to reach 70.8 trillion yuan by 2025. Chinese retail enterprises utilize a wide range of information systems in material management and sales management. The primary digital tools employed by retail enterprises include digital systems (75.9%) and digital marketing (57.6%). After receiving services from digital middle-platform service providers, 75.4% of retail enterprises have witnessed a 6% to 25% increase in operational efficiency. The digital middle-platform market exhibits a high degree of concentration, with large companies boasting comprehensive technical facilities and notable advantages. Currently, the middle-platform industry landscape is shifting from competition to cooperation, centered on collaborative ecosystems. It integrates the strengths of various parties, driving enterprise middle-platforms towards cloudification, intelligence, ecologization, and omni-channel development.